EXHIBIT 99
For Immediate Release
                                           Contact:   Karen A. Warren
                                                 (Investor Relations)
April 23, 2001                                           401-727-5401
                                                    Wayne S. Charness
                                                         (News Media)
                                                         401-727-5983


                    HASBRO REPORTS FIRST QUARTER RESULTS

       OUTLOOK FOR FULL-YEAR 2001 ON TRACK TO RETURN TO PROFITABILITY

     Pawtucket, RI  (April 23, 2001) - Hasbro, Inc. (NYSE:HAS) today reported
first quarter results.   Worldwide net revenues were $463.3 million, compared
to a record $773.5 million a year ago. The net loss for the quarter was $25.0
million, compared to earnings of $15.1 million in 2000, and diluted loss  per
share  was  $0.15,  compared to earnings of $0.08 in 2000. The  Company  also
reported  first  quarter  Earnings Before Interest, Taxes,  Depreciation  and
Amortization (EBITDA) of $34.4 million, compared to $95.5 million a year ago.

     "Today  we  announced first quarter revenues which were $310 million  or
40% lower than a year ago.  This was not unexpected.  We knew coming into the
year  that  comparisons for the first two quarters would be  very  difficult.
The  decline in revenue can be attributed to POKEMON, Furby and the  sale  of
Hasbro  Interactive.   Although we are reporting a loss today, it is in  line
with  our  expectations, and we are on track to deliver on our  profitability
goal for the year. However, as we had stated previously, it will not be until
the  second  half, when the majority of our new product lines ship,  that  we
will  see  the  real benefits to the bottom line," said Alan  G.  Hassenfeld,
Chairman and Chief Executive Officer.

     Revenue  from the Game and U.S. Toys segments declined year  over  year,
primarily  due to POKEMON trading card games and toys and the sale of  Hasbro
Interactive.   Both the Game and U.S. Toys segments had pre-tax  losses,  but
there   was   improvement  year  over  year  in  the  U.  S.  Toys   segment.
International revenue declined year over year, primarily due to  POKEMON  and
Furby.   This decline in international segment revenue resulted in a  pre-tax
loss for the international segment in the first quarter.

       "We've made significant progress in our cost savings initiatives, with
reductions  in  all  operating  expense categories.   These  reductions  were
primarily  attributable  to  our  ongoing  cost  reduction  program  that  we
announced  last year and the sale of Hasbro Interactive and Games.com,"  said
Alfred J. Verrecchia, President and Chief Operating Officer.

     "In  addition, we finished the quarter with minimal usage  of  our  bank
lines  and  significant cash on hand.  Adjusted for the $313 million  payment
made  in early April 2000 to fund the "Modified Dutch Auction" tender  offer,
cash  increased  $150  million year over year.  As a  further  indication  of
strong  financial  management, we reduced our inventory levels  and  accounts
receivable.   Hasbro's  management  team  remains  focused  and  the  expense
reduction  initiatives we began last year are a major step towards  our  most
important  objective of returning as quickly as possible to the profitability
levels we have had historically," Verrecchia noted.

     Effective January 1, 2001, Hasbro adopted Statement of Financial
Accounting Standards No. 133, "Accounting for Derivative Instruments and
Hedging Activities."  As a result of the adoption of this statement, Hasbro
recorded a one-time transition adjustment charge of $1.07 million or $0.01
per share, net of tax, in the consolidated statement of operations for the
quarter.

     The  company will webcast its first quarter earnings conference call  at
9:00  a.m. Eastern time today. Investors and the media are invited to  listen
at http://www.hasbro.com (select "Investors & Media" from the home page, then
click on the webcast icon).

     Hasbro is a worldwide leader in children's and family leisure time and
entertainment products and services, including the design, manufacture and
marketing of games and toys ranging from traditional to high-tech.  Both
internationally and in the U.S., its PLAYSKOOL, TONKA, SUPER SOAKER, MILTON
BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products
provide the highest quality and most recognizable play experiences in the
world.


Certain   statements  contained  in  this  release  contain  "forward-looking
statements"  within the meaning of the Private Securities  Litigation  Reform
Act  of  1995.   These statements may be identified by the  use  of  forward-
looking  words or phrases such as "anticipate", "believe", "could", "expect",
"intend",  "look  forward",  "may", "planned", "potential", "should",  "will"
and "would".  Such forward-looking statements are inherently subject to known
and unknown risks and uncertainties.  The Company's actual actions or results
may  differ  materially from those expected or anticipated  in  the  forward-
looking  statements.  Specific factors that might  cause  such  a  difference
include, but are not limited to, the Company's ability to manufacture, source
and ship new and continuing products on a timely basis and the acceptance  of
those  products by customers and consumers at prices that will be  sufficient
to  profitably  recover  development, manufacturing, marketing,  royalty  and
other  costs of products; economic conditions, including higher fuel  prices,
currency  fluctuations and government regulation and  other  actions  in  the
various  markets  in  which the Company operates throughout  the  world;  the
inventory policies of retailers, including the concentration of the Company's
revenues  in  the second half and fourth quarter of the year,  together  with
increased  reliance  by  retailers  on quick  response  inventory  management
techniques,  which increases the risk of underproduction of   popular  items,
overproduction  of  less  popular items and  failure  to  achieve  tight  and
compressed shipping schedules; the impact of competition on revenues, margins
and other aspects of the Company's business, including the ability to secure,
maintain  and  renew popular licenses and the ability to attract  and  retain
talented  employees  in a competitive environment; market  conditions,  third
party actions or approvals and the impact of competition that could delay  or
increase  the cost of implementation of the Company's consolidation  programs
or  alter the Company's actions and reduce actual results, and the risk  that
anticipated benefits of acquisitions may not occur or be delayed  or  reduced
in  their  realization.  The Company undertakes no  obligation  to  make  any
revisions to the forward-looking statements contained in this release  or  to
update  them to reflect events or circumstances occurring after the  date  of
this release.

EBITDA  (earnings  before  interest, taxes,  depreciation  and  amortization)
represents operating profit plus depreciation and all amortization. EBITDA is
not  adjusted  for  all  noncash  expenses or for  working  capital,  capital
expenditures  or  other  investment requirements  and,  accordingly,  is  not
necessarily  indicative  of amounts that may be available  for  discretionary
uses.  Thus, EBITDA should not be considered in isolation or as a  substitute
for  net earnings or cash provided by operating activities, each prepared  in
accordance  with  generally  accepted accounting principles,  when  measuring
Hasbro's  profitability or liquidity as more fully discussed in the Company's
financial statements and securities filings.

(Tables Attached)
                                  HASBRO, INC.

                       CONSOLIDATED STATEMENTS OF OPERATIONS

(Thousands of Dollars and Shares Except Per Share Data)

                                                         Quarter Ended
                                                   -------------------------
                                                   Apr. 1,          Apr. 2,
                                                     2001             2000
                                                   --------         --------
Net Revenues                                       $463,286         $773,481
Cost of Sales                                       189,805          300,301
                                                   --------         --------
Gross Profit                                        273,481          473,180
Amortization                                         29,421           32,856
Royalties, Research and Development                  56,735          126,039
Advertising                                          47,613           69,359
Selling, Distribution and Administration            153,819          204,736
                                                   --------         --------
Operating Profit (Loss)                             (14,107)          40,190
Interest Expense                                     25,890           21,443
Other (Income) Expense, Net                          (4,765)          (3,176)
                                                   --------         --------
Earnings (Loss) Before Income Taxes and
  Cumulative Effect of Accounting Change            (35,232)          21,923
Income Taxes                                        (11,274)           6,796
                                                   --------         --------
Earnings (loss) before Cumulative
  Effect of Accounting Change                       (23,958)          15,127
Cumulative Effect of Accounting Change               (1,066)            -
                                                   --------         --------
Net Earnings (Loss)                                $(25,024)        $ 15,127
                                                   ========         ========
Per Common Share
  Earnings (Loss) before Cumulative Effect
    of Accounting Change
    Basic and Diluted                              $   (.14)        $    .08
                                                   ========         ========
  Cumulative Effect of Accounting Change
    Basic and Diluted                              $   (.01)        $     -
                                                   ========         ========
  Net Earnings (Loss) per share
    Basic and Diluted                              $   (.15)        $    .08
                                                   ========         ========
  Cash Dividends Declared                          $    .03         $    .06
                                                   ========         ========
Weighted Average Number
 of Shares
  Basic                                             171,933          189,563
                                                   ========         ========
  Diluted                                           171,933          190,341
                                                   ========         ========

                                  HASBRO, INC.

                      CONSOLIDATED CONDENSED BALANCE SHEETS


  (Thousands of Dollars)



                                                    Apr. 1,          Apr. 2,
                                                      2001            2000
                                                   ---------       ---------
                   Assets

  Cash and Cash Equivalents                       $  180,766      $  343,643
  Accounts Receivable, Net                           255,450         455,374
  Inventories                                        306,624         442,150
  Other Current Assets                               390,596         451,596
                                                   ---------       ---------
  Total Current Assets                             1,133,436       1,692,763
  Property, Plant and Equipment, Net                 279,184         315,091
  Other Assets                                     1,950,338       1,998,832
                                                   ---------       ---------
  Total Assets                                    $3,362,958      $4,006,686
                                                   =========       =========

        Liabilities and Shareholders' Equity

  Short-term Borrowings                           $   92,229      $   79,597
  Payables and Accrued Liabilities                   713,034       1,138,429
                                                   ---------       ---------
  Total Current Liabilities                          805,263       1,218,026
  Long-term Debt                                   1,167,528       1,169,406
  Deferred Liabilities                               116,784         105,180
                                                   ---------       ---------
  Total Liabilities                                2,089,575       2,492,612
  Total Shareholders' Equity                       1,273,383       1,514,074
                                                   ---------       ---------
  Total Liabilities and Shareholders' Equity      $3,362,958      $4,006,686
                                                   =========       =========