UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D. C. 20549

                                    FORM 8-K


                                 CURRENT REPORT

                     PURSUANT TO SECTION 13 OR 15(d) OF THE

                         SECURITIES EXCHANGE ACT OF 1934


Date of Report (Date of Earliest Event Reported):    October 19, 2004


                        FIRST FINANCIAL BANKSHARES, INC.
                        --------------------------------
             (Exact Name of Registrant as Specified in its Charter)


        Texas                       0-7674                      75-0944023
- -----------------------       --------------------         -------------------
(State of Incorporation)      (Commission File No.)        (IRS Employer
                                                           Identification No.)


                      400 Pine Street, Abilene, Texas 79601
                      -------------------------------------
              (Address of Principal Executive Offices and Zip Code)

                  Registrant's Telephone Number (325) 627-7155





ITEM 2.02     Results of Operations and Financial Condition

     Attached  as an exhibit to this Form 8-K is the  earnings  release  for the
quarter ended September 30, 2004 of First Financial Bankshares, Inc.


                                   SIGNATURES
                                   ----------

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  Report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.


                                           FIRST FINANCIAL BANKSHARES, INC.
                                           (Registrant)



DATE:  October 19, 2004             By:    /S/ F. Scott Dueser
                                           -------------------------------------
                                           F. SCOTT DUESER
                                           President and Chief Executive Officer





                                                                         EXHIBIT



For immediate release              For More Information:
                                   J. Bruce Hildebrand, Executive Vice President
                                   325.627.7155


                      FIRST FINANCIAL BANKSHARES ANNOUNCES
                 8.1 PERCENT INCREASE IN THIRD QUARTER EARNINGS

ABILENE,  Texas,  October  19, 2004 - First  Financial  Bankshares,  Inc.  today
reported  quarterly  earnings of $9.85  million for the third quarter of 2004 as
compared to $9.11  million  for the same  period  last year,  an increase of 8.1
percent.  Basic earnings per share for the quarter amounted to $0.64 as compared
to $0.59 for the third quarter of 2003, an 8.5 percent increase.

Several  factors  contributed to the Company's  improved  earnings for the third
quarter.  Net interest income  increased 11.4 percent to $21.30 million compared
to $19.11 million in the previous year's third quarter,  primarily as the result
of rising interest rates and a higher volume of loans. Revenue from service fees
increased  45.2 percent over the third  quarter of 2003,  from $3.98  million to
$5.78  million,  primarily  as a result of an  increased  number of accounts and
transactions.  At the same time,  noninterest expense increased 12.8 percent, to
$16.81 million compared to $14.90 million in the same quarter of the prior year,
due primarily to increased accruals for the Company's profit sharing plan caused
by increased earnings.

For the first nine months ended  September 30, 2004,  net income  totaled $29.11
million as  compared to $26.78  million  for the first nine  months of 2003,  an
increase of 8.7 percent.  Basic  earnings per share for the first nine months of
2004 were $1.88 compared to $1.73, an increase of 8.7 percent.

As of September 30, 2004,  consolidated  assets for the Company  totaled  $2.206
billion,  compared to $2.070  billion at the same time a year ago. Loans totaled
$1.126  billion at September 30, 2004,  an increase of 18.7 percent  compared to
loans of $948.5  million a year ago.  Total  deposits stood at $1.847 billion at
September 30, 2004, compared to $1.788 billion the previous year.  Shareholders'
equity rose to $264.3 million at September 30, 2004,  compared to $249.1 million
the prior year.

"We benefited in the third quarter from an improving  economy,  rising  interest
rates and the successful  implementation of new products," said F. Scott Dueser,
President and Chief Executive Officer.  "Noninterest income continued to improve
and loan volume  showed  strength,  especially in the market for real estate and
commercial  loans.  We also continued to grow our franchise  during the quarter,
including completion of the acquisition of Liberty National Bank in Granbury and
the announcement of plans to acquire First National Bank, Glen Rose."





Headquartered  in Abilene,  Texas,  First  Financial  Bankshares  is a financial
holding company with consolidated  assets totaling $2.2 billion operating eleven
separately  chartered  banks with 29 locations in Texas,  a trust  company and a
technology  operating  company.  These  subsidiaries  are First National Bank of
Abilene,  Abilene; Eastland National Bank, Eastland; First Financial Bank, N.A.,
Cleburne;  Liberty National Bank, Granbury;  Hereford State Bank, Hereford; City
National Bank,  Mineral  Wells;  San Angelo  National  Bank,  San Angelo;  First
Financial Bank, N.A.,  Southlake;  Stephenville Bank & Trust Co.,  Stephenville;
First National Bank, Sweetwater;  Weatherford National Bank, Weatherford;  First
Financial Trust & Asset Management Company, N.A.; and First Technology Services,
Inc.

The Company is listed on The Nasdaq Stock Market under the trading  symbol FFIN.
For more information about First Financial Bankshares,  access their Web site at
http://www.ffin.com.




                                      *****

Certain   statements   contained  herein  may  be  considered   "forward-looking
statements" as defined in the Private Securities  Litigation Reform Act of 1995.
These statements are based upon the belief of the Company's management,  as well
as  assumptions  made beyond  information  currently  available to the Company's
management,  and may be, but not  necessarily  are,  identified by such words as
"expect", "plan",  "anticipate",  "target",  "forecast" and "goal". Because such
"forward-looking  statements"  are  subject to risks and  uncertainties,  actual
results  may  differ   materially  from  those  expressed  or  implied  by  such
forward-looking  statements.  Factors that could cause actual  results to differ
materially  from the  Company's  expectations  include  competition  from  other
financial  institutions  and  financial  holding  companies;  the effects of and
changes in trade, monetary and fiscal policies and laws, including interest rate
policies  of the  Federal  Reserve  Board;  changes  in the  demand  for  loans;
fluctuations in value of collateral and loan reserves; inflation, interest rate,
market and monetary  fluctuations;  changes in consumer spending,  borrowing and
savings habits;  and  acquisitions and integration of acquired  businesses,  and
similar variables.  Other key risks are described in the Company's reports filed
with the  Securities  and  Exchange  Commission,  which  may be  obtained  under
"Investor  Relations-Documents/Filings"  on the Company's Web site or by writing
or calling the Company at 325.627.7155.  Except as otherwise stated in this news
announcement,  the Company does not undertake any obligation to update  publicly
or revise any  forward-looking  statements  because of new  information,  future
events or otherwise.




                        FIRST FINANCIAL BANKSHARES, INC.
                   CONSOLIDATED FINANCIAL SUMMARY (UNAUDITED)
                 (In thousands, except share and per share data)




                                                                                                           September 30,
                                                                                                 --------------------------------
                                                                                                       2004              2003
                                                                                                 ---------------   --------------
                                                                                                             
ASSETS:
Cash and due from banks                                                                          $        89,270   $      112,016
Fed funds sold                                                                                             7,750           30,750
Investment securities                                                                                    892,982          900,585
Loans                                                                                                  1,125,940          948,521
     Allowance for loan losses                                                                           (13,680)         (11,462)
                                                                                                 ---------------   --------------
Net loans                                                                                              1,112,260          937,059
Premises and equipment                                                                                    47,602           42,844
Goodwill and intangible assets                                                                            31,824           24,769
Other assets                                                                                              24,063           21,836
                                                                                                 ---------------   --------------
     Total assets                                                                                $     2,205,751   $    2,069,859
                                                                                                 ===============   ==============

LIABILITIES AND SHAREHOLDERS'  EQUITY:
Noninterest-bearing deposits                                                                     $       486,255   $      446,796
Interest-bearing deposits                                                                              1,361,143        1,341,547
                                                                                                 ---------------   --------------
     Total deposits                                                                                    1,847,398        1,788,343
Fed Funds purchased and repurchase agreements                                                             72,000           13,934
Other liabilities                                                                                         22,021           18,493
Shareholders' equity                                                                                     264,332          249,089
                                                                                                 ---------------   --------------
     Total liabilities and shareholders' equity                                                  $     2,205,751   $    2,069,859
                                                                                                 ===============   ==============





                                                                       Three Months Ended               Nine Months Ended
                                                                         September 30,                    September 30,
                                                                ------------------------------   --------------------------------
INCOME STATEMENTS                                                     2004            2003             2004              2003
                                                                --------------   -------------   ---------------   --------------
                                                                                                       
Interest income                                                 $       25,391   $      23,209   $        73,311   $       71,556
Interest expense                                                         4,094           4,097            11,378           13,302
                                                                --------------   -------------   ---------------   --------------
Net interest income                                                     21,297          19,112            61,933           58,254
Provision for loan losses                                                  532             233             1,018              969
                                                                --------------   -------------   ---------------   --------------
Net interest income after
     provision for loan losses                                          20,765          18,879            60,915           57,285
Net gain on sale of student loans                                           82              17             2,511            1,839
Trust fees                                                               1,578           1,499             4,667            4,412
Service charges on deposits                                              5,785           3,983            15,057           11,778
Real estate mortgage fees                                                  573             984             1,548            2,483
Net gain on sale of real estate                                             55             702               171              728
Other noninterest income                                                 1,778           1,671             5,152            5,191
Noninterest expense                                                     16,812          14,905            49,200           45,531
                                                                --------------   -------------   ---------------   --------------
     Net income before income taxes                                     13,804          12,830            40,821           38,185
Income tax expense                                                       3,951           3,716            11,708           11,400
                                                                --------------   -------------   ---------------   --------------
     Net income                                                 $        9,853   $       9,114   $        29,113   $       26,785
                                                                ==============   =============   ===============   ==============

PER COMMON SHARE DATA
Net income - basic                                              $         0.64   $        0.59   $          1.88   $         1.73
Net income - diluted                                                      0.63            0.59              1.87             1.73
Cash dividends                                                            0.34            0.31              0.99             0.90
Book value                                                                                                 17.05            16.10
Market  value                                                                                              40.16            36.96
Shares outstanding - end of period                                  15,501,471      15,475,767        15,501,471       15,475,767
Average outstanding shares - basic                                  15,498,069      15,474,478        15,490,849       15,465,858
Average outstanding shares - diluted                                15,563,627      15,542,769        15,561,233       15,523,260

PERFORMANCE RATIOS
Return on average assets                                                  1.82 %          1.78 %            1.84 %           1.78 %
Return on average equity                                                 15.14           14.69             15.13            14.70
Net interest margin (tax equivalent)                                      4.52            4.35              4.51             4.38
Efficiency ratio                                                         51.86           51.27             51.90            51.99






                        FIRST FINANCIAL BANKSHARES, INC.
                       SELECTED FINANCIAL DATA (UNAUDITED)
                                 (In thousands)





                                                                                   Quarter Ended
                                                                      2004                                      2003
                                                ----------------------------------------------   --------------------------------
                                                     Sept 30,         June 30,      Mar. 31,         Dec. 31,          Sept 30,
                                                -------------   --------------   -------------   ---------------   --------------
                                                                                                    
ALLOWANCE FOR LOAN LOSSES
Balance at beginning of period                   $     11,932   $       11,792   $      11,576   $        11,462   $       11,523
Loans charged off                                        (331)            (317)           (241)             (401)            (526)
Loan recoveries                                           147              149             279               307              232
                                                -------------   --------------   -------------   ---------------   --------------
Net (charge-offs) recoveries                             (184)            (168)             38               (94)            (294)
Allowance established at acquisition                    1,400                -               -                 -                -
Provision for loan losses                                 532              308             178               208              233
                                                -------------   --------------   -------------   ---------------   --------------
Balance at end of period                        $      13,680   $       11,932   $      11,792   $        11,576   $       11,462
                                                =============   ==============   =============   ===============   ==============

Allowance for loan losses /
     period-end loans                                    1.21 %           1.18 %          1.22 %            1.17 %           1.21 %
Allowance for loan losses /
     nonperforming loans                                295.8            690.7           767.0             661.0            711.1
Net charge-offs / average loans
     (annualized)                                        0.07             0.07           (0.02)             0.04             0.12


NONPERFORMING ASSETS
Nonaccrual loans                                $       4,564   $        1,691   $       1,531   $         1,690   $        1,552
Accruing loans 90 days past due                            60               36               6                61               60
                                                -------------   --------------   -------------   ---------------   --------------
     Total nonperforming loans                          4,624            1,727           1,537             1,751            1,612
Foreclosed assets                                         514              798             961             1,420            1,411
                                                -------------   --------------   -------------   ---------------   --------------
     Total nonperforming assets                  $      5,138   $        2,525   $       2,498   $         3,171   $        3,023
                                                =============   ==============   =============   ===============   ==============

As a % of loans and foreclosed assets                    0.46 %           0.25 %          0.26 %            0.32 %           0.32 %


CAPITAL RATIOS
Tier 1 Risk-based                                       17.50 %          18.88 %         19.31 %           18.83 %          19.14 %
Total Risk-based                                        18.56            19.87           20.33             19.83            20.17
Tier 1 Leverage                                         10.46            10.95           10.79             10.60            10.55
Equity to assets                                        11.98            11.98           12.68             12.02            12.03






                                                                       Three Months Ended               Nine Months Ended
                                                                         September 30,                    September 30,
                                                                ------------------------------   --------------------------------
NONINTEREST EXPENSE                                                   2004            2003             2004              2003
                                                                --------------   -------------   ---------------   --------------
                                                                                                       
Salaries and Employee Benefits                                  $        9,095   $       8,029   $        26,758   $       24,842
Net Occupancy Expense                                                    1,094           1,005             3,136            2,969
Equipment Expense                                                        1,309           1,226             4,147            3,603
Printing, Stationery and Supplies                                          352             360             1,061            1,034
Service Charges from Correspondents                                        411             368             1,193            1,127
Amortization of Intangible Assets                                           47              34               115              101
Other Noninterest Expense                                                4,504           3,883            12,790           11,855
                                                                --------------   -------------   ---------------   --------------
Total Noninterest Expense                                       $       16,812   $      14,905   $        49,200   $       45,531
                                                                ==============   =============   ===============   ==============






                        FIRST FINANCIAL BANKSHARES, INC.
                       SELECTED FINANCIAL DATA (UNAUDITED)
                                 (In thousands)




                                                                       Three Months Ended               Nine Months Ended
SELECTED AVERAGE BALANCES                                                September 30,                    September 30,
                                                                ------------------------------   --------------------------------
                                                                      2004            2003             2004              2003
                                                                --------------   -------------   ---------------   --------------
                                                                                                       
Total Loans                                                     $    1,078,233   $     941,110   $     1,013,608   $      940,277
Investment Securities                                                  898,031         883,297           914,739          852,505
Federal Funds Sold and Other Short Term Investments                     13,190          41,438            20,783           50,684
                                                                --------------   -------------   ---------------   --------------
Total Interest Earning Assets                                   $    1,989,454   $   1,865,845   $     1,949,130   $    1,843,466
                                                                ==============   =============   ===============   ==============

Interest Bearing Deposits                                       $    1,344,737   $   1,317,603   $     1,326,765   $    1,301,925
Federal Funds Purchased and Repurchase Agreements                       72,025          13,721            58,756           19,562
                                                                --------------   -------------   ---------------   --------------
Total Interest Bearing Liabilities                              $    1,416,762   $   1,331,324   $     1,385,521   $    1,321,487
                                                                ==============   =============   ===============   ==============

Shareholders' Equity                                            $      258,866   $     246,162   $       257,079   $      243,687
                                                                ==============   =============   ===============   ==============

Total Assets                                                    $    2,156,961   $   2,030,553   $     2,114,578   $    2,006,698
                                                                ==============   =============   ===============   ==============