SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                    FORM 8-K

                 CURRENT REPORT PURSUANT TO SECTION 13 OR 15(d)

                     OF THE SECURITIES EXCHANGE ACT OF 1934

        Date of report (date of earliest event reported): March 17, 2005

                        FINANCIAL INDUSTRIES CORPORATION
               (Exact name of Registrant as specified in charter)

          Texas                       0-4690                    74-2126975

(State or other jurisdiction (Commission file number)       (I.R.S. employer
 of incorporation)                                           identification no.)


                      6500 River Place Blvd., Building One
                               Austin, Texas 78730
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (512) 404-5000

Former name or former address, if changed since last report - Not Applicable

Check  the  appropriate  box  below  if the  Form  8-K  filing  is  intended  to
simultaneously  satisfy the filing obligation of the registrant under any of the
following provisions:

[  ] Written communications  pursuant to Rule 425 under the Securities Act (17
     CFR 230.425)

[  ] Soliciting  material  pursuant to Rule 14a-12 under the Exchange Act (17
     CFR 240.14a-12)

[  ] Pre-commencement  communications  pursuant  to Rule  14d-2(b)  under the
     Exchange Act (17 CFR 240.14d-2(b))



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Item 1.01   Entry into a Material Definitive Agreement.

     On March 17, 2005, a subsidiary of Financial Industries Corporation ("FIC")
     entered  into an agreement to sell its  investment  in the office  building
     project known as River Place Pointe to Aspen Growth  Properties,  Inc. (the
     "Purchaser"),  an unaffiliated  third party,  for a cash sale price of $103
     million. The project, which is owned by Investors Life Insurance Company of
     North  America and is located in Austin,  Texas,  consists of seven  office
     buildings  totaling  approximately  600,000  square feet,  with  associated
     parking,  drives and  related  improvements.  The land for the  project was
     purchased by Investors Life in 1998.  Construction  on the first section of
     the project, which consists of four office buildings, an associated parking
     garage and related infrastructure,  was completed during 2000 and 2001. The
     second phase of construction,  which included three more office  buildings,
     an associated parking garage and related  infrastructure,  was completed in
     2002.  Since July 2000,  FIC and its insurance  subsidiaries  have occupied
     Building One in the project, consisting of approximately 76,143 square feet
     of office space. Approximately 66% of the space in the remaining six office
     buildings is currently leased to unaffiliated third-parties.

     The sale agreement provides for a customary inspection period, during which
     the Purchaser may terminate the agreement for any reason, or for no reason,
     and  receive  a refund  of its  earnest  money  deposit.  At the end of the
     inspection period,  the agreement is binding on both parties,  with closing
     to occur shortly thereafter.

     The agreement  provides  that, at the time of closing,  Investors Life will
     enter into a lease with the  Purchaser  with respect to all of the space in
     Building  One,  for a five-year  term at a rate of $28.00 per square  foot,
     which  was  the  prevailing  rental  rate  at the  time  that  FIC  and its
     subsidiaries  occupied  the  building in July 2000.  The lease will provide
     Investors Life with a right of cancellation of the lease at March 31, 2008.

     The Registrant  estimates that, if the closing occurs,  it will recognize a
     realized gain of approximately $8 million, before taxes, in connection with
     the transaction.  This estimated gain is net of a reduction  related to the
     rental rate with respect to the space in Building One to be occupied by FIC
     and its  subsidiaries  after the closing.  This  adjustment to the realized
     gain will be deferred and amortized  over the portion of the lease prior to
     March 31, 2008,  thereby reducing to a market rental rate the lease expense
     to be recognized in FIC's consolidated financial statements.



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     FIC anticipates  that the sale of the River Place project will enable it to
     diversify the investment portfolio of Investors Life, enhance liquidity and
     improve the rate of return on invested assets. FIC cautions,  however, that
     there can be no assurance that the transaction will be completed.

As provided by the safe harbor provisions of the Private  Securities  Litigation
Reform  Act  of  1995,  Financial  Industries   Corporation  cautions  that  the
statements in this Form 8-K,  including but not limited to,  statements found in
Item  1.01-"Entry  into  a  Material  Definitive   Agreement"  relating  to  the
provisions of the real estate sale  agreement and the  conditions  pertaining to
the closing of the transaction,  accounting effect of the transaction, and other
matters  that  are  not  historical  factual   information  are  forward-looking
statements that represent management's belief and assumptions based on currently
available  information.  The  information  contained in this report  relating to
trends in the Company's  operations and financial  results and the contingencies
and  uncertainties  to  which  the  Company  may be  subject,  as well as  other
statements including words such as "anticipate," "believe," "cautions",  "plan,"
"estimate,"  "expect,"  "intend,"  and  other  similar  expressions   constitute
forward-looking statements under the Private Securities Litigation Reform Act of
1995. Such statements are made based upon management's  current expectations and
beliefs concerning the financial results, economic conditions and are subject to
known and unknown risks,  uncertainties  and other factors  contemplated  by the
forward-looking  statements  that could cause results to differ  materially from
those described in the forward-looking  statement.  Such factors include,  among
other things:  (1) timing and results of the described real estate  transaction,
the accounting treatment of the transaction,  whether the closing conditions are
satisfied and the closing  occurs;  (2) general  economic  conditions  and other
factors, including prevailing interest rate levels and stock market performance,
which may affect the  ability of the  Company to sell its  products,  the market
value of the  Company's  investments  and the lapse  rate and  profitability  of
policies; (3) the Company's ability to achieve anticipated levels of operational
efficiencies and cost-saving initiatives; (4) customer response to new products,
distribution channels and marketing  initiatives;  (5) mortality,  morbidity and
other factors  which may affect the  profitability  of the  Company's  insurance
products;  (6) our ability to develop and  maintain  effective  risk  management
policies and  procedures  and to maintain  adequate  reserves for future  policy



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benefits and claims;  (7) changes in the Federal income tax laws and regulations
which may affect the relative tax advantages of some of the Company's  products;
(8)  increasing  competition  in  the  sale  of  insurance  and  annuities;  (9)
regulatory  changes or  actions,  including  those  relating  to  regulation  of
insurance  products  and  insurance  companies;  (10)  ratings  assigned  to the
Company's  insurance  subsidiaries by independent  rating  organizations such as
A.M. Best, which the Company believes are particularly  important to the sale of
accumulation products;  (11) the performance of our investment portfolios;  (12)
the effect of changes in standards of  accounting;  (13) the effects and results
of litigation;  and (14) other factors  discussed in the Company's other filings
with the SEC,  which  are  available  free of charge  on the  SEC's  website  at
www.sec.gov.  Should one or more of these risks or uncertainties materialize, or
should  underlying   assumptions  prove  incorrect,   actual  results  may  vary
materially from those  indicated.  Investors  should not place undue reliance on
forward-looking statements. Each forward-looking statement speaks only as of the
date of the particular  statement,  and the Company  undertakes no obligation to
publicly  update  or  revise  any  forward-looking  statements.  There can be no
assurance that other factors not currently  anticipated  by management  will not
also materially and adversely affect the Company.



                                    SIGNATURE

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.




                                        FINANCIAL INDUSTRIES CORPORATION




Date: March 23, 2005                    By:   /s/ J. Bruce Boisture
                                           ____________________________________
                                           President and Chief Executive Officer



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