EXHIBIT 99



For Immediate Release  CONTACT:
                       --------
October 21, 2002       Karen A. Warren  (Investor Relations)     401-727-5401
                       Wayne S. Charness (News Media)            401-727-5983


                  HASBRO REPORTS THIRD QUARTER 2002 RESULTS


      Pawtucket,  RI   (October 21, 2002) - Hasbro, Inc.  (NYSE:  HAS)  today
reported  results for its third quarter ending September 29, 2002.  Worldwide
net  revenues were $820.5 million compared to $893.4 million a year ago.  Net
earnings  for the quarter were $55.8 million, compared to earnings  of  $50.6
million  a  year ago and diluted earnings per share were $0.32,  compared  to
$0.29  per  share in 2001.  The Company also reported third quarter  Earnings
before  Interest,  Taxes, Depreciation and Amortization  (EBITDA)  of  $146.1
million, compared to $161.3 million in the third quarter of 2001.

      For the nine months, worldwide net revenues were $1.8 billion, compared
to  $1.9  billion a year ago.  Before the cumulative effect of an  accounting
change  related to the adoption of FAS 142 "Goodwill and Other  Intangibles,"
the  Company's earnings for the nine months were $12.9 million,  compared  to
earnings,  before  accounting change, of $8.3  million  in  the  prior  year.
Including  the  impact  of  accounting changes in  both  years,  the  Company
recorded  a  net  loss of $232.8 million, compared to net  earnings  of  $7.2
million  for the year-ago nine-month period.  The company reported a  diluted
loss  per  share  in  the  first nine months of 2002 of  $1.34,  compared  to
earnings of $0.04 for the comparable period last year.

     Alan G. Hassenfeld, Chairman and Chief Executive Officer, said, "We  are
encouraged  by  our  accomplishments this quarter.  We  remained  focused  on
improving   profitability  for  shareholders,  managing   our   bottom   line
effectively despite a revenue decline.  In examining our revenue results more
closely,  non-core products such as licensed trading card games  and  robotic
pets were the primary reason for the top line decrease this quarter."

     "In  looking  at  our  core  brands, G.I. Joe  sales  were  up  82%  and
Transformers  were up 65%.  In addition, Playskool was up 49% year-over-year,
with  Mr.  Potato Head experiencing 39% revenue growth for the  quarter.   In
Games,  the  initial  response  to The Special 20th  Anniversary  Edition  of
Trivial  Pursuit and the Scrabble Folio has been very strong.  I believe  our
success with these core brand extensions underlines the depth and strength of
Hasbro's product portfolio," Hassenfeld continued.

     In  the U.S. Toys segment, revenues were down for the quarter, primarily
due  to  robotic toy products related to the Tiger and WowWee lines.   Partly
offsetting this impact, the Company experienced strength in a number of  core
product  lines  including G.I. Joe, Transformers, Playskool  and  Easy  Bake.
Revenues  for the Games segment were down for the quarter, primarily  due  to
licensed  trading  card  games and electronic games.   International  segment
revenues  were down, primarily due to Pokemon and Harry Potter  trading  card
games,  offset  in  part by strong revenues from many core  brands  including
Transformers,
Play-Doh,  Micro-Machines and Magic the Gathering trading  card  games.   All
three of the Company's business segments were profitable for the quarter on a
pre-tax  basis,  with  both the U. S. Toys and Games segments  delivering  an
increase in year-over-year profitability.

     "Our strategy of focusing on cost reductions, managing the balance sheet
and  growing our core brands is continuing to generate results," said  Alfred
J.  Verrecchia, President and Chief Operating Officer.  "We continue to  make
significant progress on both our financial and non-financial goals."

     "In terms of our financial performance, our third quarter year-over-year
increase  in  earnings per share is significant because we accomplished  this
with  revenue  down and higher royalty expenses associated  with  Star  Wars.
These  factors were more than offset by our cost reduction initiatives, lower
interest  expense  related  to  our debt reduction,  and  lower  amortization
expense  associated with the adoption of accounting requirements  related  to
goodwill," Verrecchia concluded.

     In  the  second  quarter the Company announced that it  had  recorded  a
$245.7  million, net of tax or $1.42 per diluted share non-cash charge  as  a
cumulative effect of a change in accounting principle related to the adoption
of  FAS 142 "Goodwill and Other Intangibles."  FAS 142 requires that goodwill
and intangible assets with indefinite lives be tested for impairment annually
rather  than amortized over time.  The impaired goodwill was entirely related
to  the  U.S.  Toys  segment.   This charge was  made  retroactively  to  the
beginning  of  the  year  and impacts year to date results.  Amortization  of
goodwill and intangible assets with indefinite lives in the third quarter  of
2001 amounted to $13.4 million.  The elimination of this amortization and its
related  tax effect would have resulted in earnings of $63.5 million  in  the
third quarter of 2001.

     The  company will webcast its third quarter earnings conference call  at
9:00  a.m. Eastern time today. Investors and the media are invited to  listen
at  http://www.hasbro.com (select "Corporate Info" from the home page,  click
on  "Investor  Information," and then click on the  webcast  microphone).   A
replay  of  the  call also will be available, for a period of time,  at  this
website address.

     Hasbro is a worldwide leader in children's and family leisure time
entertainment products and services, including the design, manufacture and
marketing of games and toys ranging from traditional to high-tech. Both
internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER
BROTHERS, TIGER and WIZARDS OF THE COAST brands and products provide the
highest quality and most recognizable play experiences in the world.

Certain   statements  contained  in  this  release  contain  "forward-looking
statements"  within the meaning of the Private Securities  Litigation  Reform
Act  of  1995.   These statements may be identified by the  use  of  forward-
looking  words or phrases such as "anticipate", "believe", "could", "expect",
"intend",  "look  forward",  "may", "planned", "potential", "should",  "will"
and "would".  Such forward-looking statements are inherently subject to known
and unknown risks and uncertainties.  The Company's actual actions or results
may  differ  materially from those expected or anticipated  in  the  forward-
looking  statements.  Specific factors that might  cause  such  a  difference
include, but are not limited to: the Company's ability to manufacture, source
and ship new and continuing products on a timely basis and the acceptance  of
those  products by customers and consumers at prices that will be  sufficient
to  profitably  recover  development, manufacturing, marketing,  royalty  and
other  costs  of products; economic conditions, including the retail  market,
higher fuel prices, currency fluctuations and government regulation and other
actions  in the various markets in which the Company operates throughout  the
world;  the  inventory policies of retailers, including the concentration  of
the  Company's revenues in the second half and fourth quarter  of  the  year,
together  with  increased reliance by retailers on quick  response  inventory
management  techniques,  which  increases  the  risk  of  underproduction  of
popular  items, overproduction of less popular items and failure  to  achieve
tight  and  compressed  shipping  schedules;  work  stoppages,  slowdowns  or
strikes,  which  may impact the Company's ability to manufacture  or  deliver
product,  the  bankruptcy or other lack of success of one  of  the  Company's
significant retailers which could negatively impact the Company's revenues or
bad  debt exposure; the impact of competition on revenues, margins and  other
aspects  of the Company's business, including the ability to secure, maintain
and  renew  popular licenses and the ability to attract and  retain  talented
employees  in  a  competitive  environment; market  conditions,  third  party
actions  or  approvals  and the impact of competition  that  could  delay  or
increase  the cost of implementation of the Company's consolidation  programs
or  alter  the  Company's actions and reduce actual results;  the  risk  that
anticipated benefits of acquisitions may not occur or be delayed  or  reduced
in  their  realization; and other risks and uncertainties as may be  detailed
from time to time in the Company's public announcements and SEC filings.  The
Company undertakes no obligation to make any revisions to the forward-looking
statements contained in this release or to update them to reflect  events  or
circumstances occurring after the date of this release.

EBITDA  (earnings  before  interest, taxes,  depreciation  and  amortization)
represents operating profit (loss) excluding, restructuring, depreciation and
all  amortization.  EBITDA is not adjusted for all noncash  expenses  or  for
working  capital, capital expenditures or other investment requirements  and,
accordingly,  is not necessarily indicative of amounts that may be  available
for discretionary uses. Thus, EBITDA should not be considered in isolation or
as  a  substitute for net earnings or cash provided by operating  activities,
each  prepared  in accordance with generally accepted accounting  principles,
when measuring Hasbro's profitability or liquidity as more fully discussed in
the  Company's  financial  statements and filings  with  the  Securities  and
Exchange Commission.


                                    # # #
                              (Tables Attached)

                                  HASBRO, INC.

                      CONSOLIDATED CONDENSED BALANCE SHEETS



  (Thousands of Dollars)

                                                   Sept.  29,       Sept. 30,
                                                      2002            2001
                                                   ---------       ---------
                   Assets

  Cash and Cash Equivalents                       $   43,850      $   37,080
  Accounts Receivable, Net                           799,122         785,807
  Inventories                                        282,146         345,690
  Other Current Assets                               290,600         388,092
                                                   ---------       ---------
  Total Current Assets                             1,415,718       1,556,669
  Property, Plant and Equipment, Net                 213,628         256,982
  Other Assets                                     1,494,852       1,776,935
                                                   ---------       ---------
  Total Assets                                    $3,124,198      $3,590,586
                                                   =========       =========

        Liabilities and Shareholders' Equity

  Short-term Borrowings                           $   63,392      $  298,698
  Current Installments of Long-term Debt             255,248           3,344
  Payables and Accrued Liabilities                   715,658         746,757
                                                   ---------       ---------
  Total Current Liabilities                        1,034,298       1,048,799
  Long-term Debt                                     856,257       1,166,360
  Deferred Liabilities                                94,561          90,293
                                                   ---------       ---------
  Total Liabilities                                1,985,116       2,305,452
  Total Shareholders' Equity                       1,139,082       1,285,134
                                                   ---------       ---------
  Total Liabilities and Shareholders' Equity      $3,124,198      $3,590,586
                                                   =========       =========


                                  HASBRO, INC.

                       CONSOLIDATED STATEMENTS OF OPERATIONS



(Thousands of Dollars and Shares Except Per Share Data)

                                   Quarter Ended         Nine Months Ended
                                 ------------------    ---------------------
                                 Sept. 29, Sept. 30,    Sept. 29,  Sept. 30,
                                   2002       2001        2002       2001
                                 --------  ---------   ----------  ---------
Net Revenues                    $ 820,532    893,353   $1,818,789  1,867,610
Cost of Sales                     342,918    402,155      705,497    795,968
                                 --------  ---------   ----------  ---------
Gross Profit                      477,614    491,198    1,113,292  1,071,642
Amortization                       22,268     29,761       66,483     88,044
Royalties                          85,210     65,105      202,378    131,504
Research and Product Development   36,687     32,077      106,670     92,281
Advertising                        82,911     90,655      188,307    189,333
Selling, Distribution and
 Administration                   153,821    169,826      445,081    480,854
                                 --------  ---------   ----------  ---------
Operating Profit                   96,717    103,774      104,373     89,626
Interest Expense                   17,897     26,116       55,756     77,327
Other (Income) Expense, Net         3,350      3,244       31,182         74
                                 --------  ---------   ----------  ---------
Earnings Before Income
 Taxes and Cumulative Effect of
 Accounting Change                 75,470     74,414       17,435     12,225
Income Taxes                       19,622     23,812        4,533      3,912
                                 --------  ---------   ----------  ---------
Earnings before
 Cumulative Effect of
 Accounting Change                 55,848     50,602       12,902      8,313
Cumulative Effect of Accounting
 Change, Net of Tax                   -         -        (245,732)    (1,066)
                                 --------  ---------   ----------  ---------
Net Earnings (Loss)              $ 55,848  $  50,602   $ (232,830) $   7,247
                                 ========  =========   ==========  =========

Per Common Share
  Earnings before Cumulative
   Effect of Accounting Change
    Basic and Diluted            $   0.32  $    0.29   $     0.07  $    0.05
                                 ========  =========   ==========  =========
  Cumulative Effect of
   Accounting Change, Net of Tax
    Basic and Diluted            $    -    $     -     $    (1.42) $   (0.01)
                                 ========  =========   ==========  =========
  Net Earnings (Loss)
    Basic                        $   0.32  $    0.29   $    (1.35) $    0.04
                                 ========  =========   ==========  =========
    Diluted                      $   0.32  $    0.29   $    (1.34) $    0.04
                                 ========  =========   ==========  =========

  Cash Dividends Declared        $   0.03  $    0.03   $     0.09  $    0.09
                                 ========  =========   ==========  =========

Weighted Average Number of shares
  Basic                           172,758    172,140      172,692    172,032
                                 ========  =========   ==========  =========
  Diluted                         173,285    173,232      173,571    172,650
                                 ========  =========   ==========  =========