Exhibit 99-3



       UNAUDITED PRO FORMA COMBINED FINANCIAL STATEMENTS


     The following unaudited pro forma combined financial
statements give effect to the exchange of $45.25 in cash by
Gannett Co., Inc. (the Company) for each share of issued and
outstanding common stock of Multimedia, Inc. (Multimedia)
pursuant to the Merger Agreement.  As a result of the merger,
Gannett will also assume or incur the long-term debt of
Multimedia.  The purchase price is subject to adjustment if
Multimedia's long-term debt (including the current portion of
long-term debt) at December 31, 1995 exceeds a specified level.
This transaction will be accounted for as a purchase.

     The unaudited pro forma combined balance sheet presents the
financial position of Gannett and Multimedia as of September 24,
1995, assuming that the proposed merger with Multimedia occurred
as of that date.  Such pro forma information is based on the
historical balance sheets of the Company at September 24, 1995 and of
Multimedia at September 30, 1995.

     As required by rule 11-02 of regulation S-X, the unaudited
pro forma combined statements of income have been prepared
assuming that the proposed merger occurred as of the beginning
of the periods presented.  The unaudited combined statements of
income reflect the historical results of operations for Gannett
and Multimedia for their respective 1994 fiscal years and first
nine periods of 1995.

     The unaudited pro forma combined financial statements give
effect to certain pro forma adjustments which are described in
the notes to these statements.  Nonrecurring charges, including
legal fees, investment banker fees, and other professional fees
directly attributable to the merger with Multimedia are not
included in the unaudited pro forma combined financial
statements.  In addition, there will be certain other
nonrecurring charges that will result from the merger which are
not included in the unaudited pro forma combined financial
statements.  These consist primarily of severance costs and debt
prepayment penalties.  The Company does not believe that the
aggregate amount of such nonrecurring charges will be material
in relation to the purchase price.  As the nonrecurring charges
are incurred, most will be reflected as part of the purchase
price, others will be included in the expenses of the combined
operations.

     The unaudited pro forma combined financial statements do
not reflect any synergies anticipated by the Company as a result
of the merger.

     The unaudited pro forma data is presented for informational
purposes only and is not necessarily indicative of the results
of operations or financial position which would have been
achieved had the transaction been completed as of the beginning
of the earliest period presented, nor is it necessarily
indicative of Gannett's future results of operations or
financial position.

     The unaudited pro forma combined financial statements
should be read in conjunction with the historical financial
statements of the Company and of Multimedia, including the
related notes thereto.





                                          GANNETT CO., INC.
                        UNAUDITED PRO FORMA CONDENSED COMBINED BALANCE SHEET
                                           SEPTEMBER 24, 1995


(In thousands)                                Gannett     Multimedia(*)    Pro forma        Pro forma
                                                                          Adjustments       Combined
                                                                             

ASSETS
Cash and marketable securities              $   35,537    $  7,843                       $   43,380
Accounts receivable, net                       468,278      90,041                          558,319
Inventories                                    101,042       7,276                          108,318
Prepaid expenses and other current assets       70,750      34,750                          105,500
                                             ---------     -------       ---------        ---------
Total current assets                           675,607     139,910                          815,517

Property, plant and equipment, net           1,413,786     313,967     $   318,921 (1)    2,046,674
Excess of acquisition cost over
   the value of assets acquired              1,442,304     246,219       1,603,753 (2)    3,292,276
Other assets                                   193,859      30,817         (30,817)(2)      193,859
                                             ---------     -------       ---------        ---------
Total assets                                $3,725,556    $730,913     $ 1,891,857       $6,348,326
                                             =========     =======       =========        =========
Liabilities & Shareholders' Equity
Current maturities of long-term
   debt                                     $   59,824    $ 30,237                       $   90,061
Accounts payable and current portion
   of film contracts payable                   223,062      31,227                          254,289
Accrued expenses and other current
   liabilities                                 244,483      82,010                          326,493
Dividends payable                               49,158                                       49,158
Income taxes                                    18,612      12,289     $   (22,600)(3)        8,301
                                             ---------     -------       ---------        ---------
Total current liabilities                      595,139     155,763         (22,600)         728,302

Deferred income taxes                          151,522      57,391         128,521 (4)      337,434
Long-term debt, less current portion           541,536     508,301       1,771,000 (5)    2,820,837
Postretirement medical and life
  insurance liabilities                        308,714       2,312                          311,026
Other long-term liabilities                    108,776      22,082                          130,858
Total shareholders' equity                   2,019,869     (14,936)         14,936 (6)    2,019,869
                                             ---------     -------       ---------        ---------
Total liabilities and shareholders' equity  $3,725,556    $730,913     $ 1,891,857       $6,348,326
                                             =========     =======       =========        =========



* For comparability, Multimedia amounts, which are as of September 30, 1995,
  have been reclassified to conform with Gannett's presentation.

See accompanying notes to Unaudited Pro Forma Combined Financial Statements.




                                    GANNETT CO., INC.
              UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF INCOME
                         NINE MONTHS ENDED SEPTEMBER 24, 1995


(In thousands except                                                      Pro forma       Pro forma
 per share data)                             Gannett    Multimedia(*)    Adjustments       Combined

                                                                              
Net Operating Revenues:
Newspapers                                   $2,350,790    $118,737                       $2,469,527
Broadcasting                                    322,650     112,552                          435,202
Outdoor                                         186,562                                      186,562
Cable                                                       129,758                          129,758
Entertainment                                               107,739                          107,739
Security                                                     20,843                           20,843
                                              ---------     -------          ------        ---------
Total                                         2,860,002     489,629                        3,349,631
                                              ---------     -------          ------        ---------
Operating Expenses:
Cost of sales and operating expenses,
    exclusive of depreciation                 1,622,790     186,208                        1,808,998
Selling, general and administrative
    expenses, exclusive of depreciation         513,536     118,148                          631,684
Depreciation                                    116,578      29,769        $(29,769)(1)      152,119
                                                                             35,541 (2)
Amortization of intangible assets                34,118      10,815         (10,815)(3)       70,918
                                                                             36,800 (4)
                                              ---------     -------          ------        ---------
Total                                         2,287,022     344,940          31,757        2,663,719
                                              ---------     -------          ------        ---------
Operating income                                572,980     144,689         (31,757)         685,912
                                              ---------     -------          ------        ---------
Non-operating income (expense):
Interest expense                                (31,723)    (42,790)        (79,400)(5)     (153,913)
Other income (expense)                             (627)       (557)                          (1,184)
                                              ---------     -------          ------        ---------
Total                                           (32,350)    (43,347)        (79,400)        (155,097)
                                              ---------     -------          ------        ---------
Income before income taxes                      540,630     101,342        (111,157)         530,815
Provision for income taxes                      218,900      42,057         (34,100)(6)      226,857
Minority interest, net                                       (2,394)                          (2,394)
                                              ---------     -------          ------        ---------
Net income                                   $  321,730    $ 56,891        $(77,057)      $  301,564
                                              =========     =======          ======        =========
Net income per share                              $2.30       $1.47                            $2.15

Average number of outstanding shares            140,103                                      140,103



* For comparability, Multimedia amounts, which are for the nine months ended
  September 30, 1995 have been reclassified to conform with Gannett's 
  presentation.

See accompanying notes to Unaudited Pro Forma Combined Financial Statements.




                                   GANNETT CO., INC.
              UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF INCOME
                            YEAR ENDED DECEMBER 25, 1994


(In thousands except
 Per share date)                                                          Pro forma       Pro forma
                                              Gannett   Multimedia(*)    Adjustments      Combined
                                                                              
Net Operating Revenues:
Newspaper advertising                        $3,176,787    $150,140                       $3,326,927
Broadcasting                                    406,608     142,841                          549,449
Outdoor                                         241,128                                      241,128
Cable                                                       165,406                          165,406
Entertainment                                               147,512                          147,512
Security                                                     24,584                           24,584
                                              ---------     -------          ------        ---------
Total                                         3,824,523     630,483                        4,455,006
                                              ---------     -------          ------        ---------
Operating Expenses:
Cost of sales and operating expenses,
    exclusive of depreciation                 2,106,810     229,390                        2,336,200
Selling, general and administrative
    expenses, exclusive of depreciation         696,139     158,248                          854,387
Depreciation                                    163,242      39,025        $(39,025)(1)      207,382
                                                                             44,140 (2)
Amortization of intangible assets                45,554      14,377         (14,377)(3)       94,654
                                                                             49,100 (4)
                                              ---------     -------          ------        ---------
Total                                         3,011,745     441,040          39,838        3,492,623
                                              ---------     -------          ------        ---------
Operating income                                812,778     189,443         (39,838)         962,383
                                              ---------     -------          ------        ---------
Non-operating income (expense):
Interest expense                                (45,624)    (59,142)        (74,400)(5)     (179,166)
Other income (expense)                           14,945      25,584                           40,529
                                              ---------     -------          ------        ---------
Total                                           (30,679)    (33,558)        (74,400)        (138,637)
                                              ---------     -------          ------        ---------
Income before income taxes                      782,099     155,885        (114,238)         823,746
Provision for income taxes                      316,700      64,693         (31,800)(6)      349,593
Minority interest, net                                       (1,163)                          (1,163)
                                              ---------     -------          ------        ---------
Net income                                   $  465,399    $ 90,029        $(82,438)      $  472,990
                                              =========     =======          ======        =========
Net income per share                              $3.23       $2.35                            $3.28

Average number of outstanding shares            144,276                                      144,276



* For comparability, Multimedia amounts, which are for the year-ended
  December 31, 1994, have been reclassified to conform with Gannett's
  presentation.

See accompanying notes to Unaudited Pro Forma Combined Financial Statements.



NOTES TO UNAUDITED PRO FORMA COMBINED FINANCIAL STATEMENTS

Note 1 - Basis of Presentation

The unaudited combined pro forma balance sheet has been prepared
to reflect the acquisition of Multimedia for an aggregate price
of approximately $1.8 billion plus the assumption of
approximately $538 million of Multimedia's long-term debt.

The unaudited pro forma combined balance sheet presents the
financial position of the Company and Multimedia as of September 24,
1995 assuming that the transaction occurred as of September 24, 1995.
Such pro forma information is based on the historical balance
sheets of Gannett as of September 24, 1995 and of Multimedia as of
September 30, 1995.

As required by rule 11-02 of regulation S-X, the unaudited pro
forma condensed combined statements of income assume that the
transaction occurred as of the beginning of the earliest period
presented. The unaudited pro forma condensed combined statements
of income reflect Multimedia's historical results of operations
for the 12 month period ended December 31, 1994 and for the
nine month period ended September 30, 1995.

The Company believes that the assumptions used in preparing the
unaudited pro forma combined financial statements provide a
reasonable basis for presenting all of the significant effects
of the merger (other than any synergies anticipated by Gannett,
nonrecurring charges directly attributable to the merger and
nonrecurring charges that will result from combining
operations), and that the pro forma adjustments give effect to
those assumptions in the unaudited pro forma combined financial
statements.

Note 2 - Pro forma Adjustments

A.  Pro forma adjustments to the unaudited condensed combined
    balance sheet are made to reflect the following:

(1) Adjustment to record the fixed assets of Multimedia at
    estimated fair value at the acquisition date.  The fair
    value of fixed assets was estimated on a property-by-
    property basis using certain information provided by
    Multimedia, and in general consideration of the age,
    condition and replacement value of the assets.  Estimated
    useful lives for depreciation purposes have been assigned
    which give appropriate effect to the age, condition and
    productiveness of the assets.

(2) Adjustment to record the excess of acquisition cost over the
    fair value of net assets acquired (goodwill).  The
    acquisition cost was allocated to each business segment
    based on the value of the segment, which was estimated by
    the Company using internal and external valuation reports.
    Goodwill for each business segment was calculated as the
    excess of allocated purchase price over the estimated fair
    value of the assets of the segment.  For purposes of the
    unaudited pro forma condensed combined statements of income,
    goodwill is being amortized over various lives ranging from
    ten to forty years.

(3) Tax benefit of exercise and settlement of stock options.
    The effective tax rate for this adjustment assumes that
    all of the compensation element of the options will be
    deductible for federal and state income tax purposes.

(4) Deferred tax on step-up of fixed assets, using the Company's
    combined federal and state tax rate of 40.5%.

(5) The issuance of $1.77 billion in commercial paper necessary
    to finance the merger.

(6) The elimination of the shareholders' equity accounts of
    Multimedia.


B.  Pro forma adjustments to the September 24, 1995 unaudited
    condensed combined statement of income are made to reflect
    the following:

(1) Elimination of Multimedia's historical depreciation expense.

(2) Depreciation expense based on estimated fair market value
    and useful lives of Multimedia assets (see note A.1.)

(3) Elimination of Multimedia's historical amortization expense.

(4) Amortization expense on the estimated excess of acquisition
    cost over fair value of assets, assuming lives ranging from
    ten to forty years.

(5) Interest expense on amount assumed borrowed for
    consideration paid ($1.77 billion).  The rate used to
    calculate interest expense, 5.98%, is based on the weighted
    average rate paid by Gannett for commercial paper during the
    nine-month period ended September 24, 1995.

    Multimedia's weighted average interest rate for the nine months
    September 30, 1994 was substantially higher than Gannett's.
    Had the merger been completed at the beginning of the period
    presented and had Gannett been able to replace Multimedia's debt
    with a like amount of debt at the Company's lower rates, interest
    savings of approximately $10 million would have been realized
    (exclusive of prepayment penalties that would be incurred upon
    retirement of Multimedia's debt which would be treated as part of
    the acquisition price).

(6) Record income tax effect of pro forma adjustments.  The
    effective tax rate on pro forma combined income before taxes
    of 42.7%  differs from the Company's statutory tax rate of
    35% due primarily to non-deductible goodwill and state
    income taxes.

C.  Pro forma adjustments to the December 25, 1994 unaudited
    condensed combined statement of income are made to reflect
    the following:

(1) Elimination of Multimedia's historical depreciation expense.

(2) Depreciation expense based on estimated fair market value
    and useful lives of Multimedia assets (see note A.1.)

(3) Elimination of Multimedia's historical amortization expense.

(4) Amortization expense on the estimated excess of acquisition
    cost over fair value of assets, assuming lives ranging from
    ten to forty years.

(5) Interest expense on amount assumed borrowed for
    consideration paid ($1.77 billion).  The rate used to
    calculate interest expense, 4.2%, is based on the weighted
    average rate paid by Gannett for commercial paper in 1994.

    Multimedia's weighted average interest rate for the year ended
    December 31, 1994 was substantially higher than Gannett's.
    Had the merger been completed at the beginning of the period
    presented and had Gannett been able to replace Multimedia's debt
    with a like amount of debt at the Company's lower rates, interest
    savings of approximately $33 million would have been realized
    (exclusive of prepayment penalties that would be incurred upon
    retirement of Multimedia's debt which would be treated as part of
    the acquisition price).

(6) Record income tax effect of pro forma adjustments.  The
    effective tax rate on pro forma combined income before taxes
    of 42.4%  differs from the Company's statutory tax rate of
    35% due primarily to non-deductible goodwill and state
    income taxes.