UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 12b-25

                           NOTIFICATION OF LATE FILING



      (Check One): [ ] Form 10-K [ ] Form 20-F [ ] Form 11-K [X ] Form 10-Q
                                 [ ] Form N-SAR

                         For Period Ended March 31, 2004

[  ] Transition Report on Form 10-K
[  ] Transition Report on Form 20-F
[  ] Transition Report on Form 11-K
[  ] Transition Report on Form 10-Q
[  ] Transition Report on Form N-SAR
For the Transition Period Ended: --------


            Nothing in this form shall be construed to imply that the
            Commission has verified any information contained herein.

 If the notification relates to a portion of the filing checked above, identify
                 the Item(s) to which the notification relates:


                         PART I--REGISTRANT INFORMATION

Full Name of Registrant:                Financial Industries Corporation

 Address of Principal Executive Office: 6500 River Place Blvd., Building I
                                        Austin, Texas 78730



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                        PART II--RULES 12b-25(b) AND (c)

If the subject report could not be filed without  unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

     [X]  (a)  The reasons  described in  reasonable  detail in Part III of this
               form  could  not be  eliminated  without  unreasonable  effort or
               expense;

     [ ]  (b)  The subject annual report,  semi-annual report, transition report
               on Form 10-K, Form 20-F, 11- K or Form N-SAR, or portion thereof,
               will be filed on or before the  fifteenth  calendar day following
               the  prescribed  due date;  or the  subject  quarterly  report of
               transition report on Form 10- Q, or portion thereof will be filed
               on or before the fifth  calendar day following the prescribed due
               date; and

          (c)  The  accountant's  statement  or other  exhibit  required by Rule
               12b-25(c) has been attached if applicable.


                               PART III--NARRATIVE

State below in  reasonable  detail the  reasons why Forms 10-K,  20-F,11-K,10-Q,
N-SAR, or the transition  report or portion  thereof,  could not be filed within
the prescribed time period. (Attach extra sheets if necessary).

     The  Registrant  is unable to timely  file its  report on Form 10-Q for the
     quarter ended March 31, 2004. The  Registrant has previously  reported that
     it was  unable to  complete  the filing of its Form 10-K for the year ended
     December 31, 2003, on a timely basis. The Registrant filed a Form 12b-25 on
     March 16,  2004,  with  respect to the late filing of its Form 10-K for the
     year ended December 31, 2003.  Subsequently,  the Registrant  filed several
     Current  Reports  on Form 8-K  pertaining  to the status of its work on the
     Form 10-K.  The  Registrant  has been  working  diligently  to prepare  its
     consolidated  financial  statements  for the year ended  December 31, 2003.
     That work has adversely  affected the ability of the Registrant to complete
     its consolidated financial statements for the quarter ended March 31, 2004,
     and to file its Form 10-Q for the quarter ended March 31, 2004,  within the
     prescribed period without unreasonable effort and expense.



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                           PART IV--OTHER INFORMATION

          (1)  Name and telephone  number of person to contact in regard to this
               notification

               Vincent L. Kasch, Chief Financial Officer. 512-404-5510.

          (2)  Have all other  periodic  reports  required  under  Section 13 or
               15(d) of the Securities Exchange Act of 1934 or Section 30 of the
               Investment  Company Act of 1940 during the preceding 12 months or
               for such shorter  period that the registrant was required to file
               such report(s) been filed? If answer is no, identify report(s).
               [ ] Yes [X] No

                    As described in Part III, above, the Registrant has
                    not yet filed its Report on Form 10-K for the year
                    ended December 31, 2003.

          (3)  Is it  anticipated  that any  significant  change in  results  of
               operations from the corresponding period for the last fiscal year
               will be reflected by the  earnings  statements  to be included in
               the subject report or portion thereof? [X] Yes [ ] No

               If so, attach an  explanation  of the  anticipated  change,  both
               narratively and  quantitatively,  and, if appropriate,  state the
               reasons why a reasonable estimate of the results cannot be made.


           Explanation of Anticipated Change in Results of Operations

          As described in Part III, above,  the Registrant has not yet filed its
          Form  10-K for the  year  ended  December  31,  2003.  Due to the work
          involved in the completion of the Form 10-K, as well as the resolution
          of the matters  previously  disclosed by the Registrant  pertaining to
          completion  of its Form 10-K,  the  Registrant is not in a position to
          provide  either a  reasonable  estimate of the results for the quarter
          ended March 31, 2004,  or a comparison  of the results for the quarter
          ended March 31, 2004, with the results for the quarter ended March 31,
          2003.



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As provided by the safe harbor provisions of the Private  Securities  Litigation
Reform  Act  of  1995,  Financial  Industries   Corporation  cautions  that  the
statements in this Form 12b-25,  including but not limited to,  statements found
in Part III-  "Narrative"  and this Part IV-  "Other  Information"  relating  to
matters  that  are  not  historical  factual   information  are  forward-looking
statements that represent management's belief and assumptions based on currently
available  information.  The  information  contained in this report  relating to
trends in the Company's  operations and financial  results and the contingencies
and  uncertainties  to  which  the  Company  may be  subject,  as well as  other
statements including words such as "anticipate,"  "believe," "plan," "estimate,"
"expect,"  "intend," and other similar  expressions  constitute  forward-looking
statements  under the Private  Securities  Litigation  Reform Act of 1995.  Such
statements are made based upon  management's  current  expectations  and beliefs
concerning the financial results,  economic  conditions and are subject to known
and  unknown  risks,   uncertainties  and  other  factors  contemplated  by  the
forward-looking  statements.  Such  factors  include,  among other  things:  (1)
general economic  conditions and other factors,  including  prevailing  interest
rate levels and stock  market  performance,  which may affect the ability of the
Company to sell its products,  the market value of the Company's investments and
the lapse rate and  profitability  of  policies;  (2) the  Company's  ability to
achieve   anticipated   levels  of  operational   efficiencies  and  cost-saving
initiatives;  (3) customer response to new products,  distribution  channels and
marketing  initiatives;  (4)  mortality,  morbidity  and other factors which may
affect the profitability of the Company's insurance products;  (5)our ability to
develop and maintain  effective risk  management  policies and procedures and to
maintain adequate reserves for future policy benefits and claims; (6) changes in
the Federal  income tax laws and  regulations  which may affect the relative tax
advantages of some of the Company's products;  (7) increasing competition in the
sale of insurance and annuities;  (8) regulatory  changes or actions,  including
those relating to regulation of insurance products and insurance companies;  (9)
ratings assigned to the Company's  insurance  subsidiaries by independent rating
organizations  such as A.M. Best,  which the Company  believes are  particularly
important to the sale of  accumulation  products;  (10) the  performance  of our
investment  portfolios;  (11) the effect of changes in standards of  accounting;
(12) the effects and results of litigation;  and (13) other factors discussed in
the Company's  other filings with the SEC, which are available free of charge on
the  SEC's  website  at  www.sec.gov.  Should  one or more  of  these  risks  or
uncertainties  materialize,  or should  underlying  assumptions prove incorrect,



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actual results may vary materially from those  indicated.  Investors  should not
place  undue  reliance  on  forward-looking   statements.  Each  forward-looking
statement  speaks  only as of the  date  of the  particular  statement,  and the
Company   undertakes   no   obligation   to   publicly   update  or  revise  any
forward-looking  statements.  There can be no assurance  that other  factors not
currently  anticipated  by  management  will not also  materially  and adversely
affect the Company.


                                    Financial Industries Corporation
                                    (Name of Registrant as Specified in Charter)


has  caused  this  notification  to be signed on its  behalf by the  undersigned
hereunto duly authorized.


Date: May 18, 2004                           By:     /s/ Vincent L. Kasch
                                                  Chief Financial Officer



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