EXHIBIT 99


For Immediate Release          Contact: Karen A. Warren (Investor Relations)
April 22, 2002                                                 401-727-5401
                                        Wayne S. Charness (News Media)
                                                               401-727-5983


                     HASBRO REPORTS FIRST QUARTER RESULTS


     Pawtucket, RI  (April 22, 2002) - Hasbro, Inc. (NYSE: HAS) today
reported first quarter results.   Worldwide net revenues were $452.3 million,
compared to $463.3 million a year ago. The net loss for the quarter was $17.1
million or $0.10 per diluted share, compared to a loss of $24.0 million or
$0.14 per diluted share in 2001.  The 2001 results exclude a $1.07 million or
$0.01 per diluted share charge related to the adoption of SFAS No.133.  The
Company also reported first quarter Earnings Before Interest, Taxes,
Depreciation and Amortization (EBITDA) of $32.1 million, compared to $34.4
million in 2001.

     "We believe we are well positioned and on track to achieve our financial
goals  for  the year," said Alan G. Hassenfeld, Chairman and Chief  Executive
Officer.

     "We  are very encouraged by the strong retail sales performance of  many
of our key brands and products - - evidence that our strategy of growing core
brands  continues  to do well.  Although revenue is down marginally  for  the
quarter, it is consistent with our full year plan and in line with retailers'
shifting  buying patterns, as they and we continue to focus on  supply  chain
management," Hassenfeld continued.

     "We  delivered strong sales of TRANSFORMERS and G.I. JOE - including our
new  3  3/4  inch kid-directed line, G.I. JOE VS. COBRA.    A couple  of  new
additions to the boys' category - ZOIDS and BEYBLADES - enjoyed a very  solid
first quarter.  PLAYSKOOL was up significantly for the quarter, with both BOB
THE  BUILDER  and MR. POTATO HEAD, who is celebrating his 50th birthday  this
year,  driving the growth.  In the Games segment, several products  performed
well,  including ELECTRONIC CATCH PHRASE, and the SORRY and MONOPOLY:  DISNEY
EDITIONS.   In  addition,  all three major segments began  shipping  products
based  on  STAR  WARS EPISODE II: ATTACK OF THE CLONES this  quarter,"  added
Hassenfeld.

     In  the  U.S.  Toys segment, revenues increased year over year  and  the
segment  was  profitable compared to a prior year loss.  Both the  Games  and
International segment revenue declined year over year, attributable  in  part
to  the  decline in licensed trading card games. The Games and  International
segments  had  pre-tax  losses for the quarter.  Despite  the  overall  Games
segment  revenue decline in the quarter, retail sales data indicate that  the
traditional board games business is strong.

     "We  remain  focused  on driving innovation and growth  in  our  overall
business,  in  particular  our core brands, as well  as  improving  operating
margins," said Alfred J. Verrecchia, President and Chief Operating Officer.

     "In addition to the $100 million in expense reductions realized in 2001,
we  are  also planning to reduce expenses by an additional $100 million  over
the  next three years.   In the first quarter, we continued to make progress,
with Selling, Distribution and Administration expenses down $14.6 million  or
9.5%.   As  we  indicated  previously, many  of  the  costs  associated  with
implementing  the  new  cost  reduction program  will  offset  the  financial
benefits in 2002, with savings beginning in 2003," Verrecchia noted.

     "We  have  maintained  our focus on managing the  balance  sheet  as  we
continue to reduce inventory levels and increase cash.  Inventories decreased
by $74.5 million or 24% and total debt, net of cash, decreased $232.8 million
as compared to the first quarter last year," Verrecchia concluded.

      Effective  January 1, 2001, Hasbro adopted the Statement  of  Financial
Accounting  Standards  No.  133, "Accounting for Derivative  Instruments  and
Hedging  Activities."  As a result of the adoption of this statement,  Hasbro
recorded   a  one-time  transition  adjustment  charge  in  the  consolidated
statement of operations for the first quarter 2001.

     Effective in 2002, Hasbro adopted the Statements of Financial Accounting
Standards  No.  141  and  142,  "Accounting for  Business  Combinations"  and
"Goodwill and Other Intangible Assets."  As a result of the adoption of these
statements,  goodwill  and other indefinite life intangibles  are  no  longer
being  amortized.  Amortization of these assets in the first quarter of  2001
amounted  to  $13.0 million.  Removing this amortization and its related  tax
effect  would  have  resulted in a net loss of $17.2  million  in  the  first
quarter  of  2001.   Hasbro  is in the process of evaluating  any  additional
potential  impact  that  the  adoption of SFAS  No.  142  will  have  on  its
consolidated financial position and results of operations.

     The  Company will webcast its first quarter earnings conference call  at
9:00 a.m. Eastern Standard Time today. Investors and the media are invited to
listen at http://www.hasbro.com (select "Corporate Info" from the home  page,
click on "Investors," and then click on the webcast icon).

     Hasbro is a worldwide leader in children's and family leisure time and
entertainment products and services, including the design, manufacture and
marketing of games and toys ranging from traditional to high-tech.  Both
internationally and in the U.S., its PLAYSKOOL, TONKA, SUPER SOAKER, MILTON
BRADLEY, PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and products
provide the highest quality and most recognizable play experiences in the
world.


Certain   statements  contained  in  this  release  contain  "forward-looking
statements"  within the meaning of the Private Securities  Litigation  Reform
Act  of  1995.   These statements may be identified by the  use  of  forward-
looking  words or phrases such as "anticipate", "believe", "could", "expect",
"intend",  "look  forward",  "may", "planned", "potential", "should",  "will"
and "would".  Such forward-looking statements are inherently subject to known
and unknown risks and uncertainties.  The Company's actual actions or results
may  differ  materially from those expected or anticipated  in  the  forward-
looking  statements.  Specific factors that might  cause  such  a  difference
include, but are not limited to, the Company's ability to manufacture, source
and ship new and continuing products on a timely basis and the acceptance  of
those  products by customers and consumers at prices that will be  sufficient
to  profitably  recover  development, manufacturing, marketing,  royalty  and
other  costs of products; economic conditions, including higher fuel  prices,
currency  fluctuations and government regulation and  other  actions  in  the
various  markets  in  which the Company operates throughout  the  world;  the
inventory policies of retailers, including the concentration of the Company's
revenues  in  the second half and fourth quarter of the year,  together  with
increased  reliance  by  retailers  on quick  response  inventory  management
techniques,  which increases the risk of underproduction of   popular  items,
overproduction  of  less  popular items and  failure  to  achieve  tight  and
compressed shipping schedules; the bankruptcy or other lack of success of one
of  the  Company's  significant retailers which could negatively  impact  the
Company's  revenues  or  bad  debt exposure; the  impact  of  competition  on
revenues, margins and other aspects of the Company's business, including  the
ability  to  secure, maintain and renew popular licenses and the  ability  to
attract  and  retain talented employees in a competitive environment;  market
conditions,  third party actions or approvals and the impact  of  competition
that  could  delay  or increase the cost of implementation of  the  Company's
consolidation  programs  or  alter the Company's actions  and  reduce  actual
results, and the risk that anticipated benefits of acquisitions may not occur
or  be  delayed  or reduced in their realization. The Company  undertakes  no
obligation to make any revisions to the forward-looking statements  contained
in  this  release  or  to  update  them to reflect  events  or  circumstances
occurring after the date of this release.


EBITDA  (earnings  before  interest, taxes,  depreciation  and  amortization)
represents operating profit (loss) excluding, restructuring, depreciation and
all  amortization.  EBITDA is not adjusted for all noncash  expenses  or  for
working  capital, capital expenditures or other investment requirements  and,
accordingly,  is not necessarily indicative of amounts that may be  available
for discretionary uses. Thus, EBITDA should not be considered in isolation or
as  a  substitute for net earnings or cash provided by operating  activities,
each  prepared  in accordance with generally accepted accounting  principles,
when measuring Hasbro's profitability or liquidity as more fully discussed in
the  Company's  financial  statements and filings  with  the  Securities  and
Exchange Commission.


                                    # # #
                              (Tables Attached)

                                  HASBRO, INC.

                       CONSOLIDATED STATEMENTS OF OPERATIONS

(Thousands of Dollars and Shares Except Per Share Data)

                                                         Quarter Ended
                                                   -------------------------
                                                   March 31,         Apr. 1,
                                                     2002             2001
                                                   --------         --------
Net Revenues                                       $452,267         $463,286
Cost of Sales                                       166,414          189,805
                                                   --------         --------
Gross Profit                                        285,853          273,481
Amortization                                         21,449           29,421
Royalties, Research and Development                  84,669           56,735
Advertising                                          46,889           47,613
Selling, Distribution and Administration            139,191          153,819
                                                   --------         --------
Operating Profit (Loss)                              (6,345)         (14,107)
Interest Expense                                     19,542           25,890
Other (Income) Expense, Net                          (2,835)          (4,765)
                                                   --------         --------
Earnings (Loss) Before Income Taxes and
  Cumulative Effect of Accounting Change            (23,052)         (35,232)
Income Taxes                                         (5,994)         (11,274)
                                                   --------         --------
Earnings (loss) before Cumulative
  Effect of Accounting Change                       (17,058)         (23,958)
Cumulative Effect of Accounting Change                  -             (1,066)
                                                   --------         --------
Net Earnings (Loss)                                $(17,058)        $(25,024)
                                                   ========         ========
Per Common Share
  Earnings (Loss) before Cumulative Effect
    of Accounting Change
    Basic and Diluted                              $   (.10)        $   (.14)
                                                   ========         ========
  Cumulative Effect of Accounting Change
    Basic and Diluted                              $    .00         $   (.01)
                                                   ========         ========
  Net Earnings (Loss)
    Basic and Diluted                              $   (.10)        $   (.15)
                                                   ========         ========
  Cash Dividends Declared                          $    .03         $    .03
                                                   ========         ========
Weighted Average Number
 of Shares
  Basic and Diluted                                 172,594          171,933
                                                   ========         ========

                                  HASBRO, INC.

                      CONSOLIDATED CONDENSED BALANCE SHEETS


  (Thousands of Dollars)



                                                    March 31,        Apr. 1,
                                                      2002            2001
                                                   ---------       ---------
                   Assets

  Cash and Cash Equivalents                       $  355,112      $  180,766
  Accounts Receivable, Net                           287,379         255,450
  Inventories                                        232,170         306,624
  Other Current Assets                               323,748         390,596
                                                   ---------       ---------
  Total Current Assets                             1,198,409       1,133,436
  Property, Plant and Equipment, Net                 227,086         279,184
  Other Assets                                     1,709,053       1,950,338
                                                   ---------       ---------
  Total Assets                                    $3,134,548      $3,362,958
                                                   =========       =========

        Liabilities and Shareholders' Equity

  Short-term Borrowings                           $   33,728      $   90,483
  Current Installments of Long-Term Debt             327,167           1,746
  Payables and Accrued Liabilities                   513,368         713,034
                                                   ---------       ---------
  Total Current Liabilities                          874,263         805,263
  Long-term Debt                                     840,399       1,167,528
  Deferred Liabilities                                94,567         116,784
                                                   ---------       ---------
  Total Liabilities                                1,809,229       2,089,575
  Total Shareholders' Equity                       1,325,319       1,273,383
                                                   ---------       ---------
  Total Liabilities and Shareholders' Equity      $3,134,548      $3,362,958
                                                   =========       =========