Exhibit 99-3 UNAUDITED PRO FORMA COMBINED FINANCIAL STATEMENTS The following unaudited pro forma combined financial statements give effect to the exchange of $45.25 in cash by Gannett Co., Inc. (the Company) for each share of issued and outstanding common stock of Multimedia, Inc. (Multimedia) pursuant to the Merger Agreement. As a result of the merger, Gannett will also assume or incur the long-term debt of Multimedia. The purchase price is subject to adjustment if Multimedia's long-term debt (including the current portion of long-term debt) at December 31, 1995 exceeds a specified level. This transaction will be accounted for as a purchase. The unaudited pro forma combined balance sheet presents the financial position of Gannett and Multimedia as of September 24, 1995, assuming that the proposed merger with Multimedia occurred as of that date. Such pro forma information is based on the historical balance sheets of the Company at September 24, 1995 and of Multimedia at September 30, 1995. As required by rule 11-02 of regulation S-X, the unaudited pro forma combined statements of income have been prepared assuming that the proposed merger occurred as of the beginning of the periods presented. The unaudited combined statements of income reflect the historical results of operations for Gannett and Multimedia for their respective 1994 fiscal years and first nine periods of 1995. The unaudited pro forma combined financial statements give effect to certain pro forma adjustments which are described in the notes to these statements. Nonrecurring charges, including legal fees, investment banker fees, and other professional fees directly attributable to the merger with Multimedia are not included in the unaudited pro forma combined financial statements. In addition, there will be certain other nonrecurring charges that will result from the merger which are not included in the unaudited pro forma combined financial statements. These consist primarily of severance costs and debt prepayment penalties. The Company does not believe that the aggregate amount of such nonrecurring charges will be material in relation to the purchase price. As the nonrecurring charges are incurred, most will be reflected as part of the purchase price, others will be included in the expenses of the combined operations. The unaudited pro forma combined financial statements do not reflect any synergies anticipated by the Company as a result of the merger. The unaudited pro forma data is presented for informational purposes only and is not necessarily indicative of the results of operations or financial position which would have been achieved had the transaction been completed as of the beginning of the earliest period presented, nor is it necessarily indicative of Gannett's future results of operations or financial position. The unaudited pro forma combined financial statements should be read in conjunction with the historical financial statements of the Company and of Multimedia, including the related notes thereto. GANNETT CO., INC. UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET SEPTEMBER 24, 1995 (In thousands) Gannett Multimedia(*) Pro forma Pro forma Adjustments Combined ASSETS Cash and marketable securities $ 35,537 $ 7,843 $ 43,380 Accounts receivable, net 468,278 90,041 558,319 Inventories 101,042 7,276 108,318 Prepaid expenses and other current assets 70,750 34,750 105,500 --------- ------- --------- --------- Total current assets 675,607 139,910 815,517 Property, plant and equipment, net 1,413,786 313,967 $ 318,921 (1) 2,046,674 Excess of acquisition cost over the value of assets acquired 1,442,304 246,219 1,603,753 (2) 3,292,276 Other assets 193,859 30,817 (30,817)(2) 193,859 --------- ------- --------- --------- Total assets $3,725,556 $730,913 $ 1,891,857 $6,348,326 ========= ======= ========= ========= Liabilities & Shareholders' Equity Current maturities of long-term debt $ 59,824 $ 30,237 $ 90,061 Accounts payable and current portion of film contracts payable 223,062 31,227 254,289 Accrued expenses and other current liabilities 244,483 82,010 326,493 Dividends payable 49,158 49,158 Income taxes 18,612 12,289 $ (22,600)(3) 8,301 --------- ------- --------- --------- Total current liabilities 595,139 155,763 (22,600) 728,302 Deferred income taxes 151,522 57,391 128,521 (4) 337,434 Long-term debt, less current portion 541,536 508,301 1,771,000 (5) 2,820,837 Postretirement medical and life insurance liabilities 308,714 2,312 311,026 Other long-term liabilities 108,776 22,082 130,858 Total shareholders' equity 2,019,869 (14,936) 14,936 (6) 2,019,869 --------- ------- --------- --------- Total liabilities and shareholders' equity $3,725,556 $730,913 $ 1,891,857 $6,348,326 ========= ======= ========= ========= * For comparability, Multimedia amounts, which are as of September 30, 1995, have been reclassified to conform with Gannett's presentation. See accompanying notes to Unaudited Pro Forma Combined Financial Statements. GANNETT CO., INC. UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF INCOME NINE MONTHS ENDED SEPTEMBER 24, 1995 (In thousands except Pro forma Pro forma per share data) Gannett Multimedia(*) Adjustments Combined Net Operating Revenues: Newspapers $2,350,790 $118,737 $2,469,527 Broadcasting 322,650 112,552 435,202 Outdoor 186,562 186,562 Cable 129,758 129,758 Entertainment 107,739 107,739 Security 20,843 20,843 --------- ------- ------ --------- Total 2,860,002 489,629 3,349,631 --------- ------- ------ --------- Operating Expenses: Cost of sales and operating expenses, exclusive of depreciation 1,622,790 186,208 1,808,998 Selling, general and administrative expenses, exclusive of depreciation 513,536 118,148 631,684 Depreciation 116,578 29,769 $(29,769)(1) 152,119 35,541 (2) Amortization of intangible assets 34,118 10,815 (10,815)(3) 70,918 36,800 (4) --------- ------- ------ --------- Total 2,287,022 344,940 31,757 2,663,719 --------- ------- ------ --------- Operating income 572,980 144,689 (31,757) 685,912 --------- ------- ------ --------- Non-operating income (expense): Interest expense (31,723) (42,790) (79,400)(5) (153,913) Other income (expense) (627) (557) (1,184) --------- ------- ------ --------- Total (32,350) (43,347) (79,400) (155,097) --------- ------- ------ --------- Income before income taxes 540,630 101,342 (111,157) 530,815 Provision for income taxes 218,900 42,057 (34,100)(6) 226,857 Minority interest, net (2,394) (2,394) --------- ------- ------ --------- Net income $ 321,730 $ 56,891 $(77,057) $ 301,564 ========= ======= ====== ========= Net income per share $2.30 $1.47 $2.15 Average number of outstanding shares 140,103 140,103 * For comparability, Multimedia amounts, which are for the nine months ended September 30, 1995 have been reclassified to conform with Gannett's presentation. See accompanying notes to Unaudited Pro Forma Combined Financial Statements. GANNETT CO., INC. UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF INCOME YEAR ENDED DECEMBER 25, 1994 (In thousands except Per share date) Pro forma Pro forma Gannett Multimedia(*) Adjustments Combined Net Operating Revenues: Newspaper advertising $3,176,787 $150,140 $3,326,927 Broadcasting 406,608 142,841 549,449 Outdoor 241,128 241,128 Cable 165,406 165,406 Entertainment 147,512 147,512 Security 24,584 24,584 --------- ------- ------ --------- Total 3,824,523 630,483 4,455,006 --------- ------- ------ --------- Operating Expenses: Cost of sales and operating expenses, exclusive of depreciation 2,106,810 229,390 2,336,200 Selling, general and administrative expenses, exclusive of depreciation 696,139 158,248 854,387 Depreciation 163,242 39,025 $(39,025)(1) 207,382 44,140 (2) Amortization of intangible assets 45,554 14,377 (14,377)(3) 94,654 49,100 (4) --------- ------- ------ --------- Total 3,011,745 441,040 39,838 3,492,623 --------- ------- ------ --------- Operating income 812,778 189,443 (39,838) 962,383 --------- ------- ------ --------- Non-operating income (expense): Interest expense (45,624) (59,142) (74,400)(5) (179,166) Other income (expense) 14,945 25,584 40,529 --------- ------- ------ --------- Total (30,679) (33,558) (74,400) (138,637) --------- ------- ------ --------- Income before income taxes 782,099 155,885 (114,238) 823,746 Provision for income taxes 316,700 64,693 (31,800)(6) 349,593 Minority interest, net (1,163) (1,163) --------- ------- ------ --------- Net income $ 465,399 $ 90,029 $(82,438) $ 472,990 ========= ======= ====== ========= Net income per share $3.23 $2.35 $3.28 Average number of outstanding shares 144,276 144,276 * For comparability, Multimedia amounts, which are for the year-ended December 31, 1994, have been reclassified to conform with Gannett's presentation. See accompanying notes to Unaudited Pro Forma Combined Financial Statements. NOTES TO UNAUDITED PRO FORMA COMBINED FINANCIAL STATEMENTS Note 1 - Basis of Presentation The unaudited combined pro forma balance sheet has been prepared to reflect the acquisition of Multimedia for an aggregate price of approximately $1.8 billion plus the assumption of approximately $538 million of Multimedia's long-term debt. The unaudited pro forma combined balance sheet presents the financial position of the Company and Multimedia as of September 24, 1995 assuming that the transaction occurred as of September 24, 1995. Such pro forma information is based on the historical balance sheets of Gannett as of September 24, 1995 and of Multimedia as of September 30, 1995. As required by rule 11-02 of regulation S-X, the unaudited pro forma condensed combined statements of income assume that the transaction occurred as of the beginning of the earliest period presented. The unaudited pro forma condensed combined statements of income reflect Multimedia's historical results of operations for the 12 month period ended December 31, 1994 and for the nine month period ended September 30, 1995. The Company believes that the assumptions used in preparing the unaudited pro forma combined financial statements provide a reasonable basis for presenting all of the significant effects of the merger (other than any synergies anticipated by Gannett, nonrecurring charges directly attributable to the merger and nonrecurring charges that will result from combining operations), and that the pro forma adjustments give effect to those assumptions in the unaudited pro forma combined financial statements. Note 2 - Pro forma Adjustments A. Pro forma adjustments to the unaudited condensed combined balance sheet are made to reflect the following: (1) Adjustment to record the fixed assets of Multimedia at estimated fair value at the acquisition date. The fair value of fixed assets was estimated on a property-by- property basis using certain information provided by Multimedia, and in general consideration of the age, condition and replacement value of the assets. Estimated useful lives for depreciation purposes have been assigned which give appropriate effect to the age, condition and productiveness of the assets. (2) Adjustment to record the excess of acquisition cost over the fair value of net assets acquired (goodwill). The acquisition cost was allocated to each business segment based on the value of the segment, which was estimated by the Company using internal and external valuation reports. Goodwill for each business segment was calculated as the excess of allocated purchase price over the estimated fair value of the assets of the segment. For purposes of the unaudited pro forma condensed combined statements of income, goodwill is being amortized over various lives ranging from ten to forty years. (3) Tax benefit of exercise and settlement of stock options. The effective tax rate for this adjustment assumes that all of the compensation element of the options will be deductible for federal and state income tax purposes. (4) Deferred tax on step-up of fixed assets, using the Company's combined federal and state tax rate of 40.5%. (5) The issuance of $1.77 billion in commercial paper necessary to finance the merger. (6) The elimination of the shareholders' equity accounts of Multimedia. B. Pro forma adjustments to the September 24, 1995 unaudited condensed combined statement of income are made to reflect the following: (1) Elimination of Multimedia's historical depreciation expense. (2) Depreciation expense based on estimated fair market value and useful lives of Multimedia assets (see note A.1.) (3) Elimination of Multimedia's historical amortization expense. (4) Amortization expense on the estimated excess of acquisition cost over fair value of assets, assuming lives ranging from ten to forty years. (5) Interest expense on amount assumed borrowed for consideration paid ($1.77 billion). The rate used to calculate interest expense, 5.98%, is based on the weighted average rate paid by Gannett for commercial paper during the nine-month period ended September 24, 1995. Multimedia's weighted average interest rate for the nine months September 30, 1994 was substantially higher than Gannett's. Had the merger been completed at the beginning of the period presented and had Gannett been able to replace Multimedia's debt with a like amount of debt at the Company's lower rates, interest savings of approximately $10 million would have been realized (exclusive of prepayment penalties that would be incurred upon retirement of Multimedia's debt which would be treated as part of the acquisition price). (6) Record income tax effect of pro forma adjustments. The effective tax rate on pro forma combined income before taxes of 42.7% differs from the Company's statutory tax rate of 35% due primarily to non-deductible goodwill and state income taxes. C. Pro forma adjustments to the December 25, 1994 unaudited condensed combined statement of income are made to reflect the following: (1) Elimination of Multimedia's historical depreciation expense. (2) Depreciation expense based on estimated fair market value and useful lives of Multimedia assets (see note A.1.) (3) Elimination of Multimedia's historical amortization expense. (4) Amortization expense on the estimated excess of acquisition cost over fair value of assets, assuming lives ranging from ten to forty years. (5) Interest expense on amount assumed borrowed for consideration paid ($1.77 billion). The rate used to calculate interest expense, 4.2%, is based on the weighted average rate paid by Gannett for commercial paper in 1994. Multimedia's weighted average interest rate for the year ended December 31, 1994 was substantially higher than Gannett's. Had the merger been completed at the beginning of the period presented and had Gannett been able to replace Multimedia's debt with a like amount of debt at the Company's lower rates, interest savings of approximately $33 million would have been realized (exclusive of prepayment penalties that would be incurred upon retirement of Multimedia's debt which would be treated as part of the acquisition price). (6) Record income tax effect of pro forma adjustments. The effective tax rate on pro forma combined income before taxes of 42.4% differs from the Company's statutory tax rate of 35% due primarily to non-deductible goodwill and state income taxes.