EXHIBIT 99




For Immediate         Contact:
Release

October 22, 2001      Karen A. Warren  (Investor Relations) 401-727-5401
                      Wayne S. Charness (News Media)        401-727-5983


            HASBRO RETURNS TO PROFITABILITY IN THE THIRD QUARTER

            CONTINUES TO BE ON TRACK FOR FULL YEAR PROFITABILITY


     Pawtucket,  RI   (October  22,  2001) - Hasbro,  Inc.  (NYSE:HAS)  today
reported  that  it  had  returned  to profitability  in  the  third  quarter.
Worldwide  net revenues were $893.4 million compared to $1.1 billion  a  year
ago.   Net earnings were $50.6 million, compared to earnings of $13.8 million
in  2000  and  diluted earnings per share were $0.29, compared to  $0.08  per
share  in  2000.   The  Company also reported third quarter  Earnings  Before
Interest,  Taxes, Depreciation and Amortization (EBITDA) of  $161.3  million,
compared to $120.4 million in the third quarter of 2000.

      For  the nine months, worldwide net revenues were $1.9 billion compared
to  $2.6 billion a year ago.  Net earnings and diluted earnings per share  in
the first nine months were $7.2 million and $0.04, respectively, compared  to
earnings  of  $35.5 million and $0.20 last year.  EBITDA for the nine  months
was $247.0 million compared to $311.0 million last year.

     "We   are   very  pleased  that  we  achieved  our  goal  of  cumulative
profitability  for 2001 by the end of the third quarter and  we  continue  to
believe we are on track to be profitable this year.  Our strategy of focusing
on  expense  reductions  and growing our core brands  is  continuing  to  pay
dividends," said Alan G. Hassenfeld, Chairman and Chief Executive Officer.

     "In  the  third  quarter, many of our new products for  the  year  began
shipping  and  we saw our revenue grow by approximately $92 million  or  12%,
excluding  POKEMON,  Hasbro Interactive and FURBY.  Revenue  reductions  from
these  three  product lines totaled $272 million for the  quarter  in  2001,"
Hassenfeld continued.

     "We've  had strong sales from TRANSFORMERS and G.I. JOE - including  our
new  kid  directed line DOUBLE DUTY.  In the games area, several new products
have  done well including WHEELS ON THE BUS and DISNEY MONOPOLY, one  of  the
most  successful introductions of a licensed Monopoly game  in  the  66  year
history  of  the brand.  Also, we've had great initial response to  DUSTY  MY
TALKING  TOOL BENCH from TONKA.  We are also pleased with our partnerships  -
BOB  THE  BUILDER  has continued to have strong sales,  and  we've  had  good
initial  response  to  HARRY POTTER trading card games, E-KARA,  a  hand-held
karaoke  system and MONSTERS, INC., the first movie with a full product  line
as part of our new Disney alliance," Hassenfeld concluded.

     For  the  third quarter, the U.S. Toy segment increased revenue 21%  and
was  profitable, compared to a substantial loss last year. Excluding POKEMON,
revenue  increased 30% for the U.S. Toy segment. The Games segment  continued
to  be  profitable, although revenue declined due to POKEMON, FURBY  and  the
sale  of  Hasbro  Interactive.  Excluding these three product lines,  revenue
increased  2% for the segment, primarily attributable to growth in our  board
game  and  trading  card  game businesses, which was partially  offset  by  a
decline  in  Tiger Electronics.  International segment revenue declined  year
over year, primarily due to POKEMON and FURBY.  This decline in International
segment revenue also resulted in a slightly lower operating profit versus the
comparable period last year. Excluding POKEMON, FURBY and Hasbro Interactive,
International revenue increased 10%.

     "We  continue  to  demonstrate that our focus on  reducing  expenses  is
working,  with substantial reductions in all operating expense categories  in
each  of  the past three quarters.  In fact, we expect cost savings  for  the
year,  excluding  Hasbro  Interactive, will exceed the  $50  to  $70  million
objective we set at the beginning of the year, and with further opportunities
for  cost reductions in 2002," said Alfred J. Verrecchia, President and Chief
Operating Officer.

       "As  has  been  the  case all year, these cost savings  are  primarily
attributable  to our ongoing cost reduction program and the  sale  of  Hasbro
Interactive  and Games.com. In addition, we maintained our focus on  managing
the  balance  sheet as we continue to reduce inventory levels and  short-term
debt.   In fact, short-term debt declined $240.0 million and total debt,  net
of  cash, declined $112.6 million as compared to the third quarter last year.
We  are on track and management is focused on our most important objective of
returning  to the profitability levels we have had historically,"  Verrecchia
concluded.

     The  company will webcast its third quarter earnings conference call  at
9:00  a.m. Eastern time today. Investors and the media are invited to  listen
at  http://www.hasbro.com (select "Investors" from the home page, then  click
on the webcast icon).

     Hasbro is a worldwide leader in children's and family leisure time
entertainment products and services, including the design, manufacture and
marketing of games and toys ranging from traditional to high-tech.  Both
internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
BROTHERS, TIGER, and WIZARDS OF THE COAST brands and products provide the
highest quality and most recognizable play experiences in the world.


Certain   statements  contained  in  this  release  contain  "forward-looking
statements"  within the meaning of the Private Securities  Litigation  Reform
Act  of  1995.   These statements may be identified by the  use  of  forward-
looking  words or phrases such as "anticipate", "believe", "could", "expect",
"intend",  "look  forward",  "may", "planned", "potential", "should",  "will"
and "would".  Such forward-looking statements are inherently subject to known
and unknown risks and uncertainties.  The Company's actual actions or results
may  differ  materially from those expected or anticipated  in  the  forward-
looking  statements.  Specific factors that might  cause  such  a  difference
include, but are not limited to, the Company's ability to manufacture, source
and ship new and continuing products on a timely basis and the acceptance  of
those  products by customers and consumers at prices that will be  sufficient
to  profitably  recover  development, manufacturing, marketing,  royalty  and
other  costs of products; economic conditions, including higher fuel  prices,
currency  fluctuations and government regulation and  other  actions  in  the
various  markets  in  which the Company operates throughout  the  world;  the
inventory policies of retailers, including the concentration of the Company's
revenues  in  the second half and fourth quarter of the year,  together  with
increased  reliance  by  retailers  on quick  response  inventory  management
techniques,  which increases the risk of underproduction of   popular  items,
overproduction  of  less  popular items and  failure  to  achieve  tight  and
compressed shipping schedules; the impact of competition on revenues, margins
and other aspects of the Company's business, including the ability to secure,
maintain  and  renew popular licenses and the ability to attract  and  retain
talented  employees  in a competitive environment; market  conditions,  third
party actions or approvals and the impact of competition that could delay  or
increase  the cost of implementation of the Company's consolidation  programs
or  alter the Company's actions and reduce actual results, and the risk  that
anticipated benefits of acquisitions may not occur or be delayed  or  reduced
in  their  realization.  The Company undertakes no  obligation  to  make  any
revisions to the forward-looking statements contained in this release  or  to
update  them to reflect events or circumstances occurring after the  date  of
this release.

EBITDA  (earnings  before  interest, taxes,  depreciation  and  amortization)
represents operating profit plus depreciation and all amortization. EBITDA is
not  adjusted  for  all  noncash  expenses or for  working  capital,  capital
expenditures  or  other  investment requirements  and,  accordingly,  is  not
necessarily  indicative  of amounts that may be available  for  discretionary
uses.  Thus, EBITDA should not be considered in isolation or as a  substitute
for  net earnings or cash provided by operating activities, each prepared  in
accordance  with  generally  accepted accounting principles,  when  measuring
Hasbro's  profitability or liquidity as more fully discussed in the Company's
financial statements and securities filings.



                                    # # #
                              (Tables Attached)


                                  HASBRO, INC.

                      CONSOLIDATED CONDENSED BALANCE SHEETS



  (Thousands of Dollars)

                                                   Sept.  30,        Oct. 1,
                                                      2001            2000
                                                   ---------       ---------
                   Assets

  Cash and Cash Equivalents                       $   37,080      $  164,307
  Accounts Receivable, Net                           785,807         889,090
  Inventories                                        345,690         540,307
  Other Current Assets                               388,092         442,651
                                                   ---------       ---------
  Total Current Assets                             1,556,669       2,036,355
  Property, Plant and Equipment, Net                 256,982         313,301
  Other Assets                                     1,776,935       2,020,930
                                                   ---------       ---------
  Total Assets                                    $3,590,586      $4,370,586
                                                   =========       =========

        Liabilities and Shareholders' Equity

  Short-term Borrowings                           $  298,698      $  538,653
  Current Installments of Long-term Debt               3,344             781
  Payables and Accrued Liabilities                   746,757       1,080,176
                                                   ---------       ---------
  Total Current Liabilities                        1,048,799       1,619,610
  Long-term Debt                                   1,166,360       1,168,764
  Deferred Liabilities                                90,293          90,887
                                                   ---------       ---------
  Total Liabilities                                2,305,452       2,879,261
  Total Shareholders' Equity                       1,285,134       1,491,325
                                                   ---------       ---------
  Total Liabilities and Shareholders' Equity      $3,590,586      $4,370,586
                                                   =========       =========


                                  HASBRO, INC.

                       CONSOLIDATED STATEMENTS OF OPERATIONS



(Thousands of Dollars and Shares Except Per Share Data)

                                    Quarter Ended         Nine Months Ended
                                  ------------------    ---------------------
                                  Sept. 30,  Oct. 1,     Sept 30,    Oct. 1,
                                    2001      2000         2001       2000
                                  --------  ---------   ----------  ---------
Net Revenues                     $ 893,353  1,072,617   $1,867,610  2,624,471
Cost of Sales                      402,155    459,535      795,968  1,057,879
                                  --------  ---------   ----------  ---------
Gross Profit                       491,198    613,082    1,071,642  1,566,592
Amortization                        29,761     33,861       88,044     98,645
Royalties, Research and
 Development                        97,182    164,912      223,785    426,101
Advertising                         90,655    134,631      189,333    281,722
Selling, Distribution and
 Administration                    169,826    222,743      480,854    626,453
                                  --------  ---------   ----------  ---------
Operating Profit                   103,774     56,935       89,626    133,671
Interest Expense                    26,116     30,565       77,327     80,206
Other (Income) Expense, Net          3,244      6,324           74      2,075
                                  --------  ---------   ----------  ---------
Earnings Before Income
 Taxes and Cumulative Effect of
 Accounting Change                  74,414     20,046       12,225     51,390
Income Taxes                        23,812      6,214        3,912     15,931
                                  --------  ---------   ----------  ---------
Earnings before
 Cumulative Effect of
 Accounting Change                  50,602     13,832        8,313     35,459
Cumulative Effect of Accounting
 Change                                -         -          (1,066)       -
                                  --------  ---------   ----------  ---------
Net Earnings                      $ 50,602  $  13,832   $    7,247  $  35,459
                                  ========  =========   ==========  =========

Per Common Share
  Earnings before Cumulative
   Effect of Accounting Change
    Basic and Diluted             $   0.29  $    0.08   $     0.05  $    0.20
                                  ========  =========   ==========  =========
  Net Earnings
    Basic and Diluted             $   0.29  $    0.08   $     0.04  $    0.20
                                  ========  =========   ==========  =========

  Cash Dividends Declared         $   0.03  $    0.06   $     0.09  $    0.18
                                  ========  =========   ==========  =========

Weighted Average Number of shares
  Basic                            172,140    171,732      172,032    177,937
                                  ========  =========   ==========  =========
  Diluted                          173,232    171,941      172,650    178,638
                                  ========  =========   ==========  =========