UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                    FORM 10-Q



(Mark One)

 X    QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE
- ---   SECURITIES EXCHANGE ACT OF 1934

For the quarterly period ended              November 30, 1997              or
                               -------------------------------------------

      TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE
- ---   SECURITIES EXCHANGE ACT OF 1934

For the transition period from                to                    .
                               --------------     -----------------
Commission file number                       #1-8484                .
                       --------------------------------------------  
                     Heilig-Meyers Company                          .
- -------------------------------------------------------------------
      (Exact name of registrant as specified in its charter)

  Virginia                                               54-0558861
- -------------------------------------------------------------------
(State or other jurisdiction of                     (I.R.S. Employer
 incorporation or organization)                      Identification No.)

12560 West Creek Parkway, Richmond, Virginia            23238       .
- -------------------------------------------------------------------
(Address of principal executive offices)                (Zip Code)

                  (804) 784-7300                                    .
- -------------------------------------------------------------------
      (Registrant's telephone number, including area code)

                                                                    .
(Former  name,  former  address and former  fiscal year,  if changed
 since last report.)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed  by  Section  13 or 15 (d) of the  Securities  Exchange  Act of 1934
during the preceding 12 months (or for such shorter  period that the  registrant
was  required  to file such  reports),  and (2) has been  subject to such filing
requirements for the past 90 days. Yes  X  No .
                                       --- 
Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of January 1, 1998.

        57,051,296 shares of Common Stock, $2.00 par value.






                              HEILIG-MEYERS COMPANY
                                      INDEX



                                                                    Page
PART I.     FINANCIAL INFORMATION

Item 1.     Financial Statements

            Consolidated Statements of Operations for
            Three and Nine Months Ended November 30, 1997
            and November 30, 1996 (Unaudited)                          3

            Consolidated Balance Sheets as of November 30, 1997
            (Unaudited), and February 28, 1997 (Audited)               4

            Consolidated Statements of Cash Flows for
            Nine Months Ended November 30, 1997 and
            November 30, 1996 (Unaudited)                              5

            Notes to Consolidated Financial Statements (Unaudited)     6

Item 2.     Management's Discussion and Analysis of
            Financial Condition and Results of Operations              9

PART II.    OTHER INFORMATION

Item 1.     Legal Proceedings                                         15

Item 6.     Exhibits and Reports on Form 8-K                          16


                                       2




                                     PART I

                          ITEM 1. FINANCIAL STATEMENTS

                              HEILIG-MEYERS COMPANY
                      CONSOLIDATED STATEMENTS OF OPERATIONS
                  (Amounts in thousands except per share data)
                                   (Unaudited)



                               Three Months Ended    Nine Months Ended
                                  November 30,         November 30,
                                  ------------         ------------
                                 1997       1996      1997       1996
                                 ----       ----      ----       ----

Revenues:
      Sales                     $602,004  $351,725  $1,606,205 $ 939,406
      Other income                76,464    61,749     228,799   175,506
                                --------- --------  ---------- ---------
        Total revenues           678,468   413,474   1,835,004 1,114,912
                                --------- --------  ---------- ---------

Costs and Expenses:
      Costs of sales             399,208   228,111   1,063,151   613,032
      Selling, general and
        administrative           233,566   135,808     613,367   362,445

      Interest                    16,494    11,850      48,023    33,415
      Provision for doubtful
        accounts                 104,667    23,004     149,528    60,027
                                --------- --------  ---------- ---------
        Total costs
         and expenses            753,935   398,773   1,874,069 1,068,919
                                --------- --------  ---------- ---------

Earnings (loss) before
  provision for income taxes     (75,467)   14,701     (39,065)   45,993

Provision (benefit)
  for income taxes               (26,345)    5,209     (12,983)   16,384
                                ---------  -------   ---------- --------

Net earnings (loss)             $(49,122) $  9,492  $  (26,082) $ 29,609
                                ========= ========  =========== ========


Net earnings (loss) per 
  share of common stock:
      Primary and fully diluted $  (0.85) $   0.19  $    (0.46) $   0.60
                                ========= ========  =========== ========

Cash dividends per share of
      common stock              $   0.07  $   0.07  $     0.21  $   0.21
                                ========= ========  =========== ========



See notes to consolidated financial statements.

                                       3




                              HEILIG-MEYERS COMPANY
                          CONSOLIDATED BALANCE SHEETS
                 (Amounts in thousands except par value data)


                                             November 30,   February 28,
                                                1997            1997
                                                ----            ----
                                             (Unaudited)     (Audited)
ASSETS

Current assets:
  Cash                                       $   17,370      $   14,959
  Accounts receivable, net                      646,964         596,959
  Inventories                                   513,599         433,277
  Other current assets                          142,846          88,862
                                             ----------      ----------
     Total current assets                     1,320,779       1,134,057

Property and equipment, net                     396,778         366,749
Other assets                                     53,146          42,262
Excess costs over net assets acquired, net      350,878         294,090
                                             ----------      ----------
                                             $2,121,581      $1,837,158
                                             ==========      ==========

LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
  Notes payable                              $  252,900      $  156,000
  Long-term debt due within
     one year                                    22,222         100,413
  Accounts payable                              229,880         160,857
  Accrued expenses                              204,062         166,650
                                             ----------      ----------
     Total current liabilities                  709,064         583,920
                                             ----------      ----------

Long-term debt                                  715,345         561,489
Deferred income taxes                            50,098          49,128

Stockholders' equity:
      Preferred stock, $10 par value                ---             ---
      Common stock, $2 par value (250,000
          shares authorized; shares issued
          56,787 and 54,414, respectively)      113,573         108,828
      Capital in excess of par value            234,686         195,352
      Unrealized gain on investments              9,367          10,797
      Retained earnings                         289,448         327,644
                                             ----------      ----------
         Total stockholders' equity             647,074         642,621
                                             ----------      ----------
                                             $2,121,581      $1,837,158
                                             ==========      ==========


See notes to consolidated financial statements.

                                       4




                                   HEILIG-MEYERS COMPANY
                           CONSOLIDATED STATEMENTS OF CASH FLOWS
                                  (Amounts in thousands)
                                        (Unaudited)



                                                    Nine Months Ended
                                                        November 30,
                                                    -----------------
                                                   1997            1996
                                                   ----            ----

Cash flows from operating activities:
   Net earnings (loss)                        $ (26,082)       $ 29,609
    Adjustments to reconcile net
     earnings (loss) to net cash used
     by operating activities:
       Depreciation and amortization             39,451          24,073
       Provision for doubtful accounts          149,528          60,027
       Other, net                                 3,023             406
       Change in operating assets and
         liabilities net of the effects
         of acquisitions:

             Accounts receivable               (197,606)       (161,199)
             Other receivables                  (56,895)            249
             Inventories                        (71,816)        (32,164)
             Prepaid expenses                       517          (4,965)
             Accounts payable                    46,604          33,859
             Accrued expenses                    28,298          27,276
                                               ---------       ---------

               Net cash used by
               operating activities             (84,978)        (22,829)
                                               ---------       ---------

Cash flows from investing activities:
   Acquisitions, net of cash acquired           (10,826)        (52,979)
   Additions to property and equipment          (59,463)        (53,321)
   Disposals of property and equipment            8,035             980
   Miscellaneous investments                    (11,097)         (9,139)
                                               ---------       ---------

               Net cash used by investing
               activities                       (73,351)       (114,459)
                                               ---------       ---------

Cash flows from financing activities:
   Net increase (decrease)
      in notes payable                           96,900         (36,250)
   Proceeds from long-term debt                 174,767         199,612
   Payments of long-term debt                   (99,789)        (22,666)
   Issuance of common stock                         976             709
   Dividends paid                               (12,114)        (10,276)
                                               ---------       ---------

               Net cash provided
               by financing activities          160,740         131,129

Net increase (decrease) in cash                   2,411          (6,159)
Cash at beginning of period                      14,959          16,017
                                               ---------       ---------
Cash at end of period                          $ 17,370        $  9,858
                                               =========       =========



See notes to consolidated financial statements.

                                       5




                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

A.   The  accompanying  consolidated  financial  statements  of  Heilig-  Meyers
     Company (the  Company)  have not been audited by  independent  accountants,
     except  for the  balance  sheet  at  February  28,  1997.  These  financial
     statements  have  been  prepared  in  accordance  with  regulations  of the
     Securities  and  Exchange  Commission  in  regard  to  quarterly  (interim)
     reporting.  In  the  opinion  of  management,   the  financial  information
     presented  reflects all  adjustments,  comprised  only of normal  recurring
     accruals,  which are necessary for a fair  presentation  of the results for
     the  interim  periods.   Significant  accounting  policies  and  accounting
     principles  have been  consistently  applied in both the interim and annual
     consolidated   financial   statements.   Certain   notes  and  the  related
     information  have been  condensed  or omitted  from the  interim  financial
     statements  presented  in this  Quarterly  Report on Form 10-Q.  Therefore,
     these financial statements should be read in conjunction with the Company's
     1997  Annual  Report on Form 10-K.  The  results  for the third  quarter of
     fiscal  year  1998  are not  necessarily  indicative  of  future  financial
     results.

B.   On October 15,  1997,  the Board of Directors  declared a cash  dividend of
     $0.07 per share which was paid on November 22,  1997,  to  stockholders  of
     record on November 5, 1997.

C.   Accounts  receivable  are shown net of the allowance for doubtful  accounts
     and unearned  finance  income.  The  allowance  for  doubtful  accounts was
     $113,166,000  and $41,120,000  and unearned  finance income was $59,576,000
     and $44,356,000 at November 30, 1997, and February 28, 1997, respectively.

D.   The Company made income tax payments of $108,000 and $16,204,000 during the
     three months ended November 30, 1997, and November 30, 1996, respectively.

E.   The Company made interest  payments of $7,749,000 and $7,748,000 during the
     three months ended November 30, 1997, and November 30, 1996, respectively.

F.   On July 1, 1997, the Company acquired all of the outstanding  capital stock
     of Mattress  Discounters  Corporation and a related corporation  ("Mattress
     Discounters").  The Company  issued  2,269,839  shares of common  stock and
     placed  264,550  shares of common  stock in  escrow to be  released  to the
     former  shareholders  of Mattress  Discounters if the acquired  stores meet
     certain earnings targets in the twelve months following the acquisition.

G.   MacSaver Financial Services,  Inc. is the Company's wholly-owned subsidiary
     whose principal business activity is to obtain financing for the operations
     of Heilig-Meyers and its other subsidiaries,  and, in connection therewith,
     MacSaver  generally  acquires and holds the aggregate  principal  amount of
     installment   credit   accounts   generated  by  the  Company's   operating
     subsidiaries.  The payment of principal and interest  associated  with this
     debt is guaranteed by the Company.  The Company has not presented  separate
     financial  statements and other  disclosures  concerning  MacSaver  because
     management  has  determined  that such  information  is not material to the
     holders of the MacSaver debt securities guaranteed by the Company. However,
     as  required  by  the  1934  Act,  the  summarized  financial   information
     concerning MacSaver Financial Services is as follows:

                                       6





                            MacSaver Financial Services
                      Summarized Statements of Operations
                           (Amounts in thousands)

                                (Unaudited)          (Unaudited)
                             Three Months Ended    Nine Months Ended
                                 November 30,         November 30,
                                1997      1996       1997      1996
                            ---------  -------   ---------  --------

Net revenues                $ 66,787   $39,521   $189,752   $114,242
Operating expenses           120,369    26,347    228,702     76,162
                            ---------  -------   ---------  --------
   Earnings (loss)
    before taxes             (53,582)   13,174    (38,950)    38,080
                            ---------  -------   ---------  --------
Net earnings (loss)         $(34,828)  $ 8,563   $(25,317)  $ 24,752
                            =========  =======   =========  ========

                        MacSaver Financial Services
                         Summarized Balance Sheets
                           (Amounts in thousands)

                                           November 30,     February 28,
                                              1997              1997
                                           ----------       ----------
                                           (Unaudited)        (Audited)

Current assets                             $   50,496       $   36,401
Accounts receivable, net                      552,026          454,774
Due to affiliates                             551,149          504,763
                                           ----------       ----------
  Total Assets                             $1,153,671       $  995,938
                                           ==========       ==========

Current liabilities                        $   61,501       $  128,921
Long-term debt                                700,000          545,000
Notes payable                                 252,900          156,000
Stockholder's equity                          139,270          166,017
                                           ----------       ----------
  Total Liabilities and Equity             $1,153,671       $  995,938
                                           ==========       ==========

H.   In February 1997, the Financial  Accounting  Standards  Board  (FASB)issued
     Statement of Financial Accounting Standards (SFAS) No. 128 on "Earnings per
     Share". The Statement changes the computation,  presentation and disclosure
     requirements  for earnings per share in  financial  statements  for periods
     ending after  December 15, 1997.  Basic earnings per share will not include
     stock options as common stock  equivalents  and may,  therefore,  be higher
     than previously  reported primary earnings per share.  Diluted earnings per
     share will equal  previously  reported primary earnings per share under the
     Company's current capital structure.  Pro forma disclosure of basic EPS and
     diluted EPS for the current  reporting period and comparable  period in the
     prior year is as follows (in thousands except per share data):
     
                                        (Unaudited)       (Unaudited)
                                    Three Months Ended  Nine Months Ended
                                         November 30,      November 30,
                                       1997      1996     1997     1996
                                     ------------------ ---------------
         Average shares outstanding
          (basic earnings per share)  56,786    48,623   55,730   48,571

         Stock option equivalents        651       369      800      841

         Contingently issuable shares
          considered outstanding         127         0       42        0

         Average shares and 
          equivalents                 57,564    48,992   56,572   49,412
          (diluted earnings per share)

         Basic EPS                    $(0.87)    $0.20   $(0.47)   $0.61
         Diluted EPS                  $(0.85)    $0.19   $(0.46)   $0.60

                                       7



I.   In June 1997, the FASB issued SFAS No. 131,  "Disclosures about Segments of
     an  Enterprise  and Related  Information,"  which will be effective for the
     Company's  fiscal year ended February 28, 1999.  SFAS No. 131 redefines how
     operating  segments  are  determined  and  requires  disclosure  of certain
     financial and descriptive information about a company's operating segments.
     Management has not yet completed its analysis of which  operating  segments
     it will report on.

J.   On December 17, 1997, the Company announced a profit  improvement plan. The
     plan has three main components:  (1) expense reductions;  (2) restructuring
     of certain aspects of the business;  and (3) Heilig-Meyers  store operating
     initiatives.  The plan  resulted  from a  comprehensive  review of  Company
     operations.  As a result of this review,  the plan calls for the closing of
     approximately  60  Heilig-Meyers  stores,  downsizing and  consolidation of
     non-store  office  and  support   facilities,   a  reorganization   of  the
     Heilig-Meyers  private label credit card program,  and the  development  of
     operating  initiatives  to improve  the  performance  of the  Heilig-Meyers
     stores.

     The majority of the stores to be closed are located in larger markets where
     it is more difficult for the Heilig-Meyers small-town format to be success-
     ful and where the store's location and size are not adequate for conversion
     to another format.  The Company expects to incur a charge of  approximately
     $37.4 million during the fourth quarter of fiscal 1998 related to the store
     closing plan. The Company recorded  charges of approximately  $14.3 million
     during the third quarter of fiscal 1998 to cover estimated  losses from the
     installment accounts serviced by these stores.
     
     The plan also calls for cost  reductions  in   administrative   office  and
     distribution center facilities,  primarily through personnel reductions and
     consolidations.  Approximately  $6.5  million was charged  during the third
     quarter of fiscal 1998  related to these  actions.  The Company  expects to
     incur a charge of approximately  $11.0 million during the fourth quarter of
     fiscal 1998 primarily related to severance arrangements. The reorganization
     of the  Heilig-Meyers  private label credit card program  resulted in third
     quarter charges of approximately $15.0 million. During the third quarter of
     fiscal 1998, the Company incurred a $50.0 million increase in the provision
     for  doubtful  accounts as a result of increased  estimates  of  write-offs
     within the installment account portfolio, $38.0 million of which is related
     to customer accounts in bankruptcy.

                                       8




ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

      The  following   discussion   should  be  read  in  conjunction  with  the
consolidated financial statements and notes to the consolidated
financial statements included in Item 1 of this document, and with the Company's
audited consolidated financial statements and notes thereto
for the fiscal year ended February 28, 1997.


RESULTS OF OPERATIONS

      Total revenues for the quarter rose 64.1% to $678.5 million from
$413.5 million in the prior year.  Approximately $219.7 million of this increase
can be attributed to the recently  acquired  Rhodes,  The RoomStore and Mattress
Discounters   operations.   Excluding   Rhodes,   The   RoomStore  and  Mattress
Discounters,  total revenues for the quarter increased 10.9% from the prior year
primarily  as a result of an increase in the number of  Heilig-Meyers  operating
units.  The  Company  incurred a loss of $49.1  million  (or a loss of $0.85 per
share)  compared to earnings of $9.5 million (or earnings of $0.19 per share) in
the prior year. The Company incurred a loss of $26.1 million (or a loss of $0.46
per share) for the nine months ended  November 30, 1997  compared to earnings of
$29.6  million (or  earnings of $0.60 per share) in the prior year  period.  The
loss resulted primarily from the increase in the provision for doubtful accounts
as discussed in the profit improvement plan section below.

         Sales for the third  quarter of fiscal 1998  increased  71.2% to $602.0
million from $351.7 million in the third quarter of the prior year. For the nine
month period ended November 30, 1997,  sales increased 71.0% to $1,606.2 million
from $939.4  million.  Approximately  $212.8  million and $515.6 million of this
increase resulted from the recently acquired Rhodes,  The RoomStore and Mattress
Discounters  operations for the third quarter and the nine months ended November
30,  1997,   respectively.   Excluding   Rhodes,   The  RoomStore  and  Mattress
Discounters,  total sales for the three and nine months ended  November 30, 1997
increased  10.6% and 16.1%,  respectively,  from the prior year.  The  remaining
increase in sales for both periods was primarily  attributable to an increase in
Heilig-Meyers operating units from November 30, 1996 to November 30, 1997, and a
comparable  store sales  increase of 1.8% and 2.7% for the three and nine months
ended November 30, 1997, respectively.

         Through acquisitions, the Company now has five retail formats targeting
a wide range of markets. Sales for these formats were as follows:

                                Three Months Ended    Nine months ended
                                 November 30, 1997    November 30, 1997
                                ------------------    -----------------
                                     (Sales amounts in millions)
                        # of               % of                 % of
                       Stores      Sales   Total        Sales   Total
                       ------      -----   -----        -----   -----  

Heilig-Meyers             864     $353.3    58.7     $  999.6    62.2
Berrios                    32       35.9     6.0         90.9     5.7
Rhodes                    100      138.5    23.0        361.2    22.5
The RoomStore              23       27.2     4.5         71.4     4.4
Mattress Discounters      171       47.1     7.8         83.1     5.2
                        -----     ------   -----     --------   -----
     Total              1,190     $602.0   100.0     $1,606.2   100.0
                        =====     ======   =====     ========   =====


         Price  changes had an immaterial  impact on the overall sales  increase
for the quarter.  Management  believes the consumer demand for home  furnishings
 
                                       9
                                   


remained  relatively  unchanged  from the prior year  quarter and that demand is
impacted by the high level of consumer debt.

      As a percentage of sales,  other income decreased during the third quarter
to 12.7%  from  17.6% in the  prior  year  quarter.  For the nine  months  ended
November 30, 1997, other income decreased as a percentage of sales to 14.2% from
18.7% in the prior year.  This decrease is primarily the result of the effect of
Rhodes,  The RoomStore  and Mattress  Discounters  operations,  as these stores'
credit  programs are maintained by a third party and,  unlike the  Heilig-Meyers
in-house program,  do not produce finance income for the Company.  Excluding the
results  of  Rhodes,  The  RoomStore  and  Mattress  Discounters,  other  income
increased  0.4% of sales for the three months and was  unchanged as a percentage
of sales for the nine months ended November 30, 1997.

         The Company  offers third party  private  label credit card programs to
customers of Rhodes and The RoomStore  locations.  The Company plans to continue
its program of periodically  securitizing a portion of the installment  accounts
receivable  portfolio of its other stores.  Proceeds from  securitized  accounts
receivable are generally used by the Company to lower debt levels. Net servicing
income related to securitized  receivables which have been sold to third parties
are included in other income.

Costs and Expenses

         Costs of sales  increased  during  the  quarter  to 66.3% of sales from
64.9% in the prior year  quarter.  For the nine month period ended  November 30,
1997, costs of sales were 66.2% of sales as compared to 65.3% in the prior year.
These increases are the result of the liquidation of merchandise associated with
acquisitions, lower raw selling margins in the Heilig-Meyers stores, and reduced
leverage on distribution and occupancy costs, as a result of lower than expected
same store sales.

      Selling,  general and administrative expenses increased as a percentage of
sales to 38.8% from 38.6% in the prior year quarter. An increase in salaries and
related  expenses  as a  percentage  of sales  from the prior year  quarter  was
partially offset by the leverage gained on the sales by acquired units discussed
below. For the nine month period ended November 30, 1997,  selling,  general and
administrative  expenses  were 38.2%  compared to 38.6% in the prior  year.  The
decrease  between  years was the result of  leverage  gained on the sales at the
Rhodes, The RoomStore and Mattress Discounters units. Compared to the prior year
period, the addition of these units has resulted in a lower  administrative cost
structure generally due to the use of third-party credit providers. However, the
decrease  between  periods  caused by the Rhodes,  The  RoomStore  and  Mattress
Discounters  leverage  was somewhat  offset by a higher level of  administrative
salaries  within the  Heilig-Meyers  stores.  Management is instituting a profit
improvement  plan,  discussed  further  below,  which  includes the objective of
reducing certain selling, general and administrative expenses in future periods.

      Interest expense decreased to 2.7% of sales in the third quarter of fiscal
1998 from 3.4% of sales in the third quarter of the prior year.  The decrease is
mainly  due to  leverage  on the sales by Rhodes,  The  RoomStore  and  Mattress
Discounters,  which were purchased with common stock. For the quarter,  weighted
average  long-term  debt  increased to $722.6 million from $550.9 million in the
prior year third quarter.  The Company issued $175 million in public debt during
the second quarter. The Company also issued approximately $300 million in public
debt in the last half of fiscal 1997 as part of the financing strategy discussed
below. Weighted average long-term interest rates for the third quarter decreased
to 7.7%,  compared  to 7.8%  during  the prior  year  period.  Weighted  average
short-term  debt  increased to $220.8  million from $106.8  million in the prior

                                       10



year third quarter. Weighted average short-term interest rates increased to 6.0%
from 5.8% in the prior  year.  For the nine  months  ended  November  30,  1997,
interest  expense  decreased  to 3.0% of sales  from 3.6%  from the  prior  year
period.  Previous  actions by the Company  have created a higher  percentage  of
long-term fixed rate debt, which is designed to minimize the Company's  exposure
to significant changes in short-term interest rates.

         The  provision  for doubtful  accounts  increased in the third  quarter
ended  November 30, 1997,  as a percentage  of sales,  to 17.4% from 6.5% in the
prior year  quarter.  The provision  for doubtful  accounts  increased to $104.7
million  in the  current  third  quarter  from  $23.0  million in the prior year
quarter. For the nine months ended November 30, 1997, the provision increased to
9.3% from 6.4% in the prior year.  For the nine months ended  November 30, 1997,
the provision for doubtful accounts was $149.5 million compared to $60.0 million
in the  prior  year  nine  month  period.  In  response  to the  current  credit
environment  characterized by increased  delinquencies and higher  bankruptcies,
the Company has adjusted its estimates of  write-offs,  increasing the provision
for doubtful  accounts an additional  $50.0 million (or $0.56 per share and 8.3%
of sales) in the third  quarter.  The Company also recorded an additional  $14.3
million related to estimated losses on installment  accounts  serviced by stores
that will be closed as part of the profit improvement plan. In addition, a $15.0
million  charge was recorded as a result of the Company's plan to reorganize its
private  label credit card  program.  The increase as a percentage  of sales was
slightly  offset  by the  operations  of  Rhodes,  The  RoomStore  and  Mattress
Discounters  as these units  primarily use  third-party  credit  providers  and,
accordingly,  do  not  record  significant  provisions  for  doubtful  accounts.
Excluding  the effect of Rhodes,  The RoomStore  and Mattress  Discounters,  the
provision  was 26.9% and 13.7% of sales for the third  quarter  and for the nine
months ended November 30, 1997, respectively.

      The income tax benefit for the third quarter of fiscal 1998 was calculated
by applying a percentage of 34.9%.  For the nine months ended November 30, 1997,
the income tax benefit was calculated by applying a percentage of 33.2%. For the
third  quarter of fiscal 1997 and the nine months  ended  November  30, 1996 the
effective  income tax rate was 35.4% and 35.6%,  respectively.  The decrease for
the three and nine months is due to the impact of the loss  incurred  during the
third  quarter of fiscal 1998,  offset by the higher  effective tax rates of the
recently  acquired  operating  subsidiaries.  The higher  rates  result from the
carryover tax attributes of acquired assets and liabilities.


LIQUIDITY AND CAPITAL RESOURCES

      The Company  increased  its cash position $2.4 million to $17.4 million at
November  30,  1997,  from $15.0  million at February  28,  1997,  compared to a
decrease of $6.2 million in the comparable period a year ago.

      Net cash outflow from operating activities was $85.0 million,  compared to
a net cash outflow of $22.8 million in the comparable  period of the prior year.
As the  Company  has  expanded  its store  base,  cash flows used for  investing
activities  exceeded  cash provided by operating  activities  for the first nine
months of fiscal years 1998 and 1997. The Company traditionally produces minimal
or negative  cash flow from  operating  activities  because it extends  in-house
credit in its  Heilig-Meyers  and Berrios  stores.  During the nine months ended
November 30, 1997,  inventory  levels  increased at a higher rate than the prior
year period  primarily due to the stocking of line-up  inventory in the recently
acquired stores in order to support the merchandising  plan. There was a related
increase in the Company's  accounts  payable as a result of the higher levels of
inventory  purchases.  Continued  extension  of credit and related  increases in

                                       11



customer  accounts  receivable will likely produce minimal or negative cash flow
from  operations  in the upcoming  fiscal 1998  quarters.  However,  the Company
periodically  sells  accounts  receivable  as a source of  liquidity,  providing
additional positive cash flows from operating  activities.  The Company also saw
an increase in income tax benefits as a result of the losses recorded during the
quarter.

      Investing  activities produced negative cash flows of $73.4 million during
the nine  months  ended  November  30, 1997  compared to negative  cash flows of
$114.5 million in the prior year period. The change in cash flows from investing
activities is primarily due to a decrease in  acquisitions  from prior year. The
purchase of 20 stores of J.  McMahan's of Santa Monica,  CA and the 23 stores of
Self-Service  Furniture Company of Spokane,  WA occurred in the prior year third
quarter.  Capital  expenditures  will continue to be financed by cash flows from
operations  and external  sources of funds.  See the  discussion  concerning the
Company's future expansion plans under "Profit Improvement Plan" below.

     Financing  activities produced positive cash flows of $160.7 million during
the nine months ended  November 30, 1997 compared to a $131.1  million  positive
cash  flow in the prior  year  period.  The  positive  cash flow from  financing
activities in both the current and prior year quarters was due to an increase in
long-term debt.  There has also been an increase in short-term  notes payable in
the current period. On June 24, 1997, the Company and a wholly-owned  subsidiary
filed a joint  Registration  Statement  on Form  S-3  with  the  Securities  and
Exchange  Commission relating to up to $400.0 million aggregate principal amount
of  securities.  As of  November  30,  1997,  long-term  notes  payable  with an
aggregate  principal amount of $175.0 million have been issued to the public and
are outstanding under this facility.  As of November 30, 1997, the Company had a
$400.0 million  revolving  credit  facility in place which expires in July 2000.
This facility  includes  fourteen banks and had $215.0 million  outstanding  and
$185.0  million  unused as of November 30, 1997. The Company also had additional
lines of credit with banks  totaling  $60.0  million of which $37.9  million was
unused as of November 30, 1997.

          As a  result  of  charges recorded in  the current  quarter  and those
expected to be incurred in the fourth quarter under the profit improvement plan,
the Company obtained amendments to its bank debt agreements in order to maintain
covenant  compliance.  In addition,  certain  provisions  of the Company's bond
indenture  restrict the  Company's   ability  to incur long-term debt for up to
fifteen months as a result of these charges. However,  management believes that
the Company has adequate access to capital to finance accounts receivable,
inventories and other capital needs during this period.

         Total debt as a percentage of debt and equity was 60.5% at November 30,
1997,  compared to 56.0% at  February  28,  1997.  The  current  ratio  remained
relatively flat at 1.9X as of November 30, 1997,  compared to February 28, 1997.
The increase in total debt as a percentage  of debt and equity from February 28,
1997 to  November  30,  1997 is  primarily  attributed  to the  issuance of $175
million of long-term  notes payable as well as the increase in short-term  notes
payable  during the period.  The issuance was somewhat  offset by the payment on
the maturity of long-term notes. The current period loss, which reduced retained
earnings,  also  resulted in the increase of total debt as a percentage  of debt
and equity.

                                       12



OTHER INFORMATION

Profit Improvement Plan

         On December 17, 1997, the Company announced a profit  improvement plan.
The plan has three main components: (1) expense reductions; (2) restructuring of
certain  aspects  of  the  business;   and  (3)  Heilig-Meyers  store  operating
initiatives.   The  plan  resulted  from  a  comprehensive   review  of  Company
operations.  As a result  of this  review,  the plan  calls for the  closing  of
approximately 60 Heilig-Meyers stores, downsizing and consolidation of non-store
office and support  facilities,  a reorganization of the  Heilig-Meyers  private
label credit card  program,  and the  development  of operating  initiatives  to
improve the performance of the Heilig-Meyers stores.

         The  majority of the stores to be closed are located in larger  markets
where  it is  more  difficult  for the  Heilig-Meyers  small-town  format  to be
successful  and  where  the  store's  location  and  size are not  adequate  for
conversion  to  another  format.  The  Company  expects  to  incur a  charge  of
approximately  $37.4 million during the fourth quarter of fiscal 1998 related to
the store closing plan.  The Company  recorded  charges of  approximately  $14.3
million during the third quarter of fiscal 1998 to cover  estimated  losses from
the installment accounts serviced by these stores.

         The plan also  calls  for cost  reductions  in  administrative  office
and distribution center facilities, primarily through  personnel reductions and
consolidations.  Approximately $6.5 million was charged during the third quarter
of fiscal 1998 related to these actions.  The Company  expects to incur a charge
of  approximately  $11.0  million  during  the  fourth  quarter  of fiscal  1998
primarily  related  to  severance   arrangements.   The  reorganization  of  the
Heilig-Meyers  private  label  credit card  program  resulted  in third  quarter
charges of approximately $15.0 million.

         The core store operating  initiatives  include a plan to  significantly
slow the growth of the Heilig-Meyers  stores over the next year to allow for the
maturation of the recent store additions.  Approximately 20 to 30 stores will be
relocated to higher-traffic  areas. The initiatives also call for adjustments to
the merchandising and advertising  strategies based on the remaining markets and
the strengthening of the inventory management  programs.  While management plans
to slow growth in the Heilig-Meyers division, it expects to pursue opportunities
in the Company's other formats. These opportunities will be in the formats which
are less capital  intensive  and are  currently  operating  at higher  levels of
return than the  Heilig-Meyers  division.  The Company plans to adopt a rigorous
capital  allocation  process under which all expansion and capital projects will
be subjected to stringent return on investment criteria.

         During the third quarter of fiscal 1998,  the Company  incurred a $50.0
million increase in the provision for doubtful accounts as a result of increased
estimates of write-offs within the installment account portfolio,  $38.0 million
of which is related to customer accounts in bankruptcy. The Company plans to add
consumer credit  expertise to the senior  management team and to further develop
risk  profiling,  bankruptcy  scoring  and risk  based  pricing  models  for the
installment program.

         The Company  anticipates  that the majority of the reserves  related to
this plan will be  utilized  during the fourth  quarter of fiscal 1998 and first
quarter of fiscal 1999 as elements of the plan are completed. Amounts related to
long-term property and lease commitments will continue to be utilized subsequent
to this time  period.  The  overall  cash  impact of the plan is  expected to be
positive as cash  received  from the sale of certain  assets and from income tax
benefits is  expected  to  significantly  exceed  cash  expenditures  which will
consist primarily of employee severance and payments under lease obligations.

                                       13



Year 2000 Issue

         During fiscal year 1997,  management  established a team to oversee the
Company's year 2000 date conversion project.  After conducting its assessment of
all  systems,  management  implemented  a plan of  corrective  action using both
internal and external resources to enhance the systems for Year 2000 compliance.
Management expects to complete the project during fiscal year 1999, and does not
anticipate the amounts required to be expensed as part of the corrective plan to
have a  material  effect on the  Company's  financial  position  or  results  of
operations.  The  team is  communicating  with  other  companies  on  which  the
Company's systems rely and is planning to obtain  compliance  letters from these
entities.  However,  there can be no  assurance  that the systems of these other
companies  will be  converted  in a timely  manner or that any such  failure  to
convert by another  company  would not have an adverse  effect on the  Company's
systems.  Management  believes the Year 2000 compliance issue is being addressed
properly by the Company to prevent any material adverse operational or financial
impacts.  However,  if such enhancements are not completed timely, the Year 2000
issue may have a material adverse impact on the operations of the Company.

Expansion

         On January 2, 1998, the Company acquired Bedding Experts, a
privately held bedding retailer based in Chicago,  Illinois. The acquisition was
accounted  for as a  pooling  of  interests  and was  accomplished  through  the
issuance of approximately  2,019,000 shares of common stock. Bedding Experts had
revenues of approximately  $40.0 million for its fiscal year ended 12/31/96.  As
of January 2, 1998, Bedding Experts had 54 stores in the Chicago area.

         On July 1, 1997, the Company acquired Mattress Discounters, a privately
held bedding retailer and manufacturer  based in Upper Marlboro,  Maryland.  The
acquisition  was  accounted for as a purchase and was  accomplished  through the
issuance of 2,269,839  shares of common stock.  In addition,  264,550  shares of
common  stock  were  placed in escrow to be paid to the former  shareholders  of
Mattress Discounters if
the  acquired  stores  meet  certain  earnings  targets  in  the  twelve  months
subsequent to the acquisition.


FORWARD-LOOKING STATEMENTS

         Certain  statements  included above are not based on historical  facts,
but are  forward-looking  statements.  These statements can be identified by the
use of forward-looking terminology such as "believes," "expects," "may," "will,"
"should," or "anticipates"  or the negative thereof or other variations  thereon
or comparable  terminology,  or by  discussions  of strategy.  These  statements
reflect the Company's reasonable judgments with respect to future events and are
subject to risks and  uncertainties  that could cause  actual  results to differ
materially  from  those  in  the  forward-looking  statements.  Such  risks  and
uncertainties include, but are not limited to, the customer's willingness,  need
and  financial  ability to purchase  home  furnishings  and related  items,  the
Company's ability to extend credit to its customers, the costs and effectiveness
of  promotional  activities,  the Company's  ability to realize cost savings and
other synergies from recent acquisitions as well as the Company's access to, and
cost of, capital.  Other factors such as changes in consumer debt and bankruptcy
trends tax laws,  recessionary  or expansive  trends in the  Company's  markets,
inflation rates and  regulations and laws which affect the Company's  ability to
do  business  in its  markets  may also  impact the  outcome of  forward-looking
statements.

                                       14



                                     PART II

Item 1. Legal Proceedings

The  Company  previously   reported   involvement  in  certain  cases  regarding
non-filing  fees charged by the Company on certain  credit  transactions  in the
Company's Annual Report on Form 10-K for the fiscal year ended February 28, 1997
and the Company's  quarterly reports on Form 10-Q for the quarters ended May 31,
1997 and August 31, 1997.  Among the cases  reported  were the  following  cases
pending in United States District Court: Kirby et al v. Heilig-Meyers  Furniture
Company and  Heilig-Meyers  Company  (Middle  District of Alabama),  Faulkner v.
Heilig-Meyers Company (Northern District of Illinois),  Eubanks v. Heilig-Meyers
Company and Heilig-Meyers  Furniture Company (Southern District of Georgia), and
Via v.  Heilig-Meyers  Company  and  Heilig-Meyers  Furniture  Company  (Western
District of  Virginia).  On December 3, 1997,  Faulkner was  transferred  to the
United States District Court for the Middle District of Alabama and consolidated
with Kirby.  On July 7, 1997,  Eubanks was  remanded  to the  Superior  Court of
Liberty  County,  Georgia.  On October  29,  1997,  the Court in Via granted the
Company's motion for summary judgment.

                                       15



Item 6.     Exhibits and Reports on Form 8-K.

            (a)   Exhibits.  See INDEX TO EXHIBITS

            (b)   The Company filed no reports on Form 8-K for the
                  quarter ended November 30, 1997.


                                     INDEX TO EXHIBITS
                                                                           Page

3.       Articles of Incorporation

         a.       Registrant's Bylaws as Amended and
                  Restated December 3, 1997                                  18

10.      a.       Amendment No. 4 to the $400,000,000 Credit
                  Agreement dated July 18, 1995 among MacSaver
                  Financial Services, Inc., as Borrower; the
                  Registrant, as Guarantor; and Wachovia Bank of
                  Georgia, N.A., as Administrative Agent.                    24

11.      Computation of Per Share Earnings                                   27

27.      Financial Data Schedule                                             28

                                       16



                                    SIGNATURES


      Pursuant to the  requirements of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.




                                          Heilig-Meyers Company
                                          (Registrant)



Date:      January 13, 1998               /s/Roy B. Goodman
           ----------------               -----------------
                                          Roy B. Goodman
                                          Senior Vice President and
                                          Principal Financial Officer


Date:      January 13, 1998               /s/William J. Dieter
           ----------------               --------------------
                                          William J. Dieter
                                          Senior Vice President,
                                          Accounting and Principal
                                          Accounting Officer

                                       17