Exhibit 3


                                     BY-LAWS

                                       OF

                              HEILIG-MEYERS COMPANY

                                   AS AMENDED

                                DECEMBER 16, 1999

                               ARTICLE 1 - OFFICES


     A. The  principal  office of the  Corporation  shall be at 12560 West Creek
Parkway, Richmond, Virginia. The Corporation may also have offices at such other
places,  within or without the State of Virginia, as the Board of Directors may,
from time to time, appoint, or the business of the Corporation may require.

     B. The registered office of the Corporation shall be its initial registered
office as shown in the  Articles  of  Incorporation  or at such  other  place in
Virginia as the Board of Directors shall, from time to time,  appoint,  and may,
but need not, be at the principal office of the Corporation.

                     ARTICLE II - STOCK AND OTHER SECURITIES

     A.  Certificates  of Stock  shall be in such form as is required by law and
approved  by the Board of  Directors.  Each  stockholder  shall be entitled to a
certificate  signed  by either  the  Chairman  of the Board and Chief  Executive
Officer  or a Vice  President,  and by  either  the  Treasurer  or an  Assistant
Treasurer  or the  Secretary  or an  Assistant  Secretary  or any other  officer
authorized by resolution of the Board of Directors.  Each  certificate  may (but
need not) be sealed with the seal of the Corporation or a facsimile thereof.

     B. The signatures of the officers upon a stock  certificate,  bond, note or
debenture issued by the Corporation may be facsimiles if such stock  certificate
is  countersigned  by a transfer agent or registered by a registrar,  other than
the Corporation itself or an employee of the Corporation,  or if such bond, note
or debenture is countersigned  or otherwise  authenticated by the signature of a
trustee.  If any officer who has signed,  or whose facsimile  signature has been
placed upon, a stock certificate,  bond, note or debenture, shall have ceased to
be such officer before such  certificate,  bond, note or debenture is issued, it
may be issued by the Corporation with the same effect as if he were such officer
at the date of its issue.

     C.  Only  stockholders  of  record  on  the  stock  transfer  books  of the
Corporation shall be entitled to be treated by the Corporation as the holders of
the stock standing in their respective  names, and except to the extent, if any,
required  by law,  the  Corporation  shall not be  obligated  to  recognize  any
equitable  or other claim to, or interest in, any share on the part of any other
person,  whether  or not it shall  have  express  or other  notice  thereof.

     D.  Transfers of stock shall be made on the stock  transfer books only upon
surrender of the  certificate  therefor,  endorsed or  accompanied  by a written
assignment   signed  by  the  holder  of  record  or  by  his  duly   authorized
attorney-in-fact. The Board of Directors may, from time to time, make reasonable
regulations governing transfers of stock and other securities. No share shall be
transferred,  unless  otherwise  required by law, if such transfer would violate
the terms of any  written  agreement  to which the  Corporation,  and either the
transferor  or  transferee,  is a party.

     E. In case of the loss,  mutilation or destruction of a stock  certificate,
bond, note or debenture,  a duplicate may be issued upon such terms, and bearing
such legend, if any, as the Board of Directors may lawfully prescribe.


                       ARTICLE III - STOCKHOLDERS MEETING

     A. Meetings of the  stockholders  shall be held at the principal  office of
the  Corporation,  or at such  other  place,  within  or  without  the  State of
Virginia,  as the Board of Directors may  designate  from time to time. At least
ten (10) days before each meeting, a complete list of the stockholders  entitled
to vote at such meeting, or any adjournment thereof, with the address and number
of shares held by each, shall be prepared, kept on file subject to inspection by
any stockholder  during regular  business hours, at the principal  office of the
Corporation  or its  registered  office or the office of its  transfer  agent or
registrar.

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     B. The  annual  meeting  of the  stockholders  shall be held on the  second
Wednesday of July of each year (and if such day is a legal holiday,  on the next
business  day) or such other date as may be set by the Board of  Directors,  for
the purpose of electing  Directors and  transacting  such other  business as may
properly come before the meeting.

     C. Special  meetings of the  stockholders  may be called by the Chairman of
the Board and Chief Executive Officer, the President, the Secretary or the Board
of Directors.

     D. Written notice stating the place,  day and hour of the meeting,  and, in
the  case  of a  special  meeting  (or  required  by  law  or  the  Articles  of
Incorporation  or these By-Laws),  the purpose or purposes for which the meeting
was called, shall be given to each stockholder entitled to vote at such meeting.
Such notice shall be given either  personally or by mail, by or at the direction
of the  officer or other  person or persons  calling  the  meeting not more than
sixty  (60)  days nor less  than ten (10) days  before  the date of the  meeting
(except  that such  notice  shall be given not less than  twenty-five  (25) days
before a  meeting  called to act on a plan of  merger  of  consolidation,  or on
proposal to amend the Articles of Incorporation or to reduce stated capital,  or
to sell,,  lease,  exchange,  mortgage or pledge for a consideration  other than
money,  all or substantially  all the property or assets of the Corporation,  if
not in the usual and regular  course of its  business  and such notice  shall be
accompanied by a copy of any proposed amendment or plan of reduction,  merger or
consolidation).  Notice to a stockholder shall be deemed given when deposited in
the United States mail,  with postage  prepaid,  addressed to the stockholder at
his address as it appears on the stock  transfer books of the  Corporation.  Any
stockholder  who attends a meeting shall be deemed to have had timely and proper
notice of the meeting,  unless the attends for the express  purpose of objecting
to the transaction of any business because the meeting is not lawfully called or
convened.

     E. Notice of any meeting may be waived,  and any action may be taken by the
stockholders without a meeting if a consent in writing, setting forth the action
to be taken,  shall be signed by all the stockholders  entitled to vote thereon,
in accordance  with the Virginia  Stock  Corporation  Act.

     F. The  stock  transfer  books  may be  closed  by  order  of the  Board of
Directors  for not more than  seventy  (70) days for the purpose of  determining
stockholders  entitled  to  notice  of,  or to  vote  at,  any  meeting  of  the
stockholders or any  adjournment  thereof (or entitled to receive payment of any
dividend,  or in order to make a  determination  of  stockholders  for any other
purpose).  In lieu of closing  such  books,  the Board of  Directors  may fix in
advance,  as the record  date for any such  determination,  a date not more than
seventy  (70) days before the date on which such  meeting is to be held (or such
payment is to be made, or other action  requiring  such  determination  is to be
taken).  If the books are not thus  closed or the record date is not thus fixed,
then the date on which the  notice of the  meeting  was mailed (or on which such
dividend is declared or such other  action  approved by the Board of  Directors)
shall be the record date.

     G. The Chairman of the Board and Chief  Executive  Officer or the President
shall  preside as Chairman  over the  meetings of  stockholders.  If neither the
Chairman of the Board and Chief Executive  Officer nor the President is present,
the meeting  shall elect a  chairman.  The  Secretary,  or, in his  absence,  an
Assistant Secretary,  shall act as Secretary of such meeting. If no such officer
is present,  the chairman shall appoint the Secretary of the meeting.

     H. One or more  inspectors  of election  may be  appointed  by the Board of
Directors  before each meeting of the  stockholders;  and if no such appointment
has been made,  or if any inspector  thus  appointed  shall not be present,  the
Chairman may, and if requested by stockholders holding in the aggregate at least
one-fifth (1/5) of the stock entitled to vote at the meeting shall, appoint such
an inspector  or  inspectors  to determine  the  qualifications  of voters,  the
validity  of proxies and the number of shares  represented  at the  meeting,  to
supervise  voting,  and to ascertain the results  thereof.

     I. A stockholder  may vote either in person or by proxy executed in writing
by the stockholder or by his duly authorized attorney-in-fact. No proxy shall be
valid after  eleven (11) months from its date unless  otherwise  provided in the
proxy.  A proxy may be revoked at any time before the shares to which it relates
are voted by written notice,  which may be in the form of a substitute  proxy to
the  secretary  of the  meeting.  A proxy  apparently  executed in the name of a
partnership or other  Corporation,  or by one of several  fiduciaries,  shall be
presumed  to be valid  until  challenged,  and the burden of proving  invalidity
shall  rest  upon  the  challenger.

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     J. The procedure at each meeting of the stockholders shall be determined by
the  Chairman of the  meeting,  and (subject to paragraph H of this Article III)
the vote on all  questions  before any meeting  shall be taken in such manner as
the Chairman prescribes. However, upon the demand of stockholders holding in the
aggregate  at  least  one-fifth  (1/5)  of the  stock  entitled  to  vote on any
questions, such vote shall be by ballot.

     K. A quorum at any  meeting  of  stockholders  shall be a  majority  of the
shares entitled to vote, represented in person or by proxy. The affirmative vote
of a majority  of such  quorum  shall be the act of the  stockholders,  unless a
greater vote is required by the Virginia Stock  Corporation  Act or the Articles
of  Incorporation  (except that in elections of directors,  those  receiving the
greatest  number  of  votes  shall be  elected  even  though  less  than  such a
majority).  Less than a quorum  may,  by the vote of a  majority  of the  shares
present  and  entitled  to vote,  adjourn the meeting to a fixed time and place,
without  further  notice;  and if a quorum shall then be present in person or by
proxy,  any business may be  transacted  which might have been  transacted  if a
quorum had been present at the meeting as originally called.

     L.  All  committees  of   stockholders   created  at  any  meeting  of  the
stockholders  shall be appointed by the Chairman of the meeting unless otherwise
directed by the meeting.

                        ARTICLE IV - BOARD OF DIRECTORS

     A. The Board of Directors  shall consist of ten (10) persons,  none of whom
need be residents of Virginia or  stockholders of the  Corporation.  Nominations
for the  election of  directors  may be made by the  Directors  or a  nominating
committee appointed by the Board of Directors or by any stockholder  entitled to
vote  in the  election  of  directors.  A  stockholder  entitled  to vote in the
election  of  directors  may  nominate  one or more  persons  for  election as a
director at an annual or special meeting of stockholders  only if written notice
of such  stockholders  intent to make such nomination has been given,  either by
personal  delivery to the Secretary of the  Corporation not later than the close
of business on the tenth day  following the date on which notice of such meeting
is first mailed to stockholders or by Untied States mail,  postage  prepaid,  to
the  Secretary  of the  Corporation  postmarked  not  later  than the  tenth day
following  the  date on  which  notice  of  such  meeting  is  first  mailed  to
stockholders. Each notice required by this section shall set forth: (1) the name
and address of the stockholder who intends to make the nomination; (2) the name,
address, and principal occupation of each proposed nominee; (3) a representation
that the  stockholder  is entitled to vote at such meeting and intends to appear
in person or by proxy at the meeting to nominate the person or persons specified
in the  notice;  and (4) the  consent  of each  proposed  nominee  to serve as a
director  of the  Corporation  if so  elected.  The  Chairman of the meeting may
refuse to acknowledge  the nomination of any person not made in compliance  with
the foregoing  procedure.

     B. Regular meetings of the Board of Directors may be held without notice at
such time and place as the Board of Directors  may  designate  from time to time
(and,  in the  absence  of such  designation,  at the  principal  office  of the
Corporation).  A regular meeting shall be held as soon as practicable after each
annual  meeting of the  stockholders  for the purpose of electing  officers  and
transacting  such other  business as may properly  come before the  meeting.

     C. Special  meetings of the Board of Directors may be called at any time by
the Chairman of the Board and Chief  Executive  Officer or by any  director.

     D. Notice of the time and place of each special  meeting  shall be given to
each director either by mail, telegraph,  or written communication  delivered to
the address of such director as it appears in the records of the Corporation, at
least  twenty-four  (24) hours before such  meeting.  Neither the business to be
transacted at, nor the purpose of, any meeting of the Board of Directors need be
specified in the notice or any waiver of notice of such meeting.  A director who
attends a meeting shall be deemed to have had timely and proper notice  thereof,
unless he attends for the express purpose of objecting to the transaction of any
business because the meeting is not lawfully called or convened.

     E. Notice of any meeting may be waived,  and any action may be taken by the
Board of Directors (or by any committee  thereof) without a meeting if a consent
in writing, setting forth the action taken, shall be signed by all the directors
(or  members  of the  committee,  as the case may be),  in  accordance  with the
Virginia Stock Corporation Act.

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     F. Each director shall be elected to hold office until the next  succeeding
annual  meeting,  and shall  hold  office  until his  successor  shall have been
elected and qualifies,  or until such earlier time as he shall resign, die or be
removed.  No decrease in the number of directors  by amendment to these  By-Laws
shall change the term of any incumbent director.

     G. Any director  may be removed,  with or without  cause,  by a vote of the
holders of a majority of the number of shares entitled to vote at an election of
directors.

     H. Any vacancy in the Board of Directors  (including any vacancy  resulting
from an  increase  of not  more  than  thirty  percent  (30%) of the  number  of
directors  last elected by the  shareholders)  may be filled by the  affirmative
vote of a majority of the remaining  directors,  even though less than a quorum,
unless  filled by the  stockholders.

     I. A quorum at a meeting of the Board of  Directors  shall be a majority of
the number of directors  fixed by these By-Laws.  The act of the majority of the
directors  present at a meeting at which a quorum is present shall be the act of
the Board of Directors.

     J. An Executive Committee  consisting of at least two (2) or more directors
may be  designated  by a  resolution  adopted  by a  majority  of the  number of
directors  fixed by these By-Laws.  To the extent  provided in such  resolution,
such Executive Committee shall have and may exercise all of the authority of the
Board  of  Directors  except  as  otherwise   provided  by  the  Virginia  Stock
Corporation  Act.
     Other  committees  with limited  authority  may be designated by resolution
adopted by a majority of the directors present at a meeting at which a quorum is
present.
     Regular  meetings of any committee may be held without  notice at such time
and place as shall be fixed by a majority of the committee.  Special meetings of
any  committee  may be called at the  request of the  Chairman  of the Board and
Chief Executive  Officer or any member of the committee.  Notice of such special
meetings shall be given by the Chairman of the Board and Chief Executive Officer
or any member of any such  committee,  and shall be deemed duly given, or may be
waived,  or action may be taken  without a meeting,  as provided in paragraphs D
and E of this Article IV. A majority of any such  committee  shall  constitute a
quorum,  and the act of a majority  of those  present at any  meeting at which a
quorum is present shall be the act of the committee,  unless otherwise  provided
by the Board of Directors.

                   ARTICLE V - OFFICERS, AGENTS AND EMPLOYEES

     A. The  officers  of the  Corporation  shall be a Chairman of the Board and
Chief Executive Officer, a President, a Secretary, and a Treasurer, each of whom
shall be elected by the Board of Directors  at the regular  meeting of the Board
of Directors to be held as soon as practicable  after each annual meeting of the
stockholders,  and any  officer  may be elected  at any  meeting of the Board of
Directors. Any officer may hold more than one office and he may, but need not be
a  director,  except  that the same  person may not be Chairman of the Board and
Chief Executive  Officer and Secretary,  and the Chairman of the Board and Chief
Executive  Officer  shall be a  director.  The  Board may elect one or more Vice
Presidents  and any  other  officers  and  assistant  officers  and may fill any
vacancies.  The officers  shall have such  authority  and perform such duties as
generally  pertain to their  offices  and as may  lawfully  be provided by these
By-Laws or by resolution of the Board of Directors not  inconsistent  with these
By-Laws.

     B. The Chairman of the Board and Chief Executive Officer shall have general
supervision over, responsibility for, and control of the other officers, agents,
and  employees of the  Corporation  and shall preside as Chairman at meetings of
the  stockholders  and the  directors.  The  Chairman  of the  Board  and  Chief
Executive  Officer  shall  also  perform  such  duties  and shall also have such
authority as may  lawfully be required of or conferred  upon him by the Board of
Directors.

     C. The  President  and each Vice  President  shall  perform such duties and
shall have such  authority as may be lawfully  required of or conferred upon him
by the  Chairman  of the  Board  and  Chief  Executive  Officer  or the Board of
Directors.  The  President  shall,  during  the  absence,  disqualification,  or
incapacity of the Chairman of the Board and Chief  Executive  Officer,  exercise
all the  functions  and perform all the duties of the  Chairman of the Board and
Chief Executive  Officer.

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     D. The Secretary shall, as Secretary of the meeting, record all proceedings
at stockholders meetings and directors meetings, in books kept for that purpose.
He shall  maintain the record of  stockholders  of the  Corporation,  giving the
names and addresses of all  stockholders  and the number,  classes and series of
the  shares  held by each;  and,  unless  otherwise  prescribed  by the Board of
Directors,  he shall maintain the stock transfer  books.

     E. The  Treasurer  shall have custody of all moneys and  securities  of the
Corporation.  He shall  deposit  the same in the name and to the  credit  of the
Corporation in such depositories as may be designated by the Board of Directors,
disburse the funds of the  Corporation  as may be required,  and cause books and
records of account to be kept in accordance with generally  accepted  accounting
practices and principles.

     F. During the absence,  disqualification,  or  incapacity of any officer of
the  Corporation  other  than the  Chairman  of the Board  and  Chief  Executive
Officer,  the Chairman of the Board and Chief  Executive  Officer may by written
order,  or the Board of Directors may by resolution,  delegate the power of each
such officer to any other officer or employee of the Corporation.

     G. Each officer  shall be elected to hold office until the next  succeeding
regular  meeting  of the Board of  Directors  to be held as soon as  practicable
after each  annual  meeting of the  stockholders,  or for such longer or shorter
term as the Board of Directors  may lawfully  specify;  and he shall hold office
until his successor shall have been elected and qualified, or until such earlier
time as he shall resign, die or be removed.

     H. Any officer may be removed,  with or without cause, at any time whenever
the Board of Directors in its absolute  discretion  shall consider that the best
interests  of the  Corporation  would be served  thereby.  Any  officer or agent
appointed  otherwise  than by the  Board of  Directors  may be  removed  with or
without  cause at any time by any officer  having  authority  to appoint such an
officer or agent, except as may be otherwise provided in these By-Laws, whenever
such officer in his absolute  discretion  shall consider that the best interests
of the  Corporation  will be served  thereby.  Any such removal shall be without
prejudice to the recovery of damages for breach of the contract rights,  if any,
of the person removed.  Election or appointment of an officer or agent shall not
of itself create contract rights.

     I.  Checks,  drafts,  notes and  orders for the  payment of money  shall be
signed by such  officer or officers or such other person or persons as the Board
of Directors  may, from time to time,  authorize,  and any  endorsement  of such
paper in the ordinary  course of business shall be similarly  made,  except that
any officer or assistant  officer of the Corporation may endorse checks,  drafts
or notes  for  collection  or  deposit  to the  credit of the  Corporation.  The
signature of any such officer or other person may be a facsimile when authorized
by the Board of Directors.

     J. Unless otherwise  provided by resolution of the Board of Directors,  the
Chairman  of the Board  and  Chief  Executive  Officer  may,  from time to time,
himself or by such proxies,  attorneys, or agents of the Corporation as he shall
designate in the name and on behalf of the Corporation,  cast the votes to which
the  Corporation  may be entitled as a  stockholder  or  otherwise  in any other
Corporation,  at  meetings,  or  consent  in  writing  to any action by any such
Corporation. He may instruct the person or persons so appointed as to the manner
of casting  such votes or giving  such  consent,  and may execute or cause to be
executed  on  behalf  of the  Corporation  and  under  its  corporate  seal,  or
otherwise,  such written proxies consents,  waivers,  or other instruments as he
may deem necessary or desirable in the premises.

                               ARTICLE VI - SEAL

     The seal of the  Corporation  shall be a flat-face  circular  die, of which
there may be any number of counterparts or facsimiles, in such form as the Board
of  Directors  shall,  from  time to time,  adopt as the  corporate  seal of the
Corporation.

                            ARTICLE VII - AMENDMENTS

     These  By-Laws may be repealed or  changed,  and new By-Laws  made,  by the
stockholders  entitled to vote at any annual or special meeting, or by the Board
of Directors at any regular or special  meeting.  By-Laws made by the  directors
may be  repealed  or  changed  by the  stockholders;  and  By-Laws  made  by the
stockholders may be repealed or changed by the directors,  except as, and to the
extent that,  the  stockholders  prescribe  that the By-Laws,  or any  specified
By-Law, shall not be altered, amended or repealed by the directors.

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