Exhibit 99-3 UNAUDITED PRO FORMA COMBINED FINANCIAL STATEMENTS The following unaudited pro forma combined financial statements give effect to the exchange of $45.25 in cash by Gannett Co., Inc. (the Company) for each share of issued and outstanding common stock of Multimedia, Inc. (Multimedia) pursuant to the Merger Agreement. As a result of the merger, Gannett will also assume or incur the long-term debt of Multimedia. The purchase price is subject to adjustment if Multimedia's long-term debt (including the current portion of long-term debt) at December 31, 1995 exceeds a specified level. This transaction will be accounted for as a purchase. The unaudited pro forma combined balance sheet presents the financial position of Gannett and Multimedia as of that June 25, 1995, assuming that the proposed merger with Multimedia occurred as of that date. Such pro forma information is based on the historical balance sheets of the Company at June 25, 1995 and of Multimedia at June 30, 1995. As required by rule 11-02 of regulation S-X, the unaudited pro forma combined statements of income have been prepared assuming that the proposed merger occurred as of the beginning of the periods presented. The unaudited combined statements of income reflect the historical results of operations for Gannett and Multimedia for their respective 1994 fiscal years and first six-months of 1995. The unaudited pro forma combined financial statements give effect to certain pro forma adjustments which are described in the notes to these statements. Nonrecurring charges, including legal fees, investment banker fees, and other professional fees directly attributable to the merger with Multimedia are not included in the unaudited pro forma combined financial statements. In addition, there will be certain other nonrecurring charges that will result from the merger which are not included in the unaudited pro forma combined financial statements. These consist primarily of severance costs and debt prepayment penalties. The Company does not believe that the aggregate amount of such nonrecurring charges will be material in relation to the purchase price. As the nonrecurring charges are incurred, most will be reflected as part of the purchase price, others will be included in the expenses of the combined operations. The unaudited pro forma combined financial statements do not reflect any synergies anticipated by the Company as a result of the merger. The unaudited pro forma data is presented for informational purposes only and is not necessarily indicative of the results of operations or financial position which would have been achieved had the transaction been completed as of the beginning of the earliest period presented, nor is it necessarily indicative of Gannett's future results of operations or financial position. The unaudited pro forma combined financial statements should be read in conjunction with the historical financial statements of the Company and of Multimedia, including the related notes thereto. GANNETT CO., INC. UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET JUNE 25, 1995 (In thousands) Gannett Multimedia(*) Pro forma Pro forma Adjustments Combined ASSETS Cash and marketable securities $ 12,778 $ 13,299 $ 67,000 (1) $ 93,077 Accounts receivable, net 481,026 94,789 575,815 Inventories 79,989 7,782 87,771 Prepaid expenses and other current assets 57,017 27,179 84,196 --------- ------- --------- --------- Total current assets 630,810 143,049 67,000 840,859 Property, plant and equipment, net 1,412,358 306,518 318,341 (2) 2,037,217 Excess of acquisition cost over the value of assets acquired 1,450,020 249,026 1,628,997 (3) 3,328,043 Other assets 189,745 30,533 (30,533)(3) 189,745 --------- ------- --------- --------- Total assets $3,682,933 $729,126 $1,983,805 $6,395,864 ========= ======= ========= ========= LIABILITIES & SHAREHOLDERS' EQUITY Current maturities of long-term debt $ 61,476 $ 30,254 $ 91,730 Accounts payable and current portion of film contracts payable 199,772 22,282 222,054 Accrued expenses and other current liabilities 234,269 71,192 305,461 Dividends payable 47,608 47,608 Income taxes 43,650 18,137 (18,000)(4) 43,787 --------- ------- --------- --------- Total current liabilities 586,775 141,865 (18,000) 710,640 Deferred income taxes 155,840 53,574 128,924 (5) 338,338 Long-term debt, less current portion 553,725 548,000 1,835,000 (6) 2,936,725 Postretirement medical and life insurance liability 308,324 2,230 310,554 Other long-term liabilities 108,561 21,338 129,899 Total shareholders' equity 1,969,708 (37,881) 37,881 (7) 1,969,708 --------- ------- --------- --------- Total liabilities and shareholders' equity $3,682,933 $729,126 $1,983,805 $6,395,864 ========= ======= ========= ========= * For comparability, Multimedia amounts, which as of June 30, 1995, have been reclassified to conform with Gannett's presentation. See accompanying notes to Unaudited Pro Forma Combined Financial Statements. GANNETT CO., INC. UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF INCOME JUNE 25, 1995 (In thousands except Pro forma Pro forma per share data) Gannett Multimedia(*) Adjustments Combined Net Operating Revenues: Newspapers $1,590,714 $78,355 $1,669,069 Broadcasting 217,863 75,212 293,075 Outdoor 119,164 119,164 Cable 85,450 85,450 Entertainment 74,377 74,377 Security 13,380 13,380 --------- ------- ------ --------- Total 1,927,741 326,774 0 2,254,515 --------- ------- ------ --------- Operating Expenses: Cost of sales and operating expenses, exclusive of depreciation 1,076,594 125,996 1,202,590 Selling, general and administrative expenses, exclusive of depreciation 346,583 79,768 426,351 Depreciation 78,242 20,449 $(20,449)(1) 101,647 23,405 (2) Amortization of intangible assets 22,756 7,237 (7,237)(3) 47,736 24,980 (4) --------- ------- ------ --------- Total 1,524,175 233,450 20,699 1,778,324 --------- ------- ------ --------- Operating income 403,566 93,324 (20,699) 476,191 --------- ------- ------ --------- Non-operating income (expense): Interest expense (22,610) (28,862) (54,867)(5) (106,339) Other income (expense) (1,727) (105) (1,832) --------- ------- ------ --------- Total (24,337) (28,967) (54,867) (108,171) --------- ------- ------ --------- Income before income taxes 379,229 64,357 (75,566) 368,020 Provision for income taxes 153,600 26,709 (23,100)(6) 157,209 Minority interest, net (1,637) (1,637) --------- ------- ------ --------- Net income $ 225,629 $ 36,011 $(52,466) $ 209,174 ========= ======= ====== ========= Net income per share $1.61 $0.93 $1.49 Average number of outstanding shares 140,065 140,065 * For comparability, Multimedia amounts, which are for the first six months of June 30, 1995 have been reclassified to conform with Gannett's presentation. See accompanying notes to Unaudited Pro Forma Combined Financial Statements. GANNETT CO., INC. UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF INCOME DECEMBER 25, 1994 (In thousands except Per share date) Pro forma Pro forma Gannett Multimedia(*) Adjustments Combined Net Operating Revenues: Newspaper $3,176,787 $150,140 $3,326,927 Broadcasting 406,608 142,841 549,449 Outdoor 241,128 241,128 Cable 165,406 165,406 Entertainment 147,512 147,512 Security 24,584 24,584 --------- ------- ------- --------- Total 3,824,523 630,483 4,455,006 --------- ------- ------- --------- Operating Expenses: Cost of sales and operating expenses, exclusive of depreciation 2,106,810 229,390 2,336,200 Selling, general and administrative expenses, exclusive of depreciation 696,139 158,248 854,387 Depreciation 163,242 39,025 $(39,025)(1) 207,382 44,140 (2) Amortization of intangible assets 45,554 14,377 (14,377)(3) 95,514 49,960 (4) --------- ------- ------- --------- Total 3,011,745 441,040 40,698 3,493,483 --------- ------- ------- --------- Operating income 812,778 189,443 (40,698) 961,523 --------- ------- ------- --------- Non-operating income (expense): Interest expense (45,624) (59,142) (77,070)(5) (181,836) Other income (expense) 14,945 25,584 40,529 --------- ------- ------- --------- Total (30,679) (33,558) (77,070) (141,307) --------- ------- ------- --------- Income before income taxes 782,099 155,885 (117,768) 820,216 Provision for income taxes 316,700 64,693 (32,900)(6) 348,493 Minority interest, net (1,163) (1,163) --------- ------- ------- --------- Net income $ 465,399 $ 90,029 $(84,868) $ 470,560 ========= ======= ======= ========= Net income per share $3.23 $2.35 $3.26 Average number of outstanding shares 144,276 144,276 * For comparability, Multimedia amounts, which are for the year-ended December 31, 1994, have been reclassified to conform with Gannett's presentation. See accompanying notes to Unaudited Pro Forma Combined Financial Statements. NOTES TO UNAUDITED PRO FORMA COMBINED FINANCIAL STATEMENTS Note 1 - Basis of Presentation The unaudited combined pro forma balance sheet has been prepared to reflect the acquisition of Multimedia for an aggregate price of approximately $1.8 billion plus the assumption of approximately $578 million of Multimedia's long-term debt. The unaudited pro forma combined balance sheet presents the financial position of the Company and Multimedia as of June 25, 1995 assuming that the transaction occurred as of June 25, 1995. Such pro forma information is based on the historical balance sheets of Gannett as of June 25, 1995 and of Multimedia as of June 30, 1995. As required by rule 11-02 of regulation S-X, the unaudited pro forma condensed combined statements of income assume that the transaction occurred as of the beginning of the periods presented. The unaudited pro forma condensed combined statements of income reflect Multimedia's historical results of operations for the most recent 12 month period ended December 31, 1994 and for the six months ended June 30, 1995. The Company believes that the assumptions used in preparing the unaudited pro forma combined financial statements provide a reasonable basis for presenting all of the significant effects of the merger (other than any synergies anticipated by Gannett, nonrecurring charges directly attributable to the merger and nonrecurring charges that will result from combining operations), and that the pro forma adjustments give effect to those assumptions in the unaudited pro forma combined financial statements. Note 2 - Pro forma Adjustments A. Pro forma adjustments to the unaudited condensed combined balance sheet are made to reflect the following: (1) Proceeds from exercise of all outstanding Multimedia stock options. (2) Adjustment to record the fixed assets of Multimedia at estimated fair value at the acquisition date. The fair value of fixed assets was estimated on a property-by- property basis using certain information provided by Multimedia, and in general consideration of the age, condition and replacement value of the assets. Estimated useful lives for depreciation purposes have been assigned which give appropriate effect to the age, condition and productiveness of the assets. (3) Adjustment to record the excess of acquisition cost over the fair value of net assets acquired (goodwill). The acquisition cost was allocated to each business segment based on the value of the segment, which was estimated by The Company using internal and external valuation reports. Goodwill for each business segment was calculated as the excess of allocated purchase price over the estimated fair value of the assets of the segment. For purposes of the unaudited pro forma condensed combined statements of income, goodwill is being amortized over various lives ranging from ten to forty years. (4) Tax benefit of options exercised. The effective tax rate for this adjustment assumes that a portion of the compensation element of the options exercised will be deductible for federal and state income tax purposes. (5) Deferred tax on step-up of fixed assets, using the Company's combined federal and state tax rate of 40.5%. (6) The issuance of $1.83 billion in commercial paper necessary to finance the merger. (7) The elimination of the shareholders' equity accounts of Multimedia. B. Pro forma adjustments to the June 25, 1995 unaudited condensed combined income statement are made to reflect the following: (1) Elimination of Multimedia's historical depreciation expense. (2) Depreciation expense based on estimated fair market value and useful lives of Multimedia assets (see note A.2.) (3) Elimination of Multimedia's historical amortization expense. (4) Amortization expense on the estimated excess of acquisition cost over fair value of assets, assuming lives ranging from ten to forty years. (5) Interest expense on amount assumed borrowed for consideration paid ($1.83 billion). The rate used to calculate interest expense, 5.98%, is based on the weighted average rate paid by Gannett for commercial paper during the six-month period ended June 25, 1995. (6) Record income tax effect of pro forma adjustments. The effective tax rate on pro forma combined income before taxes of 42.4% differs from the Company's statutory tax rate of 35% due primarily to non-deductible goodwill and state income taxes. C. Pro forma adjustments to the December 25, 1994 unaudited condensed combined income statement are made to reflect the following: (1) Elimination of Multimedia's historical depreciation expense. (2) Depreciation expense based on estimated fair market value and useful lives of Multimedia assets (see note A.2.) (3) Elimination of Multimedia's historical amortization expense. (4) Amortization expense on the estimated excess of acquisition cost over fair value of assets, assuming lives ranging from ten to forty years. (5) Interest expense on amount assumed borrowed for consideration paid ($1.83 billion). The rate used to calculate interest expense, 4.2%, is based on the weighted average rate paid by Gannett for commercial paper in 1994. (6) Record income tax effect of pro forma adjustments. The effective tax rate on pro forma combined income before taxes of 42.5% differs from the Company's statutory tax rate of 35% due primarily to non-deductible goodwill and state income taxes.