UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549

                                    FORM 8-K


                                 CURRENT REPORT

                     PURSUANT TO SECTION 13 OR 15(d) OF THE

                         SECURITIES EXCHANGE ACT OF 1934


Date of Report (Date of Earliest Event Reported):    January 16, 2004


                        FIRST FINANCIAL BANKSHARES, INC.
                        --------------------------------
             (Exact Name of Registrant as Specified in its Charter)


      Texas                      0-7674                          75-0944023
- ------------------         --------------------           ----------------------
(State of Incorporation)   (Commission File No.)          (IRS Employer
                                                          Identification No.)


                      400 Pine Street, Abilene, Texas 79601
                      -------------------------------------
              (Address of Principal Executive Offices and Zip Code)

                  Registrant's Telephone Number (325) 627-7155





ITEM 12.  Results of Operations and Financial Condition

     Attached  as an exhibit to this Form 8-K is the  earnings  release  for the
quarter ended December 31, 2003 of First Financial Bankshares, Inc.


                                   SIGNATURES
                                   ----------

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                                      FIRST FINANCIAL BANKSHARES, INC.
                                      (Registrant)



DATE:  January 16, 2004               By:  /S/ F. Scott Dueser
                                           -------------------------------------
                                           F. SCOTT DUESER
                                           President and Chief Executive Officer





                                                                         EXHIBIT

For immediate release              For More Information:
                                   J. Bruce Hildebrand, Executive Vice President
                                   325.627.7167


FIRST FINANCIAL BANKSHARES ANNOUNCES EARNINGS RESULTS WITH 17TH CONSECUTIVE YEAR
OF INCREASED EARNINGS



ABILENE,  Texas,  January  16, 2004 - First  Financial  Bankshares,  Inc.  today
reported  quarterly  earnings of $8.52 million for the fourth quarter of 2003 as
compared to $8.55  million for the same period last year,  virtually  unchanged.
Earnings per share for the quarter amounted to $0.55 for both 2003 and 2002.

For the year ended  December  31, 2003,  net income  totaled  $35.30  million as
compared  to $33.95  million  for the same  period  in 2002,  which was the 17th
consecutive  year of  increased  earnings.  Earnings  per share for 2003 rose to
$2.28 as compared to $2.20 for the prior year. Net income and earnings per share
for the 2003 year represented increases of 4.0% and 3.6%, respectively.

As of December  31, 2003,  consolidated  assets for the Company  totaled  $2.093
billion,  compared to $1.993 billion a year earlier.  Loans  increased  slightly
from $964.0 million at December 31, 2002 to $987.5 million at December 31, 2003.
Total  deposits  were  $1.796  billion  compared  to  $1.712  billion  in  2002.
Shareholders'  equity at December 31, 2003,  amounted to $251.5  million  versus
$238.8 million the prior year.

"We were  pleased with the growth in our asset base and the increase in earnings
for the year, even though earnings were flat for the fourth  quarter," stated F.
Scott Dueser,  President and Chief Executive Officer.  "The compressed  interest
margins for the year decreased our net interest  income through the  accelerated
amortization  of  mortgage-backed  bond  premiums  and lower  loan  rates.  This
decrease  was offset by lower loan loss  provisions,  an increase in real estate
mortgage fees and additional premiums on the early sale of student loans."

"Fourth  quarter  2003  earnings  were  flat  with  fourth  quarter  2002 due to
compressed  interest  margins,  lower  mortgage  fees, and lower gain on sale of
student  loans,  primarily due to the large sale of student loans earlier in the
year."





"For the year we experienced a $14 million growth in commercial  loans and a $43
million growth in real estate loans," Dueser said. "However,  this was offset by
a $20 million  decline in consumer loans and a $20 million  reduction in student
loans.  This  reduction in student loans is  anticipated  to continue due to the
additional  premium we can earn by selling  these loans at an earlier  date.  We
experienced an $85 million  increase in deposits in 2003 primarily fueled from a
$47 million increase in noninterest bearing demand deposits."

First Financial  Bankshares,  Inc., a family of community banks headquartered in
Abilene,  Texas,  operates 10  separately-chartered  banks with 28  locations in
Texas  and a trust  company.  These  subsidiaries  are  First  National  Bank of
Abilene; Hereford State Bank; First National Bank, Sweetwater; Eastland National
Bank; First Financial Bank, National Association,  Cleburne; Stephenville Bank &
Trust Co.; San Angelo National Bank;  Weatherford National Bank; First Financial
Bank,  National  Association,  Southlake;  City National Bank, Mineral Wells and
First Financial Trust & Asset  Management  Company,  National  Association.  The
Company is listed on The Nasdaq Stock Market under the trading  symbol FFIN. For
more information about First Financial Bankshares;  please visit our web site at
http://www.ffin.com.






                                      *****

The numbers  contained  within this release are  unaudited.  Certain  statements
contained  herein may be considered  "forward-looking  statements" as defined in
the Private Securities Litigation Reform Act of 1995. These statements are based
upon the belief of the Company's management,  as well as assumptions made beyond
information currently available to the Company's management, and may be, but not
necessarily  are,  identified by such words as "expect",  "plan",  "anticipate",
"target",  "forecast" and "goal". Because such "forward-looking  statements" are
subject to risks and  uncertainties,  actual results may differ  materially from
those  expressed  or implied by such  forward-looking  statements.  Factors that
could cause actual results to differ materially from the Company's  expectations
include  competition  from other financial  institutions  and financial  holding
companies; the effects of and changes in trade, monetary and fiscal policies and
laws,  including interest rate policies of the Federal Reserve Board; changes in
the demand for loans;  fluctuations  in value of collateral  and loan  reserves;
inflation, interest rate, market and monetary fluctuations;  changes in consumer
spending,  borrowing and savings  habits;  and  acquisitions  and integration of
acquired businesses, and similar variables. Other key risks are described in the
Company's reports filed with the Securities and Exchange  Commission,  which may
be obtained under  "Investor  Relations-Documents/Filings"  on the Company's web
site or by writing or calling the Company at  325.627.7155.  Except as otherwise
stated in this news announcement,  the Company does not undertake any obligation
to update  publicly  or revise  any  forward-looking  statements  because of new
information, future events or otherwise.





                        FIRST FINANCIAL BANKSHARES, INC.
                   CONSOLIDATED FINANCIAL SUMMARY (UNAUDITED)
                      (In thousands, except per share data)




                                                                                                         December 31,
                                                                                                --------------------------------
                                                                                                      2003             2002
                                                                                                ---------------  ---------------
ASSETS:
                                                                                                           
Cash and due from banks                                                                         $      112,817   $      110,761
Fed funds sold                                                                                           1,900           70,000
Investment securities                                                                                  910,302          772,256
Loans                                                                                                  987,523          964,040
     Allowance for loan losses                                                                         (11,576)         (11,219)
                                                                                                ---------------  ---------------
Net loans                                                                                              975,947          952,821
Premises and equipment                                                                                  43,902           40,606
Intangible assets                                                                                       24,718           24,871
Other assets                                                                                            22,985           21,868
                                                                                                ---------------  ---------------
     Total assets                                                                               $    2,092,571   $    1,993,183
                                                                                                ===============  ===============

LIABILITIES AND SHAREHOLDERS'  EQUITY:
Noninterest-bearing deposits                                                                    $      472,575   $      425,473
Interest-bearing deposits                                                                            1,323,696        1,286,089
                                                                                                ---------------  ---------------
     Total deposits                                                                                  1,796,271        1,711,562
Repurchase agreements                                                                                   28,975           26,709
Other liabilities                                                                                       15,838           16,144
Shareholders' equity                                                                                   251,487          238,768
                                                                                                ---------------  ---------------
     Total liabilities and shareholders' equity                                                 $    2,092,571   $    1,993,183
                                                                                                ===============  ===============






                                                                      Three Months Ended                  Year Ended
                                                                         December 31,                    December 31,
                                                                ------------------------------  --------------------------------
INCOME STATEMENTS                                                    2003            2002             2003             2002
                                                                --------------  --------------  ---------------  ---------------
                                                                                                     
Interest income                                                 $      23,729   $      25,591   $       95,285   $      104,285
Interest expense                                                        3,830           5,244           17,131           24,380
                                                                --------------  --------------  ---------------  ---------------
Net interest income                                                    19,899          20,347           78,154           79,905
Provision for loan losses                                                 208             809            1,178            2,370
                                                                --------------  --------------  ---------------  ---------------
Net interest income after
     provision for loan losses                                         19,691          19,538           76,976           77,535
Net gain on sale of student loans                                          56             157            1,896              783
Net gain (loss) on real estate and other assets                            15              (3)             743                7
Net gain on securities transactions                                         9               0               25               16
Real estate mortgage fees                                                 440             541            2,923            1,858
Other noninterest income                                                7,157           7,259           28,522           27,466
Noninterest expense                                                    15,622          15,247           61,154           59,082
                                                                --------------  --------------  ---------------  ---------------
     Net income before income taxes                                    11,746          12,245           49,931           48,583
Income tax expense                                                      3,226           3,694           14,626           14,630
                                                                --------------  --------------  ---------------  ---------------
     Net income                                                 $       8,520   $       8,551   $       35,305   $       33,953
                                                                ==============  ==============  ===============  ===============

PER COMMON SHARE DATA
Net income - basic                                              $        0.55   $        0.55   $         2.28   $         2.20
Net income - diluted                                                     0.55            0.55             2.27             2.19
Cash dividends                                                           0.31            0.28             1.21             1.08
Book value                                                                                               16.25            15.45
Market  value                                                                                            41.12            30.40

PERFORMANCE RATIOS
Return on average assets                                                 1.64 %          1.74 %           1.75 %           1.78 %
Return on average equity                                                13.55           14.29            14.40            14.97
Net interest margin (tax equivalent)                                     4.44            4.73             4.44             4.78
Efficiency ratio (tax equivalent)                                       54.15           52.12            52.52            51.96







                        FIRST FINANCIAL BANKSHARES, INC.
                       SELECTED FINANCIAL DATA (UNAUDITED)
                      (In thousands, except per share data)




                                                                             2003                                     2002
                                                ---------------------------------------------------------------  ---------------
                                                   Dec. 31,        Sept. 30,       June 30,        March 31,         Dec. 31,
                                                --------------  --------------  --------------  ---------------  ---------------

ALLOWANCE FOR LOAN LOSSES
                                                                                                  
Balance at beginning of period                   $     11,462   $      11,523   $      11,363   $       11,219   $       11,530
Loans charged off                                        (401)           (526)           (347)            (902)          (1,291)
Loan recoveries                                           307             232             281              535              171
                                                --------------  --------------  --------------  ---------------  ---------------
Net (charge-offs) recoveries                              (94)           (294)            (66)            (367)          (1,120)
Provision for loan losses                                 208             233             226              511              809
                                                --------------  --------------  --------------  ---------------  ---------------
Balance at end of period                         $     11,576   $      11,462   $      11,523   $       11,363   $       11,219
                                                ==============  ==============  ==============  ===============  ===============

Allowance for loan losses /
     period-end loans                                    1.17  %         1.21  %         1.25  %          1.19  %          1.16  %
Allowance for loan losses /
     nonperforming loans                                661.0           711.1           823.7            589.4            300.8
Net charge-offs / average loans
     (annualized)                                        0.04            0.12            0.03             0.15             0.46


NONPERFORMING ASSETS
Nonaccrual loans                                $       1,690   $       1,552   $       1,299   $        1,829   $        3,716
Accruing loans 90 days past due                            61              60             100               99               14
                                                --------------  --------------  --------------  ---------------  ---------------
     Total nonperforming loans                          1,751           1,612           1,399            1,928            3,730
Foreclosed assets                                       1,420           1,411           1,445            1,345              536
                                                --------------  --------------  --------------  ---------------  ---------------
     Total nonperforming assets                  $      3,171   $       3,023   $       2,844   $        3,273   $        4,266
                                                ==============  ==============  ==============  ===============  ===============

As a % of loans and foreclosed assets                    0.32  %         0.32  %         0.31  %          0.34  %          0.44  %


CAPITAL RATIOS
Tier 1 Risk-based                                       18.83  %        19.14  %        19.16  %         19.33  %         18.42  %
Total Risk-based                                        19.83           20.17           20.22            20.40            19.47
Tier 1 Leverage                                         10.60           10.55           10.46            10.35            10.51
Equity to assets                                        12.02           12.03           12.38            12.03            11.98