GANNETT CO., INC.

                    DEFERRED COMPENSATION PLAN


               [Restatement as of January 1, 1997]



                        GANNETT CO., INC.

                    DEFERRED COMPENSATION PLAN

               [Restatement as of January 1, 1997]


                        Table of Contents

                                                             Page


1.0 BACKGROUND . . . . . . . . . . . . . . . . . . . . . . . .  1

     1.1  Introduction . . . . . . . . . . . . . . . . . . . .  1

2.0 EXPLANATION OF PLAN. . . . . . . . . . . . . . . . . . . .  1

     2.1  Effective Date . . . . . . . . . . . . . . . . . . .  1
     2.2  Eligibility. . . . . . . . . . . . . . . . . . . . .  1
     2.3  Interest in the Plan; Deferred
            Compensation Account . . . . . . . . . . . . . . .  1
     2.4  Amount of Deferral . . . . . . . . . . . . . . . . .  2
     2.5  Time of Election of Deferral . . . . . . . . . . . .  2
     2.6  Accounts and Investments . . . . . . . . . . . . . .  3
     2.7  Participant's Option to Reallocate Amounts . . . . .  4
     2.8  Reinvestment of Income . . . . . . . . . . . . . . .  4
     2.9  Payment of Deferred Compensation . . . . . . . . . .  5
     2.10 Manner of Electing Deferral, Choosing
            Investments and Choosing Payment Options . . . . .  8

3.0  ADMINISTRATION OF THE PLAN. . . . . . . . . . . . . . . .  9

     3.1  Statement of Account . . . . . . . . . . . . . . . .  9
     3.2  Assignability. . . . . . . . . . . . . . . . . . . .  9
     3.3  Business Days. . . . . . . . . . . . . . . . . . . .  9
     3.4  Administration . . . . . . . . . . . . . . . . . . .  9
     3.5  Amendment. . . . . . . . . . . . . . . . . . . . . .  9
     3.6  Liability. . . . . . . . . . . . . . . . . . . . .   10




                        GANNETT CO., INC.
                    DEFERRED COMPENSATION PLAN
               [Restatement as of January 1, 1997]

                          1.0 BACKGROUND

1.1  Introduction

     The Gannett Co., Inc. Deferred Compensation Plan ("Plan")
     was adopted to provide the opportunity for Directors to
     defer to future years all or part of their fees and key
     employees to defer to future years all or part of their
     salary, bonus and/or shares of Gannett common stock issued
     pursuant to Stock Incentive Rights ("SIRs") under the
     Gannett Co., Inc. 1978 Long-Term Incentive Plan
     ("Compensation") payable by Gannett Co., Inc. ("Company") as
     part of their retirement and financial planning.  This
     restatement is intended to provide additional flexibility in
     payment terms, to reduce administrative burdens and to
     reflect legal developments since the Plan's initial
     adoption.

                     2.0 EXPLANATION OF PLAN

2.1  Effective Date

     The Plan was initially effective July 1, 1987.  This
     amendment and restatement is effective January 1, 1997.

2.2  Eligibility

     The Plan is available to (a) Directors of the Company and
     (b) officers and employees of the Company who reside in the
     United States and who are designated as eligible by the
     Deferred Compensation Committee described in Section 3.4
     ("Committee").  No employee may be designated as eligible
     unless the employee belongs to "a select group of management
     or highly compensated employees" as defined in Title I of
     ERISA.

2.3  Interest in the Plan; Deferred Compensation Account

     For each eligible person who elects to defer Compensation
     ("Participant"), one or more Deferred Compensation Accounts
     shall be established in accordance with Section 2.6(a).  A
     Participant's interest in the Plan shall be the
     Participant's right to receive payments under the terms of
     the Plan.  A Participant's payments from the Plan shall be
     based upon the value attributable to the Participant's
     Deferred Compensation Accounts.  The value attributable to a
     Deferred Compensation Account on a particular date is equal
     to the value on that date of the hypothetical investments
     (or actual investments if a trust is established) held in
     that Account.

2.4  Amount of Deferral

     (a)  A Participant may elect to defer receipt of all or a
          part of his or her Compensation provided that the
          minimum deferral for any type of Compensation to be
          deferred must be $5,000 for the year of deferral or, in
          the case of deferred SIRs, such minimum number of
          shares as the Committee may determine.  In any year in
          which the percentage selected for deferral amounts to
          less than $5,000 of the type of Compensation being
          deferred or fewer than the designated number of SIRs,
          there shall be no deferral of that type of Compensation
          for that year.

     (b)  Notwithstanding the foregoing, Compensation shall not
          be deferred to the extent that the deferral would cause
          the Participant to have insufficient funds available to
          provide for all withholdings he or she has authorized
          to be made, or are required by law to be made, from his
          or her Compensation.

2.5  Time of Election of Deferral

     (a)  An election to defer Compensation must be made before
          the Compensation is earned.  In the case of salary and
          Directors' fees, the election to defer must be made
          prior to the year in which the services to which the
          salary or Directors' fees relate will be performed.  In
          the case of bonuses and SIRs, the election to defer
          must be made prior to the year in which the bonuses or
          SIRs will be paid.

     (b)  Once made, an election to defer for a particular year
          is irrevocable.

     (c)  A Director may elect to defer Directors' fees payable
          for services rendered after June 30, 1987, either under
          the terms of this Plan or under the terms of the
          Gannett Co., Inc. Plan for the Deferral of Directors'
          Fees adopted May 1, 1979 (the "Directors' Plan").
          Whenever a Director has an account under the Directors'
          Plan, he or she may elect to have his or her account
          balance or any part thereof under the Directors' Plan
          deemed invested in the fund or funds available under
          this Plan, as designated by the Director, or under the
          Directors' Plan.  Such elections shall be made by
          written notice to the  Company, and shall be pursuant
          to Section 2.7 of this Plan.  Any amounts allocated to
          this Plan may be allocated and reallocated as this Plan
          provides.  Except for these changes in computing future
          account balances, all other terms and conditions of the
          Directors' Plan and the elections made thereunder shall
          continue to apply to amounts deferred under the
          Directors' Plan.

2.6  Accounts and Investments

     (a)  Effective for deferrals on and after January 1, 1997,
          all Participant records, reports and elections after an
          initial election shall be maintained on the basis of
          Payment Commencement Dates (as defined in Section
          2.9(b)), i.e., all amounts that have been elected to be
          paid in full, or to commence payment, in a designated
          calendar year shall be aggregated in a single Deferred
          Compensation Account for a Participant for purposes of
          subsequent recordkeeping and for elections that may be
          available with respect to the deferred amounts, such as
          investment elections and payment method elections.
          Deferrals prior to January 1, 1997, shall be accounted
          for in accordance with the accounts in effect on
          December 31, 1996.

     (b)  The amount of Compensation deferred will be credited to
          the Participant's Deferred Compensation Account or
          Accounts as soon as practicable after the Compensation
          would have been paid had there been no election to
          defer.

          The amounts credited in a Deferred Compensation Account
          will be deemed invested in the fund or funds designated
          by the Participant from among funds selected by the
          Committee, which may include the following or any
          combination of the following:

          (i)   money market funds;

          (ii)  bond funds;

          (iii) equity funds; and

          (iv)  the Gannett stock fund.

          In the discretion of the Committee, funds may be added,
          deleted or substituted from time to time.

          Information on the specific funds permitted under the
          Plan shall be made available by the Committee to the
          Participants.  If the Committee adds, deletes or
          substitutes a particular fund, the Committee shall
          notify Participants in advance of the change and
          provide Participants with the opportunity to change
          their allocations among funds in connection with such
          addition, deletion or substitution.

          A Participant may allocate contributions to his or her
          Deferred Compensation Accounts among the available
          funds pursuant to such procedures and requirements as
          may be specified by the Committee from time to time.

     (c)  All deferrals under this Plan and the earnings credited
          to them are fully vested at all times.

     (d)  The right of any Participant to receive future payments
          under the provisions of the Plan shall be a contractual
          obligation of the Company but shall be subject to the
          claims of the creditors of the Company in the event of
          the Company's insolvency or bankruptcy as provided in
          the trust agreement.

          Plan assets may, in the Company's discretion, be placed
          in a trust (the "Rabbi Trust") but will nevertheless
          continue to be subject to the claims of the Company's
          creditors in the event of the Company's insolvency or
          bankruptcy as provided in the trust agreement.  In any
          event, the Plan is intended to be unfunded under Title
          I of ERISA.

2.7  Participant's Option to Reallocate Amounts

     A Participant may elect to reallocate amounts in his or her
     Deferred Compensation Accounts among the available funds
     pursuant to such procedures and requirements as may be
     specified by the Committee from time to time.

2.8  Reinvestment of Income

     Income from a fund investment in a Deferred Compensation
     Account shall be reinvested in that fund as soon as
     practicable under the terms of that fund.

2.9  Payment of Deferred Compensation

     (a)  No withdrawal may be made from the Participant's
          Deferred Compensation Accounts except as provided in
          this Section.

     (b)  At the time a deferral election is made, the
          Participant shall choose the date on which payment of
          the amount credited to the Deferred Compensation
          Account is to commence, which date shall be either
          April 1 or October 1 of the year specified by the
          Participant ("Payment Commencement Date").  In the case
          of Director Participants, the Payment Commencement Date
          shall be no later than the first day of the month
          following the Participant's retirement from the Board.
          In the case of key employee Participants, the Payment
          Commencement Date shall be no later than October 1 of
          the year following the year during which the key
          employee becomes 65 years of age.

          Notwithstanding the foregoing paragraph:  (i) for all
          elections to defer occurring on or after November 1,
          1991, (ii) in the event that the Committee adds or
          substitutes a particular fund or funds, or (iii) if a
          Participant elects to reallocate amounts in his or her
          Deferred Compensation Accounts among available funds,
          the Committee shall have the right to fix Payment
          Commencement Dates and/or the date or dates upon which
          the value attributable to a Deferred Compensation
          Account is to be determined or paid, or modify such
          previously elected dates (but in no event to a date
          earlier than the date originally elected by the
          Participant) in order to comply with the requirements
          of the added, substituted or available fund or funds,
          pursuant to such procedures and requirements as may be
          specified by the Committee from time to time.

     (c)  At the time the election to defer is made, the
          Participant may choose to receive payments either
          (i) in a lump sum, or (ii) if the Payment Commencement
          Date is during a year in which the Participant could
          have retired under a retirement plan of the Company, in
          up to ten annual installments.  If a Participant elects
          to receive benefits in the installment form of payment
          but terminates employment for any reason, except death
          or disability as described in (d) below, before
          reaching his or her early or normal retirement date
          under the retirement plan, the Committee, in its sole
          discretion, shall determine whether to distribute such
          Participant's benefits in the form of five annual
          installment payments, or as a lump sum.  In either
          case, such payment shall begin as soon as
          administratively practicable following the
          Participant's termination of employment.  The method of
          paying a Deferred Compensation Account is the "Method
          of Payment."  The amount of any payment under the Plan
          shall be the value attributable to the Deferred
          Compensation Account on the last day of the month
          preceding the month of the payment date, divided by the
          number of payments remaining to be made, including the
          payment for which the amount is being determined.

     (d)  In the event of a Participant's death or total
          disability before the Participant has received all of
          his or her Deferred Compensation Accounts, the value of
          the Accounts (excluding the amount being paid in
          installments described in the following sentence) shall
          be paid either (i) in a lump sum, or (ii) in two to ten
          annual installments commencing on the first day of
          April of the year following the Participant's death or
          total disability, as Participant at the time of
          deferral may elect.  If a Participant is receiving
          installment payments from a Deferred Compensation
          Account at the time of death or total disability, the
          balance in that Account shall be paid to the
          Participant's estate or to the Participant over the
          installments remaining to be paid.

     (e)  A Participant may not change an initial Payment
          Commencement Date or Method of Payment for a Deferred
          Compensation Account after an election has been made
          except as provided in this subsection (e) as follows:

          (i)  The Method of Payment elected by a Participant may
               be changed by the Participant's written election
               to the Committee at any time up to 36 months prior
               to the earlier of the Payment Commencement Date or
               the Participant's termination of employment.  Any
               change of an earlier election that is made within
               36 months of the earlier of the Payment
               Commencement Date or the Participant's termination
               shall be disregarded by the Committee;

          (ii) The year initially elected by the Participant as
               the Payment Commencement Date may never be
               changed.  However, at any time prior to the
               December 31 preceding such year, the Participant
               may change the exact date of payment in the
               payment year to the first day of any month in such
               year, provided that the Participant gives the
               Committee notice of such change at least 90 days
               before the date benefit payments are to commence
               and provided that if the Participant has elected
               installment payments the total amount to be paid
               to the Participant during the payment commencement
               year shall be the same as the total amount that
               would have been paid in the absence of such
               election with each monthly installment in the
               Payment Commencement Year adjusted accordingly.

          Restrictions on changing Payment Commencement Dates and
          Methods of Payment shall not prevent the Participant
          from choosing a different Payment Commencement Date
          and/or Method of Payment for amounts to be deferred in
          subsequent years.

     (f)  Notwithstanding any Payment Commencement Date or Method
          of Payment selected by a Participant, if the
          Participant's employment with the Company terminates
          other than (i) at or after early or normal retirement
          pursuant to a retirement plan of the Company, (ii) by
          reason of the Participant's death, or (iii) by reason
          of the Participant's total disability, the Committee,
          in its sole discretion, shall determine whether to
          distribute such Participant's benefits in the form of
          five annual installment payments, or as a lump sum.  In
          either case, such payment shall begin as soon as
          administratively practicable following the
          Participant's termination of employment.

     (g)  If, in the discretion of the Committee, the Participant
          has a need for funds due to an unforeseeable emergency
          benefits may be paid prior to the Participant's Payment
          Commencement Date.  For this purpose, an unforeseeable
          emergency means an unanticipated emergency that is
          caused by an event beyond the control of the
          Participant or the Participant's beneficiary and that
          would result in severe financial hardship if early
          withdrawal were not permitted.  A payment based upon
          financial hardship cannot exceed the amount required to
          meet the immediate financial need created by the
          hardship.  The Participant requesting a hardship
          payment must supply the Committee with a statement
          indicating the nature of the need that created the
          financial hardship, the fact that all other reasonably
          available resources are insufficient to meet the need,
          and any other information which the Committee decides
          is necessary to evaluate whether a financial hardship
          exists.

     (h)  In the Company's discretion, payments from the Plan may
          be made in cash or in the kind of property represented
          by the fund or funds selected by the Participant.

     (i)  All contributions to the Plan and all payments from the
          Plan, whether made by the Company or the Trustee, shall
          be subject to all taxes required to be withheld under
          applicable laws and regulations of any governmental
          authorities.

2.10 Manner of Electing Deferral, Choosing Investments and
     Choosing Payment Options

     (a)  In order to make any elections or choices permitted
          hereunder, the Participant must give written notice to
          the Committee.  A notice electing to defer Compensation
          shall specify:

          (i)   the percentage and type of Compensation to be
                deferred;

          (ii)  the funds chosen by the Participant;

          (iii) the Method of Payment to the Participant and the
                Method of Payment to the Participant's estate in
                the event of the Participant's death; and

          (iv)  the Payment Commencement Date.

     (b)  An election by a Participant to defer Compensation
          shall apply only to Compensation deferred in the
          calendar year for which the election is effective.
          However, the designation of the Payment Commencement
          Date for this year will require that all deferrals from
          all years with the same Payment Commencement Date shall
          constitute a single Deferred Compensation Account and
          any other Plan elections such as investments, will
          apply to all assets held in this Deferred Compensation
          Account regardless of the year of deferral.

     (c)  Prior to the commencement of each calendar year, the
          Committee will provide election forms to permit
          Participants to defer Compensation to be earned during
          that calendar year.

     (d)  The last form received by the Committee directing an
          allocation of amounts in a Deferred Compensation
          Account among the funds available shall govern until
          changed by the receipt by the Committee of a subsequent
          allocation form.

                 3.0  ADMINISTRATION OF THE PLAN

3.1  Statement of Account

     Statements setting forth the values of the funds deemed to
     be held in a Participant's Deferred Compensation Accounts
     will be sent to each Participant quarterly or more often as
     the Committee may elect.  A Participant shall have two years
     from the date a statement has been sent to question the
     accuracy of the statement.  If no objection is made to the
     statement, it shall be deemed to be accurate and thereafter
     binding on the Participant for all purposes.

3.2  Assignability

     The benefits payable under this Plan shall not revert to the
     Company or be subject to the Company's creditors prior to
     the Company's insolvency or bankruptcy, nor, except pursuant
     to will or the laws of descent and distribution, shall they
     be subject in any way to anticipation, alienation, sale,
     transfer, assignment, pledge, encumbrance, charge,
     garnishment, execution or levy of any kind by the
     Participant, the Participant's beneficiary or the creditors
     of either, including such liability as may arise from the
     Participant's bankruptcy.

3.3  Business Days

     In the event any date specified herein falls on a Saturday,
     Sunday, or legal holiday, such date shall be deemed to refer
     to the next business day thereafter.

3.4  Administration

     This Plan shall be administered by the Deferred Compensation
     Committee, which shall consist of employees of the Company
     appointed by the Chief Executive Officer.  The Committee has
     sole discretion to determine eligibility to participate in
     this Plan, to determine the eligibility for and the amount
     of benefits, to interpret the Plan, to adopt rules relating
     to its administration and to take any other action it deems
     appropriate to administer the Plan.  The decisions of the
     Committee shall be final and binding on the Participants.

3.5  Amendment

     This Plan may at any time and from time to time be amended
     or terminated by the Board of Directors or the Compensation
     Committee of the Board of Directors of the Company.  A
     change in the number or type of funds available shall not be
     considered an amendment of the Plan.  No amendment or
     termination shall, without the consent of a Participant,
     adversely affect such Participant's interest in the Plan.

3.6  Liability

     (a)  Except in the case of willful misconduct, no Director
          or employee of the Company shall be personally liable
          for any act done or omitted to be done by such person
          with respect to this Plan.

     (b)  The Company shall indemnify, to the fullest extent
          permitted by law, members of the Committee and
          Directors and employees of the Company, both past and
          present, to whom are or were delegated duties,
          responsibilities and authority with respect to the
          Plan, against any and all claims, losses, liabilities,
          fines, penalties and expenses (including, but not
          limited to, all legal fees relating thereto),
          reasonably incurred by or imposed upon such persons,
          arising out of any act or omission in connection with
          the operation and administration of the Plan, other
          than willful misconduct.