STOCK UP ON SUCCESS
              THE GAP, INC.'S STOCK OPTION BONUS PROGRAM

THE GAP, INC., hereby adopts Stock Up On Success, The Gap, Inc.'s 
Stock Option Bonus Program, effective as of January 1, 1999, as follows:

SECTION 1        
BACKGROUND, PURPOSE AND DURATION

          1.1        Background and Effective Date.  The Plan is 
effective as of January 1, 1999.  The Plan is intended to increase incentive 
and to encourage Share ownership on the part of eligible non-officer regular 
employees of the Company and its Affiliates by providing limited grants of 
nonqualified stock options to such employees.  The Plan also is intended to 
further the growth and profitability of the Company.

SECTION 2        

DEFINITIONS 

The following words and phrases shall have the following meanings unless 
a different meaning is plainly required by the context:

          2.1        Affiliate  means any corporation or any other 
entity (including, but not limited to, partnerships and joint ventures) that 
the Committee (in its discretion) determines to be controlling, controlled by, 
or under common control with the Company.

          2.2        Board or Board of Directors  means the 
Board of Directors of the Company.

          2.3        "Code"  means the Internal Revenue Code of 
1986, as amended.  Reference to a specific section of the Code or regulation 
thereunder shall include such section or regulation, any valid regulation 
promulgated under such section, and any comparable provision of any future 
legislation or regulation amending, supplementing or superseding such section 
or regulation.

          2.4        "Company"  means The Gap, Inc., a Delaware 
corporation, or any successor thereto.

          2.5        "Committee"  means the committee appointed by 
the Board (pursuant to Section 3.1) to administer the Plan.  As of the 
effective date of the Plan, the Plan shall be administered by the Compensation 
and Stock Option Committee of the Board.

          2.6        "Disability"  means a permanent and total 
disability as determined by the Committee in accordance with uniform and non-
discriminatory standards adopted by the Committee (in its discretion) from 
time to time.

          2.7        "Eligible Employee"  means an Employee who, as 
of the Grant Date, is not an Officer of the Company.

          2.8        "Employee"  means any regular full-time or 
part-time employee of the Company or of any designated Affiliate.  The 
Committee, in its sole discretion, shall determine which Affiliates shall be 
designated for purposes of this Section 2.8.

          2.9        "Exercise Price"  means the price at which a 
Share may be purchased by a Participant pursuant to the exercise of an Option.

          2.10        "Fair Market Value"  means the fair market 
value of a share on the relevant date, as determined by the Committee in good 
faith.  Notwithstanding the preceding, for federal, state, and local income 
tax purposes, fair market value shall be determined by the Committee (or its 
delegate) in accordance with uniform and nondiscriminatory standards adopted 
from time to time.

          2.11        "Grant Date"  means, with respect to an 
Option, the date that the Option is granted.

          2.12        "Incentive Stock Option"  means an Option to 
purchase Shares which is designated as an Incentive Stock Option and is 
intended to meet the requirements of section 422 of the Code.

          2.13        "Nonqualified Stock Option"  means an option 
to purchase Shares which is not intended to be an Incentive Stock Option.

          2.14        "Officer"  means any Employee of the Company 
who is at least one of the following: (a) an officer of the Corporation, (b) 
an officer of an Affiliate, or (c) a member of the Board.

          2.15        "Option"  means a Nonqualified Stock Option.

          2.16        "Option Agreement"  means the written 
agreement setting forth the terms and provisions applicable to each Option 
granted under the Plan.  The Committee, in its discretion, shall determine the 
form of each Option Agreement and any conditions that must be satisfied in 
order for each Option Agreement to be effective. 

          2.17        "Participant"  means an Eligible Employee who 
has an outstanding Option.

          2.18        "Plan"  means the Stock Up On Success, The 
Gap, Inc.'s Stock Option Bonus Program, as set forth in this instrument and as 
hereafter amended from time to time.

          2.19        "Retirement"  means a Termination of 
Employment by reason of the Participant's retirement at or after his or her 
normal retirement date under GapShare (the Company's "401(k)" plan), or any 
successor plan.

          2.20        "Shares"  means the shares of the Company's 
common stock, $0.05 par value.

          2.21         "Termination of Employment"  means a 
cessation of the employee-employer relationship between a Participant and the 
Company or an Affiliate for any reason, including, but not by way of 
limitation, a termination by resignation, discharge, death, Disability, 
Retirement, or the disaffiliation of an Affiliate, but excluding any such 
termination where there is a simultaneous reemployment by the Company or an 
Affiliate.

SECTION 3        

ADMINISTRATION

          3.1        The Committee.  The Plan shall be administered 
by the Committee.  The members of the Committee shall be appointed from time 
to time by, and shall serve at the pleasure of, the Board of Directors.

          3.2        Authority of the Committee.  It shall be the 
duty of the Committee to administer the Plan in accordance with the Plan's 
provisions.  The Committee shall have all powers and discretion necessary or 
appropriate to administer the Plan and to control its operation, including, 
but not limited to, the power to (a) prescribe the terms and conditions of the 
Options, (b) interpret the Plan and the Options, (c) adopt such sub-plans or 
rules as may be necessary or appropriate to permit participation in the Plan 
by Eligible Employees who are not United States citizens or residents, 
(d) adopt rules for the administration, interpretation and application of the 
Plan as are consistent therewith, and (e) interpret, amend or revoke any such 
rules.

          3.3        Delegation by the Committee.  The Committee, in 
its sole discretion and on such terms and conditions as it may provide, may 
delegate all or any part of its authority and powers under the Plan to one or 
more directors or Officers of the Company.

          3.4        Decisions Binding.  All determinations and 
decisions made by the Committee, the Board, and any delegate of the Committee 
pursuant to the provisions of the Plan shall be final, conclusive, and binding 
on all persons, and shall be given the maximum deference permitted by law.

SECTION 4        

SHARES SUBJECT TO THE PLAN

          4.1        Number of Shares.  Subject to adjustment as 
provided in Section 4.3, the total number of Shares available for grant under 
the Plan shall not exceed 4,000,000.  Shares granted under the Plan may be 
either authorized but unissued Shares or treasury Shares.

          4.2        Lapsed Options.  If an Option terminates, 
expires, or lapses for any reason, any Shares subject to such Option shall 
again be available to be the subject of another Option.

          4.3        Adjustments in Options and Authorized Shares.  
In the event of any merger, reorganization, consolidation, recapitalization, 
separation, liquidation, stock dividend, split-up, Share combination, or other 
change in the corporate structure of the Company affecting the Shares, the 
Committee shall adjust the number and class of Shares which may be delivered 
under the Plan, the number, class, and price of Shares subject to outstanding 
Options, and the maximum number of Shares which may be granted to an Eligible 
Employee within one (1) fiscal year of the Company, in such manner as the 
Committee (in its sole discretion) shall determine to be appropriate to 
prevent the dilution or diminution of such Options.  Notwithstanding the 
preceding, the number of Shares subject to any Option always shall be a whole 
number.

SECTION 5        

STOCK OPTIONS

          5.1        Grant of Options.  Subject to the terms and 
provisions of the Plan, Options may be granted to Eligible Employees.  The 
Committee, in its sole discretion shall determine which Eligible Employees, if 
any, are granted Options under the Plan, and shall determine the number of 
Shares subject to each such Option, provided that in any fiscal year of the 
Company no Eligible Employee shall receive Options under the Plan for more 
than 300 Shares.  The Committee, in its sole discretion, shall determine the 
Grant Date for each Option.

          5.2        Option Agreement.  Each Option shall be 
evidenced by an Option Agreement that shall specify the Exercise Price, the 
expiration date of the Option, the number of Shares to which the Option 
pertains, any conditions to the exercise of the Option and such other terms 
and conditions as the Committee, in its discretion, shall determine.  The 
Option Agreement shall specify that the Option is intended to be a 
Nonqualified Stock Option.

          5.3        Exercise Price. The Exercise Price for each 
Option shall be not less than one hundred percent (100%) of the Fair Market 
Value of a Share on the Grant Date.

          5.4        Expiration of Options.  Each Option shall 
terminate no later than the first to occur of the following events:
(a)     The date for termination of the Option set forth 
in the written Option Agreement; or
(b)     The expiration of ten (10) years from the Grant 
Date; or
(c)     The expiration of three (3) months from the date 
of the Participant's Termination of Employment for a reason other than 
the Participant's death or Retirement; or
(d)     The expiration of one (1) year from the date of 
the Participant's Termination of Employment by reason of Retirement or 
death.

          5.5        Exercisability of Options.  Options granted 
under the Plan shall be exercisable at such times and be subject to such 
restrictions and conditions as the Committee shall determine in its sole 
discretion.  

           5.6        Payment.  Options shall be exercised by the 
Participant's delivery of a notice of exercise to the Secretary of the Company 
(or its designee) setting forth the number of Shares with respect to which the 
Option is to be exercised, and accompanied by full payment for the Shares.  
The form of the notice of exercise shall be determined in the discretion of 
the Secretary of the Company (or its designee).  Upon the exercise of any 
Option, the Exercise Price shall be payable to the Company in full (in United 
States dollars) in cash or its equivalent.  The Secretary of the Company (or 
its designee), in its sole discretion, also may permit exercise by a "same 
day sale" using a broker or brokers approved in advance by the Secretary of 
the Company (or its designee) for such an arrangement.  As soon as practicable 
after receipt of a written notification of exercise and full payment for the 
Shares purchased, the Company shall deliver to the Participant (or the 
Participant's designated broker), Share certificates (which may be in book 
entry form) representing such Shares.

          5.7        Restrictions on Share Transferability.  The 
Committee may impose such restrictions on any Shares acquired pursuant to the 
exercise of an Option as it may deem advisable, including, but not limited to, 
restrictions related to applicable federal securities laws, the requirements 
of any national securities exchange or system upon which Shares are then 
listed or traded, or any blue sky or state securities laws.

SECTION 6        

MISCELLANEOUS

          6.1        No Effect on Employment.  Nothing in the Plan 
shall interfere with or limit in any way the right of the Company to terminate 
any Participant's employment or service at any time, with or without cause.  
For purposes of the Plan, transfer of employment of a Participant between the 
Company and any one of its Affiliates (or between Affiliates) shall not be 
deemed a Termination of Employment.  Employment with the Company and its 
Affiliates is on an at-will basis only.

          6.2        Indemnification.  The Committee, its delegates 
(if any) and each person who is or shall have been a member of the Board, 
shall be indemnified and held harmless by the Company against and from (a) any 
loss, cost, liability, or expense that may be imposed upon or reasonably 
incurred by him or her in connection with or resulting from any claim, action, 
suit, or proceeding to which he or she may be a party or in which he or she 
may be involved by reason of any action taken or failure to act under the Plan 
or any Option Agreement, and (b) from any and all amounts paid by him or her 
in settlement thereof, with the Company's approval, or paid by him or her in 
satisfaction of any judgment in any such claim, action, suit, or proceeding 
against him or her, provided he or she shall give the Company an opportunity, 
at its own expense, to handle and defend the same before he or she undertakes 
to handle and defend it on his or her own behalf.  The foregoing right of 
indemnification shall not be exclusive of any other rights of indemnification 
to which such persons may be entitled under the Company's Certificate of 
Incorporation or Bylaws, by contract, as a matter of law, or otherwise, or 
under any power that the Company may have to indemnify them or hold them 
harmless.

           6.3        Successors.  All obligations of the Company 
under the Plan, with respect to Options granted hereunder, shall be binding on 
any successor to the Company, whether the existence of such successor is the 
result of a direct or indirect purchase, merger, consolidation, or otherwise, 
of all or substantially all of the business or assets of the Company.

           6.4        Beneficiary Designations.  If permitted in the 
discretion of the Secretary of the Company (or its designee), a Participant 
under the Plan may name a beneficiary or beneficiaries to whom any vested but 
unpaid Option shall be paid in the event of the Participant's death.  Each 
such designation shall revoke all prior designations by the Participant and 
shall be effective only if given in a form and manner acceptable to the 
Secretary of the Company (or its designee).  In the absence of any such 
designation, any vested benefits remaining unpaid at the Participant's death 
shall be paid to the Participant's estate and, subject to the terms of the 
Plan and of the applicable Option Agreement, any unexercised vested Option may 
be exercised by the administrator or executor of the Participant's estate.

           6.5        Nontransferability of Options.  No Option 
granted under the Plan may be sold, transferred, pledged, assigned, or 
otherwise alienated or hypothecated, other than by will, by the laws of 
descent and distribution, or to the limited extent provided in Section 6.4.  
All rights with respect to an Option granted to a Participant shall be 
available during his or her lifetime only to the Participant.

           6.6        No Rights as Stockholder.  No Participant (nor 
any beneficiary) shall have any of the rights or privileges of a stockholder 
of the Company with respect to any Shares issuable pursuant to an Option, 
unless and until certificates representing such Shares shall have been issued, 
recorded on the records of the Company or its transfer agents or registrars, 
and delivered to the Participant (or beneficiary).

          6.7        Withholding Requirements.  Prior to the delivery 
of any Shares pursuant to an Option, the Company shall have the power and the 
right to deduct or withhold, or require a Participant to remit to the Company, 
an amount sufficient to satisfy any taxes required to be withheld with respect 
to such Option or its exercise, including (but not way of limitation) income 
taxes and payroll taxes of any taxing authority whose laws or rules are 
applicable to the Participant.

SECTION 7        

AMENDMENT, TERMINATION, AND DURATION

          7.1        Amendment, Suspension, or Termination.  The 
Board, in its sole discretion, may amend or terminate the Plan, or any part 
thereof, at any time and for any reason.  The amendment, suspension, or 
termination of the Plan shall not, without the consent of the Participant, 
alter or impair any rights or obligations under any Option theretofore granted 
to such Participant.  No Option may be granted during any period of suspension 
or after termination of the Plan.

          7.2        Duration of the Plan.  The Plan shall commence 
on the date specified herein, and subject to Section 7.1 (regarding the 
Board's right to amend or terminate the Plan), shall remain in effect 
thereafter.

SECTION 8        

LEGAL CONSTRUCTION

          8.1        Gender and Number.  Except where otherwise 
indicated by the context, any masculine term used herein also shall include 
the feminine; the plural shall include the singular and the singular shall 
include the plural.

          8.2        Severability.  In the event any provision of the 
Plan shall be held illegal or invalid for any reason, the illegality or 
invalidity shall not affect the remaining parts of the Plan, and the Plan 
shall be construed and enforced as if the illegal or invalid provision had not 
been included.

          8.3        Requirements of Law.  The granting of Options 
and the issuance of Shares under the Plan shall be subject to all applicable 
laws, rules, and regulations, and to such approvals by any governmental 
agencies or national securities exchanges, as may be required.

          8.4        Governing Law.  The Plan and all Option 
Agreements shall be construed in accordance with and governed by the laws of 
the State of California (with the exception of its conflict of laws 
provisions).

          8.5        Captions.  Captions are provided herein for 
convenience only, and shall not serve as a basis for interpretation or 
construction of the Plan.

                           EXECUTION

IN WITNESS WHEREOF, The Gap, Inc., by its duly authorized Officer, 
has executed the Plan as of the date indicated below.


                                       THE GAP, INC.


Dated:  October 28, 1998               By:   /s/ ANNE B. GUST