For Immediate        Contact:
Release

February 8, 2001     Karen A. Warren (Investor        401-727-5401
                     Relations)
                     Wayne S. Charness (News Media)   401-727-5983


      HASBRO REPORTS FULL-YEAR AND FOURTH QUARTER 2000 RESULTS
             In-line with Previously Announced Guidance

      Pawtucket,  RI  (February 8, 2001) -- Hasbro,  Inc.  (NYSE:HAS)
today reported fourth quarter and full-year 2000 results in line with
previously  announced guidance in December.   Prior to  charges,  the
net  loss  for  the year was $23.0 million compared  to  earnings  of
$286.6 million in 1999, and diluted loss per share was $0.13 compared
to  earnings  of  $1.42 in 1999. These results include  a  loss  from
operations of $0.40 per share attributable to Hasbro Interactive  and
Games.com  and  exclude  $146.1 million  of  pre-tax  charges  ($93.5
million  after-tax) related to the previously announced Consolidation
Programs and a pre-tax charge of $44.0 million ($28.2 million  after-
tax) associated with the sale of Hasbro Interactive and Games.com.

     "2000 was an extremely disappointing year for Hasbro," said Alan
G.  Hassenfeld,  Chairman and Chief Executive Officer.   "A  host  of
factors contributed to a loss year that we view as an aberration when
you look at our performance over the long term and the record results
of  1999. However, our international business continued to be strong,
with  revenues from international customers up almost 17.8% in  local
currencies  and  8.7% in U.S. dollars.  Worldwide, core  brands  that
performed well were G.I. Joe, Action Man, Tonka, Play-Doh, games  and
robotic pets."

     For  the year, net revenues worldwide were $3.8 billion compared
to  $4.2  billion in 1999, reflecting a significant decline in  Furby
and  Star  Wars. Total fourth quarter net revenues were $1.2  billion
compared  to  $1.6 billion a year ago. The decline in fourth  quarter
revenues  primarily reflects a decline in Pokemon, including  trading
card games, as well as weakness in the U.S. toy group.

     Prior  to charges, the net loss for the fourth quarter was $58.4
million  compared  to  earnings of $155.4 million  a  year  ago,  and
diluted  loss  per share of $0.34 per share compared to  earnings  of
$0.79  in  1999.  These  results exclude $146.1  million  of  pre-tax
charges  ($93.5  million  after-tax)  related  to  the  Consolidation
Programs and the write-down of $44.0 million associated with the sale
of  Hasbro Interactive and Games.com.  The attached schedule  "Impact
of  Consolidation Program" sets forth earnings before and after these
charges.  Including  charges, the reported net loss  for  the  fourth
quarter  was $180.1 million or $1.05 diluted loss per share  and  the
net  loss  for the year was $144.6 million or $0.82 diluted loss  per
share.

     Full  year  Earnings  Before Interest, Taxes,  Depreciation  and
Amortization  (EBITDA) was $267.9 million compared to $669.1  million
in  1999.  Full year EBITDA before any charges was $325.0 million  in
2000 and $708.0 million in 1999.

     "As we look to 2001 we are very focused on enhancing shareholder
value by continuing to reduce our expenses, lower our break-even  and
bring   more  focus  on  growing  our  own  brands  and  new  product
development,"  said  Alfred  J.  Verrecchia,  President   and   Chief
Operating  Officer.   "As part of our program  to  improve  long-term
profitability  we are significantly reducing overhead throughout  the
Company.  We are reducing headcount by approximately 850  across  all
divisions  of Hasbro, not counting Hasbro Interactive and  Games.com.
Our  goal  continues to be lowering our break even by reducing  fixed
expenses   in   product  development,  sales   and   marketing,   and
administrative  functions.   We  are  working  to  make  Hasbro  more
efficient so we can better leverage our revenue and earnings  streams
going forward," Verrecchia noted.

     "We  are  very pleased to report that we completed the  sale  of
Hasbro Interactive and Games.com to Infogrames Entertainment,  SA  in
January.   The write-down associated with the sale was $44.0 million,
consisting of $39 million in asset write-down and $5 million from the
reduction in the market value of Infogrames Entertainment, SA  common
stock from the time the transaction was announced to the market price
at the time of the closing," added Verrecchia.

     Mr.  Hassenfeld added, "We are confident that we are making  the
right  moves  to make Hasbro leaner and more consistently  profitable
for  shareholders.  While 2000 has been a very painful year,  we  are
looking  forward  to returning Hasbro to profitability  in  2001  and
beyond."

     Hasbro  will webcast its fourth quarter conference call at  9:00
a.m.  Eastern time today.  The webcast will review financial  results
for  the  fourth quarter and full year 2000. Investors and the  media
are  invited to listen at http://www.hasbro.com (select "Investors  &
Media" from the home page, then click on the webcast icon).

     Hasbro is a worldwide leader in children's and family leisure
time and entertainment products and services, including the design,
manufacture and marketing of games and toys ranging from traditional
to high-tech.  Both internationally and in the U.S., its PLAYSKOOL,
TONKA, SUPER SOAKER, MILTON BRADLEY, PARKER BROTHERS, TIGER, and
WIZARDS OF THE COAST brands and products provide the highest quality
and most recognizable play experiences in the world.


Certain statements contained in this release contain "forward-looking
statements"  within the meaning of the Private Securities  Litigation
Reform Act of 1995.  These statements may be identified by the use of
forward-looking  words  or  phrases such as "anticipate",  "believe",
"could",  "expect",  "intend",  "look  forward",   "may",  "planned",
"potential",  "should",  "will"  and "would".   Such  forward-looking
statements  are  inherently subject to known and  unknown  risks  and
uncertainties.   The Company's actual actions or results  may  differ
materially  from those expected or anticipated in the forward-looking
statements.  Specific  factors that might  cause  such  a  difference
include,   but  are  not  limited  to,  the  Company's   ability   to
manufacture, source and ship new and continuing products on a  timely
basis and the acceptance of those products by customers and consumers
at  prices that will be sufficient to profitably recover development,
manufacturing,  marketing,  royalty  and  other  costs  of  products;
economic conditions, including higher fuel prices and availability of
electronic   components,   currency   fluctuations   and   government
regulation  and  other actions in the various markets  in  which  the
Company  operates  throughout the world; the  inventory  policies  of
retailers,  including the concentration of the Company's revenues  in
the  second  half  and  fourth quarter of  the  year,  together  with
increased   reliance   by  retailers  on  quick  response   inventory
management techniques, which increases the risk of underproduction of
popular  items, overproduction of less popular items and  failure  to
achieve  tight  and  compressed shipping  schedules;  the  impact  of
competition  on revenues, margins and other aspects of the  Company's
business, including the ability to secure, maintain and renew popular
licenses and the ability to attract and retain talented employees  in
a  competitive environment; market conditions, third party actions or
approvals and the impact of competition that could delay or  increase
the cost of implementation of the Company's consolidation programs or
alter  the Company's actions and reduce actual results, and the  risk
that anticipated benefits of acquisitions may not occur or be delayed
or reduced in their realization. The Company undertakes no obligation
to  make any revisions to the forward-looking statements contained in
this  release  or  to update them to reflect events or  circumstances
occurring after the date of this release.

EBITDA   (earnings   before   interest,   taxes,   depreciation   and
amortization) represents operating profit plus loss on the sale of  a
business   unit,   restructuring  charges,   depreciation   and   all
amortization. EBITDA is not adjusted for all noncash expenses or  for
working   capital,   capital   expenditures   or   other   investment
requirements  and,  accordingly, is  not  necessarily  indicative  of
amounts  that  may be available for discretionary uses. Thus,  EBITDA
should  not  be  considered in isolation or as a substitute  for  net
earnings  or cash provided by operating activities, each prepared  in
accordance  with  generally  accepted  accounting  principles,   when
measuring Hasbro's profitability or liquidity as more fully discussed
in the Company's financial statements and securities filings.

                                 ###


                                  HASBRO, INC.
                       CONSOLIDATED STATEMENTS OF EARNINGS


(Thousands of Dollars and Shares Except Per Share Data)
                                   Quarter Ended             Year Ended
                                --------------------    --------------------
                                 Dec. 31,   Dec. 26,     Dec. 31,   Dec. 26,
                                   2000       1999         2000       1999
                                ---------  ---------    ---------  ---------
Net Revenues                   $1,162,744  1,591,112   $3,787,215  4,232,263
Cost of Sales                     616,094    652,686    1,673,973  1,698,242
                                ---------  ---------    ---------  ---------
Gross Profit                      546,650    938,426    2,113,242  2,534,021
Amortization                       59,118     84,559      157,763    173,533
Royalties, Research and
 Development                      209,265    249,294      635,366    711,790
Advertising                       171,256    157,053      452,978    456,978
Selling, Distribution and
 Administration                   237,043    284,688      863,496    799,919
Restructuring Charge               63,951     64,232       63,951     64,232
Loss on Sale of Business Units     43,965        -         43,965        -
                                ---------    -------    ---------  ---------
Operating Profit (Loss)          (237,948)    98,600     (104,277)   327,569
Interest Expense                   34,215     24,552      114,421     69,340
Other (Income) Expense, Net         5,213     (9,574)       7,288    (15,616)
                                ---------  ---------    ---------  ---------
Earnings (Loss) Before
 Income Taxes                    (277,376)    83,622     (225,986)   273,845
Income Taxes                      (97,286)    25,923      (81,355)    84,892
                                ---------  ---------    ---------  ---------
Net Earnings (Loss)            $ (180,090)    57,699   $ (144,631)   188,953
                                =========  =========    =========  =========

Per Common Share
  Net Earnings (Loss)
    Basic                      $    (1.05)$      .30   $    (0.82)$      .97
                                =========  =========    =========  =========
    Diluted                    $    (1.05)$      .29   $    (0.82)$      .93
                                =========  =========    =========  =========

  Cash Dividends Declared      $      .03 $      .06   $      .21 $      .24
                                =========  =========    =========  =========

Weighted Average Number
 of Shares
  Basic                           171,820    193,828      176,437    194,917
                                =========  =========    =========  =========
  Diluted                         171,820    196,395      176,437    202,103
                                =========  =========    =========  =========

                                  HASBRO, INC.
                      CONSOLIDATED CONDENSED BALANCE SHEETS

  (Thousands of Dollars)


                                                    Dec. 31,        Dec. 26,
                                                      2000            1999
                                                   ---------       ---------
                   Assets
  Cash and Cash Equivalents                       $  127,115      $  280,159
  Accounts Receivable, Net                           685,975       1,084,118
  Inventories                                        335,493         408,571
  Other                                              431,630         358,804
                                                   ---------       ---------
  Total Current Assets                             1,580,213       2,131,652
  Property, Plant and Equipment, Net                 296,729         318,825
  Other Assets                                     1,951,517       2,012,871
                                                   ---------       ---------
  Total Assets                                    $3,828,459      $4,463,348
                                                   =========       =========

        Liabilities and Shareholders' Equity
  Short-term Borrowings                           $  228,085      $  714,669
  Payables and Accrued Liabilities                 1,011,727       1,356,658
                                                   ---------       ---------
  Total Current Liabilities                        1,239,812       2,071,327
  Long-term Debt                                   1,167,838         420,654
  Deferred Liabilities                                93,403          92,392
                                                   ---------       ---------
  Total Liabilities                                2,501,053       2,584,373
  Total Shareholders' Equity                       1,327,406       1,878,975
                                                   ---------       ---------
  Total Liabilities and Shareholders' Equity      $3,828,459      $4,463,348
                                                   =========       =========


                                  HASBRO, INC.
                        IMPACT OF CONSOLIDATION PROGRAM


(Thousands of Dollars and Shares Except Per Share Data)

                                         Quarter Ended December 31, 2000
                                     ---------------------------------------
                                                   Impact of      Excluding
                                                 Consolidation  Consolidation
                                                  Program and    Program and
                                                  Loss on Sale   Loss on Sale
                                        As        of Business     of Business
                                     Reported         Units           Units
                                     ---------      ---------      ---------
Net Revenues                        $1,162,744              -     $1,162,744
Cost of Sales                          616,094         (6,625)       609,469
                                     ---------      ---------      ---------
Gross Profit                           546,650          6,625        553,275
Amortization                            59,118        (25,046)        34,072
Royalties, Research and
 Development                           209,265        (42,270)       166,995
Advertising                            171,256         (3,155)       168,101
Selling, Distribution and
 Administration                        237,043         (5,095)       231,948
Restructuring Charge                    63,951        (63,951)             -
Loss on Sale of Business Units          43,965        (43,965)             -
                                     ---------      ---------      ---------
Operating Profit (Loss)               (237,948)       190,107        (47,841)
Interest Expense                        34,215              -         34,215
Other (Income) Expense, Net              5,213              -          5,213
                                     ---------      ---------      ---------
Earnings (Loss) Before Income Taxes   (277,376)       190,107        (87,269)
Income Taxes                           (97,286)        68,438        (28,848)
                                     ---------      ---------      ---------
Net Earnings (Loss)                 $ (180,090)       121,669     $  (58,421)
                                     =========      =========      =========

Per Common Share
  Net Earnings (Loss)
    Basic                           $    (1.05)           .71     $    (0.34)
                                     =========      =========      =========
    Diluted                         $    (1.05)           .71     $    (0.34)
                                     =========      =========      =========
Weighted Average Number
 of Shares
  Basic                                171,820
                                     =========
  Diluted                              171,820
                                     =========

                                  HASBRO, INC.
                        IMPACT OF CONSOLIDATION PROGRAM


(Thousands of Dollars and Shares Except Per Share Data)

                                            Year Ended December 31, 2000
                                     ---------------------------------------
                                                   Impact of      Excluding
                                                 Consolidation  Consolidation
                                                  Program and    Program and
                                                  Loss on Sale   Loss on Sale
                                        As        of Business     of Business
                                     Reported         Units           Units
                                     ---------      ---------      ---------
Net Revenues                        $3,787,215              -     $3,787,215
Cost of Sales                        1,673,973         (6,625)     1,667,348
                                     ---------      ---------      ---------
Gross Profit                         2,113,242          6,625      2,119,867
Amortization                           157,763        (25,046)       132,717
Royalties, Research and
 Development                           635,366        (42,270)       593,096
Advertising                            452,978         (3,155)       449,823
Selling, Distribution and
 Administration                        863,496         (5,095)       858,401
Restructuring Charge                    63,951        (63,951)             -
Loss on Sale of Business Units          43,965        (43,965)             -
                                     ---------      ---------      ---------
Operating Profit (Loss)               (104,277)       190,107         85,830
Interest Expense                       114,421              -        114,421
Other (Income) Expense, Net              7,288              -          7,288
                                     ---------      ---------      ---------
Earnings (Loss) Before Income Taxes   (225,986)       190,107        (35,879)
Income Taxes                           (81,355)        68,438        (12,917)
                                     ---------      ---------      ---------
Net Earnings (Loss)                 $ (144,631)       121,669     $  (22,962)
                                     =========      =========      =========

Per Common Share
  Net Earnings (Loss)
    Basic                           $    (0.82)           .69     $    (0.13)
                                     =========      =========      =========
    Diluted                         $    (0.82)           .69     $    (0.13)
                                     =========      =========      =========
Weighted Average Number
 of Shares
  Basic                                176,437
                                     =========
  Diluted                              176,437
                                     =========