EXHIBIT 10.4


                         GENERAL MILLS, INC.
                                
                      EXECUTIVE INCENTIVE PLAN

                   As Amended Through June 1, 1995



                           GENERAL MILLS, INC.
                        EXECUTIVE INCENTIVE PLAN

                                 PART I

                           GENERAL PROVISIONS

A.  OBJECTIVE OF THE PLAN

    It is the intent of General Mills, Inc. (the "Company") to provide
    financial rewards to key executives in recognition of individual
    contributions to the success of the Company under the provisions of
    this Executive Incentive Plan (the "Plan").

    Participant awards shall be based on the comparative impact of the
    position to the overall corporate results as measured by the
    position level, salary of the Participant, and the degree to which
    the individual impacts division/ subsidiary, group and corporate
    results.

B.  ELIGIBILITY

    Any active key management employee of the Company or any of its
    subsidiaries, including such members of the Board and the Chairman
    as are actively employed by the Company or its subsidiaries, shall
    be eligible to participate in the Plan.  Eligibility shall not carry
    any rights to participation nor to any fixed awards under the Plan.

    Employees on a commission basis, those who are members of any other
    Company incentive compensation plan, except the Stock Option and
    Long-Term Incentive Plans of General Mills, Inc., and persons acting
    in a consulting capacity shall not be eligible.

C.  PARTICIPATION

    As early as possible in each fiscal year (the "Plan Year"),
    management shall recommend from those eligible a list of proposed
    Participants in the Plan, and the Compensation Committee of the
    Board of Directors (the "Committee") thereupon shall determine and
    cause to be notified those who have been selected as Participants
    for the current Plan Year.  Participants shall be those persons
    holding positions which most significantly affect operating results
    and provide the greatest opportunity to contribute to current
    earnings and the future success of the Company.  During the year,
    other Participants may be added because of promotion or for other
    reasons warranting their inclusion, or Participants may be excluded
    from active participation because of demotion or other reasons
    warranting their exclusion.
    

                                 PART II

                            BASE CASH AWARDS


The size of a Participant's base cash incentive award ("Base Cash
Award") under this Plan shall be preliminarily determined by the
following formula:

     (Eligible Base Salary Earnings) x (Target Incentive Percent) x
  (Individual Performance Rating) x (Corporate/Unit Composite Rating) =
                            (Base Cash Award)


A.  ELIGIBLE BASE SALARY EARNINGS

    The Eligible Base Salary Earnings is the total amount of regular
    base pay actually paid to a Plan Participant during the portion of
    the year the Participant is covered by the Plan.

B.  TARGET INCENTIVE PERCENT

    The Target Incentive Percent shall be determined by the Senior Vice
    President - Personnel using the following guidelines:

    1.  For Participants in evaluated jobs, the Target Incentive
        Percent will be determined based on job level at the time
        participation in the Plan commences.  Persons transferred to
        a higher or lower job level during a Plan Year will have
        their Target Incentive Percent revised as of the effective
        date of the change in position.

    2.  For Participants in unevaluated jobs, the Target Incentive
        Percent shall be established in a manner consistent with the
        Target Incentive Percent established for evaluated jobs.

C.  INDIVIDUAL PERFORMANCE RATING

    Individual performance for the Plan Year will be determined as
    follows:

    1.  At the beginning of each Plan Year, each Participant will
        develop written objectives for the year which are directly
        related to specific job accountabilities.

    2.  The individual objectives will be reviewed with each
        Participant's superior for acceptance and will become the
        primary basis for establishing the Individual Performance
        Rating for the year.  For the Chief Executive Officer, such
        objectives will be reviewed and approved by the Committee.

    3.  Near the end of each Plan Year, each Participant will submit
        to his or her superior, a Summary of Accomplishments related
        to individual performance during the year.  Based on this
        information and other information related to individual
        performance or job accountabilities, the superior will
        assign an individual rating from the following range:


                       .0  -  .50  Unsatisfactory

                      .50  -  .90  Improvement Needed

                      .90  - 1.20  Satisfactory

                     1.20  - 1.40  Superior

                     1.40  - 1.50  Outstanding & Exceptional


D.  UNIT/CORPORATE PERFORMANCE RATING

    1.  Unit Rating

        Near the end of the Plan Year, each Participant will submit
        to his or her superior, a Unit Achievement Summary, which
        outlines the performance of his or her respective unit
        during the Plan Year and relates directly to annual program,
        the Company's long-range plans and other key operating
        objectives.  This Unit Achievement Summary will be used,
        along with other information related to unit performance, in
        establishing a unit rating with a range of .0 (Unacceptable)
        to 1.8 (Outstanding and Exceptional).

    2.  Corporate Rating

        At the beginning of each Plan Year, the Committee shall
        establish a rating schedule based upon the Company's growth
        in Earnings Per Share (Pre-LIFO) and the Company's Return on
        Capital for the Plan Year.  Based on this schedule, the
        Committee will, at the end of each Plan Year, establish a
        corporate rating for the year.

        Individual and unit ratings will be recommended by the
        Participant's manager and reviewed by one additional level
        of management.  All individual and unit ratings for Plan
        Participants will be submitted to the Company's Incentive
        Committee for review and approval.

    3.  Unit/Corporate Weightings

        The ratings established in 1. and 2. above shall be weighted
        based on job level according to the following schedule:

                                           Corporate          Unit
                                            Portion          Portion

            Senior Corporate Officers        100%              N/A

            Operating General Managers        50%              50%
            and Corporate Staff Officers

            All Other Officers                25%              75%


E.  REVIEW AND APPROVAL OF RATINGS

    All individual and unit ratings will be determined by the
    Participant's manager and reviewed and approved by one
    additional level of management.  In addition, the Incentive
    Committee shall review and approve all ratings prior to their
    submissions to the Committee.

    The final ratings and incentive award amounts shall be reviewed
    and approved by the Committee which shall have full authority
    and discretion to set all final Base Cash Awards.
    
    All awards under this Plan for corporate officers and that
    portion of the award related to corporate performance of all
    other Participants (including amounts attributable to stock
    matching under Part III) shall be subject to the 1933
    Shareholder Resolution on Profit Sharing, as amended.  All other
    awards, if any, under this Plan shall be considered ordinary
    bonuses under the terms and conditions of the 1933 Resolution.


                                PART III

                        STOCK MATCHING PROVISIONS

A.  ALTERNATIVES FOR PARTICIPATION IN STOCK MATCHING

    Subject to the provisions set forth below (the "Stock Matching
    Provisions"), Participants under age 55 are eligible to receive
    additional incentive compensation in the form of common stock of 
    General Mills, Inc. ("Common Stock") contributed by the Company 
    ("Stock Matching"), and Participants age 55 or over may elect to 
    receive all or a portion of their additional incentive compensation 
    in the form of Stock Matching and/or an "Additional Cash Award."

    1.  Participants under age 55 as of the last day of the Plan
        Year are eligible to participate in the Stock Matching
        Provisions of the Plan by depositing shares of Common Stock
        with a Fair Market Value equal to 25% of their Base Cash
        Award.

    2.  Participants age 55 or over as of the last day of the Plan
        Year may elect full, partial, or no participation in the
        Stock Matching Provisions according to the following
        schedule:

                                    Fair Market
                                  Value of Shares
                Level of          to be Deposited
            Stock Matching         as % of Base       Additional
              Participation         Cash Award        Cash Award

           Full Participation          25%               0%

                                       15%               6%
           Partial Participation       10%               9%
                                        5%              12%

           No Participation
           in Stock Matching            0%            15%

    
   3.  On or before the December 31 immediately preceding the end of
       the Plan Year, Participants must notify the Company in writing
       of the applicable participation alternatives elected under the
       Stock Matching Provisions.  Elections regarding Stock Matching
       participation are effective for the current Plan Year.
       Dividends may be paid to the Participant or reinvested, at the
       election of the Participant, under the Company's Automatic
       Dividend Reinvestment Plan.

B.  PARTICIPATION IN STOCK MATCHING

    1.  The Company shall notify each Participant who participates in
        the Stock Matching Provisions of the maximum number of shares
        of Common Stock which they are permitted to deposit under the
        Plan, and Participants may choose to deposit all or any
        portion of the number of shares so permitted to be deposited
        (the "Original Deposit").  Participants can make their
        Original Deposit at any time after they receive their Base
        Cash Award, but Participants must deposit such shares with the
        Company (the "Agent") no later than the December 1 immediately
        following the end of the Plan Year.

    2.  Any Participant who dies, retires on or after age 65, elects
        early retirement after age 55, or is permanently disabled and
        unable to work as determined by the Corporate Medical
        Director, either during a Plan Year or prior to the final date
        for depositing the Original Deposit shares for such Plan Year
        (December 1), shall not be eligible to participate in the
        Stock Matching Provisions, but instead, such Participant, or
        the Participant's legal representative, shall receive an
        Additional Cash Award for the Plan Year in an amount equal to
        twenty-five percent (25%) of any Base Cash Award paid or
        payable for that Plan Year.


C.  DISTRIBUTIONS AND WITHDRAWALS

    1.  Restricted Stock

        As soon as practical following the Original Deposit by a
        Participant, the Company shall match these shares and deposit
        with the Agent for the Participant's account one share of
        Common Stock for each share of the Original Deposit.  The
        shares deposited by the Company shall vest and be delivered to
        the Participant fifty percent (50%) after year three and fifty
        percent (50%) after year six, provided the Participant's
        Original Deposit has been left on deposit through the three-
        year and six-year periods and all other provisions of the Plan
        have been met (the "Restricted Stock").

    2.  Temporary Withdrawal for Option Exercise

        A Participant may temporarily withdraw all or a portion of the
        shares on deposit for all Plan Years (other than Restricted
        Stock) in order to exercise Company stock options, subject to
        an equal number of shares of Common Stock being promptly
        redeposited with the Agent after such exercise.

    3.  Maximum Shares

        Subject to the provisions in III.C.4. hereof, and subject to
        the limitations contained in the 1933 Shareholder Resolution on
        Profit Sharing, as amended, the maximum value, at the time of
        the award, of the shares for which Restricted Stock may be
        granted under the Plan in respect of any fiscal year is one and
        one quarter percent (1.25%) of the earnings before taxes on
        income (excluding extraordinary items) of the Company for such
        fiscal year; provided, however, that in no event shall such
        maximum value be greater than two and one-half percent (2.5%)
        of the amount, if any, by which such earnings exceed ten
        percent (10%) of total stockholders' equity of the Company as
        of the beginning of such fiscal year.

    4.  Share Adjustment

        The number of shares subject to the Plan and the outstanding
        Restricted Stock may be appropriately adjusted by the Committee
        in the event that:

            (i)  the number of outstanding shares of Common Stock
                 of the Company shall be changed by reason of split-ups,
                 combinations or reclassifications of shares;

           (ii)  any stock dividends are distributed to the holders
                 of Common Stock of the Company; or

          (iii)  the Common Stock of the Company is converted into
                 or exchanged for other shares as a result of any merger
                 or consolidation (including a sale of assets) or other
                 recapitalization.

    5.  Share Price

        The value of the shares of Common Stock which are required for
        deposit shall be equal to one hundred percent (100%) of the
        Fair Market Value of the shares as of the first business day of
        June of such year of deposit.  "Fair Market Value," for the
        purpose of the Plan, shall equal the mean of the high and low
        price of the Common Stock on the New York Stock Exchange on
        such date.


D.  DEFINITION OF PLAN YEAR

    For stock matching purposes, the Plan Year shall be defined as the
    period beginning June 1 and ending May 31 of the following year.


E.  VESTING AND DELIVERY OF RESTRICTED STOCK

    1.  Three-Year Vesting

        The requirement for shares to be on deposit for three years
        shall be considered to have been fulfilled if such shares are
        left on deposit with the Agent until the first business day of
        June of the third year following the year of deposit for such
        Plan Year, on which date the three-year vesting shall occur
        (except as otherwise provided in Section F of Part III).
        Delivery of the shares will be made at the time the Base Cash
        Awards are distributed at the end of June.

    2.  Six-Year Vesting

        The six-year vesting requirement shall be considered to have
        been fulfilled as of the first business day of June, three
        years after the third-year vesting and delivery for the Plan
        Year, provided the Original Deposit has been left on deposit
        with the Agent until the first business day of June of the
        sixth-year following the year of deposit for such Plan Year, on
        which date the six-year vesting shall occur (except as
        otherwise provided in Section F of Part III).  Delivery of the
        shares will be made at the time the Base Cash Awards are
        distributed at the end of June.


F.  RESTRICTED STOCK VESTING AND DELIVERY UNDER SPECIAL CONDITIONS

    1.  Normal Retirement, Late Retirement or Permanent Disability for
        Work

        Vesting and delivery of all Restricted Stock shall be made to a
        Participant who retires on or after age 65 or who is
        permanently disabled and unable to work (as determined by the
        Corporate Medical Director) while a Participant under the Plan.

    2.  Early Retirement

        (a) A Participant taking early retirement (after age 55) may
            elect to leave stock on deposit until the Participant
            reaches age 65, or, if earlier, the fulfillment of the
            three-year and/or six-year vesting requirements of 
            Section E. of Part III.

        (b) When the Participant attains age 65, if the Participant has
            left the original stock on deposit, all Restricted Stock
            shall vest and be delivered, unless such Restricted Stock
            shall have vested and have been delivered at an earlier
            date pursuant to Section E. of Part III.

        (c) In the event that the Participant elects to withdraw the
            Original Deposit from the account prior to age 65, and
            before the three-year or six-year vesting dates, the
            Participant shall vest in a proportionate number of shares
            of such Restricted Stock.  Such proportionate vesting shall
            be the percentage of the three-year or six-year period, as
            the case may be, which has already expired.

    3.  Death

        The heirs or estate of any Participant who dies before the
        three-year or six-year vesting shall vest in a proportionate
        number of shares of Restricted Stock.  Such proportionate
        vesting shall be the pro-rata share, based on full months, of
        the three-year or six-year period, as the case may be, which
        has already expired.

    4.  Voluntary Resignation

        No Participant in a Plan Year who resigns voluntarily (unless
        for the convenience of the Company) shall vest in Restricted
        Stock.

    5.  Change of Control

        All Restricted Stock shall vest and be delivered to the
        Participant if there is a change of control as provided in 
        Part V.

G.  ASSIGNMENT OF PARTICIPANT'S ACCOUNTS

    Participants' interests in the Original Deposit or the Restricted
    Stock may not be sold, pledged, assigned or transferred in any
    manner, other than by will or the laws of descent and distribution,
    so long as such shares are held by the Agent, and any such sale,
    pledge, assignment or other transfer shall be null and void.

                                 PART IV

              DEFERRAL OF PAYMENT OF CASH INCENTIVE AWARDS

A Participant may elect to defer all or a portion of a Base Cash Award
and any additional cash award received (collectively "Cash Award")
during each calendar year from and after January 1, 1982 in accordance
with the terms and conditions of the General Mills, Inc. Deferred
Compensation Plan.

In order to defer all or a portion of the Cash Award for a particular
calendar year, a Participant must make a valid election by executing
and filing a Deferral Election Form with the Company on or before the
December 31 immediately preceding the end of the Plan Year.  If a
Participant elects to defer all or a portion of the Cash Award for a
particular year, the Participant shall automatically become a
participant in the General Mills, Inc. Deferred Compensation Plan, and
any amounts so deferred shall be subject to the provisions of such
plan.


                                 PART V

                           PLAN ADMINISTRATION

This Plan shall be effective in each fiscal year of the Company and
shall be administered by the Committee and the Committee shall have
full authority to interpret the Plan.  Such interpretations of the
Committee shall be final and binding on all parties, including the
Participants, survivors of the Participant, and the Company.

The Committee shall have the authority to delegate the duties and
responsibilities of administering the Plan, maintaining records,
issuing such rules and regulations as it deems appropriate, and making
the payments hereunder to such employees or agents of the Company as it
deems proper, but only to the extent such delegation does not adversely
affect the ability of the Plan to comply with the conditions for
exemption from Section 16 of the Securities Exchange Act of 1934 (or
any successor provisions).

The Board, or if specifically delegated, its delegate, may amend,
modify or terminate the Plan at any time, provided, however, that no
such amendment, modification or termination shall adversely affect any
accrued benefit under the Plan to which a Participant, or the
Participant's beneficiary, is entitled prior to the date of such
amendment or termination, unless the Participant, or the Participant's
beneficiary, becomes entitled to an amount equal to the value of such
benefit under another plan, program or practice adopted by the Company.
Notwithstanding the above, no amendment, modification, or termination
which would affect benefits accrued under this Plan prior to such
amendment, modification or termination may occur after a Change of
Control without the written consent of a majority of the Participants
determined as of the day before such Change of Control.

A Change of Control shall mean the occurrence of any of the following
events:

    (a) any person (including a group as defined in Section 13(d)(3)
        of the Securities Exchange Act of 1934) becoming, directly or
        indirectly, the beneficial owner of twenty percent (20%) or
        more of the shares of stock of General Mills, Inc. entitled to
        vote for the election of directors;

    (b) as a result of or in connection with any cash tender offer,
        exchange offer, merger or other business combination, sale of
        assets or contested election, or combination of the foregoing,
        the persons who were directors of the Company just prior to
        such event shall cease to constitute a majority of the
        Company's Board of Directors; or

    (c) the stockholders of the Company approve an agreement providing
        for a transaction in which the Company will cease to be an
        independent publicly-owned corporation or a sale or other
        disposition of all or substantially all of the assets of the
        Company occurs.

In the event the Company shall effect one or more changes, split-ups
or combinations of shares of Common Stock or one or more other like
transactions, the Board or the Committee may make such adjustment,
upward or downward, in the number of shares of Common Stock to be
deposited by the Participants as shall appropriately reflect the
effect of such transactions.

In the event the Company shall distribute shares of a subsidiary of
the Company to its stockholders in a spin-off transaction, the shares
of stock of the subsidiary distributed to
Participants which are attributable to Restricted Stock shall be
vested and delivered to the Participants subject to any specific
instructions of the Committee.

Neither any benefit payable hereunder nor the right to receive any
future benefit under the Plan may be anticipated, alienated, sold,
transferred, assigned, pledged, encumbered, or subjected to any charge
or legal process, and if any attempt is made to do so, or a person
eligible for any benefits becomes bankrupt, the interest under the
Plan of the person affected may be terminated by the Committee which,
in its sole discretion, may cause the same to be held or applied for
the benefit of one or more of the dependents of such person or make
any other disposition of such benefits that it deems appropriate.

With respect to persons subject to Section 16 of the Securities
Exchange Act of 1934 ("1934 Act"), transactions under the Plan are
intended to comply with all applicable conditions of Rule 16b-3 or its
successors under the 1934 Act.  To the extent any provision of the
Plan or action by the Committee fails to so comply, it shall be deemed
null and void, to the extent permitted by law and deemed advisable by
the Committee.

All questions pertaining to the construction, validity and effect of
the Plan shall be determined in accordance with the laws of the United
States and the laws of the State of Minnesota.