Exhibit 99-1


       UNAUDITED PRO FORMA COMBINED FINANCIAL STATEMENTS


     The following unaudited pro forma financial statements give effect to the
exchange of approximately $690 million in cash by Outdoor Systems, Inc. for
substantially all of Gannett Co., Inc.'s outdoor advertising business.  The
transaction involves the sale of assets of certain of the Company's outdoor
subsidiaries and the sale of stock of certain other outdoor subsidiaries.

     The unaudited pro forma balance sheet presents the financial position of
Gannett as of March 31, 1996, assuming that the proposed sale had occurred as
of that date.  Such pro forma information is based on the historical balance
sheet of the Company at March 31, 1996.

     As required by rule 11-02 of regulation S-X, the unaudited pro forma
statements of income have been prepared assuming that the proposed sale
occurred as of the beginning of the earliest period presented.  The unaudited
pro forma statements of income reflect the historical results of operations for
Gannett for its fiscal year ended 1995 and first three months of 1996.  The 1995
statement also includes the eleven month pro forma effect of the Company's 1995
acquisition of Multimedia, as discussed in note 2 to the financial statements
filed with the Company's 1995 Annual Report on Form 10-K.

      The unaudited pro forma financial statements give effect to certain pro
forma adjustments which are described in the notes to these statements.
Nonrecurring charges related to the transaction are not reflected in the
unaudited pro forma financial statements because they are insignificant.

     The unaudited pro forma data is presented for informational purposes only
and is not necessarily indicative of the results of operations or financial
position which would have been achieved had this transaction been completed as
of the date indicated, nor is it necessarily indicative of Gannett's future
results of operations or financial position.

     The unaudited pro forma financial statements should be read in conjunction
with the historical financial statements of the Company, including the related
notes thereto.





                                          GANNETT CO., INC.
                              UNAUDITED PRO FORMA CONDENSED BALANCE SHEET
                                          MARCH 31, 1996


                                                               Sale of
                                                               Outdoor       Pro Forma        Pro Forma
(In thousands)                                 Gannett         Business      Adjustments     Balance Sheet

                                                                                 
ASSETS
Cash and marketable securities                 $   50,876      $    (195)                     $   50,681
Accounts receivable, net                          518,173        (46,311)                        471,862
Inventories                                       119,162         (1,128)                        118,034
Prepaid expenses and other current assets         110,629        (20,581)                         90,048
                                                ---------        -------       -------         ---------
    Total Current Assets                          798,840        (68,215)                        730,625

Property, plant and equipment, net              2,066,809       (138,160)                      1,928,649
Other assets                                    3,573,046        (19,688)                      3,553,358
                                                ---------        -------       -------         ---------
Total Assets                                   $6,438,695      $(226,063)                     $6,212,632
                                                =========        =======       =======         =========
LIABILITIES & SHAREHOLDERS EQUITY
Current maturities of long-term debt           $      123      $       0                      $      123
Accounts payable and current portion of
    film contracts payable                        231,019        (11,345)                        219,674
Accrued expenses and other current liabilities    341,022         (9,193)                        331,829
Dividends payable                                  49,222              0                          49,222
Income taxes                                       83,909              0                          83,909
                                                ---------        -------      --------         ---------
    Total Current Liabilities                     705,295        (20,538)                        684,757

Deferred income taxes                             322,244         (6,879)                        315,365
Long-term debt, less current portion            2,769,474              0     $(499,758)(1)     2,269,716

Postretirement medical and life
    insurance liabilities                         306,710              0                         306,710
Other long-term liabilities                       138,640           (259)                        138,381

Total Shareholders' equity                      2,196,332       (198,387)      499,758 (1)     2,497,703
                                                ---------        -------      --------         ---------
Total Liabilities and Shareholders' Equity     $6,438,695      $(226,063)    $       0        $6,212,632
                                                =========        =======      ========         =========



See accompanying notes to Unaudited Pro Forma Financial Statements.



                                    GANNETT CO., INC.
                    UNAUDITED PRO FORMA CONDENSED STATEMENT OF INCOME
                          THREE MONTHS ENDED MARCH 31, 1996

                                               Sale of                        Pro Forma
(In thousands except                                    Outdoor        Pro Forma       Statement
 per share data)                         Gannett        Business       Adjustments     of Income

                                                                         
NET OPERATING REVENUES:
Newspapers                               $  786,302                                  $  786,302
Broadcasting                                141,688                                     141,688
Cable                                        47,208                                      47,208
Other                                       128,962     $(51,131)                        77,831
                                          ---------       ------                      ---------
    Total Operating Revenues              1,104,160      (51,131)                     1,053,029
                                          ---------       ------                      ---------
OPERATING COSTS:
Total operating expenses, exclusive of
    depreciation & amortization             828,837      (49,701)                       779,136
Depreciation                                 53,135       (4,194)                        48,941
Amortization of intangible assets            24,277         (194)                        24,083
                                          ---------       ------                      ---------
    Total Operating Expenses                906,249      (54,089)                       852,160
                                          ---------       ------                      ---------
Total Operating Income (loss)               197,911        2,958                        200,869
                                          ---------       ------                      ---------
NON-OPERATING INCOME (EXPENSE)
Interest expense                            (39,528)                     $6,847 (1)     (32,681)
Other income (expense)                       (1,583)                                     (1,583)
                                          ---------       ------          -----       ---------
    Total Non-operating                     (41,111)                      6,847         (34,264)
                                          ---------       ------          -----       ---------
Income Before Income Taxes                  156,800        2,958          6,847         166,605
Provision for/benefit of Income Taxes       (67,450)      (1,154)        (2,670)(2)     (71,274)
                                          ---------       ------          -----       ---------
Net Income                               $   89,350     $  1,804         $4,177      $   95,331
                                          =========       ======          =====       =========

Net Income Per Share                          $0.64        $0.01          $0.03           $0.68

Average Number of Outstanding Shares        140,680      140,680        140,680         140,680


See accompanying notes to Unaudited Pro Forma Financial Statements.



                                   GANNETT CO., INC.
              UNAUDITED PRO FORMA CONDENSED COMBINED STATEMENT OF INCOME
                            YEAR ENDED DECEMBER 31, 1995

                                                                            Sale of                       Pro Forma
(In thousands except                                   Multimedia                    Outdoor       Pro Forma       Statement
 per share data)                           Gannett    Pro forma (*)    Subtotal      Business     Adjustments      of Income

                                                                                                
NET OPERATING REVENUES:
Newspapers                               $3,088,423      $150,684    $3,239,107                                   $3,239,107
Broadcasting                                466,187       144,412       610,599                                      610,599
Cable                                        15,061       159,581       174,642                                      174,642
Other                                       437,065       153,832       590,897     $(253,841)                       337,056
                                          ---------       -------     ---------       -------                      ---------
    Total Operating Revenues              4,006,736       608,509     4,615,245      (253,841)                     4,361,404
                                          ---------       -------     ---------       -------                      ---------
OPERATING COSTS:
Total operating expenses, exclusive of
    depreciation & amortization           2,944,898       374,623     3,319,521      (209,201)                     3,110,320
Depreciation                                159,657        53,473       213,130       (15,900)                       197,230
Amortization of intangible assets            50,298        48,059        98,357          (776)                        97,581
                                          ---------       -------     ---------       -------                      ---------
    Total Operating Expenses              3,154,853       476,155     3,631,008      (225,877)                     3,405,131
                                          ---------       -------     ---------       -------                      ---------
Total Operating Income                      851,883       132,354       984,237       (27,964)                       956,273
                                          ---------       -------     ---------       -------                      ---------
NON-OPERATING INCOME (EXPENSE)
Interest expense                            (52,175)     (154,570)     (206,745)                     $29,486 (1)    (177,259)
Other income (expense)                        3,754           417         4,171                                        4,171
                                          ---------       -------     ---------       -------         ------       ---------
    Total Non-operating                     (48,421)     (154,153)     (202,574)                      29,486        (173,088)
                                          ---------       -------     ---------       -------         ------       ---------
Income Before Income Taxes                  803,462       (21,799)      781,663       (27,964)        29,486         783,185
Provision for/benefit of Income Taxes      (326,200)       (7,600)     (333,800)       10,906        (11,500)(2)    (334,394)
                                          ---------       -------     ---------       -------         ------       ---------
Net Income                               $  477,262      $(29,399)   $  447,863     $ (17,058)       $17,986      $  448,791
                                          =========       =======     =========       =======         ======       =========

Net Income Per Share                          $3.41        ($0.21)        $3.20        ($0.12)         $0.13           $3.21

Average Number of Outstanding Shares        139,968       139,968       139,968       139,968        139,968         139,968



* In December, 1995, the Company completed the acquisition of Multimedia, Inc
("Multimedia"). The amounts in this column reflect the estimated results of
operations of the Company and its subsidiaries as though the Multimedia
acquisition was made at the beginning of the year in which the transaction was
consummated along with the related costs of financing the acquisition and the
additional goodwill and depreciation expense associated with the purchase.
Refer to note 2 of the Company's financial statements filed with its 1995
Annual Report on Form 10-K for more information concerning this acquisition.

See accompanying notes to Unaudited Pro Forma Financial Statements.


NOTES TO UNAUDITED PRO FORMA COMBINED FINANCIAL STATEMENTS

Note 1 - Basis of Presentation

The unaudited pro forma balance sheet has been prepared to reflect the sale
of the Company's outdoor advertising business for an aggregate price of
approximately $690 million in cash.

The unaudited pro forma balance sheet presents the financial position
of the Company as of March 31, 1996 assuming that the transaction occurred as of
that date. Such pro forma information is based on the historical balance sheet
of Gannett as of March 31, 1996, adjusted for the effects of the sale.

As required by rule 11-02 of regulation S-X, the unaudited pro forma statements
of income have been prepared assuming that the proposed sale occurred as of the
beginning of the earliest period presented.  The unaudited pro forma statements
of income reflect the historical results of operations for Gannett for its
fiscal year ended 1995 and first three months of 1996.  The 1995 pro forma
statement of income also includes the eleven month pro forma effect of the
Company's 1995 acquisition of Multimedia, as presented in note 2 to the
financial statements filed with the Company's 1995 Annual Report on Form 10-K.

The Company believes that the assumptions used in preparing the unaudited pro
forma financial statements provide a reasonable basis for presenting all of the
significant effects of the sale and that the pro forma adjustments give effect
to those assumptions in the unaudited pro forma financial statements.

Note 2 - Pro forma Adjustments

A.  Pro forma adjustments to the unaudited condensed balance sheet are made to
    reflect the following:

(1) Adjustment to reflect the pay down of long-term debt from the after-tax
    proceeds of the sale.  The proceeds are reduced by the tax on the estimated
    gain on sale of the business, using a combined federal and state tax rate
    of 39%.

B.  Pro forma adjustments to the March 31, 1996 unaudited condensed statement of
    income are made to reflect the following:

(1) Reduction in interest expense due to pay down of long-term debt from the
    after-tax proceeds of the sale.  The rate used to calculate the reduction
    in interest expense is based on the weighted average rate paid by Gannett
    for commercial paper during the three-month period ended March 31, 1996.

(2) Record income tax effect of pro forma adjustment described in item 1.

C.  Pro forma adjustments to the December 31, 1995 unaudited condensed combined
    statement of income are made to reflect the following:

(1) Reduction in interest expense due to pay down of long-term debt from net
    proceeds of the sale.  The rate used to calculate the reduction in interest
    expense is based on the weighted average rate paid by Gannett for
    commercial paper during the Company's fiscal year ended December 31, 1995.

(2) Record income tax effect of pro forma adjustment in item 1.