SECURITIES AND EXCHANGE COMMISSION
                                     Washington, D.C.  20549

                                            FORM 10-Q


  X    Quarterly report pursuant to Section 13 or 15(d) of the 
        Securities Exchange Act of 1934

For the quarterly period ended June 30, 1994
 
_____  Transition report pursuant to Section 13 or 15(d) of the  
        Securities Exchange Act of 1934 
 
For the transition period from __________ to __________ 
 
Commission File Number 1-7120



                     HARTE-HANKS COMMUNICATIONS, INC.                  
                     (Exact name of registrant as specified in its charter)



           Delaware                                    74-1677284      
(State or other jurisdiction of                     (I.R.S. Employer 
incorporation or organization)                   Identification Number)  


        200 Concord Plaza Drive, San Antonio, Texas        78216   
        (Address of principal executive offices)         (Zip Code)

Registrant's telephone number including area code -- 210/829-9000 


Indicate by check mark whether the registrant (1) has filed all reports  
required to be filed by Section 13 or 15(d) of the Securities Exchange Act  
of 1934 during the preceding 12 months (or for such shorter period that  
the registrant was required to file such reports), and (2) has been  
subject to such filing requirements for the past 90 days.

                                   Yes    X        No        


Indicate the number of shares outstanding of each of the issuer's classes  
of common stock:  $1 par value, 18,192,500 shares as of June 30, 1994


                            HARTE-HANKS COMMUNICATIONS, INC. AND SUBSIDIARIES
                                            TABLE OF CONTENTS
                                            FORM 10-Q REPORT
                                              June 30, 1994


                                                                                                Page


																																																																																													
Part I.      Financial Information

       Item 1.       Interim Condensed Consolidated Financial  
                     Statements (Unaudited) 

                       Condensed Consolidated Balance Sheets -                                     3 
                       June 30, 1994 and December 31, 1993

                       Consolidated Statements of Operations -                                     4
                       Three months ended June 30, 1994 and 1993

                       Consolidated Statements of Operations -                                     5
                       Six months ended June 30, 1994 and 1993
 
                       Consolidated Statements of Cash Flows -                                     6
                       Six months ended June 30, 1994 and 1993
 
                       Notes to Interim Condensed Consolidated Financial                           7
                       Statements

       Item 2.       Management's Discussion and Analysis of Financial                             8
                     Condition and Results of Operations

Part II.     Other Information

       Item 3.       Submission of Matters to a Vote of Security Holders                          13

       Item 6.       Exhibits and Reports on Form 8-K                                             14
 
             (a)       Exhibits 

             (b)       Reports on Form 8-K


       Signature                                                                                  14



Harte-Hanks Communications, Inc. and Subsidiaries
Condensed Consolidated Balance Sheets (in thousands, except per share and share amounts)
(Unaudited)

                                                                             June 30,              December 31,
                                                   	                          1994                    1993
 																																																																																													
Assets      
  Current assets
     Cash..............................................                     $   4,792               $   4,392
     Accounts receivable, net..........................                        61,590                  61,130 
     Inventory.........................................                         9,956                   8,032
     Prepaid expenses..................................                         7,680                   5,385 
     Current deferred income tax benefit...............                         5,363                   4,549
     Other current assets..............................                         2,838                   3,765  
        Total current assets............................                       92,219                  87,253  
 
  Property, plant and equipment, net..................                         91,936                  90,809  
  Goodwill, net.......................................                        287,984                 292,944 
  Other assets........................................                          8,381                   7,932  
        Total assets....................................                    $ 480,520               $ 478,938 
 
 
Liabilities and Stockholders' Equity 
  Current liabilities  
     Accounts payable..................................                     $  22,278               $  24,422
     Accrued payroll and related expenses..............                        14,365                  12,607
     Accrued interest..................................                           718                     950
     Prepaid subscriptions.............................                         3,821                   3,753
     Current portion of film contracts.................                           625                   1,233
     Income taxes payable..............................                         2,106                     235
     Other current liabilities.........................                        11,857                  10,765
     Current portion of long term debt.................                           337                     977   
        Total current liabilities.......................                       56,107                  54,942  
 
  Long term debt......................................                        310,819                 320,087  
  Other long term liabilities.........................                         20,095                  20,045   
        Total liabilities...............................                      387,021                 395,074   
 
  Stockholders' equity
     Common stock, $1 par value, authorized 50,000,000 
        shares. Issued and outstanding 1994: 18,192,500
        shares; 1993: 18,129,400 shares.................                       18,192                  18,129  
     Additional paid-in capital........................                       143,030                 142,664  
     Accumulated deficit...............................                       (67,723)                (76,929)
        Total stockholders' equity......................                       93,499                  83,864 
        Total liabilities and stockholders' equity......                    $ 480,520               $ 478,938 


<FN>
See Notes to Interim Condensed Consolidated Financial Statements.



Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share amounts)                                               
(Unaudited)

                                                                             Three Months Ended June 30,
                                                                                1994                 1993


																																																																																																																								
Operating revenues....................................                        $126,866             $116,011 
Operating expenses  
  Payroll.............................................                          47,219               42,804
  Production and distribution.........................                          44,049               41,039
  Advertising, selling, general and administrative....                          12,330               11,705
  Depreciation........................................                           3,156                3,061
  Goodwill amortization...............................                           2,352                2,761
  Goodwill write-down.................................                            --                 55,463 
                                                                               109,106              156,833 
Operating income (loss)...............................                          17,760              (40,822)
Other expenses (income)
  Interest expense....................................                           4,144                8,677
  Interest income.....................................                             (55)                 (22)
  Other, net..........................................                             153                  391 
                                                                                 4,242                9,046 
Income (loss) before income tax expense...............                          13,518              (49,868)
Income tax expense....................................                           6,579                3,299 

Net income (loss).....................................                        $  6,939             $(53,167)

Net income (loss) per share -- primary................                        $    .36             $  (4.43)

  Weighted average common and common 
     equivalent shares outstanding.....................                         19,031               12,007 

Net income (loss) per share -- fully diluted..........                        $    .35             $  (4.43)

  Weighted average common and common 
     equivalent shares outstanding.....................                         20,483               12,007 












<FN>
See Notes to Interim Condensed Consolidated Financial Statements.



Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Operations
(in thousands, except per share amounts)                                              
(Unaudited)

                                                                              Six Months Ended June 30,
                                                                                1994                 1993


																																																																																													
Operating revenues....................................                        $241,981             $216,629 
Operating expenses  
  Payroll.............................................                          94,631               84,108
  Production and distribution.........................                          84,180               77,081
  Advertising, selling, general and administrative....                          25,933               23,532
  Depreciation........................................                           6,336                5,832
  Goodwill amortization...............................                           4,702                5,467
  Goodwill write-down.................................                            --                 55,463 
                                                                               215,782              251,483 
Operating income (loss)...............................                          26,199              (34,854)
Other expenses (income)
  Interest expense....................................                           8,110               17,146
  Interest income.....................................                             (91)                 (51)
  Other, net..........................................                             277                  527 
                                                                                 8,296               17,622 
Income (loss) before income tax expense...............                          17,903              (52,476)
Income tax expense....................................                           8,697                1,813 

Net income (loss).....................................                        $  9,206             $(54,289)

Net income (loss) per share -- primary................                        $   0.48             $  (4.52)

  Weighted average common and common 
     equivalent shares outstanding.....................                         19,041               12,008 

Net income (loss) per share -- fully diluted..........                        $   0.47             $  (4.52)

  Weighted average common and common 
     equivalent shares outstanding.....................                         20,483               12,008 












<FN>
See Notes to Interim Condensed Consolidated Financial Statements.



Harte-Hanks Communications, Inc. and Subsidiaries
Consolidated Statements of Cash Flows (in thousands)                                 
(Unaudited)

                                                                            Six Months Ended June 30,


																																																																																											
Operating Activities
  Net income (loss)...................................                       $  9,206            $(54,289)
  Add (deduct) non-cash income and expenses:
        Depreciation ...................................                        6,336               5,832
        Goodwill amortization...........................                        4,702               5,467
        Goodwill write-down.............................                         --                55,463
        Bad debt expense................................                        2,062               1,971
        Film amortization...............................                        1,233               1,787
        Deferred income taxes...........................                       (1,521)               (358)
        Other, net......................................                          235                 407
  Changes in operating assets and liabilities
     Increase in accounts receivable, net..............                        (2,337)             (1,144)
     Increase in inventory.............................                        (2,045)               (293)
     Increase in prepaid expenses and other 
        current assets..................................                       (2,933)             (1,362)
     Decrease in accounts payable......................                        (2,778)               (833)
     Increase in other accrued expenses
        and other liabilities...........................                        5,120                 220
     Other, net........................................                           474                 (72)
        Net cash provided by operating activities.......                       17,754              12,796 
 
Investing Activities
  Acquisitions........................................                           --                (9,783)
  Purchases of property, plant and equipment..........                         (7,835)            (10,210) 
  Proceeds from the sale of property, plant  
    and equipment.....................................                            126                 479 
  Payments on film contracts..........................                           (964)             (1,859)
     Net cash used in investing activities.............                        (8,673)            (21,373)
 
Financing Activities 
  Long term debt borrowings...........................                        224,826             247,655
  Payments on long term debt, including current  
     maturities .......................................                      (233,936)           (238,277)
  Stock transactions..................................                            429                 (15)
     Net cash provided by (used in) financing 
     activities........................................                        (8,681)              9,363 
 
  Net increase in cash................................                            400                 786

  Cash at beginning of year...........................                          4,392               3,279  
  Cash at end of period...............................                       $  4,792            $  4,065 


<FN>
See Notes to Interim Condensed Consolidated Financial Statements.
                        Harte-Hanks Communications, Inc. and Subsi

                  Notes to Interim Condensed Consolidated Financial Statements
                                           (Unaudited)


Note A - Financial Statements

       The accompanying unaudited Interim Condensed Consolidated Financial
       Statements include the accounts of Harte-Hanks Communications, Inc.
       and subsidiaries (the "Company").

       The statements have been prepared in accordance with generally
       accepted accounting principles for interim financial information and
       with the instructions to Form 10-Q and Rule 10-01 of Regulation S-X. 
       Accordingly, they do not include all of the information and footnotes
       required by generally accepted accounting principles for complete
       financial statements.  In the opinion of management, all adjustments
       (consisting of normal recurring adjustments) considered necessary for
       a fair presentation have been included.  Operating results for the six
       months ended June 30 are not necessarily indicative of the results
       that may be expected for the year ending December 31.  For further
       information, refer to the consolidated financial statements and
       footnotes included in the Company's annual report on Form 10-K for the
       year ended December 31, 1993.

       Certain prior period amounts have been reclassified for comparative
       purposes.


Note B - Income Taxes

       The Company's quarterly income tax calculation is based on an
       effective income tax rate that is derived by estimating pretax income
       and income tax expense for the entire year ended December 31. 
       Applying the estimated annual effective income tax rate to the pretax
       income for the six months ended June 30, 1994 results in an income tax
       expense of $8.7 million.  The effective income tax rate calculated is
       higher than the federal statutory rate of 35% due to the addition of
       state taxes and to certain expenses recorded for financial reporting
       purposes, primarily goodwill amortization, which are not deductible
       for federal income tax purposes.

Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations                                          


Results of Operations

Operating results, excluding the effect of the second quarter 1993 goodwill
write-down (discussed under "Goodwill Write-Down," page 12), were as
follows:

                       Three months ended                     Six months ended
In thousands       June 30, 1994   June 30, 1993     Change  June 30, 1994   June 30, 1993    Change
																																																																						
Revenues           $126,866       $116,011         9.4%  $241,981       $216,629        11.7%
Operating expenses  109,106        101,370         7.6%   215,782        196,020        10.1%
Operating income   $ 17,760       $ 14,641        21.3%  $ 26,199       $ 20,609        27.1%

Net income         $  6,939       $  2,296       202.2%  $  9,206       $  1,174       684.2%

Revenues grew 9.4% to $126.9 million in the second quarter of 1994 as
compared to the second quarter of 1993.  The most dramatic growth occurred
in the direct marketing business where revenues increased 29.4%.  The
Company's growth resulted from the development of new products and services,
shopper circulation expansion and improving general economic conditions. 
The same growth factors also caused operating expenses to rise.

Direct Marketing

Direct marketing operating results were as follows:

                       Three months ended                     Six months ended
In thousands       June 30, 1994   June 30, 1993    Change  June 30, 1994   June 30, 1993    Change
																																																																					
Revenues           $39,377        $30,428        29.4%   $74,028        $54,694        35.3%
Operating expenses  34,927         27,210        28.4%    67,296         49,954        34.7%
Operating income   $ 4,450        $ 3,218        38.3%   $ 6,732        $ 4,740        42.0%

Direct marketing revenues increased $8.9 million in the second quarter of
1994 when compared to the second quarter of 1993.  Revenue growth occurred
in all service categories (database, integrated direct marketing,
transportation, marketing services and data processing/addressing).  The
most significant revenue increases occurred in database, marketing services
and integrated direct marketing.  These service offerings enable customers
to specifically select and interact with their marketing targets. 
Transportation revenues were also up sharply as a result of increased
volumes.  Overall, revenue growth resulted from increased business from both
new and existing customers, particularly in services provided to the retail,
banking, mutual funds and other financial industries.

Payroll costs increased $3.1 million for the second quarter of 1994 as
compared to 1993, primarily due to increased hiring to support direct
marketing's revenue growth.  Production costs also rose, mainly due to
growth-related expenses in the transportation service offering.

Direct marketing revenues increased $19.3 million in the first half of 1994
as compared to the first half of 1993.  Increased revenues reflected
significant growth in all service categories, particularly in database,
integrated direct marketing, transportation and marketing services. 
Revenues for the first six months of 1994 were also affected by the April
1993 acquisition of Direct Market Concepts, Inc.

First half 1994 operating expenses rose $17.3 million when compared to 1993,
reflecting increased activity as well as investments to support future
growth.  First half 1994 operating expenses were also affected by the April
1993 acquisition.

Shoppers

Shopper operating results, excluding the second quarter 1993 goodwill write-
down, were as follows:

                       Three months ended                     Six months ended
In thousands       June 30, 1994   June 30, 1993    Change  June 30, 1994   June 30, 1993    Change
																																																																						
Revenues           $45,350        $44,928         0.9%   $87,442        $85,460         2.3%
Operating expenses  39,634         40,027        -1.0%    79,465         78,836         0.8%
Operating income   $ 5,716        $ 4,901        16.6%   $ 7,977        $ 6,624        20.4%

Excluding revenues from the Company's smallest shopper, sold in February
1994, shopper revenues grew $2.0 million in the second quarter of 1994 as
compared to 1993.  Despite the continued weak California economy, revenues
grew as a result of circulation expansion and slight improvement in existing
circulation.  During the 12 months ended June 30, 1994, circulation for the
Company's four remaining shoppers grew from 6.4 million to 6.9 million
households with the largest increases occurring in Southern California and,
to a lesser extent, Miami.  Circulation increased 225,000 net households in
the first six months of 1994.

Excluding operating expenses from the divested shopper, second quarter
operating expenses increased $1.4 million.  Postage costs increased $0.5
million primarily due to higher circulation and, to a lesser extent,
overweight postage.  Newsprint costs were flat, with increased costs
resulting from higher volumes relating to the circulation growth offset by
average price declines.  Payroll costs rose $0.8 million, and general and
administrative expenses remained flat.

Excluding revenues from the divested shopper, year-to-date revenues
increased $4.1 million as compared to 1993.  Revenue growth for the first
half of 1994 was primarily attributable to circulation expansion and, to a
lesser extent, increased advertising in existing circulation zones.

Excluding operating expenses from the divested shopper, year-to-date
operating costs increased $3.1 million.  Payroll, postage and newsprint
costs increased $1.3 million, $1.0 million and $0.4 million, respectively,
due to increased circulation.  General and administrative expenses remained
flat.


Newspapers

Newspaper operating results, excluding the second quarter 1993 goodwill
write-down, were as follows:

                       Three months ended                     Six months ended
In thousands       June 30, 1994   June 30, 1993    Change  June 30, 1994   June 30, 1993    Change
																																																																						
Revenues           $34,791        $32,935         5.6%   $67,012        $62,953         6.4%
Operating expenses  27,794         27,688         0.4%    55,353         54,601         1.4%
Operating income   $ 6,997        $ 5,247        33.4%   $11,659        $ 8,352        39.6%

Newspaper revenues increased $1.9 million in the second quarter of 1994 when
compared to the second quarter of 1993.  Advertising revenues were up 6.0%. 
Classified advertising revenues grew 14.8% with strong automotive volumes. 
Retail and national revenues were relatively flat, while insert revenues
rose 2.7%.  In addition, niche and specialty product revenues were up as a
result of investments made to broaden the newspaper revenue base. 
Circulation revenues increased 6.6%, reflecting home-delivery price
increases in the fall of 1993.

Payroll costs were $0.6 million higher in the second quarter of 1994 as
compared to the second quarter of 1993 due to increased sales commissions on
higher advertising volumes, normal payroll increases as well as investments
made to develop niche and specialty products.  In addition, general and
administrative costs rose $0.3 million.  Newsprint costs decreased $0.4
million as a result of lower average newsprint prices that offset slightly
higher volumes.  Goodwill amortization decreased $0.4 million due to the
second quarter 1993 goodwill write-down of $52.7 million that related to the
Company's suburban newspapers in Boston and Dallas.

Year-to-date 1994 newspaper revenues grew $4.1 million when compared to
1993.  Advertising revenues increased 7.0%, driven largely by volume
increases in classified advertising and niche and specialty products. 
Circulation revenues increased 6.7%.

Payroll costs for the first six months of 1994 rose $1.3 million due to
increased advertising volumes in the Company's primary products, normal
payroll increases and investments made to support niche and specialty
product revenue growth.  In addition, general and administrative costs
increased $0.5 million.  Newsprint costs declined $0.3 million due to lower
average newsprint prices that offset higher volumes.  Goodwill amortization
decreased $0.8 million due to the second quarter 1993 goodwill write-down.

Television

Television operating results were as follows:

                       Three months ended                     Six months ended
In thousands       June 30, 1994   June 30, 1993    Change  June 30, 1994   June 30, 1993    Change
																																																																					
Revenues           $7,348         $7,720         -4.8%   $13,499        $13,522        -0.2%
Operating expenses  4,775          5,080         -6.0%     9,486          9,777        -3.0%
Operating income   $2,573         $2,640         -2.5%   $ 4,013        $ 3,745         7.2%


Television advertising revenues declined $0.4 million in the second quarter
of 1994 when compared to the same period in 1993.  However, the second
quarter of 1993 was affected by a number of favorable events: the favorable
impact from the closure of one of San Antonio's daily newspapers, a special
senatorial election runoff and the San Antonio Olympic Festival.  Print
graphics revenues declined in the second quarter of 1994 as compared to 1993
due to the repositioning of products and services offered.  This decline was
offset by revenue growth from the direct mail product introduced in 1993 and
new revenue from the radio station purchased by KENS-TV in October 1993. 
Operating income decreased 2.5% to $2.6 million as a result of continued
investment in several revenue initiatives.

For the first half of 1994, television revenues remained relatively flat
when compared to 1993.

Television expenses decreased $0.3 million in both the second quarter and
first half of 1994 when compared to the same periods in 1993.  In both the
second quarter and first half of 1994, film programming costs decreased due
to the expiration of certain film contracts.  To a lesser degree, graphic
production costs also declined in both periods.  Payroll costs remained
relatively flat in the second quarter of 1994, while they increased in the
first half due to normal payroll increases.

Other Items Affecting Operating Results

Shoppers and direct marketing have experienced stable postal rates in recent
years.  While postal rates generally go up every three years, the 10.3%
increase proposed for 1995 would be the first postal rate increase in four
years.

Newsprint expense represents approximately 7% of the Company's total
operating expenses.  Both newspapers and shoppers have benefited from
favorable newsprint prices in the recent past.  Newsprint prices increased
about 12% in June 1994 and will impact the Company's fourth quarter and, to
a lesser extent, third quarter expenses.  An additional price increase of
approximately 9% has been announced for August 15, 1994.

Interest Expense

Interest expense decreased $4.5 million in the second quarter of 1994 and
$9.0 million in the first half of 1994 when compared to the same periods in
1993 as a result of reduced debt levels and the use of less expensive debt. 
The Company redeemed $100 million of the 11 7/8% Subordinated Debentures in
August 1993 with borrowings under its credit facility.  The remaining $100
million of Debentures was redeemed in December 1993, funded primarily with
proceeds from the Company's initial public offering.

Although short term interest rates have risen in recent months, the impact
on the Company has been mitigated somewhat by more favorable pricing under
terms of the Company's credit facility as a result of increased operating
cash flow, as defined in the Company's credit facility agreement, and
reduced debt levels.

Income Taxes

The Company's income tax expense increased $3.3 million in the second
quarter of 1994 and $6.9 million in the first half of 1994 when compared to
the same periods in 1993.  The expense increase was directly related to the
increased income levels.

Goodwill Write-Down

During the second quarter of 1993, the Company incurred a goodwill write-
down charge of $55.5 million.  This write-down was related to the Company's
daily, semi-weekly and weekly newspapers in suburban Boston and Dallas and,
to a lesser extent, its shopper publication in Tucson.  The Company sold the
Tucson shopper in February 1994.

Liquidity and Capital Resources

Cash provided from operating activities for the six months ended June 30,
1994 was $17.8 million, as compared to $12.8 million for the six months
ended June 30, 1993.  Net cash outflows for investing activities were
$8.7 million for the first half of 1994, as compared to $21.4 million in
1993.  Investing activities for the first quarter of 1994 included
$7.8 million in capital expenditures for equipment purchases.  In 1993, the
net cash outflows for investing activities of $21.4 million consisted
primarily of capital expenditures of $10.2 million and cash expenditures on
acquisitions of $9.8 million.

Capital resources are also available from and provided through the Company's
unsecured credit facility.  All borrowings under the revolving credit
facility are to be repaid by December 31, 1999.  Management believes that
its credit facility, together with cash provided from operating activities,
will be sufficient to fund operations, anticipated capital and film
expenditures and debt service requirements for the foreseeable future.  As
of June 30, 1994, the Company had $85.8 million of unused borrowing capacity
under its credit facility, of which $54.8 million was reserved to serve as
backup for the Company's outstanding commercial paper.


PART II.   OTHER INFORMATION 


Item 3.       Submission of Matters to a Vote of Security Holders

              The Company held its annual meeting of stockholders on May 6,
              1994.  At the meeting the stockholders were requested to vote on
              the election of Dr. Peter T. Flawn and Christopher M. Harte as
              Class I directors for three year terms.  The result of the vote
              are as follows:

                  Director                        Votes For          Withheld

                  Dr. Peter T. Flawn              15,818,127         265,915

                  Christopher M. Harte            15,818,727         265,315

              The stockholders were requested to approve the Harte-Hanks
              Communications, Inc. 1994 Employee Stock Purchase Plan (the
              "Stock Purchase Plan").  The vote of the stockholders on the
              Stock Purchase Plan was as follows:

                  Votes For          Votes Against          Abstain

                  16,025,112            30,010              28,920

PART II.   OTHER INFORMATION 


Item 6.       Exhibits and Reports on Form 8-K

       (a)    Exhibits.  See index to Exhibits on Page 15.

       (b)    No reports on Form 8-K were filed for the three months ended
              June 30, 1994.



                                            SIGNATURE 

Pursuant to the requirements of the Securities Exchange Act of 1934, the
Company has duly caused this report to be signed on its behalf by the 
undersigned hereunto duly authorized.  

																																																				
                                                       HARTE-HANKS COMMUNICATIONS, INC.  



        August 12, 1994                                    /s/  Richard L. Ritchie   
                Date                                          Richard L. Ritchie
                                                            Senior Vice President,
                                                         Finance and Chief Financial
                                                            and Accounting Officer
Exhibit


  No.                        Description of Exhibit                                   Page No.

																																																																																						
*11           Statement Regarding Computation of Net Income (Loss)                       16
              Common Share
                          
* Filed herewith.