EXHIBIT 99

For Immediate Release            Contact: Karen A. Warren (Investor Relations)
October 20, 2003                                               401-727-5401
                                          Wayne S. Charness (News Media)
                                                               401-727-5983

                 HASBRO DELIVERS STRONG THIRD QUARTER RESULTS

Highlights:

   - Net revenues up 18%, to $971.1 million compared to $820.5 million a year
     ago

   - Earnings before a cumulative effect of accounting change of $85.8 million
     or $0.48 per diluted share compared to net earnings of $55.8 million, or
     $0.32 per diluted share in 2002

   - International segment net revenues up 13% in local currency and 22% in
     U.S. dollars

   - U. S. Toys segment net revenues up 23%

   - Continued strong performances from core brands such as TRANSFORMERS,
     PLAYSKOOL and TRIVIAL PURSUIT, plus innovative products such as BEYBLADE,
     FURREAL FRIENDS and VIDEONOW


     Pawtucket,  RI   (October  20, 2003) - Hasbro,  Inc.  (NYSE:  HAS)  today
reported  strong  third quarter results.  Worldwide net revenues  were  $971.1
million,  up  18% from $820.5 million a year ago.  Earnings for  the  quarter,
before cumulative effect of accounting change, were $85.8 million, compared to
net  earnings  of  $55.8  million last year.  Third quarter  earnings,  before
cumulative  effect  of  accounting change, were $0.48 per  diluted  share,  an
increase of 50%, compared to net earnings of $0.32 per diluted share in  2002.
Including the effect of accounting change the Company recorded net earnings of
$68.5  million or $0.38 per diluted share.  The Company reported third quarter
Earnings  Before  Interest, Taxes, Depreciation and Amortization  (EBITDA)  of
$170.3  million  for  the quarter, compared to $142.7 million  in  2002.   The
attached schedules provide a reconciliation of EBITDA to net earnings for  the
third quarter and year to date.

     "I  am very pleased that our strategy of focusing on Hasbro's core brands
and  product innovation continues to deliver strong results," said  Alfred  J.
Verrecchia,  President  and  Chief  Executive  Officer.   "Our  third  quarter
performance  and  progress year to date reflects growth in many  of  our  core
brands,  such  as  TRANSFORMERS, PLAYSKOOL and TRIVIAL  PURSUIT,  as  well  as
innovative products such as BEYBLADE, FURREAL FRIENDS and VIDEONOW, leading to
substantial gains in shelf space."

     For  the  nine months, worldwide net revenues were $2.0 billion, compared
to  $1.8  billion  a  year  ago.  Earnings before  the  cumulative  effect  of
accounting change for the nine months, were $98.4 million or $0.55 per diluted
share, compared to earnings of $12.9 million or $0.07 per diluted share a year
ago before the effect of the accounting change related to the adoption of FASB
Statement  No. 142 "Goodwill and Other Intangibles".  Including the impact  of
accounting changes in both years, the Company recorded net earnings  of  $81.1
million,  compared to a net loss of $232.8 million for the year-ago nine-month
period.   For  the nine months EBITDA was $284.5 million, compared  to  $207.0
million last year.

     Effective  as of the beginning of the third quarter 2003, Hasbro  adopted
FASB  Statement  No. 150,  "Accounting for Certain Financial Instruments  with
Characteristics of both Liabilities and Equity."  As a result of adopting this
statement,  Hasbro  recorded a one-time non-cash charge  from  the  cumulative
effect  of this accounting change totaling $17.4 million, or $0.10 per diluted
share, in the consolidated statement of operations for the quarter related  to
certain  instruments that were previously classified as equity  that  are  now
required to be recorded as a liability at fair value.

     Revenues  in  the  U.S. Toys segment increased in the quarter  to  $377.3
million,  up 23% compared to $307.2 million a year ago.  The segment  reported
improved  operating  profit of $45.8 million compared to  $25.5  million  last
year.   The  segment experienced strength in many brands, including  BEYBLADE,
TRANSFORMERS,  PLAYSKOOL and VIDEONOW, as well as continuing strong  sales  of
FURREAL FRIENDS, including GO GO MY WALKIN' PUP.

     Revenues in the Games segment were $250.2 million for the quarter, up 11%
compared  to  $225.9 million a year ago.  The segment experienced strength  in
many brands and products, including MONOPOLY, TRIVIAL PURSUIT 20TH ANNIVERSARY
EDITION,  BULLS-EYE  BALL and MAGIC: THE GATHERING trading  card  games.   The
Games segment reported improved operating profit of $58.3 million compared  to
$48.4 million last year.

     International  segment revenues were $328.1 million for the  quarter,  up
22%  compared  to  $268.5  million a year ago.   This  increase  includes  the
positive impact of foreign exchange of approximately $26 million.  Absent this
impact,  revenues  increased 13% to $302.3 million.  The  segment  experienced
strength  in  BEYBLADE, MAGIC: THE GATHERING trading card games,  TRANSFORMERS
and PLAYSKOOL.  The International segment reported significant improvement  in
operating profit, increasing to $38.5 million compared to $9.9 million a  year
ago.

     "We  are  pleased  that  all  major segments are  performing  well,  with
International delivering the anticipated improvement associated  with  revenue
growth  and cost reductions," said David Hargreaves, Chief Financial  Officer.
"However, with much of our business yet to ship, absent the impact of exchange
rates,  we  have not significantly changed our expectations for our full  year
2003 performance."

        "Our  cash and balance sheet position continue to improve,  with  days
sales  outstanding  down  six days and inventories also  down,  excluding  the
impact  of  foreign  exchange  - - this, along with many other  indicators  of
strength  in  our  business are now being recognized by the  credit  markets,"
Hargreaves concluded.

     The  Company will webcast its third quarter earnings conference  call  at
9:00 a.m. Eastern Standard Time today. Investors and the media are invited  to
listen  at http://www.hasbro.com (select "Corporate Info" from the home  page,
click on "Investor Information," and then click on the webcast microphone).

     Hasbro  is a worldwide leader in children's and family leisure  time  and
entertainment  products  and services, including the design,  manufacture  and
marketing  of  games  and toys ranging from traditional  to  high-tech.   Both
internationally  and in the U.S., its PLAYSKOOL, TONKA, SUPER  SOAKER,  MILTON
BRADLEY,  PARKER BROTHERS, TIGER and WIZARDS OF THE COAST brands and  products
provide  the  highest quality and most recognizable play  experiences  in  the
world.

Certain   statements  contained  in  this  release  contain   "forward-looking
statements" within the meaning of the Private Securities Litigation Reform Act
of  1995.  These  statements may be identified by the use  of  forward-looking
words or phrases such as "anticipate", "believe", "could", "expect", "intend",
"look  forward", "may", "planned", "potential", "should", "will" and  "would".
Such  forward-looking statements are inherently subject to known  and  unknown
risks  and  uncertainties. The Company's actual actions or results may  differ
materially   from   those  expected  or  anticipated  in  the  forward-looking
statements.  Specific factors that might cause such a difference include,  but
are  not limited to: the Company's ability to manufacture, source and ship new
and continuing products on a timely basis and the acceptance of those products
by  customers  and consumers at prices that will be sufficient  to  profitably
recover  development, manufacturing, marketing, royalty  and  other  costs  of
products;  economic  and  public health conditions,  including  factors  which
impact  the retail market or the Company's ability to manufacture and  deliver
products,  higher  fuel  and  commodity prices, higher  transportation  costs,
currency  fluctuations and government regulation and other conditions  in  the
various  markets  in  which  the Company operates throughout  the  world;  the
inventory  policies of retailers, including the concentration of the Company's
revenues  in  the  second half and fourth quarter of the year,  together  with
increased  reliance  by  retailers  on  quick  response  inventory  management
techniques,  which  increases the risk of underproduction  of  popular  items,
overproduction  of  less  popular  items and  failure  to  achieve  tight  and
compressed shipping schedules; work stoppages, slowdowns or strikes, which may
impact the Company's ability to manufacture or deliver product; the bankruptcy
or  other lack of success of one of the Company's significant retailers  which
could  negatively  impact the Company's revenues or  bad  debt  exposure;  the
impact  of competition on revenues, margins and other aspects of the Company's
business, including the ability to secure, maintain and renew popular licenses
and  the  ability  to attract and retain talented employees in  a  competitive
environment;  market  conditions, third party actions  or  approvals  and  the
impact  of competition that could delay or increase the cost of implementation
of  the  Company's consolidation programs or alter the Company's  actions  and
reduce actual results; the risk that anticipated benefits of acquisitions  may
not  occur or be delayed or reduced in their realization; and other risks  and
uncertainties  as  may be detailed from time to time in the  Company's  public
announcements  and SEC filings. The Company undertakes no obligation  to  make
any  revisions to the forward-looking statements contained in this release  or
to  update them to reflect events or circumstances occurring after the date of
this release.

This presentation includes a non-GAAP financial measure as defined under SEC
rules, specifically EBITDA. As required by SEC rules, we have provided
reconciliation on the attached schedule of this measure to the most directly
comparable GAAP measure. EBITDA (earnings before interest, taxes, depreciation
and amortization) represents net earnings (loss) before cumulative effect of
accounting change, excluding, interest expense, income taxes, depreciation and
amortization. Management believes that EBITDA is one of the appropriate
measures for evaluating the operating performance of the Company because it
reflects the resources available for strategic opportunities including, among
others, to invest in the business, strengthen the balance sheet, and make
strategic acquisitions. However, this measure should be considered in addition
to, not as a substitute for, or superior to, net earnings or other measures of
financial performance prepared in accordance with generally accepted
accounting principles as more fully discussed in the Company's financial
statements and filings with the Securities and Exchange Commission. As used
herein, "GAAP" refers to accounting principles generally accepted in the
United States.  This presentation also includes the Company's International
segment net revenues excluding the impact of changes in exchange rates.
Management believes that the presentation of International segment net
revenues minus the impact of exchange rate changes provides information that
is helpful to an investor's understanding of the segment's underlying business
performance absent exchange rate fluctuations which are beyond the Company's
control.





                                     # # #
                               (Tables Attached)





                                  HASBRO, INC.

                      CONSOLIDATED CONDENSED BALANCE SHEETS



  (Thousands of Dollars)

                                                    Sept. 28,       Sept. 29,
                                                      2003            2002
                                                   ---------       ---------
                   Assets

  Cash and Cash Equivalents                       $  155,357      $   43,850
  Accounts Receivable, Net                           879,669         799,122
  Inventories                                        289,411         282,146
  Other Current Assets                               222,704         290,600
                                                   ---------       ---------
  Total Current Assets                             1,547,141       1,415,718
  Property, Plant and Equipment, Net                 206,756         213,628
  Other Assets                                     1,494,597       1,494,852
                                                   ---------       ---------
  Total Assets                                    $3,248,494      $3,124,198
                                                   =========       =========

        Liabilities and Shareholders' Equity

  Short-term Borrowings                           $  104,576      $   63,392
  Current Installments of Long-Term Debt               1,219         255,248
  Payables and Accrued Liabilities                   867,911         715,658
                                                   ---------       ---------
  Total Current Liabilities                          973,706       1,034,298
  Long-term Debt                                     856,934         856,257
  Deferred Liabilities                               146,463          94,561
                                                   ---------       ---------
  Total Liabilities                                1,977,103       1,985,116
  Total Shareholders' Equity                       1,271,391       1,139,082
                                                   ---------       ---------
  Total Liabilities and Shareholders' Equity      $3,248,494      $3,124,198
                                                   =========       =========




                                 HASBRO, INC.

                       CONSOLIDATED STATEMENTS OF OPERATIONS



(Thousands of Dollars and Shares Except Per Share Data)


                                    Quarter Ended         Nine Months Ended
                                  ------------------    --------------------
                                  Sept. 28, Sept. 29,    Sept. 28,  Sept. 29,
                                    2003      2002         2003       2002
                                  --------  --------    ---------  ---------
Net Revenues                     $ 971,071 $ 820,532   $2,014,308 $1,818,789
Cost of Sales                      419,869   342,918      822,913    705,497
                                  --------   -------    ---------  ---------
Gross Profit                       551,202   477,614    1,191,395  1,113,292
Amortization                        19,319    22,268       53,907     66,483
Royalties                           82,535    85,210      169,005    202,378
Research and Product Development    38,811    36,687      102,416    106,670
Advertising                        105,039    82,911      225,903    188,307
Selling, Distribution and
 Administration                    168,505   153,821      458,824    445,081
                                  --------   -------    ---------  ---------
Operating Profit                   136,993    96,717      181,340    104,373
Interest Expense                    12,570    17,897       39,566     55,756
Other (Income) Expense, Net          6,299     3,350        6,381     31,182
                                  --------   -------    ---------  ---------
Earnings Before Income Taxes
 and Cumulative Effect of
 Accounting Change, Net of Tax     118,124    75,470      135,393     17,435
Income Taxes                        32,309    19,622       36,972      4,533
                                  --------   -------    ---------  ---------
Earnings before Cumulative
 Effect of Accounting
 Change                             85,815    55,848       98,421     12,902
Cumulative Effect of Accounting
 Change, Net of Tax                (17,351)        -      (17,351)  (245,732)
                                  --------   -------    ---------  ---------
Net Earnings (Loss)               $ 68,464  $ 55,848    $  81,070 $ (232,830)
                                  ========   =======    =========  =========

Per Common Share
  Earnings before Cumulative
   Effect of Accounting Change
    Basic                        $    0.49  $   0.32    $    0.57 $     0.07
                                  ========   =======    =========  =========
    Diluted                      $    0.48  $   0.32    $    0.55 $     0.07
                                  ========   =======    =========  =========

  Cumulative Effect of Accounting
    Change, Net of Tax
    Basic and Diluted             $  (0.10)  $     -    $   (0.10)$    (1.42)
                                  ========   =======    =========  =========

Net Earnings (Loss)
    Basic                         $   0.39  $   0.32    $    0.47 $    (1.35)
                                   =======   =======    =========  =========
    Diluted                       $   0.38  $   0.32    $    0.45 $    (1.34)
                                   =======   =======    =========  =========


  Cash Dividends Declared         $   0.03   $  0.03    $    0.09  $    0.09
                                   =======   =======    =========  =========

Weighted Average Number of Shares
  Basic                            173,833   172,758      173,359    172,692
                                   =======   =======    =========  =========

  Diluted                          181,995   173,285      178,569    173,571
                                   =======   =======    =========  =========
                                  HASBRO, INC.

                          SUPPLEMENTAL FINANCIAL DATA


                                Quarter Ended            Nine Months Ended
                         -------------------------   -------------------------
                         Sept 28,  Sept. 29,   %     Sept. 28, Sept. 29,    %
                           2003      2002   Change     2003      2002    Change
(Thousands of Dollars)  --------  --------  ------    -------  -------   -----
U.S. Toys
- ---------
 External Revenues     $ 377,251 $ 307,164    23%   $ 739,114 $ 707,659    4 %
 Operating Profit         45,835    25,489    80%      64,107    66,285   (3)%

Games
- -----
 External Revenues       250,201   225,871    11%     511,024   470,759    9 %
 Operating Profit         58,310    48,378    21%     101,682    68,321   49 %

International
- -------------
 External Revenues       328,110   268,454    22%     707,342   578,859    22%
 Operating Profit         38,537     9,937   288%      27,769   (36,451)  176%


RECONCILIATION OF EBITDA

Net Earnings(Loss)      $ 68,464  $ 55,848          $  81,070 $(232,830)
Cumulative Effect of
  Accounting Change, Net
  of Tax                 (17,351)      -              (17,351) (245,732)
                         -------   -------           --------  --------
Earnings before
 Cumulative Effect of
 Accounting Change        85,815    55,848             98,421    12,902
Interest Expense          12,570    17,897             39,566    55,756
Income Taxes              32,309    19,622             36,972     4,533
Depreciation              20,261    27,106             55,627    67,364
Amortization              19,319    22,268             53,907    66,483
                         ------    -------           --------  --------
EBITDA                 $170,274   $142,741          $ 284,493 $ 207,038
                        =======    =======           ========  ========