Exhibit 99

Items 2 and 4 of Part I and Items 1, 2 and 6 of Part II of Ford's Quarterly
Report on Form 10-Q for the quarterly period ended June 30, 2004. ALL
REFERENCES TO WE, OUR, AND US IN THIS EXHIBIT 99 REFER TO FORD MOTOR COMPANY.














                                      -44-


Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations


SECOND QUARTER RESULTS OF OPERATIONS

     Our worldwide net income was $1.2 billion in the second quarter of 2004, or
$0.57 per diluted  share of Common and Class B Stock.  In the second  quarter of
2003, net income was $417 million, or $0.22 per share.

     Results by  business  sector  for the  second  quarter of 2004 and 2003 are
shown below (in millions):


                                                                                        Second Quarter
                                                                                       Net Income/(Loss)
                                                                            --------------------------------------------
                                                                                                          2004
                                                                                                      Over/(Under)
                                                                              2004        2003*           2003
                                                                            ----------- ------------ -------------------
                                                                                               
Income/(loss) before income taxes
 Automotive sector                                                          $  (57)     $    3           $(60)
 Financial Services sector                                                   1,559         715            844
                                                                            ------      ------           ----
  Total Company                                                              1,502         718            784
Provision for/(benefit from) income taxes                                      268         194             74
Minority interests in net income/(loss) of subsidiaries                         72          98            (26)
                                                                            ------      ------           ----
  Income/(loss) from continuing operations                                   1,162         426            736
Income/(loss) from discontinued/held-for-sale operations                         3          (9)            12
                                                                            ------      ------           ----
  Net income/(loss)                                                         $1,165      $  417           $748
                                                                            ======      ======           ====

- ----------
*    Certain amounts were reclassified to conform to current period presentation
     consistent  with the  presentation  in our 10-K  Report.  Reclassifications
     include   profits   and  losses   related   to   discontinued/held-for-sale
     operations.


Automotive Sector
- -----------------

     Details of  Automotive  sector  results for the second  quarter of 2004 and
2003 are shown below (in millions):


                                                                                   Second Quarter
                                                  --------------------------------------------------------------------------------
                                                                                             Income/(Loss) Before Taxes
                                                         Income/(Loss) Before Taxes            Excluding Special Items
                                                  ---------------------------------------  ---------------------------------------
                                                                               2004                                     2004
                                                                               Over/                                    Over/
                                                                              (Under)                                  (Under)
                                                      2004         2003        2003           2004         2003         2003
                                                  ----------- ------------- -------------  --------- ------------ ------------------
                                                                                                    
Americas
 Ford North America                                 $ 335        $ 445       $(110)          $ 455        $ 445       $  10
 Ford South America                                    22          (69)         91              22          (69)         91
                                                   ------        -----       -----           -----        -----       -----
  Total Americas                                      357          376         (19)            477          376         101

Ford Europe and PAG
 Ford Europe                                          191         (525)        716             211         (525)        736
 PAG                                                 (362)         166        (528)           (362)         166        (528)
                                                   ------        -----       -----           -----        -----       -----
  Total Ford Europe and PAG                          (171)        (359)        188            (151)        (359)        208

Ford Asia Pacific and Africa/Mazda
 Ford Asia Pacific and Africa                          (5)         (28)         23              (5)         (28)         23
 Mazda and Associated Operations                       60           45          15              60           45          15
                                                    -----       ------       -----          ------       ------       -----
  Total Ford Asia Pacific
   and Africa/Mazda                                    55           17          38              55           17          38

Other Automotive                                     (298)         (31)       (267)           (298)         (31)       (267)
                                                    -----       ------      ------           -----       ------       -----

  Total, excluding special items                                                                83            3          80

Special items *                                                                               (140)           -        (140)
                                                                                             -----       ------       -----

   Total Automotive                                 $ (57)      $    3       $ (60)          $ (57)      $    3       $ (60)
                                                    =====       ======       =====           =====       ======       =====

- --------------
*    Special  items  include  $(120)  million of  charges  for  revaluation  and
     restructuring  of our  investment in Ballard Power Systems (see  discussion
     below)  and $(20)  million  of charges  related  to the  completion  of the
     previously announced Ford Europe restructuring plan.

                                      -45-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

     Details of  Automotive  sector  sales and vehicle unit sales for the second
quarter 2004 and 2003 are shown below:


                                                       Sales                                 Vehicle Unit Sales *
                                                   (in billions)                                (in thousands)
                                        --------------------------------------------  --------------------------------------------
                                                                    2004                                          2004
                                                                Over/(Under)                                  Over/(Under)
                                          2004       2003           2003                2004       2003           2003
                                        --------- ---------- -----------------------  --------------------------------------------
                                                                                                 
Americas
 Ford North America                      $20.5       $20.7     $(0.2)      (1)%          919        982       (63)        (6)%
 Ford South America                        0.7         0.4       0.3       75             67         49        18         37
                                         -----       -----     -----      ---          -----      -----       ---         --
  Total Americas                          21.2        21.1       0.1        0            986      1,031       (45)        (4)

Ford Europe and PAG
 Ford Europe                               6.7         5.2       1.5       29            453        407        46         11
 PAG                                       6.9         6.4       0.5        8            201        197         4          2
                                         -----       -----     -----      ---          -----      -----       ---         --
  Total Ford Europe and PAG               13.6        11.6       2.0       17            654        604        50          8

 Ford Asia Pacific and Africa              1.9         1.4       0.5       36            108         83        25         30
                                         -----       -----     -----      ---          -----      -----       ---        ---

   Total Automotive                      $36.7       $34.1     $ 2.6        8%         1,748      1,718        30          2%
                                         =====       =====     =====      ===          =====      =====       ===        ===

- -------------
*    Included  in  vehicle  unit  sales of Ford  Asia  Pacific  and  Africa  are
     Ford-badged  vehicles  sold in China  and  Malaysia  by our  unconsolidated
     subsidiaries   totaling   22,000   and  9,000   units  in  2004  and  2003,
     respectively.  The revenue from these units is not  reflected in the dollar
     sales reported above.


     Details of  Automotive  sector  market share for  selected  markets for the
second quarter 2004 and 2003 are shown below:


                                                                          2004
                                                                      Over/(Under)
                                           2004         2003              2003               Market
                                        ----------- ------------- -------------------- ------------------
                                                                             
Americas
 Ford North America                        18.1%         19.3%            (1.2)pts.       U.S. b/
 Ford South America                        11.1          11.7             (0.6)           Brazil b/

Ford Europe and PAG a/
 Ford Europe                                8.6           8.5              0.1            Europe b/
 PAG                                    1.3/2.4       1.3/2.2            0/0.2            U.S./Europe

 Ford Asia Pacific and Africa              13.7          13.6              0.1            Australia b/

- ----------
a/ 2004 European market share for Ford Europe and PAG are based, in part, on
   estimated vehicle registrations.
b/ Excludes market share of our Premier Automotive Group brand vehicles
   (i.e. Volvo, Jaguar, Land Rover and Aston Martin).

     The following  discussion,  except where noted,  is based on  Income/(Loss)
Before Taxes  Excluding  Special Items.  We believe this measure to be useful to
investors  because it excludes elements that we do not consider to be indicative
of earnings from our on-going  operating  activities.  As a result,  it provides
investors  with  a  more  relevant  measure  of  the  results  generated  by our
operations.

     Compared with the second quarter of 2003, the improvement of $80 million in
income before income taxes for the  Automotive  sector  reflected  improved unit
sales volume, primarily at Ford Europe, and product mix, primarily at Ford North
America  (about $400  million);  favorable net pricing,  primarily at Ford North
America (about $200 million);  unchanged cost performance  (measured at constant
volume, mix and exchange);  the effects of unfavorable changes in exchange rates
(about $200 million);  and higher net interest  (about $300  million),  which is
discussed below under "Other Automotive."

     The unchanged cost performance resulted from the following factors:

o    quality related costs increased by about $300 million, primarily reflecting
     the  non-recurrence  of  favorable  accrual  adjustments  for  warranty and
     additional service action costs in the year-ago period;

o    manufacturing and engineering costs declined by about $200 million,

                                      -46-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

o    overhead costs, which includes  administrative and staff support,  declined
     by about $200 million;

o    net  product  costs  declined  by about $100  million;  the  reductions  on
     carryover models and the effect of the  discontinuation  of a supplier cost
     reduction sharing program more than offset higher costs on new models;

o    depreciation and amortization costs increased by about $200 million; and

o    pension and retiree health care expenses were unchanged.


Americas
- --------

     Ford North  America.  The  improvement  in profits  for Ford North  America
     primarily  reflected improved product mix and positive net pricing,  offset
     partially by lower volume and unfavorable  cost  performance.  Positive net
     pricing included the favorable impact of higher than expected proceeds from
     sales of vehicles returned to us by daily rental car companies  pursuant to
     repurchase options.

     Vehicle unit sales were down by 63,000  units,  which  primarily  reflected
     lower market share in the U.S.,  offset  partially by higher U.S.  industry
     volume  (up  1.8%).  U.S.  market  share  was down 1.2  percentage  points,
     primarily due to a reduction in retail market share.

     We have been in an alliance with Ballard Power Systems Inc. ("Ballard") and
     DaimlerChrysler  AG ("DCX") since 1998 to develop fuel cell  technology for
     the  automotive  industry.  We presently own 22 million  shares of Ballard,
     representing 18.7% of its outstanding  shares. On July 8, 2004, we signed a
     non-binding  memorandum  of  understanding  ("MOU") with Ballard and DCX to
     acquire from Ballard a 50% interest in Ballard AG, Ballard's vehicular fuel
     systems  subsidiary,  in exchange for 8.3 million  shares of Ballard stock.
     DCX presently  owns 49% of Ballard AG and plans to acquire the remaining 1%
     from Ballard.  This  acquisition will allow us jointly with DCX to focus on
     the research,  development  and  manufacturing  of the vehicular  fuel cell
     system  and  Ballard  to  focus  on fuel  cell  research,  development  and
     manufacturing.  Contemporaneous  with the  execution  of the  MOU,  Ballard
     issued  to Ford and DCX a  conditional  call  notice in  satisfaction  of a
     pre-existing  capital call  obligation.  Pursuant to this  contingent  call
     notice,  we and DCX would be  required  to  invest  C$25  million  and C$30
     million,  respectively,  to acquire additional shares of Ballard at a price
     of C$12.33863 per share at the closing of the transactions  contemplated by
     the MOU.  Assuming  the  transactions  contemplated  by the MOU occur,  our
     ownership  interest in Ballard would decrease from 18.7% to 13.9% and DCX's
     ownership  interest would increase from 16.6% to 18.8%. (See also Note 6 of
     the Notes to the Financial Statements for a discussion of our investment in
     Ballard.)

     Ford South  America.  The  improvement  in profits and sales for Ford South
     America  primarily  reflected  positive  net  pricing and higher unit sales
     volumes, partially offset by unfavorable cost performance.  The higher unit
     sales volumes reflected higher industry sales volume.  The unfavorable cost
     performance reflected higher material costs, primarily for steel.

Ford Europe and PAG
- -------------------

     Ford Europe.  The improvement for Ford Europe  primarily  reflected  higher
     vehicle unit sales volume and  favorable  cost  performance,  including the
     effects of our previously announced  restructuring actions. The increase in
     vehicle unit sales volume  primarily  reflected  the higher sales in Turkey
     and Russia,  the strength of the Ford Focus C-Max model,  and a slower rate
     of dealer  stock  reductions.  The  improvement  in revenue  reflected  the
     increase in vehicle unit sales and stronger European currencies.

     PAG. The deterioration in results for PAG primarily  reflected  unfavorable
     changes in exchange rates,  unfavorable product mix, higher costs including
     the effects of product  changeover  at Land Rover,  and lower net  pricing.
     Sales at Jaguar,  particularly in the U.S., were less than expected and the
     cost improvements progressed slower than expected at Jaguar and Land Rover.

Ford Asia Pacific and Africa/Mazda
- ----------------------------------

     Ford Asia  Pacific and Africa.  The  improvement  for Ford Asia Pacific and
     Africa  primarily   reflected  favorable  changes  in  exchange  rates  and
     increased  vehicle  unit  sales,  offset  partially  by higher  costs.  The
     increase in revenue  primarily  reflected higher sales and improved product
     mix in Australia, South

                                      -47-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

     Africa, and Taiwan, as well as favorable  exchange rates.  The increase in
     vehicle unit sales reflected higher  industry  volumes in China, Australia,
     and Taiwan,  and  improved market share in South Africa.

     Mazda  and   Associated   Operations.   The  change   primarily   reflected
     improvements in our Mazda-related investments.

Other Automotive
- ----------------

     The  increase in loss before  income taxes for Other  Automotive  primarily
reflected  the   reclassification  of  interest  expense  on  our  6.50%  Junior
Subordinated  Debentures due 2032 held by a subsidiary trust, Ford Motor Company
Capital Trust II (prior to July 1, 2003,  this interest  expense was included in
Minority  interests in net  income/(loss) of subsidiaries) and lower earnings on
our gross cash.

Financial Services Sector
- -------------------------

     Our Financial  Services sector includes two primary  segments,  Ford Credit
and Hertz.  Details of Financial  Services  sector  income/(loss)  before income
taxes for the second quarter of 2004 and 2003 are shown below (in millions):


                                                                         Second Quarter
                                                               Income/(Loss) Before Income Taxes
                                                               --------------------------------------------
                                                                                             2004
                                                                                            Over/(Under)
                                                                 2004          2003          2003
                                                               ------------  -----------  -----------------
                                                                                    
Ford Credit                                                     $1,422         $661          $761
Hertz*                                                             144           57            87
Other Financial Services                                            (7)          (3)           (4)
                                                                 -----         ----          ----

   Total Financial Services sector                              $1,559         $715          $844
                                                                ======         ====          ====

- -----------
*    Includes  amortization  expense  related  to  intangibles  recognized  upon
     consolidation of Hertz.

Ford Credit
- -----------

     The improvement in earnings  resulted  primarily from improvement in credit
loss  performance  (about $450 million),  improved  lease  residual  performance
(about $200 million) and improved financing margin (about $150 million),  offset
partially  by  the  impact  of  lower  off-balance  sheet   securitizations  and
whole-loan  sale  transactions  (about $100 million).  The  improvement in lease
residual performance resulted from higher used vehicle prices and a reduction in
the percentage of vehicles  returned by dealers to Ford Credit at the end of the
lease period.

     Details of actual  credit losses net of  recoveries  ("credit  losses") and
loss-to-receivables  ratios  (annualized  credit  losses  during a  period  as a
percentage of average net receivables for that period) for the second quarter of
2004 and 2003 are shown below:


                                                                   Second Quarter
                                                               -------------------------
                                                                 2004          2003
                                                               ------------  -----------
                                                                         
Credit losses (in millions)
  On-balance sheet                                               $332          $452
  Managed                                                         446           623

Loss-to-receivables ratio
  On-balance sheet                                                1.03%        1.44%
  On-balance sheet (including credit losses
   associated with reacquired receivables)*                       1.07%        1.50%

- ----------
*    Ford   Credit   believes   that   the   use   of   the   on-balance   sheet
     loss-to-receivables  ratio that  includes the credit  losses on  reacquired
     receivables  is useful to  investors  because it  provides a more  complete
     presentation of Ford Credit's on-balance sheet credit loss performance.

     The  decrease of $120  million in credit  losses for the  on-balance  sheet
portfolio  primarily  reflected  improved loss  performance  in the U.S.  retail
installment and operating lease portfolio resulting from lower

                                      -48-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

repossessions and a lower average loss per repossession.  The on-balance sheet
loss-to-receivables ratio including reacquired  receivables in the second
quarter of 2004 was 1.07%, down from 1.50% in 2003.

     Ford Credit's finance receivables,  net of allowance for credit losses, and
net investment in operating leases for on-balance sheet, securitized
off-balance sheet, managed and serviced portfolios are shown below
(in billions):


                                                                                   June 30,          December 31,
                                                                                     2004              2003
                                                                                  ---------------- -----------------
                                                                                                
On-balance sheet (including on-balance sheet securitizations)                       $129.2            $132.1
Securitized off-balance sheet                                                         45.8              49.4
                                                                                    ------            ------
  Managed                                                                           $175.0            $181.5
                                                                                    ======            ======

  Serviced                                                                          $180.5            $188.8


     The decrease in on-balance sheet finance  receivables and net investment in
operating leases of $2.9 billion primarily  reflected the impact of lower retail
and lease  placement  volumes.  The decrease in  securitized  off-balance  sheet
receivables of $3.6 billion  primarily  reflected the slower pace of off-balance
sheet securitizations.

     Shown below is Ford Credit's allowance for credit losses related to finance
receivables and operating leases for the periods specified:


                                                                                    June 30,         December 31,
                                                                                     2004              2003
                                                                                  ---------------- ----------------
                                                                                                 
Allowance for credit losses (in billions)                                             $2.7              $3.0
Allowance as a percentage of end-of-period net receivables                            2.05%             2.28%


     The  decrease  in the  allowance  for credit  losses of about $300  million
primarily reflected improving  portfolio  performance,  especially in the United
States, and the impact of lower receivables.

     The following  table  summarizes  the activity  related to the  off-balance
sheet sales of  receivables  reported as revenues for the periods  indicated (in
millions):


                                                                                           Second Quarter
                                                                                    --------------------------------
                                                                                      2004              2003
                                                                                    --------------    --------------
                                                                                                
Net gain on sales of receivables                                                    $      69         $      51
Interest income from retained securities                                                  166               197
Servicing fees                                                                            111               179
Excess spread and other                                                                   235               245
                                                                                    ---------         ---------
    Investment and other income related to sales of receivables                           581               672
Less: Whole-loan income                                                                   (32)              (48)
                                                                                    ---------         ---------
    Income related to off-balance sheet securitizations                             $     549         $     624
                                                                                    =========         =========
Memo:
  Finance receivables sold                                                          $ 2,400           $ 2,666
  Servicing portfolio as of period-end                                               51,304            62,595
  Pre-tax gain per dollar of retail receivables sold                                    2.9%              1.9%


     Investment and other income  related to sales of receivables  decreased $91
million or 14% from $672  million in the second  quarter 2003 to $581 million in
the  second  quarter  of 2004.  This  decline  resulted  from  lower  levels  of
outstanding  sold  receivables,  down about $11 billion compared with the second
quarter of 2003, reflecting primarily lower funding requirements.  Excluding the
effects of  whole-loan  sale  transactions,  which  totaled $10.4 billion in the
2002-2004 period,  off-balance sheet securitization  income declined $75 million
from $624  million in the second  quarter of 2003 to $549  million in the second
quarter of 2004.

     The net impact of off-balance sheet  securitizations on earnings in a given
period will vary  depending on the amount and type of  receivables  sold and the
timing of the transactions in the current period and the preceding  two-to-three
year period,  as well as the interest rate  environment  at the time the finance
receivables were originated and securitized.

                                      -49-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

     The following table shows, on an analytical  basis,  the earnings impact of
off-balance  sheet  securitizations  had Ford Credit reported them as on-balance
sheet and funded them through asset-backed  financings for the periods indicated
(in millions):


                                                                                            Second Quarter
                                                                                       ------------------------
                                                                                          2004         2003
                                                                                       -----------  -----------
                                                                                                
Financing revenue
 Retail revenue                                                                             $663        $ 951
 Wholesale revenue                                                                           284          297
                                                                                            ----        -----
  Total financing revenue                                                                    947        1,248
Borrowing cost                                                                              (244)        (390)
                                                                                            ----        -----
  Net financing margin                                                                       703          858
Credit losses                                                                               (101)        (153)
                                                                                            ----        -----
    Income before income taxes                                                              $602        $ 705
                                                                                            ====        =====

Memo:
Income related to off-balance sheet securitizations                                         $549         $624
Recalendarization impact of off-balance sheet securitizations                                (53)         (81)


     In the second quarter of 2004, the impact to earnings of off-balance  sheet
securitizations   was  $53  million  lower  than  had  these  transactions  been
structured as on-balance  sheet  securitizations.  This difference  results from
recalendarization  effects caused by gain-on-sale accounting requirements.  This
effect will  fluctuate as the amount of receivables  sold in  off-balance  sheet
securitizations increases or decreases over time.

Hertz
- -----

     In the second quarter of 2004, income before income taxes was $144 million,
compared with $57 million in the second  quarter of 2003.  The  improvement  was
primarily  due to  higher  rental  volume  in the  Hertz  worldwide  car  rental
business,  offset  partially  by lower  pricing.  Earnings  were also  favorably
impacted by lower fleet costs,  higher net  proceeds  received in excess of book
value  on the  disposal  of used  vehicles  and  equipment,  and  improved  cost
performance.


FIRST HALF RESULTS OF OPERATIONS

     Our  worldwide  net income was $3.1  billion in the first half of 2004,  or
$1.51 per diluted share of Common and Class B Stock.  In the first half of 2003,
net income was $1.3 billion, or $0.67 per share.

     Results  by  business  sector for the first half of 2004 and 2003 are shown
below (in millions):


                                                                                      First Half
                                                                                    Net Income/(Loss)
                                                                            --------------------------------------------
                                                                                                          2004
                                                                                                      Over/(Under)
                                                                              2004        2003*           2003
                                                                            ----------- ------------ -------------------
                                                                                                
Income/(loss) before income taxes
 Automotive sector                                                          $1,749       $  665          $1,084
 Financial Services sector                                                   2,642        1,393           1,249
                                                                            ------       ------          ------
  Total Company                                                              4,391        2,058           2,333
Provision for/(benefit from) income taxes                                    1,097          531             566
Minority interests in net income/(loss) of subsidiaries                        157          200             (43)
                                                                            ------       ------          ------
  Income/(loss) from continuing operations                                   3,137        1,327           1,810
Income/(loss) from discontinued/held-for-sale operations                       (20)         (14)             (6)
                                                                            ------       ------          ------
  Net income/(loss)                                                         $3,117       $1,313          $1,804
                                                                            ======       ======          ======

- ----------
*    Certain amounts were reclassified to conform to current period presentation
     consistent  with the  presentation  in our 10-K  Report.  Reclassifications
     include   profits   and  losses   related   to   discontinued/held-for-sale
     operations.

                                      -50-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

Automotive Sector
- -----------------

     Details of  Automotive  sector  results for the first half of 2004 and 2003
are shown below (in millions):


                                                                                    First Half
                                                 --------------------------------------------------------------------------------
                                                                                            Income/(Loss) Before Taxes
                                                       Income/(Loss) Before Taxes             Excluding Special Items
                                                 --------------------------------------   ---------------------------------------
                                                                             2004                                      2004
                                                                             Over/                                     Over/
                                                                            (Under)                                   (Under)
                                                    2004         2003        2003            2004        2003          2003
                                                 ---------- ------------ --------------   ---------- ------------ ---------------
                                                                                                   
Americas
 Ford North America                               $2,297       $1,681      $  616          $2,417       $1,681       $  736
 Ford South America                                   37         (100)        137              37         (100)         137
                                                  ------       ------      ------          ------       ------       ------
  Total Americas                                   2,334        1,581         753           2,454        1,581          873

Ford Europe and PAG
 Ford Europe                                         167         (772)        939             216         (772)         988
 PAG                                                (342)          78        (420)           (342)          78         (420)
                                                  ------       ------      ------          ------       ------       ------
  Total Ford Europe and PAG                         (175)        (694)        519            (126)        (694)         568

Ford Asia Pacific/Africa and Mazda
 Ford Asia Pacific and Africa                         23          (53)         76              23          (53)          76
 Mazda and Associated Operations                     114           86          28             114           86           28
                                                  ------       ------      ------          ------       ------       ------
  Total Ford Asia Pacific/Africa
   and Mazda                                         137           33         104             137           33          104

Other Automotive                                    (547)        (255)       (292)           (564)        (255)        (309)
                                                  ------       ------      ------          ------       ------       ------

  Total, excluding special items                                                            1,901          665        1,236

Special items *                                                                              (152)           -         (152)
                                                                                           ------       ------       ------

   Total Automotive                               $1,749       $  665      $1,084          $1,749       $  665       $1,084
                                                  ======       ======      ======          ======       ======       ======

- ----------
*    Special  items  include  $(120)  million of  charges  for  revaluation  and
     restructuring  of our  investment in Ballard Power Systems (see  discussion
     above), $(49) million related to the completion of the previously announced
     Ford  Europe  restructuring  plan,  and  $17  million  related  to a  prior
     divestiture.

     Details of  Automotive  sector  sales and vehicle  unit sales for the first
half 2004 and 2003 are shown below:


                                                      Sales                                  Vehicle Unit Sales *
                                                 (in billions)                                  (in thousands)
                                        --------------------------------------------  --------------------------------------------
                                                                    2004                                          2004
                                                                Over/(Under)                                  Over/(Under)
                                          2004       2003           2003                2004       2003           2003
                                        --------- ----------- ----------------------  -------- ----------- -----------------------
                                                                                                 
Americas
 Ford North America                       $43.8      $42.9      $0.9        2%         1,930      2,006       (76)        (4)%
 Ford South America                         1.3        0.7       0.6       86            133         93        40         43
                                          -----      -----      ----       --          -----      -----       ---         --
  Total Americas                           45.1       43.6       1.5        3          2,063      2,099       (36)        (2)

Ford Europe and PAG
 Ford Europe                               13.2       10.2       3.0       29            876        791        85         11
 PAG                                       13.7       11.8       1.9       16            390        369        21          6
                                          -----      -----      ----       --          -----      -----       ---         --
  Total Ford Europe and PAG                26.9       22.0       4.9       22          1,266      1,160       106          9

 Ford Asia Pacific and Africa               3.5        2.7       0.8       30            204        165        39         24
                                          -----      -----      ----       --          -----      -----       ---         --

   Total Automotive                       $75.5      $68.3      $7.2       11%         3,533      3,424       109          3%
                                          =====      =====      ====       ==          =====      =====       ===         ==

- ----------
*    Included  in  vehicle  unit  sales of Ford  Asia  Pacific  and  Africa  are
     Ford-badged  vehicles  sold in China  and  Malaysia  by our  unconsolidated
     subsidiaries totaling 34,000 and 13,000 in 2004 and 2003, respectively. The
     revenue  from these units is not  reflected  in the dollar  sales  reported
     above.

                                      -51-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

     Details of  Automotive  sector  market share for  selected  markets for the
first half of 2004 and 2003 are shown below:


                                                                        2004
                                                                     Over/(Under)
                                     2004          2003                 2003              Market
                                   ------------ -------------- -------------------   ---------------------
                                                                         
Americas
 Ford North America                   18.4%         19.6%           (1.2)pts.        U.S. b/
 Ford South America                   11.2          11.1             0.1             Brazil b/

Ford Europe and PAG a/
 Ford Europe                           8.9           8.9               0             Europe b/
 PAG                               1.3/2.4       1.3/2.2           0/0.2             U.S./Europe

 Ford Asia Pacific                    13.6          13.9            (0.3)            Australia b/

- ----------
a/ 2004 European market share for Ford Europe and PAG are based, in part, on
   estimated vehicle registrations.
b/ Excludes market share of our Premier Automotive Group brand vehicles
   (i.e. Volvo, Jaguar, Land Rover and Aston Martin).

     The following  discussion is based on Income/(Loss)  Before Taxes Excluding
Special  Items.  We believe this  measure to be useful to  investors  because it
excludes  elements that we do not consider to be indicative of earnings from our
on-going  operating  activities.  As a result, it provides investors with a more
relevant measure of the results generated by our operations.

Americas
- --------

     Ford North  America.  The  improvement  in profits  for Ford North  America
     primarily  reflected  improved  product  mix,  positive  net  pricing,  and
     favorable cost performance, offset partially by lower volume.

     Ford South  America.  The  improvement  in profits  for Ford South  America
     primarily  reflected  positive  net pricing and higher  vehicle  unit sales
     volume and improved  product mix,  offset  partially  by  unfavorable  cost
     performance. The higher unit sales volume reflected stronger industry sales
     volumes  and  higher  market  share,  particularly  for the Ford  EcoSport,
     Fiesta, and Cargo models.

Ford Europe and PAG
- -------------------

     Ford Europe. The improvement in profits for Ford Europe primarily reflected
     favorable  cost  performance,  including  the  effects  of  our  previously
     announced  restructuring  actions,  higher  vehicle  unit sales  volume and
     positive net pricing.  The increase in vehicle unit sales volume  primarily
     reflected  the  strength of the Ford Focus C-Max model and higher  sales in
     Turkey and Russia. The improvement in revenue primarily  reflected stronger
     European currencies and the increase in vehicle unit sales.

     PAG. The deterioration in results for PAG primarily  reflected  unfavorable
     changes in exchange  rates,  unfavorable  product  mix,  and  negative  net
     pricing,  offset  partially  by higher unit sales  volume.  The higher unit
     sales volume  reflected  higher market share in Europe and higher  industry
     volumes in Europe and the U.S.

Ford Asia Pacific and Africa/Mazda
- ----------------------------------

     Ford Asia  Pacific and Africa.  The  improvement  for Ford Asia Pacific and
     Africa primarily  reflected  favorable changes in exchange rates and higher
     unit sales volume.

     Mazda  and   Associated   Operations.   The  change   primarily   reflected
     improvements in our Mazda-related investments.

Other Automotive
- ----------------

     The  increase in loss before  income taxes for Other  Automotive  primarily
reflected  the   reclassification  of  interest  expense  on  our  6.50%  Junior
Subordinated  Debentures due 2032 held by a subsidiary trust, Ford Motor Company
Capital Trust II (prior to July 1, 2003,  this interest  expense was included in
Minority  interests in net  income/(loss) of subsidiaries) and lower earnings on
our gross cash.

                                      -52-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

Financial Services Sector
- -------------------------

     Details of Financial Services sector  income/(loss) before income taxes for
the first half of 2004 and 2003 are shown below (in millions):


                                                                           First Half
                                                                 Income/(Loss) Before Income Taxes
                                                               --------------------------------------------
                                                                                             2004
                                                                                            Over/(Under)
                                                                 2004          2003          2003
                                                               ------------  -----------  -----------------
                                                                                    
Ford Credit                                                     $2,509       $1,388          $1,121
Hertz*                                                             137           (2)            139
Other Financial Services                                            (4)           7             (11)
                                                                ------       ------          ------

   Total Financial Services sector                              $2,642       $1,393          $1,249
                                                                ======       ======          ======

- ----------
*    Includes  amortization  expense  related  to  intangibles  recognized  upon
     consolidation of Hertz.

Ford Credit
- -----------

     The improvement in earnings  resulted  primarily from improvement in credit
loss  performance,  improved lease residual  performance and improved  financing
margin,   offset   partially   by  the   impact  of  lower   off-balance   sheet
securitizations  and  whole-loan  sale  transactions.  The  improvement in lease
residual performance resulted from higher used vehicle prices and a reduction in
the percentage of vehicles  returned by dealers to Ford Credit at the end of the
lease period.

     Details of credit losses and loss-to-receivables  ratios for the first half
of 2004 and 2003 are shown below:


                                                                    First Half
                                                               -------------------------
                                                                 2004         2003
                                                               ------------ ------------
                                                                      
Credit losses (in millions)
  On-balance sheet                                               $667       $  945
  Managed                                                         939        1,309

Loss-to-receivables ratio
  On-balance sheet                                               1.03%        1.53%
  On-balance sheet (including credit losses
   associated with reacquired receivables)*                      1.09%        1.56%

- ----------
*    Ford   Credit   believes   that   the   use   of   the   on-balance   sheet
     loss-to-receivables  ratio that  includes the credit  losses on  reacquired
     receivables  is useful to  investors  because it  provides a more  complete
     presentation of Ford Credit's on-balance sheet credit loss performance.

     The  decrease of $278  million in credit  losses for the  on-balance  sheet
portfolio  primarily  reflected  improved loss  performance  in the U.S.  retail
installment and operating lease portfolio resulting from lower repossessions and
a lower average loss per repossession.  The on-balance sheet loss-to-receivables
ratio including reacquired receivables in the first half of 2004 was 1.09%, down
from 1.56% in 2003.

Hertz
- -----

     In the first half of 2004,  income  before  income taxes was $137  million,
compared  with a loss of $2 million in the first half of 2003.  The  improvement
was  primarily  due to higher  rental  volume in the Hertz  worldwide car rental
business,  offset  partially  by lower  pricing.  Earnings  were also  favorably
impacted by lower fleet costs,  higher net  proceeds  received in excess of book
value  on the  disposal  of used  vehicles  and  equipment,  and  improved  cost
performance.


LIQUIDITY AND CAPITAL RESOURCES

Automotive Sector
- -----------------

         For the Automotive sector, liquidity and capital resources include cash
generated by operations, gross cash balances, funds raised in capital markets
and committed credit lines.

                                      -53-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

     Gross  Cash.  Automotive  gross cash  includes  cash and cash  equivalents,
marketable and loaned securities and assets contained in a short-term  Voluntary
Employee Beneficiary Association trust ("VEBA") as detailed below (in billions):


                                                                              2004                            2003
                                                                  ------------------------------  -----------------------------
                                                                     June 30        January 1        June 30        January 1
                                                                  ---------------  -------------  --------------   ------------
                                                                                                        
   Cash and cash equivalents                                        $ 5.9           $ 5.4           $ 7.5           $  5.2
   Marketable securities                                             11.6            10.8            15.0             17.4
   Loaned securities                                                  5.3             5.7             4.6                -
                                                                    -----           -----           -----           ------
    Total cash, marketable and
     loaned securities                                               22.8            21.9            27.1             22.6
   Short-term VEBA assets                                             4.0             4.0             1.6              2.7
                                                                    -----           -----           -----           ------
      Gross cash                                                    $26.8           $25.9           $28.7           $ 25.3
                                                                    =====           =====           =====           ======


     In  managing  our  business,  we  classify  changes in gross cash into four
categories:  operating-related  (both including and excluding  pension/long-term
VEBA  contributions  and tax refunds),  capital  transactions with the Financial
Services sector,  acquisitions  and divestitures and other (primarily  financing
related).  Our key metric for  operating-related  cash flow is cash flow  before
funded  pension plan and  long-term  VEBA  contributions  and tax refunds.  This
metric best  represents  the ability of our  Automotive  operations  to generate
cash.  We believe the cash flow  analysis  reflected in the table  below,  which
differs from a cash flow statement  presented in accordance with GAAP, is useful
to  investors  because it  includes  cash flow  elements  that we consider to be
related  to our  operating  activities  (e.g.,  capital  spending)  that are not
included in Cash flows from operating  activities before securities trading, the
most directly comparable GAAP financial measure.

     Changes in Automotive  gross cash for the second  quarter and first half of
2004 and 2003 are summarized below (in billions):


                                                                               Second Quarter            First Half
                                                                            -----------------------  -----------------------
                                                                              2004        2003         2004        2003
                                                                            ----------- -----------  ----------- -----------
                                                                                                       
   Gross cash at end of period                                                $26.8       $28.7        $26.8       $28.7
   Gross cash at beginning of period                                           26.5        26.6         25.9        25.3
                                                                              -----       -----        -----       -----
    Total change in gross cash                                                $ 0.3       $ 2.1        $ 0.9       $ 3.4
                                                                              =====       =====        =====       =====

   Operating-related cash flows
    Automotive income/(loss) before income
     taxes, excluding special items                                           $ 0.1       $   -        $ 1.9       $ 0.7
    Capital expenditures                                                       (1.4)       (2.0)        (2.6)       (3.4)
    Depreciation and special tools amortization                                 1.6         1.3          3.2         2.7
    Changes in receivables, inventory and trade payables                       (1.4)       (0.2)        (1.0)       (0.6)
    Other                                                                       1.2         1.7          0.9         2.4
                                                                              -----       -----        -----       -----
     Total operating-related cash flows before pension/
      long-term VEBA contributions and tax refunds                              0.1         0.8          2.4         1.8
    Funded pension plans/long-term VEBA contributions                          (0.3)       (0.1)        (1.5)       (1.3)
    Tax refunds                                                                   -           -            -         0.9
                                                                              -----       -----        -----       -----
      Total operating-related cash flows                                       (0.2)        0.7          0.9         1.4
   Capital transactions with Financial Services sector *                        1.0         0.9          1.9         1.7
   Divestitures and acquisitions                                                0.1         0.2          0.3         0.4
   Other
    Dividends paid to shareholders                                             (0.2)       (0.2)        (0.4)       (0.4)
    Changes in total Automotive sector debt                                    (0.3)        0.4         (1.7)        0.2
    Other                                                                      (0.1)        0.1         (0.1)        0.1
                                                                              -----       -----        -----       -----
      Total change in gross cash                                              $ 0.3       $ 2.1        $ 0.9       $ 3.4
                                                                              =====       =====        =====       =====

- ----------
*    Primarily dividends, capital contributions, loans and loan repayments.

                                      -54-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

     Shown in the  table  below is a  reconciliation  between  Cash  flows  from
operating activities before securities trading and operating-related cash flows,
calculated as shown in the table above, for the second quarter and first half of
2004 and 2003 (in billions):


                                                                               Second Quarter              First Half
                                                                           -------------------------  ------------------------
                                                                              2004          2003         2004          2003
                                                                           -----------   -----------  ----------    ----------
                                                                                                          
   Cash flows from operating activities
    before securities trading                                                $ 1.0         $ 2.8        $ 3.6  a/     $ 5.7  a/

   Items included in operating-related cash flow
    Capital expenditures                                                      (1.4)         (2.0)        (2.6)         (3.4)
    Net transactions between Automotive
     And Financial Services sectors                                            0.6             -          0.5  b/      (0.3) b/
    Other                                                                     (0.4)         (0.1)        (0.6)         (0.6)
                                                                             -----         -----        -----         -----
     Operating-related cash flows                                            $(0.2)        $ 0.7        $ 0.9         $ 1.4
                                                                             =====         =====        =====         =====

- ----------
   a/  As shown in our condensed sector statement of cash flows for the
       Automotive sector.
   b/  Primarily payables and receivables between the sectors in the normal
       course of business, as shown in our condensed sector statement of cash
       flows.

     Automotive  operating-related  cash flow,  excluding  pension and long-term
VEBA  contributions and tax refunds,  was positive at about $100 million for the
second quarter 2004. This reflects  Automotive  pre-tax profit excluding special
items ($83 million), depreciation and amortization in excess of capital spending
(about $200 million),  and other  operating-related  changes,  primarily  timing
differences  between expense or revenue  recognition and the corresponding  cash
payments  for  items  such as  health  care,  pension,  marketing  and  warranty
(positive  cash  flow  of $1.2  billion),  offset  by  changes  in  receivables,
inventory, and trade payables (negative cash flow of $1.4 billion).

     Capital   transactions  with  the  Financial  Services  sector,   primarily
dividends received from Ford Credit, totaled $1 billion in the second quarter of
2004.

     Balance  Sheet  Improvement  Actions.  We are taking  actions  over time to
strengthen the Automotive balance sheet. By year-end 2004, we plan to have taken
actions that, in total,  will have reduced our  obligations by about $10 billion
over the past two years.  These capital  improvements  include  pre-funding  our
healthcare and pension obligations and reducing Automotive debt.

     In 2003,  these actions  included $2.8 billion in contributions to our U.S.
and non-U.S.  funded pension plans and a $2 billion  contribution to a long-term
VEBA, which we are using to pre-fund a portion of our healthcare obligation.

     In the second  quarter  2004,  we  contributed  about  $300  million to our
non-U.S.  funded pension plans,  for a total of $1.5 billion in contributions to
non-U.S. funded pension plans for the first half 2004.

     In the first half 2004,  we  repurchased  $1 billion of senior  debt in the
open market.  The majority of our  purchases  have been among four large issues,
which have  maturities  between 2028 and 2032. In addition,  in January 2004, we
redeemed our 9% Trust Originated Preferred  Securities,  which had the effect of
reducing our subordinated debt by about $700 million.

     In the second half of 2004, we plan $2 billion of additional  balance sheet
improvement  actions,  including a $1.5 billion contribution on July 21, 2004 to
our long-term VEBA.

     Shutdown Working Capital Financing. Each year during the summer and at year
end,  vacation and holiday  production  shutdowns  occur.  During these periods,
wholesale  revenues are not  generated  (because we are not shipping and selling
vehicles to dealers).  Historically, we funded the seasonal cash outflows during
the shut-down period by reducing cash reserves.

     In July 2004, we initiated an alternative source of cost-effective  funding
for the 2004 United  States  summer  vacation  shutdown  through an  uncommitted
auction  facility  with our bank group.  We received $3.6 billion in bids in our
first auction and elected to raise $2.3  billion,  which matures on September 7,
2004. We expect to use this funding process for future shutdowns.

                                      -55-


Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

     With  this  shutdown  working  capital  financing,  a  portion  of our cash
reserves otherwise held for shutdown periods can be deployed more efficiently to
address  other  longer-term   liabilities   (including  pension  and  healthcare
obligations and debt retirement), as described above.

     Debt.  At June 30,  2004,  our  Automotive  sector had total senior debt of
$13.7  billion,  compared  with $15.0  billion at December  31,  2003.  The debt
decrease primarily reflected the repurchases described above.

     Ford Motor Company Capital Trust II (the "Trust II") had  outstanding
$5.0 billion  of trust  preferred  securities  at June 30,  2004.  The  dividend
and liquidation preferences on these securities are paid from interest and
principal payments  on our  junior  subordinated  debentures  held  by the
Trust  II in a principal amount of $5.2 billion.

     Credit  Facilities.  Excluding credit  facilities of our Variable  Interest
Entities,   at  July  1,  2004,  the  Automotive  sector  had  $7.0  billion  of
contractually  committed  credit  agreements  with various banks,  of which
$6.9 billion were available for use.  Seventy-six percent of the total
facilities are committed  through June 30, 2009. Of the $7.0 billion,
$6.7 billion  constitute global credit facilities and may be used, at Ford's
option, by any of its direct or indirect majority-owned subsidiaries on a
guaranteed basis. Ford also has the ability to  transfer,  on a  non-guaranteed
basis,  $2.5 billion of such global credit facilities to Ford Credit and
$518 million to FCE Bank plc. ("FCE"), Ford Credit's  European  operation.
All of the global credit  facilities are free of material  adverse  change
clauses  and  restrictive  financial  covenants  (for example,  debt-to-equity
limitations,  minimum net worth requirements and credit rating triggers) that
could limit our ability to borrow.

Financial Services Sector
- -------------------------

Ford Credit
- -----------

     Debt and Cash.  Ford  Credit's  total debt was  $138.3  billion at
June 30, 2004,  down $11.4  billion  compared  with  December  31,  2003.  This
decrease primarily reflected repayment of debt maturing in the second quarter of
2004 and lower asset levels,  which reduced Ford Credit's  funding  needs.
Ford Credit's unsecured commercial paper outstanding at June 30, 2004 totaled
$8.0 billion, up $1.9 billion compared with December 31, 2003.

     Funding. During the second quarter of 2004, Ford Credit issued $2.2 billion
of  long-term  debt with  maturities  of one to 10 years,  including  about
$600 million of unsecured  institutional  funding and about $1.6 billion of
unsecured retail bonds. In addition,  Ford Credit realized  proceeds of about
$2.1 billion from sales of receivables in off-balance sheet securitizations.

     Ford Credit expects its full-year 2004 public term funding  requirements to
be between $13 billion and $19 billion.  In the first half of 2004, it completed
about $8 billion of public term  funding  transactions.  Because of  significant
available  liquidity and a relatively  smaller  balance sheet size,  Ford Credit
plans,  depending  on  market  conditions,   to  repurchase  a  portion  of  its
outstanding debt securities during the remainder of 2004.

     Leverage.  Ford Credit uses leverage,  or the debt-to-equity ratio, to make
various business decisions, including establishing pricing for retail, wholesale
and lease financing, and assessing its capital structure. Ford Credit calculates
leverage on a financial statement basis and on a managed basis.

     Ford  Credit's  financial  statement  leverage  (debt-to-equity  ratio)  is
calculated in the following table:


                                                                June 30,        December 31,
                                                                 2004              2003
                                                             ----------------  ----------------
                                                                           
Total debt (in billions)                                       $138.3            $149.7
Total stockholder's equity (in billions)                         12.1              12.5
Debt-to-equity ratio (to 1)                                      11.4              12.0


     At June 30, 2004, Ford Credit's financial statement leverage was 11.4 to 1,
compared with 12.0 to 1 at December 31, 2003. This decrease in leverage resulted
primarily from lower funding requirements.

                                      -56-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

     Ford Credit's  managed  leverage is  calculated in the following  table (in
billions, except ratios):


                                                                June 30,        December 31,
                                                                 2004              2003
                                                             ----------------  ----------------
                                                                           
Total debt                                                     $138.3            $149.7
Securitized off-balance sheet
 receivables outstanding                                         45.8              49.4
Retained interest in securitized
 off-balance sheet receivables                                  (16.4)            (13.0)
Adjustments for cash and
 cash equivalents                                                (8.8)            (15.7)
Adjustments for SFAS No. 133                                     (3.2)             (4.7)
                                                               ------            ------
  Adjusted debt                                                $155.7            $165.7
                                                               ======            ======

Total stockholder's equity
 (including minority interest)                                 $ 12.1            $ 12.5
Adjustment for SFAS No. 133                                       0.1               0.2
                                                               ------            ------
  Adjusted equity                                              $ 12.2            $ 12.7
                                                               ======            ======

Managed debt-to-equity ratio (to 1)                              12.7              13.0


     At June 30, 2004, Ford Credit's  managed  leverage was 12.7 to 1, down from
13.0 to 1 at year-end 2003.  Ford Credit's  dividend  policy is based in part on
its strategy to maintain  managed  leverage at the lower end of the 13 - 14 to 1
range.  Based on Ford Credit's  profitability and managed  receivable levels, it
paid dividends of $1.9 billion in the first half of 2004.

     Credit Facilities.  For additional funding and to maintain liquidity,  Ford
Credit and its  majority-owned  subsidiaries  (including FCE) have contractually
committed   credit   facilities   with  financial   institutions   that  totaled
approximately  $7.7 billion at July 1, 2004.  This includes $4.8 billion of Ford
Credit  facilities  ($3.9 billion global and $0.9 billion  non-global)  and
$2.9 billion of FCE  facilities  ($2.7 billion  global and $0.2 billion
non-global). Approximately  $1.1 billion of the total facilities were in use at
July 1, 2004. Of the $7.7 billion,  about 42% of these  facilities are committed
through June 30, 2009.  The global credit  facilities  may be used, at Ford
Credit's or FCE's option,  by any of their direct or indirect  majority-owned
subsidiaries.  Ford Credit or FCE, as the case may be, will  guarantee any such
borrowings.  All of the global credit  facilities  are free of material  adverse
change clauses and restrictive  financial  covenants  (for  example,
debt-to-equity  limitations, minimum net worth  requirements and credit rating
triggers) that would limit our ability to borrow.

     Additionally,   at  July  1,  2004,   banks   provided   $18.6  billion  of
contractually   committed  liquidity  facilities   supporting  two  asset-backed
commercial paper programs;  $18.2 billion support Ford Credit's FCAR program and
$425 million support Ford Credit's Motown NotesSM Program. Facilities supporting
Ford  Credit's  FCAR  program  increased  to $18.5  billion  at July  12,  2004,
reflecting additional bank commitments of $250 million.

     In  addition,  Ford Credit also has entered  into  agreements  with several
bank-sponsored  commercial paper issuers  ("conduits") under which such conduits
are  contractually  committed  to purchase  from Ford Credit,  at Ford  Credit's
option,  up to an aggregate of approximately  $11.8 billion of receivables.  The
agreements have varying  maturity dates between  September 16, 2004 and
June 23, 2005.  As of  June  30,  2004,  approximately  $3.7  billion  of  these
conduit commitments have been utilized.

Hertz
- -----

     Debt and Cash. At June 30, 2004,  Hertz had total debt of $9.2 billion,  up
$1.6 billion from December 31, 2003.  Commercial  paper  outstanding at
June 30, 2004 totaled $2.4  billion,  compared with $2.2 billion at
December 31, 2003. At June 30, 2004, Hertz had cash and cash equivalents of
$860 million, up from $610 million at December 31, 2003.

     Hertz has an asset backed  securitization  ("ABS") program for its domestic
car  rental  fleet to reduce  its  borrowing  costs and  enhance  its  financing
resources.  On March 31,  2004,  Hertz  issued $600 million of medium term notes
under its ABS program.  As of June 30, 2004, $1.1 billion was outstanding  under
the ABS program  consisting  of $500  million of  commercial  paper and the
$600 million of medium term notes.

Total Company
- -------------

     Stockholders'  Equity.  Our stockholders'  equity was $13.6 billion at
June 30, 2004,  up $1.9  billion from  December  31,  2003.  The increase
primarily reflected  net income of $3.1 billion  less  dividends of $366 million

                                      -57-



Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

and other comprehensive  loss of $795  million.  See Note 8 of the Notes to the
Financial Statements  for  further  discussion  of  other   comprehensive
income/(loss).


OFF-BALANCE SHEET ARRANGEMENTS

     Special Purpose Entities. At June 30, 2004, the total outstanding principal
amount  of  receivables   sold  by  Ford  Credit  held  by   off-balance   sheet
securitization  entities was $45.8 billion,  down $3.6 billion from
December 31, 2003. Ford Credit's retained interests in such sold receivables at
June 30, 2004 were $16.4  billion,  up $3.4  billion from  December 31, 2003.
The decrease in receivables  held  by  off-balance  sheet   securitization
entities  primarily reflected  Ford Credit's  lower funding  requirements.  The
increase in retained interests primarily reflected the maturity of a wholesale
term securitization in June 2004.

OUTLOOK

     Shown  below  are  our  2004  planning  assumptions,   operational  metrics
milestones and financial results  milestones and our outlook for achieving these
milestones:


                                                                                                       Full Year
                                                                  Base                                  Outlook
                                                                                             
     Planning Assumptions
     --------------------
     Industry volume (SAAR) - U.S.                       17.0 million units                               17.0
                              Europe                     16.9 million units                               17.2

                                                           Milestone
     Operation Metrics
     -----------------
     Quality                                        Improve in all regions                             On Track
     Market share                                   Flat or improve in all regions                      Mixed
     Automotive cost performance a/                 Improve by at least $500 million                    Better
     Capital spending                               $7 billion                                          Lower
     Operating-related cash flow b/                 $1.2 billion positive                              On Track

     Financial Results                                    Pre-tax income c/
     -----------------                                    --------------
                                                          (in billions)
      Automotive
       Americas
        Ford North America                                $ 1.5  - $ 1.7                           On Track/Better
        Ford South America                                 (0.1) -     0                               On Track
       Ford Europe/PAG
        Ford Europe                                        (0.2) -  (0.1)                          On Track/Better
        PAG                                                 0.5  -   0.6                                Worse
        Ford Asia Pacific and Africa
         /Mazda                                               0  -   0.1                               On Track
                                                          -----    -----
       Total Automotive                                     0.9  -   1.1                               On Track
      Financial Services                                    2.6  -   2.7                                Better
                                                          -----    -----
       Total Company                                      $ 3.5  - $ 3.8                                Better
                                                          =====    =====

- ----------
     a/ At constant volume, mix and exchange; excluding special items.
     b/ Excluding pension/long-term VEBA contributions and tax refunds.
     c/ Excluding special items.

     Second  quarter  2004 results  included the effect of favorable  experience
related to prior-year  tax matters,  which  resulted in an effective tax rate of
20% for the quarter.  We expect our  effective tax rate for the remainder of the
year to average about 28%, for a full-year effective rate of about 26%.

     We continue to believe  that our  Automotive  sector is on track to achieve
$0.9 to $1.1 billion of pre-tax income in 2004,  excluding  special  items.  Our
present  expectation  is that Ford North  America  and Ford  Europe will meet or
slightly  exceed  the full year  milestones.  Ford South  America  and Ford Asia
Pacific and Africa/Mazda appear to be on track to meet the full year milestones.
We do not expect that PAG will meet the full year  milestone  of $500 million to
$600  million in pre-tax  profit and is  unlikely to achieve  breakeven  for the
year. We are assessing  business  improvement  actions for PAG,  particularly at
Jaguar.

     Second  quarter  2004  results  for the  Financial  Services  sector  again
exceeded our expectations and we continue to expect that the Financial  Services
sector will exceed the full year  earnings  milestone  of $2.6 - $2.7 billion in
pre-tax profit.


                                      -58-


Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

     Overall,  we expect  to exceed  our total  company  milestone  for  pre-tax
income, excluding special items. Based on present conditions,  we expect special
items for the full year to be about $260  million  pre-tax  (or about  $0.08 per
share)   consisting   primarily  of  charges  related  to  the  revaluation  and
restructuring of our investment in fuel cell  technologies and completion of the
Ford Europe restructuring  actions.

     The pricing and competitive  environment in the automotive industry remains
intense  and may  intensify  further in the  balance of the year due to the high
level of dealer  inventories across the industry and many new products scheduled
to be introduced in 2004 by various manufacturers.

     Based on the  foregoing  and  subject to the risks  described  under  "Risk
Factors" below, we expect third quarter per share earnings to be in the range of
breakeven to $0.05, from continuing  operations and excluding special items. For
full-year 2004, we have increased our per share earnings  guidance by $0.15 from
a range  of $1.65 to  $1.75  to a range  of  $1.80  to  $1.90,  from  continuing
operations and excluding  special items.  This increase reflects our expectation
that our Financial Services sector will exceed our previous guidance, as well as
the effect of the  change to our  full-year  tax rate to about 26% as  discussed
above.

RISK FACTORS

     Statements  included or  incorporated  by reference  herein may  constitute
"forward  looking  statements"  within  the  meaning of the  Private  Securities
Litigation  Reform  Act of 1995.  These  statements  involve  a number of risks,
uncertainties,  and other  factors  that could  cause  actual  results to differ
materially from those stated, including, without limitation:

o    greater price competition  resulting from currency  fluctuations,  industry
     overcapacity or other factors;
o    a  significant  decline in  industry  sales,  particularly  in the U.S.  or
     Europe,  resulting from slowing  economic growth,  geo-political  events or
     other factors;
o    lower-than-anticipated market acceptance of new or existing products;
o    work stoppages at key Ford or supplier facilities or other interruptions of
     supplies;
o    the  discovery  of defects  in  vehicles  resulting  in delays in new model
     launches, recall campaigns or increased warranty costs;
o    increased safety,  emissions, fuel economy or other regulation resulting in
     higher costs and/or sales restrictions;
o    unusual or significant  litigation or governmental  investigations  arising
     out of alleged defects in our products or otherwise;
o    worse-than-assumed   economic  and  demographic  experience  for  our  post
     retirement benefit plans (e.g., investment returns,  interest rates, health
     care cost trends, benefit improvements);
o    currency or commodity price fluctuations;
o    changes in interest rates;
o    a market shift from truck sales in the U.S.;
o    economic difficulties in any significant market;
o    reduced availability of or higher prices for fuel;
o    labor or other constraints on our ability to restructure our business;
o    a change in our  requirements  under long-term  supply  arrangements  under
     which we are  obligated  to  purchase  minimum  quantities  or pay  minimum
     amounts;
o    credit rating downgrades;
o    inability  to access  debt or  securitization  markets  around the world at
     competitive rates or in sufficient amounts;
o    higher-than-expected credit losses;
o    lower-than-anticipated residual values for leased vehicles;
o    increased  price  competition  in the rental car industry  and/or a general
     decline in business or leisure  travel due to  terrorist  attacks,  acts of
     war,  epidemic disease or measures taken by governments in response thereto
     that negatively affect the travel industry; and
o    our inability to implement the Revitalization Plan.

OTHER FINANCIAL INFORMATION

     The interim financial information included in this Quarterly Report on Form
10-Q  for  the   quarter   ended  June  30,   2004  has  not  been   audited  by
PricewaterhouseCoopers  LLP ("PwC").  In  reviewing  such  information,  PwC has
applied limited procedures in accordance with professional standards for reviews
of interim financial information. Accordingly, you should restrict your reliance
on their  reports  on such  information.  PwC is not subject


                                      -59-

Item 2. Management's Discussion and Analysis of Financial Condition and Results
        of Operations (Continued)

to the liability provisions of Section 11 of the  Securities Act of 1933 for
their reports on the interim financial  information because such reports do not
constitute  "reports" or "parts" of the  registration  statements  prepared or
certified by PwC within the meaning of Sections 7 and 11 of the
Securities Act of 1933.


Item 4.  Controls and Procedures

     Evaluation of disclosure  controls and procedures.  William Clay Ford, Jr.,
our Chief Executive Officer,  and Donat R. Leclair, our Chief Financial Officer,
have  performed  an  evaluation  of  the  Company's   disclosure   controls  and
procedures,  as  that  term is  defined  in Rule  13a-14  (c) of the  Securities
Exchange Act of 1934, as amended (the "Exchange  Act"),  as of June 30, 2004 and
each has concluded that such disclosure controls and procedures are effective to
ensure that  information  required to be disclosed in our periodic reports filed
under the Exchange Act is recorded,  processed,  summarized and reported, within
the time periods specified by the Securities and Exchange Commission's rules and
regulations.

Change in internal controls.  No changes in the Company's internal controls over
financial  reporting  occurred  during the quarter ended June 30, 2004 that have
materially  affected,  or  are  reasonably  likely  to  materially  affect,  the
Company's internal controls over financial reporting.




                           Part II. Other Information


Item 1.  Legal Proceedings

Product liability Matters
- -------------------------

     Buell-Wilson v. Ford. During December 2002, an action was filed in Superior
Court in San Diego County, California,  alleging that defects in stability, roof
strength  and warnings in a 1997 Ford  Explorer  caused an accident in which the
plaintiff was seriously injured. In June of 2004, the jury rendered a verdict in
favor of the  plaintiff  and  ordered us to pay $122.6  million in  compensatory
damages and $246 million in punitive damages. We have filed motions for judgment
notwithstanding the verdict and for a new trial. If those motions are denied, we
will appeal to the California Court of Appeals.

     F-150 Radiator Class Actions.  (Previously discussed on page 29 of the 10-K
Report).  The Texas Court of Appeals reversed the class certification orders and
remanded  the  case to the  trial  court  for  further  proceedings.  Additional
purported  statewide class action suits with similar  allegations and claims for
relief have been filed in state  courts in Bibb  County,  Georgia and in Madison
County, Illinois.

                                      -60-




Item 2.  Changes in Securities and Use of Proceeds

     During the second  quarter of 2004,  we issued a total of 23,099  shares of
our common stock under our Restricted Stock Plan for  Non-Employee  Directors to
certain  directors  as part of their  total  compensation.  Such shares were not
registered  pursuant to the Securities  Act of 1933, as amended,  in reliance on
Section 4(2) thereof.

     During the second quarter of 2004, we purchased  shares of our Common Stock
as follows:


                                                                        Total Number of              Maximum Number (or
                                                                      Shares Purchased as       Approximate Dollar Value) of
                                Total Number of        Average          Part of Publicly           Shares that May Yet Be
                               Shares Purchased      Price Paid        Announced Plans or       Purchased Under the Plans or
          Period                      a/              per Share             Programs                      Programs
- ---------------------------    ------------------    ------------    -----------------------   -------------------------------
                                                                                   
      April 1, 2004
         through                                                                               No publicly announced
      April 30, 2004               1,587,194           $14.27                  0               repurchase program in place

       May 1, 2004
         through                                                                               No publicly announced
       May 31, 2004                1,535,414           $14.64                  0               repurchase program in place

       June 1, 2004
         through                                                                               No publicly announced
      June 30, 2004                1,671,811           $15.49                  0               repurchase program in place
                                   ---------                                   -

         Total                     4,794,419           $14.81                  0
                                   =========                                   =

- ----------
a/   We currently do not have a publicly announced  repurchase program in place.
     Of the 4,794,419 shares purchased, 4,784,243 shares were purchased from the
     Ford Motor Company Savings and Stock Investment Plan for Salaried Employees
     ("SSIP")  and  the  Tax  Efficient   Savings  Plan  for  Hourly   Employees
     ("TESPHE").  Shares are generally  purchased  from the SSIP and TESPHE when
     participants in those plans elect to sell units in the Ford Stock Fund upon
     retirement,  upon termination of employment with the Company, related to an
     in-service  distribution,  or to fund a loan  against an  existing  account
     balance in the Ford Stock Fund.  Shares are not purchased  from these plans
     when a participant  transfers  account  balances out of the Ford Stock Fund
     and into another  investment  option under the plans.  The remaining shares
     were acquired from our employees or former employees in accordance with our
     various  compensation plans as a result of share withholdings to pay income
     taxes with respect to (i) the lapse of  restrictions  on restricted  stock,
     (ii) the  issuance  of stock as a result of the  conversion  of  restricted
     stock  equivalents  awarded to our  executives or directors,  or to pay the
     exercise  price and related  income taxes with respect to the exercise of a
     stock option.


                                      -61-




Item 6. Exhibits and Reports on Form 8-K

    (a)  Exhibits
         --------

         Please refer to the Exhibit Index on Page 34.

    (b)  Reports on Form 8-K
         -------------------

         The Registrant filed the following  Current Reports on Form 8-K during
         the quarter ended June 30, 2004:

         Current report on Form 8-K dated April 1, 2004 included information
         relating to U.S. retail sales of Ford vehicles in March 2004.

         Current  report on Form 8-K dated April 21, 2004 included  information
         relating to Ford's first quarter 2004 financial results.

         Current  report on Form 8-K dated April 22, 2004 included  information
         relating to executive appointments.

         Current report on Form 8-K dated May 3, 2004 included information
         relating to U.S. retail sales of Ford vehicles in April 2004.

         Current report on Form 8-K dated June 2, 2004 included information
         relating to U.S. retail sales of Ford vehicles in May 2004.

         Current  report on Form 8-K dated June 16, 2004  included  information
         relating to second quarter earnings guidance.


                                      -62-