EXHIBIT  99

For Immediate Release      Contact: Hasbro
February 9, 1998                      News Media               Wayne Charness
                                                                 401-727-5983
                                      Investor Relations  Renita E. O'Connell
                                                                 401-727-5401
                                    Tiger                   Scott J. Forester
                                                                 847-913-8100


                      HASBRO ACQUIRES TIGER ELECTRONICS

	New York, NY, February 9, 1998 -- Hasbro, Inc. (HAS:ASE) and Tiger 
Electronics, Inc. announced today that they have entered into a definitive 
agreement for Hasbro to acquire the operating assets of Tiger and its 
affiliates.  Tiger, based in Vernon Hills, Illinois, is a leader in the 
development and distribution of electronic entertainment, including hand-held 
games, toys and learning aids.  

	Privately held Tiger was founded in 1979 by its current President and 
CEO, Randy Rissman and Senior Executive Vice President, Roger Shiffman.  Some 
of Tiger's top sellers include TV and Family games, Brain and Action games 
such as Brain Warp, Puzzle games like Lites Out, as well as Giga Pets, 
Game.Com, and Laser Tag.

	The purchase price is approximately $335 million, subject to certain 
closing adjustments, plus the value at closing of inventory, tooling, 
equipment and certain prepaid assets. The companies reported that the Hart 
Scott Rodino Anti-Trust Improvement Act waiting period has expired, and the 
transaction should be completed early in the second quarter.

	"Tiger brings Hasbro a rich portfolio of brands and expertise in an area 
that has great growth potential for us, particularly as electronic 
entertainment technologies converge," said Alan G. Hassenfeld, Chairman and 
Chief Executive Officer of Hasbro, Inc.  "The combination of Hasbro's and 
Tiger's product development know-how, together with our global brands and 
international marketing strength, make for an exciting match. We are also 
particularly pleased that Randy and Roger will continue to operate the 
company."

	"The sale of Tiger to Hasbro allows us to accelerate the growth of our 
products on a global basis, while expanding the opportunities for our 
dedicated employees," said Randy Rissman, Tiger's Chief Executive Officer.  
"We are proud to become part of the Hasbro family of companies and look 
forward to helping them become the market leader in electronic toys and 
electronic games."

	Hasbro is a worldwide leader in the design, manufacture and marketing of 
toys, games, interactive software, puzzles and infant care products. Both 
internationally and in the U.S., its Playskool(R), Kenner(R), Tonka(R), 
OddzOn(R), Super Soaker(R), Milton Bradley(R), Parker Brothers(R), and Hasbro 
Interactive(TM) products, provide children and families with the highest 
quality and most recognizable toys and games in the world.

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