Ford

NEWS




Contact:    Media:            Investment Community:    Shareholder Inquiries:    Media Information Center:
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            Glenn Ray         Equity: Raj Modi         800-555-5259 or           1-800-665-1515
            313-594-4410      313-323-8221             313-845-8540              media@ford.com
            gray2@ford.com    fordir@ford.com          stockinf@ford.com         --------------
            --------------    ---------------          -----------------

                              Fixed Income:
                              Dan Gardetto
                              313-621-0881
                              fixedinc@ford.com
                              -----------------


FOR IMMEDIATE RELEASE
- ---------------------

FORD ANNOUNCES 2005 FINANCIAL MILESTONES

- --------------------------------------------------------------------------------
o Ford anticipates 2005 earnings per share of $1.75 to $1.95, based on total
  company pre-tax profit in the range of $5 billion to $5.7 billion, excluding
  special items.
o Total Automotive pre-tax profit milestone for 2005 is $1.5 billion to $2
  billion, excluding special items.
o Total Financial Services pre-tax profit milestone for 2005 is $3.5 billion to
  $3.7 billion, excluding special items.
o Company anticipates first-quarter earnings per share in 2005 of 25 to 35
  cents, excluding special items.
- --------------------------------------------------------------------------------

DEARBORN,  Mich.,  Jan.  25 -  Ford  Motor  Company  today  announced  financial
milestones for 2005 that call for increased profit from the Company's  worldwide
automotive operations and lower financial services profit.

Based  on  goals  that  call for  improvements  in  quality,  market  share  and
automotive profit,  the Company said it anticipates  full-year 2005 earnings per
share of $1.75 to $1.95,  excluding special items,  which is equivalent to total
company  pre-tax  profit  of $5  billion  to  $5.7  billion.  The  Company  also
anticipates first-quarter earnings per share in the range of 25 to 35 cents.

Chairman and Chief  Executive  Officer Bill Ford and his senior  management team
outlined their 2005 milestones and underlying  assumptions during a presentation
today with investors and analysts in New York.



"Last year our  reinvigorated  cycle plan kicked in, and we introduced  more new
vehicles  around the world than at any other time in our  100-plus  years," said
Bill Ford.  "Looking  ahead,  just  stabilizing  our business isn't enough.  Our
objective is to win. For 2005 and beyond, we're going to build great products, a
strong business, and a better world."

The Company is targeting total Automotive  sector pre-tax profit in the range of
$1.5 billion to $2 billion  compared with pre-tax  profit of $850 million earned
in 2004, in each case  excluding  special items.  (See  Attachment One below for
explanation of special  items.) The  anticipated  increase in automotive  profit
reflects  significantly  improved profit from the Premier  Automotive Group, and
flat-to-improved  performance  from The Americas (North and South),  Ford Europe
and Asia Pacific and Africa/Mazda.

Also, the Company  anticipates  Financial Services sector profit of $3.5 billion
to $3.7 billion in 2005,  excluding  special items. This compares with a pre-tax
profit of nearly $5 billion in 2004,  excluding  special  items.  Strong  profit
performance  for both Ford Motor  Credit and Hertz is  projected  to continue in
2004, but results for Ford Motor Credit will be down from 2004, reflecting lower
volume, increasing interest rates and non-recurrence of reserve reductions.

The Company said  achievement of the 2005  milestones  would position it to meet
its 2006 goal of achieving total company pre-tax profit of $7 billion, excluding
special items.

The 2005 assumptions and milestones are:




Planning Assumptions
- --------------------
                                       
Industry Volume:
  U.S.                                    17.2 million units
  Europe                                  17.3 million units

Industry Net Pricing:
  U.S.                                    Down slightly
  Europe                                  Down slightly

Operational Metrics                       Milestone
- -------------------                       ---------
o Quality                                 Improve
o Market Share                            Improve
o Automotive Cost Performance             Hold costs flat
  (at constant volume, mix and
   exchange)
o Capital Spending                        $7 billion or lower







Operations:                               Milestones*
- -----------                               -----------
                                       
                                          Pre-Tax Profits (billions):
                                          ---------------------------
The Americas
  North America                           $ 1.4  -  1.7
  South America                             0.1  -  0.2

Ford Europe                                 0.1  -  0.2
P.A.G.                                      0.3  -  0.6
Asia Pacific and Africa/Mazda               0.1  -  0.2
                                            ------------

  Total Automotive                        $ 1.5  -  2.0
  Financial Services                        3.5  -  3.7
                                            -----------


  Total Company                           $ 5.0  -  5.7
                                          =============

Operating-Related Cash Flow**             $ 1.2 - 1.5 billion positive

   *Excluding special items.
 **See Attachment Two for calculation.


In  addition  to Bill Ford,  presenters  at  today's  2005  Business  Review and
Milestone  Presentation  in New  York  included  Jim  Padilla,  chief  operating
officer; Don Leclair,  executive vice president and chief financial officer; and
Mike Bannister, chairman and chief executive officer, Ford Motor Credit Company.

Members of the  investment  community  and news media may hear the  presentation
live by joining a  "listen-only"  conference  call,  beginning  at 8:45 a.m.  at
800-299-0433. International callers may dial 617-801-9712. The pass code for the
listen-only  conference call is a verbal  response of "Ford Business  Review." A
listen-only  webcast  may also be heard  by  visiting  www.shareholder.ford.com.
Supporting  presentation  materials  will be posted at the same web address just
prior to the presentation's start.

Replays  of the  presentation  will be  available  through  February  1, 2005 by
dialing  888-286-8010  with the pass code  36979286.  The  international  access
number for the replay is 617-801-6888 with the same pass code as above.  Replays
also are available at www.shareholder.ford.com.




Ford Motor  Company,  a global  automotive  industry  leader  based in Dearborn,
Michigan,  manufactures  and  distributes  automobiles in 200 markets across six
continents.  With more than 327,000 employees worldwide,  the company's core and
affiliated  automotive brands include Aston Martin,  Ford,  Jaguar,  Land Rover,
Lincoln, Mazda, Mercury and Volvo. Its automotive-related  services include Ford
Motor Credit Company and The Hertz Corporation.


SAFE HARBOR
Statements  included herein may constitute  "forward looking  statements" within
the  meaning of the  Private  Securities  Litigation  Reform Act of 1995.  These
statements  involve a number of risks,  uncertainties,  and other  factors  that
could cause actual results to differ  materially  from those stated,  including,
without limitation:

  o greater price competition resulting from currency fluctuations, industry
    overcapacity or other factors;
  o a significant decline in industry sales, particularly in the U.S. or Europe,
    resulting from slowing economic growth, geo-political events or other
    factors;
  o lower-than-anticipated market acceptance of new or existing products;
  o economic distress of suppliers that may require us to provide financial
    support or take other measures to ensure supplies of materials;
  o work stoppages at Ford or supplier facilities or other interruptions of
    supplies;
  o the discovery of defects in vehicles resulting in delays in new model
    launches, recall campaigns or increased warranty costs;
  o increased safety, emissions, fuel economy or other regulation resulting in
    higher costs and/or sales restrictions;
  o unusual or significant litigation or governmental investigations arising out
    of alleged defects in our products or otherwise;
  o worse-than-assumed economic and demographic experience for our
    post-retirement benefit plans (e.g., investment returns, interest rates,
    health care cost trends, benefit improvements);
  o currency or commodity price fluctuations, including rising steel prices;
  o changes in interest rates;
  o a market shift from truck sales in the U.S.;
  o economic difficulties in any significant market;
  o higher prices for, or reduced availability of fuel;
  o labor or other constraints on our ability to restructure our business;
  o a change in our requirements under long-term supply arrangements under which
    we are obligated to purchase minimum quantities or pay minimum amounts;
  o credit rating downgrades;
  o inability to access debt or securitization markets around the world at
    competitive rates or in sufficient amounts;
  o higher-than-expected credit losses;
  o lower-than-anticipated residual values for leased vehicles;
  o increased price competition in the rental car industry and/or a general
    decline in business or leisure travel due to terrorist attacks, acts of war,
    epidemic diseases or measures taken by governments in response thereto that
    negatively affect the travel industry; and
  o our inability to implement the Revitalization Plan.





Attachment One:RECONCILIATION TO GAAP OF PRE-TAX PROFITS EXCLUDING SPECIAL
- --------------------------------------------------------------------------
ITEMS
- -----


                                                                           Projected
                                         2004 Full Year                 2005 Full Year
                                            (Mils.)                         (Bils.)
                                     ======================          ===================
                                                                      

Pre-Tax Profit from
  Continuing Operations                          $4,853                     $4.9 - 5.6

Less:  Special Items

 - European Improvement                          $  (49)                          $ --
 - P.A.G. Improvement                              (110)                          (0.1)
 - Visteon                                         (600)                            --
 - Other Non-Core
     Businesses                                     (64)                            --
 - Fuel Cell Technology
    Charges                                        (182)                            --
 - Property Clean-Up
    Settlement*                                      45                             --
                                                     --                             --
     Subtotal Special Items                      $ (960)                         $(0.1)
                                                 =======                         ======

       Pre-Tax Profit Excl.
         Special Items                           $5,813                     $5.0 - 5.7
                                                 ======                     ==========

* Sole special item for Financial Services sector; all others relate to
  Automotive sector


Attachment Two: 2005 Automotive Cash and Cash Flow (billions)
- -------------------------------------------------------------



Cash, Marketable and Loaned Securities, and Short-Term VEBA Assets
- ------------------------------------------------------------------
                                                                  
   Year-End 2004                                                     $ 23.6
   Year-End 2005 (Projected)                                           23.0
                                                                       ----
        Change in Gross Cash                                         $ (0.6)
                                                                     -------

Operating-Related Cash Flow
- ---------------------------
   Automotive Pre-Tax Profits                                        $  1.8  Milestone $1.5-2.0
   Net Capital Spending                                                (0.1)
   Changes in Receivables, Inventory, Trade Payables, and Other        (0.3)
                                                                       -----
    Total Auto. Op.-Related Cash Flow (Excl. Contributions & Tax     $  1.4  Milestone $1.2-1.5
    Refunds)

   Pension and VEBA Contributions                                      (1.8)
   Other                                                               (0.2)
                                                                      ------

       Total Change in Gross Cash                                    $ (0.6)
                                                                     =======