UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                   FORM 12b-25

                           NOTIFICATION OF LATE FILING



      (Check One): [ ] Form 10-K [ ] Form 20-F [ ] Form 11-K [X ] Form 10-Q
                                 [ ] Form N-SAR

                       For Period Ended September 30, 2004

        [   ] Transition Report on Form 10-K
        [   ] Transition Report on Form 20-F
        [   ] Transition Report on Form 11-K
        [   ] Transition Report on Form 10-Q
        [   ] Transition Report on Form N-SAR
        For the Transition Period Ended:--------


            Nothing in this form shall be construed to imply that the
            Commission has verified any information contained herein.

 If the notification relates to a portion of the filing checked above, identify
                 the Item(s) to which the notification relates:


                         PART I--REGISTRANT INFORMATION

      Full Name of Registrant:   Financial Industries Corporation

      Address of Principal Executive Office: 6500 River Place Blvd., Building I
                                             Austin, Texas 78730



                                     - 1 -








                        PART II--RULES 12b-25(b) AND (c)

If the subject report could not be filed without  unreasonable effort or expense
and the registrant seeks relief pursuant to Rule 12b-25(b), the following should
be completed. (Check box if appropriate)

[X]  (a) The reasons  described  in  reasonable  detail in Part III of this this
         form could not be eliminated without unreasonable effort or expense;

[ ]  (b) The subject  annual  report, semi-annual  report,  transition report on
         Form 10-K, Form 20-F, 11- K or Form N-SAR, or portion thereof, will be
         filed on or before the fifteenth  calendar day following the prescribed
         due date; or the subject quarterly report of transition report on Form
         10-Q, or portion thereof will be filed on or before the fifth calendar
         day following the prescribed due date; and

     (c) The accountant's statement or other exhibit required  by Rule 12b-25(c)
         has been attached if applicable.



                               PART III--NARRATIVE

     State   below  in   reasonable   detail  the   reasons   why  Forms   10-K,
     20-F,11-K,10-Q,  N-SAR, or the transition report or portion thereof,  could
     not be filed within the  prescribed  time period.  (Attach  extra sheets if
     necessary).

          The  Registrant  is unable to timely  file its report on Form 10-Q for
          the quarter ended  September 30, 2004.  The  Registrant has previously
          reported  that it was unable to  complete  the filing of its Form 10-K
          for the year  ended  December  31,  2003,  and its  Form  10-Q for the
          quarters  ended March 31, 2004 and June 30, 2004,  on a timely  basis.
          The Registrant  filed a Form 12b-25 on March 16, 2004, with respect to
          the late filing of its Form 10-K for the year ended December 31, 2003.
          Subsequently, the Registrant filed a Form 12b-25 on May 18, 2004, with
          respect  to the late  filing  of its Form 10-Q for the  quarter  ended
          March 31, 2004, and a Form 12b-25 on August 10, 2004,  with respect to
          the late filing of its Form 10-Q for the quarter  ended June 30, 2004.
          The  Registrant  has also filed  several  Current  Reports on Form 8-K
          pertaining to the status of its work on the Form 10-K.  The Registrant
          has been  working  diligently  to prepare its  consolidated  financial
          statements  for the  year  ended  December  31,  2003.  That  work has
          adversely  affected  the ability of the  Registrant  to  complete  its
          consolidated  financial statements for the quarter ended September 30,
          2004,  and to file its Form 10-Q for the quarter  ended  September 30,
          2004,  within the prescribed  period without  unreasonable  effort and
          expense.



                                     - 2 -








                           PART IV--OTHER INFORMATION

     (1)  Name and  telephone  number  of person  to  contact  in regard to this
          notification

          Vincent L. Kasch, Chief Financial Officer.   512-404-5510.

     (2)  Have all other periodic  reports required under Section 13 or 15(d) of
          the  Securities  Exchange Act of 1934 or Section 30 of the  Investment
          Company Act of 1940 during the preceding 12 months or for such shorter
          period that the  registrant  was required to file such  report(s) been
          filed? If answer is no, identify report(s). [ ] Yes [X] No

          As described in Part III, above,  the Registrant has not yet filed its
          report on Form 10-K for the year  ended  December  31,  2003,  and its
          reports on Form 10-Q for the  quarters  ended  March 31, 2004 and June
          30, 2004.

     (3)  Is it anticipated that any significant change in results of operations
          from  the  corresponding  period  for the  last  fiscal  year  will be
          reflected  by the  earnings  statements  to be included in the subject
          report or portion thereof? [X] Yes [ ] No

          If  so,  attach  an  explanation  of  the  anticipated   change,  both
          narratively and quantitatively, and, if appropriate, state the reasons
          why a reasonable estimate of the results cannot be made.


           Explanation of Anticipated Change in Results of Operations

     As described in Part III, above,  the Registrant has not yet filed its Form
     10-K for the year ended  December 31, 2003. Due to the work involved in the
     completion  of the Form  10-K,  as well as the  resolution  of the  matters
     previously disclosed by the Registrant pertaining to completion of its Form
     10-K,  the  Registrant is not in a position to provide  either a reasonable
     estimate of the results for the quarter  ended  September  30,  2004,  or a
     comparison of the results for the three-month and nine-month  periods ended
     September 30, 2004,  with the results for the  three-month  and  nine-month
     periods ended September 30, 2003.



                                     - 3 -








As provided by the safe harbor provisions of the Private  Securities  Litigation
Reform  Act  of  1995,  Financial  Industries   Corporation  cautions  that  the
statements in this Form 12b-25,  including but not limited to,  statements found
in Part III-  "Narrative"  and this Part IV-  "Other  Information"  relating  to
matters  that  are  not  historical  factual   information  are  forward-looking
statements that represent management's belief and assumptions based on currently
available  information.  The  information  contained in this report  relating to
trends in the Company's  operations and financial  results and the contingencies
and  uncertainties  to  which  the  Company  may be  subject,  as well as  other
statements including words such as "anticipate,"  "believe," "plan," "estimate,"
"expect,"  "intend," and other similar  expressions  constitute  forward-looking
statements  under the Private  Securities  Litigation  Reform Act of 1995.  Such
statements are made based upon  management's  current  expectations  and beliefs
concerning the financial results,  economic  conditions and are subject to known
and  unknown  risks,   uncertainties  and  other  factors  contemplated  by  the
forward-looking  statements.  Such  factors  include,  among other  things:  (1)
general economic  conditions and other factors,  including  prevailing  interest
rate levels and stock  market  performance,  which may affect the ability of the
Company to sell its products,  the market value of the Company's investments and
the lapse rate and  profitability  of  policies;  (2) the  Company's  ability to
achieve   anticipated   levels  of  operational   efficiencies  and  cost-saving
initiatives;  (3) customer response to new products,  distribution  channels and
marketing  initiatives;  (4)  mortality,  morbidity  and other factors which may
affect the profitability of the Company's insurance products;  (5)our ability to
develop and maintain  effective risk  management  policies and procedures and to
maintain adequate reserves for future policy benefits and claims; (6) changes in
the Federal  income tax laws and  regulations  which may affect the relative tax
advantages of some of the Company's products;  (7) increasing competition in the
sale of insurance and annuities;  (8) regulatory  changes or actions,  including
those relating to regulation of insurance products and insurance companies;  (9)
ratings assigned to the Company's  insurance  subsidiaries by independent rating
organizations  such as A.M. Best,  which the Company  believes are  particularly
important to the sale of  accumulation  products;  (10) the  performance  of our
investment  portfolios;  (11) the effect of changes in standards of  accounting;
(12) the effects and results of litigation;  and (13) other factors discussed in
the Company's  other filings with the SEC, which are available free of charge on
the  SEC's  website  at  www.sec.gov.  Should  one or more  of  these  risks  or
uncertainties  materialize,  or should  underlying  assumptions prove incorrect,
actual results may vary materially from those  indicated.  Investors  should not
place  undue  reliance  on  forward-looking   statements.  Each  forward-looking
statement  speaks  only as of the  date  of the  particular  statement,  and the
Company   undertakes   no   obligation   to   publicly   update  or  revise  any
forward-looking  statements.  There can be no assurance  that other  factors not
currently  anticipated  by  management  will not also  materially  and adversely
affect the Company.



                                     - 4 -








                                   Financial Industries Corporation
                                    (Name of Registrant as Specified in Charter)


has  caused  this  notification  to be signed on its  behalf by the  undersigned
hereunto duly authorized.


Date: November 10, 2004             By:  /s/ Vincent L. Kasch
                                       ____________________________________
                                       Chief Financial Officer



                                     - 5 -