Exhibit 23(b)


                 INDEPENDENT AUDITORS' CONSENT



The Board of Directors
Gannett Co., Inc.

We consent to the incorporation by reference in the registration
statement on Form S-8 of Gannett Co., Inc. of our report dated
February 10, 1995, with respect to the consolidated balance
sheets of Multimedia, Inc. and subsidiaries as of December 31,
1994 and 1993, and the related consolidated statements of
earnings, stockholders' equity (deficit) and cash flows for each
of the years in the three-year period ended December 31, 1994,
which report appears in the Form 8-K of Gannett dated October 23,
1995.

We also consent to the reference to our firm under the heading
"interests of named experts and counsel."



/s/KPMG Peat Marwick LLP
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KPMG Peat Marwick LLP


Greenville, South Carolina
December 12, 1995