Exhibit 11
                              Harte-Hanks Communications, Inc. and Subsidiaries
                                       Earnings Per Share Computations
                                    (in thousands, except per share data)

                                                   PRIMARY


                                                               Three Months Ended June 30,
                                                                    1994               1993   


																																																																															
Net income (loss).........................                         $ 6,939           $(53,167)

Shares used in net earnings per 
  share computations......................                          19,031             12,007

Net income (loss) per share...............                         $   .36           $  (4.43)


      Computation of Shares Used In Net Earnings Per Share Computations

                                                               Three Months Ended June 30,
                                                                    1994               1993   


																																																																																	
Average outstanding common shares.........                          18,178             11,878
Average common equivalent shares -- 
  dilutive effect of option shares........                             853               --
Dilutive effect of options issued in 
  the preceding twelve months prior 
  to the initial public offering..........                            --                  129
Shares used in net earnings 
  per share computations..................                          19,031             12,007


                                                FULLY DILUTED


                                                               Three Months Ended June 30,
                                                                    1994               1993   


																																																																															
Net income (loss).........................                         $ 6,939           $(53,167)
																																																																																													
Adjusted net income (loss)
  for interest on convertible note........                         $ 7,127           $(53,167)

Shares used in net earnings 
  per share computations..................                          20,483             12,007

Net income (loss) per share...............                         $   .35           $  (4.43)


      Computation of Shares Used In Net Earnings Per Share Computations

                                                               Three Months Ended June 30,
                                                                    1994               1993   


																																																																																	
Average outstanding common shares.........                          18,178             11,878
Average common equivalent shares -- 
  dilutive effect of option shares........                             876               --
Dilutive effect of convertible note.......                           1,429               --
Dilutive effect of options issued 
  in the preceding twelve months prior 
  to the initial public offering..........                            --                  129
Shares used in net earnings 
  per share computations..................                          20,483             12,007
                                      


                              Harte-Hanks Communications, Inc. and Subsidiaries
                                       Earnings Per Share Computations
                                    (in thousands, except per share data)


                                                   PRIMARY


                                                                Six Months Ended June 30,
                                                                    1994               1993   


																																																																															
Net income (loss).........................                         $ 9,206           $(54,289)

Shares used in net earnings per 
  share computations......................                          19,041             12,008

Net income (loss) per share...............                         $   .48           $  (4.52)


      Computation of Shares Used In Net Earnings Per Share Computations

                                                                Six Months Ended June 30,
                                                                    1994               1993   


																																																																																	
Average outstanding common shares.........                          18,162             11,879
Average common equivalent shares -- 
  dilutive effect of option shares........                             879               --
Dilutive effect of options issued in 
  the preceding twelve months prior 
  to the initial public offering..........                            --                  129
Shares used in net earnings 
  per share computations..................                          19,041             12,008


                                                FULLY DILUTED

                                                                Six Months Ended June 30,
                                                                    1994               1993   


																																																																															
Net income (loss).........................                         $ 9,206           $(54,289)

Adjusted net income (loss)
  for interest on convertible note........                         $ 9,582           $(54,289)

Shares used in net earnings 
  per share computations..................                          20,483             12,008

Net income (loss) per share...............                         $   .47           $  (4.52)


      Computation of Shares Used In Net Earnings Per Share Computations

                                                                Six Months Ended June 30,
                                                                    1994               1993   

																																																																																	
Average outstanding common shares.........                          18,162             11,879
Average common equivalent shares -- 
  dilutive effect of option shares........                             892               --
Dilutive effect of convertible note.......                           1,429               --
Dilutive effect of options issued 
  in the preceding twelve months prior 
  to the initial public offering..........                            --                  129
Shares used in net earnings 
  per share computations..................                          20,483             12,008