Exhibit 10.4

                            HERSHEY FOODS CORPORATION
                       EXECUTIVE BENEFITS PROTECTION PLAN
                                   (GROUP 3A)


         The Hershey Foods Corporation Executive Benefits Protection Plan (Group
3A),  as set forth  herein,  is intended  to help  attract and retain  qualified
management  employees and maintain a stable work environment by making provision
for the protection of covered  employees in connection  with a Change in Control
or Termination Without Cause as set forth herein.


                                    ARTICLE 1
                                   DEFINITIONS

         As hereinafter  used,  the following  words shall have the meanings set
forth below.

         1.1   AIP means the Annual  Incentive  Program  under the KEIP and
annual  (but  not  quarterly)  incentives  awarded  under  the  Company's  Sales
Incentive Plan and any successor or replacement plan thereof.

         1.2   ANNUAL BASE SALARY  means with respect to an Executive the higher
of:

               1.2.1   his highest annual base salary in effect during the
one (1) year period preceding a Change in Control; or

               1.2.2   his highest  annual base salary in effect during the
one year period preceding his Date of Termination.

         For purposes of the foregoing,  salary reduction  elections pursuant to
Sections 125 and 401(k) of the Code shall not be taken into account.

         1.3   ANNUAL BONUS  means with respect to an Executive the highest of:

               1.3.1   the  average  of the  three  highest  bonuses  paid  or
payable,  including  any bonus or  portion  thereof  which has been  earned  but
deferred,  to him by the  Company in respect of the five  fiscal  years (or such
shorter  period  during which he has been employed by the Company or eligible to
receive  any bonus  payment)  immediately  preceding  the fiscal year in which a
Change in Control  occurs  (annualized  for any fiscal  year  during such period
consisting  of less than twelve full months or with respect to which he has been
employed by the Company or eligible to receive a bonus for less than twelve full
months);

               1.3.2   the  bonus  paid or  payable  (annualized  as  described
above),  including  any  bonus or  portion  thereof  which has been  earned  but
deferred, to him by the Company in respect of the most recently completed fiscal
year prior to the Change in Control;




               1.3.3   the  bonus  paid or  payable  (annualized  as  described
above),  including  any  bonus or  portion  thereof  which  has been  earned  or
deferred,  for the most  recently  completed  fiscal year  preceding his Date of
Termination; and

               1.3.4   his  100%  target  bonus  award  amount  for  the  year
including his Date of Termination.

         For purposes  herein,  only payments under the AIP, as well as payments
under any successor or replacement  substitute  plan,  shall be treated as bonus
payments.

         1.4   BASE AMOUNT  shall have the meaning ascribed to such term in
Section 280G(b)(3) of the Code.

         1.5   BOARD  means the Board of Directors of the Company.

         1.6   CAUSE  means with respect to an Executive:

               1.6.1   his  willful  and  continued  failure  to  substantially
perform his duties with the Company (other than any such failure  resulting from
incapacity  due to  physical  or mental  illness),  after a written  demand  for
substantial  performance is delivered to him by the Board or the Chief Executive
Officer of the Company  which  specifically  identifies  the manner in which the
Board  or  Chief  Executive   Officer   believes  that  the  Executive  has  not
substantially performed his duties; or

               1.6.2   his  willfully  engaging  in  illegal  conduct  or gross
misconduct which is materially and demonstrably injurious to the Company.

         For purposes of this Section 1.6, no act or failure to act, on the part
of an Executive, shall be considered willful unless it is done, or omitted to be
done,  by him in bad faith and  without  reasonable  belief  that his  action or
omission was in the best  interests of the Company.  Any act, or failure to act,
based upon prior approval given by the Board or upon the instruction or with the
approval of the Chief Executive Officer or an Executive's superior or based upon
the advice of counsel for the Company shall be conclusively presumed to be done,
or omitted to be done, by the Executive in good faith and in the best  interests
of the Company.  The cessation of employment of an Executive shall not be deemed
to be for Cause  unless and until there shall have been  delivered to him a copy
of a  resolution  duly  adopted  by  the  affirmative  vote  of  not  less  than
three-quarters  of the entire  membership of the Board at a meeting of the Board
called and held for such purpose (after reasonable notice is provided to him and
he is given an  opportunity,  together  with  counsel,  to be heard  before  the
Board),  finding that,  in the good faith opinion of the Board,  he is guilty of
the conduct  described in Subsection  1.6.1 or 1.6.2 above,  and  specifying the
particulars thereof in detail.

         1.7   CLRP means the Hershey Foods  Corporation  Compensation  Limit
Replacement Plan and any successor or replacement plan thereof.

         1.8   CHANGE IN CONTROL  means:

                                       2



               1.8.1   individuals who, on June 8, 1999,  constitute the Board
(the  "Incumbent  Directors")  cease  for any  reason to  constitute  at least a
majority of the Board,  provided that any person becoming a director  subsequent
to June 8, 1999,  whose  election or  nomination  for election was approved by a
vote of at least two-thirds of the Incumbent Directors then on the Board (either
by specific  vote or by approval of the proxy  statement of the Company in which
such person is named as nominee for director,  without written objection to such
nomination)  shall  be  an  Incumbent  Director;   PROVIDED,  HOWEVER,  that  no
individual  initially  elected or  nominated  as a director  of the Company as a
result of an actual or threatened  election contest (as described in Rule 14a-11
under the  Securities  Exchange  Act of 1934 (the  "Exchange  Act"))  ("Election
Contest") or other actual or threatened  solicitation  of proxies or consents by
or on behalf of any person  (as such term is  defined in Section  3(a)(9) of the
Exchange Act and as used in Section  13(d)(3) and 14(d)(2) of the Exchange  Act)
("Person")  other than the Board ("Proxy  Contest"),  including by reason of any
agreement  intended to avoid or settle any  Election  Contest or Proxy  Contest,
shall be deemed an Incumbent  Director;  and PROVIDED FURTHER,  HOWEVER,  that a
director who has been approved by the Hershey Trust while it  beneficially  owns
more  than 50% of the  combined  voting  power of the  then  outstanding  voting
securities  of the  Company  entitled  to  vote  generally  in the  election  of
directors  (the  "Outstanding  Company  Voting  Power") shall be deemed to be an
Incumbent Director;

               1.8.2   the  acquisition  or holding by any Person of beneficial
ownership  (within the meaning of Section  13(d) under the  Exchange Act and the
rules and  regulations  promulgated  thereunder)  of shares of the Common  Stock
and/or  the  Class B Common  Stock of the  Company  representing  25% or more of
either (i) the total number of then outstanding  shares of both Common Stock and
Class B Common Stock of the Company (the  "Outstanding  Company  Stock") or (ii)
the  Outstanding  Company  Voting  Power;  provided  that,  at the  time of such
acquisition or holding of beneficial  ownership of any such shares,  the Hershey
Trust does not beneficially own more than 50% of the Outstanding  Company Voting
Power; and provided, further, that any such acquisition or holding of beneficial
ownership  of  shares  of  either  Common  Stock or Class B Common  Stock of the
Company by any of the following  entities shall not by itself  constitute such a
Change in Control  hereunder:  (i) the Hershey Trust; (ii) any trust established
by the Company or by any  Subsidiary  for the benefit of the Company  and/or its
employees or those of a Subsidiary;  (iii) any employee benefit plan (or related
trust)  sponsored  or  maintained  by the  Company or any  Subsidiary;  (iv) the
Company or any Subsidiary or (v) any underwriter  temporarily holding securities
pursuant to an offering of such securities;

               1.8.3   the approval by the  stockholders  of the Company of any
merger,  reorganization,   recapitalization,  consolidation  or  other  form  of
business  combination (a "Business  Combination") if, following  consummation of
such Business Combination, the Hershey Trust does not beneficially own more than
50% of the total voting power of all outstanding  voting securities  eligible to
elect  directors  of (x)  the  surviving  entity  or  entities  (the  "Surviving
Corporation")  or  (y) if  applicable,  the  ultimate  parent  corporation  that
directly or indirectly has beneficial ownership of more than 50% of the combined
voting  power  of the  then  outstanding  voting  securities  eligible  to elect
directors of the Surviving Corporation; or

                                       3



               1.8.4   the approval by the  stockholders  of the Company of (i)
any sale or other  disposition of all or substantially  all of the assets of the
Company, other than to a corporation (the "Acquiring Corporation") if, following
consummation of such sale or other  disposition,  the Hershey Trust beneficially
owns  more  than  50% of the  total  voting  power  of  all  outstanding  voting
securities  eligible to elect directors (x) of the Acquiring  Corporation or (y)
if applicable,  the ultimate parent  corporation that directly or indirectly has
beneficial  ownership of more than 50% of the combined  voting power of the then
outstanding  voting  securities  eligible to elect  directors  of the  Acquiring
Corporation, or (ii) a liquidation or dissolution of the Company.

         1.9   CODE  means the Internal Revenue Code of 1986, as amended from
 time to time.

         1.10  COMPANY  means Hershey Foods Corporation, a Delaware corporation.

         1.11  COVERAGE PERIOD means the period commencing on the date on which
a  Change  in  Control  occurs  and  ending  on the  date  which  is the  second
anniversary thereof.

         1.12  DATE OF TERMINATION  has the meaning assigned to such term in
Section 4.2 hereof.

         1.13  DEFERRAL  ELECTION  means with respect to an Executive each of
his  elections  to  defer  all or any  part of any of his AIP or PSU  awards  as
permitted under the Deferred  Compensation Plan or any deferral  arrangements in
effect prior to the effective date thereof.

         1.14  DEFERRED  COMPENSATION  PLAN means the Hershey  Foods Corporation
Deferred Compensation Plan and any successor or replacement plan thereof.

         1.15  DISABILITY  means with respect to an Executive his absence from
his duties with the Company on a full-time  basis for 180  consecutive  business
days as a result  of  incapacity  due to  mental or  physical  illness  which is
determined to be total and  permanent by a physician  selected by the Company or
its insurers and acceptable to the Executive or his legal  representative  (such
agreement as to acceptability  not to be withheld  unreasonably),  provided that
such absence shall  constitute  Disability  only if the Executive is entitled to
long-term  disability  benefits for the period of his disability  after such 180
day period at least  equal to 70% of the  greater  of his base  salary as of the
first day of such 180 day period or his Annual Base Salary.

         1.16  EFFECTIVE DATE  means August 19, 2002.

         1.17  EXECUTIVE means each person who is listed on Schedule I hereto,
as it may be amended from time to time pursuant to Article 7 hereof.

         1.18  EXCISE TAX  means any excise tax imposed under Section 4999 of
the Code.

         1.19  GOOD REASON  means with respect to an Executive:

               1.19.1  the assignment to him of any duties inconsistent in any
respect with his  position  (including  status,  offices,  titles and  reporting
relationships),  authority,  duties  or

                                       4



responsibilities  immediately  prior to either the  Potential  Change in Control
which  precedes  the  Change in  Control  or the  Change in Control or any other
action by the  Company  which  results in a  diminution  in any  respect in such
position,  authority, duties or responsibilities,  excluding for this purpose an
isolated,  insubstantial and inadvertent action not taken in bad faith and which
is remedied by the Company promptly after receipt of notice thereof given by the
Executive;

               1.19.2   a reduction by the Company in his annual base salary as
in effect, as applicable,  on the Effective Date or as the same may be increased
from time to time, or on the date he first becomes an Executive if he was not an
Executive on the  Effective  Date or as the same may be  increased  from time to
time;

               1.19.3  the  Company's  requiring him to be based at any office
or location  that is more than 35 miles from his office or location  immediately
prior to either the  Potential  Change in Control  which  precedes the Change in
Control or the Change in Control;

               1.19.4  the  Company's  requiring  him to  travel  on  Company
business to a substantially  greater extent than required  immediately  prior to
either the Potential  Change in Control which  precedes the Change in Control or
the Change in Control;

               1.19.5  the failure by the Company, without his consent, to pay
to him any portion of his current compensation  (including,  but not limited to,
any amounts the Executive is entitled to receive  under Section 2.7 hereof),  or
to pay to him any portion of an installment of deferred  compensation  under any
deferred  compensation  program of the Company within seven (7) days of the date
such compensation is due;

               1.19.6  the  failure by the  Company to  continue in effect any
compensation  plan in which he  participates  immediately  prior to  either  the
Potential  Change in  Control  preceding  the Change in Control or the Change in
Control which is material to his total  compensation,  including but not limited
to the KEIP  (other  than with  respect  to any  contingent  PSU  grant  that is
outstanding as of the date of the Change in Control), the CLRP, and the SERP, as
applicable,  or any substitute or alternative plans adopted prior to either such
Potential  Change  in  Control  or  Change  in  Control,   unless  an  equitable
arrangement  (embodied in an ongoing  substitute or  alternative  plan) has been
made with  respect to such plan,  or the failure by the Company to continue  the
Executive's participation therein (or in such substitute or alternative plan) on
a basis not materially less  favorable,  both in terms of the amount of benefits
provided and the level of his participation  relative to other participants,  as
existed at the time of such Potential Change in Control or Change in Control;

               1.19.7  the  failure by the  Company to continue to provide him
with  benefits  substantially  similar to those  enjoyed by him under any of the
Company's pension, life insurance,  medical, health and accident,  disability or
other  welfare  plans in which he was  participating  at the time of either  the
Potential  Change in  Control  preceding  the Change in Control or the Change in
Control,  the  taking of any  action by the  Company  which  would  directly  or
indirectly materially reduce any of such benefits or deprive him of any material
fringe benefit enjoyed by him at the time of such Potential Change in Control or
Change in Control,  or the failure by the Company to


                                       5



provide him with the number of paid vacation days to which he is entitled on the
basis of years of service  with the  Company in  accordance  with the  Company's
normal vacation policy in effect at the time of such Potential Change in Control
or Change in Control;

               1.19.8  any  purported  termination  by  the  Company  of  his
employment  after a Change in  Control  otherwise  than in  accordance  with the
termination procedures of Article 4 hereof;

               1.19.9  any material  failure by the Company to comply with and
satisfy  any of its  obligations  under  this Plan after a  Potential  Change in
Control that is followed within one (1) year by a Change in Control; or

               1.19.10 any material failure by the Company to comply with and
satisfy  any of its  obligations  under any  grantor  trust  established  by the
Company to provide  itself with a source of funds to assist itself in satisfying
its  liabilities  under  this Plan after (i) a Change in  Control  described  in
Subsection  1.8.1,  clause (ii) of Subsection 1.8.4, or clause (i) of Subsection
1.8.4 other than a sale or other disposition to a corporation;  (ii) a Change in
Control  described in Subsection 1.8.2 if during the Coverage Period,  Incumbent
Directors,  as described in Subsection 1.8.1, cease for any reason to constitute
at least a  majority  of the  Board;  (iii) a Change  in  Control  described  in
Subsection  1.8.3  if,  at  any  time  during  the  Coverage  Period,  Incumbent
Directors,  as described  in  Subsection  1.8.1,  do not  constitute  at least a
majority  of the board of  directors  of the  Surviving  Corporation;  or (iv) a
Change in Control  described in clause (i) of Subsection  1.8.4 involving a sale
or other  disposition  to a  corporation  if, at any time  during  the  Coverage
Period, Incumbent Directors, as described in Subsection 1.8.1, do not constitute
at least a majority of the board of directors of such corporation.

         For purposes of this Plan, any good faith  determination of Good Reason
made by the Executive shall be conclusive.

         1.20  HERSHEY  PENSION PLAN means the Hershey  Foods  Corporation
Retirement  Plan and any successor or  replacement  plan thereof.

         1.21  HERSHEY  TRUST  means  either  or both of (a) the  Hershey  Trust
Company, a Pennsylvania  corporation,  as Trustee for the Milton Hershey School,
or any  successor  to the Hershey  Trust  Company as such  trustee,  and (b) the
Milton Hershey School, a Pennsylvania not-for-profit corporation.

         1.22  HIGHEST PSU AMOUNT  means with respect to an Executive the
highest of:

               1.22.1  the average of the cash values of the three highest PSU
awards paid or payable,  including  any PSU award or portion  thereof  which has
been  earned but  deferred,  to him by the Company in respect of the five fiscal
years (or such shorter  period  during which he has been employed by the Company
or eligible  to receive a PSU award)  immediately  preceding  the fiscal year in
which the Change in Control occurs;

                                       6



               1.22.2  the  cash  value  of the PSU  award  paid or  payable,
including  any PSU award or portion  thereof which has been earned but deferred,
to him by the  Company in respect of the most  recently  completed  fiscal  year
prior to the Change in Control;

               1.22.3  the  cash  value  of the PSU  award  paid or  payable,
including  any PSU award or portion  thereof which has been earned but deferred,
to him by the Company for the most recently  completed fiscal year preceding his
Date of Termination; and

               1.22.4  the cash value of either:

                       1.22.4.1  his 100%  target PSU award for the year
including his Date of  Termination  if he is eligible to receive a payment for a
PSU award for such year; or

                       1.22.4.2  100% of the  highest  target  for any of his
outstanding   PSU  awards  with  an  award  cycle  that  includes  his  Date  of
Termination,  if he is not eligible to receive a payment for a PSU award for the
year during which his Date of Termination occurs.


For purposes of this Section  1.22,  each such PSU award is valued at the higher
of (i) the Transaction Value (as defined in Section 2.2.1.1 hereof) and (ii) the
highest  closing  price of the  Company's  Common  Stock  on the New York  Stock
Exchange  from the date of the Change in Control until the  Executive's  Date of
Termination.

         1.23  KEIP means the  Hershey  Foods  Corporation  Key  Employee
Incentive  Plan and any  successor  or  replacement  plan thereof.

         1.24  NOTICE OF INTENT TO TERMINATE  shall have the meaning assigned to
 such term in Section 4.1 hereof.

         1.25  MANDATORY RETIREMENT AGE means age sixty-five (65) in the case of
an  Executive  who has  served  for a minimum  of two (2) years at a high  level
executive   or  high   policy-making   position   and  who  is   entitled  to  a
nonforfeitable,  immediate, annual employer-provided retirement benefit from any
source, which is at least equal to a benefit,  computed as a life annuity, of at
least  $44,000  per year (or such  other  amount  as may be  provided  by future
legislation).  In the case of all other Executives,  there shall be no Mandatory
Retirement Age.

         1.26  PLAN  means the  Hershey  Foods  Corporation  Executive  Benefits
Protection Plan (Group 3A), as set forth herein, as amended from time to time.

         1.27  PLAN ADMINISTRATOR  means the person  appointed by the  Company's
Chief Executive Officer from time to time to administer the Plan.

         1.28  POTENTIAL CHANGE IN CONTROL  means the occurrence of any of the
following:

               1.28.1  the  Hershey  Trust by  action  of any of the Board of
Directors  of Hershey  Trust  Company;  the Board of Managers of Milton  Hershey
School;  the  Investment  Committee  of

                                       7



the Hershey Trust; and/or any of the officers of Hershey Trust Company or Milton
Hershey School (acting with authority)  undertakes  consideration  of any action
the  taking  of which  would  lead to a Change in  Control  as  defined  herein,
including,  but not limited to consideration of (1) an offer made to the Hershey
Trust to  purchase  any  number of its  shares in the  Company  such that if the
Hershey Trust  accepted such offer and sold such number of shares in the Company
the Hershey Trust might no longer have more than 50% of the Outstanding  Company
Voting  Power,  (2) an offering by the Hershey Trust of any number of its shares
in the  Company  for sale such that if such sale were  consummated  the  Hershey
Trust might no longer have more than 50% of the Outstanding Company Voting Power
or (3) entering into any agreement or understanding with a person or entity that
would lead to a Change in Control; or

               1.28.2  the  Board   approves  a   transaction   described  in
Subsection  1.8.2,  1.8.3 or  1.8.4 of the  definition  of a Change  in  Control
contained herein.

         1.29  SERP means the Hershey Foods Corporation  Supplemental  Executive
Retirement Plan and any successor or replacement plan thereof.

         1.30  SEVERANCE BENEFITS  has the meaning assigned to such term in
Section 3.2 hereof.

         1.31  SUBSIDIARY  means any corporation controlled by the Company,
directly or indirectly.

         1.32  VESTED CURRENT BONUS AMOUNT  shall have the meaning assigned to
such term in Section 2.1 hereof.


         1.33  VESTED CURRENT PSU AMOUNT  shall have the meaning assigned to
such term in Section 2.2 hereof.

         1.34  VESTED DEFERRED BONUS AMOUNT shall have the meaning assigned to
such term in Section 2.1 hereof.

         1.35  VESTED DEFERRED PSU AMOUNT  shall have the meaning assigned to
such term in Section 2.2 hereof.

         1.36  VESTED PENSION BENEFIT  shall have the meaning assigned to such
term in Section 2.3 hereof.

         1.37  VESTED PENSION AMOUNT  shall have the meaning assigned to such
term in Section 2.3 hereof.

         1.38  WELFARE BENEFITS  shall have the meaning assigned to such term in
Subsection 3.2.2 hereof.

         1.39  SECTION 1.39 TERMINATION OF EMPLOYMENT  means:

                                       8



               1.39.1  with respect to an Executive who is the Chief Executive
Officer  of the  Company on the date on which a Change in  Control  occurs,  the
termination of his  employment  with the Company by him in his sole and complete
discretion  for any reason other than his death or  Disability or by the Company
for any reason (a) on or after the later of (i) the first day of the ninth (9th)
calendar month  following the date on which the Potential  Change in Control (if
any)  preceding the Change in Control occurs and (ii) the first day of the sixth
(6th) calendar month of the Coverage Period; and (b) on or before the earlier of
(x) the date the Executive attains his Mandatory  Retirement Age, if applicable,
and (y) the last day of the  thirteenth  (13th)  calendar  month of the Coverage
Period; and

               1.39.2  with  respect to an  Executive  who is the Senior Vice
President  and Chief  Financial  Officer,  the Senior  Vice  President,  General
Counsel  and  Secretary  of the  Company,  the Senior Vice  President,  Business
Planning and Development,  or the Senior Vice President,  Human Resources on the
date on which a Change in Control occurs, the termination of his employment with
the Company by him in his sole and complete discretion for any reason other than
his death or  Disability or by the Company for any reason at any time during the
thirteenth (13th) calendar month of the Coverage Period and prior to the date he
attains his Mandatory Retirement Age, if applicable.

         For purposes of this Section  1.39, a partial month shall be treated as
a "calendar month."


                                    ARTICLE 2
                     VESTING OR PAYMENT OF CERTAIN BENEFITS
                       IN THE EVENT OF A CHANGE IN CONTROL

         2.1   VESTING OF AIP BENEFITS; PAYMENT OF BENEFITS.  Upon the
occurrence of a Change in Control:

               2.1.1   each Executive shall have a vested and nonforfeitable
right hereunder to receive in cash an amount equal to the sum of:

                       2.1.1.1  the greater of (x) the 100% target award  amount
of all then outstanding contingent target AIP grants made to him under the KEIP,
and (y) the amount  that would  have been  payable to him under such  contingent
target AIP grants as of the end of the applicable award period  calculated using
as the applicable  performance factors, his and the Company's actual performance
on an  annualized  basis as of the date of the Change in Control (the greater of
(x) and (y) is herein referred to as the "Vested Current Bonus Amount"); and

                       2.1.1.2  the value of all AIP Awards,  as defined in the
KEIP ("AIP Awards") previously earned by him for which payment has been deferred
("Deferred AIP Awards") (this value, calculated as of the date of payment to the
Executive and taking into account his selection of Investment Options as defined
in the Deferred  Compensation Plan and his Deferral Elections applicable thereto
is herein referred to as the "Vested Deferred Bonus Amount");

                                       9



               2.1.2   the  Company  shall,  within  five  (5)  business  days
following the Change in Control,  pay to each  Executive a lump sum cash payment
equal to his Vested Current Bonus Amount; and

               2.1.3   the Company shall,  on the later of (i) the first day of
January of the year first  following the year during which the Change in Control
occurs and (ii) the one hundred  twentieth  (120th) day  following the Change in
Control,  pay to each  Executive  a lump sum cash  payment  equal to his  Vested
Deferred  Bonus Amount  attributable  to his Deferred AIP Awards not  previously
paid to him in accordance with any of his applicable Deferral Elections if prior
to the Change in Control,  he elects,  in his sole  discretion,  to receive such
lump sum cash payment at such time.

         2.2   VESTING OF PSU BENEFITS; PAYMENT OF BENEFITS.  Upon the
occurrence of a Change in Control:

               2.2.1   each  Executive  shall have a vested and  nonforfeitable
right hereunder to receive in cash (as specified in Subsection  2.2.2) an amount
equal to the sum of:

                       2.2.1.1  for the contingent  target  Performance  Stock
Unit ("PSU")  grant,  if any, made to him under the KEIP for the cycle ending in
the year of the Change in  Control,  the  greater of (x) the 100%  target  award
amount and (y) the amount that would have been payable to him at the end of such
award cycle based on the Company's  actual  performance  through the date of the
Change in Control and  annualized,  in each case valued at the higher of (i) the
highest  closing  price of the  Company's  Common  Stock  on the New York  Stock
Exchange  during the sixty (60) day period  preceding  and including the date of
the Change in Control,  and (ii) if the Change in Control involves a transaction
in which an offer is made to purchase  shares of Common Stock from the Company's
stockholders,  the price at which such offer is made (the higher of (i) and (ii)
is herein referred to as the "Transaction Value") (the greater of (x) and (y) is
herein referred to as the "Vested Current PSU Amount"); and

                       2.2.1.2   the value of all PSU  Awards,  as defined in
the KEIP ("PSU  Awards"),  previously  earned by the Executive for which payment
has been deferred  ("Deferred PSU Awards"),  where,  for purposes of calculating
the value of the Executive's  Deferred PSU Awards ("Vested Deferred PSU Amount")
as of the date of payment to him  (whether in  accordance  with his  election as
described in Subsection 2.2.3, his election as described in Subsection 3.4.3, or
in the absence of any such election in accordance  with his applicable  Deferral
Elections),  all  components of his Deferred PSU Awards that are  denominated in
shares of the Company's  Common Stock shall be valued at the  Transaction  Value
and  investment  credits shall be applied  thereto and to all components of such
Deferred PSU Awards that are not  denominated in shares of the Company's  Common
Stock in accordance with the provisions of the Deferred  Compensation  Plan from
the date of the Change in Control  to the date of  payment to the  Executive  in
accordance  with his selection of Investment  Options as defined in the Deferred
Compensation Plan.

                                       10




               2.2.2   the  Company  shall,  within  five  (5)  business  days
following the Change in Control,  pay to each  Executive a lump sum cash payment
equal to his Vested Current PSU Amount; and

               2.2.3   the Company shall,  on the later of (i) the first day of
January of the year first  following the year during which the Change in Control
occurs and (ii) the one hundred  twentieth  (120th) day  following the Change in
Control,  pay to each  Executive  a lump sum cash  payment  equal to his  Vested
Deferred PSU Amount  attributable to his Deferred PSU Awards not previously paid
to him in accordance with any of his applicable  Deferral  Elections if prior to
the Change in Control,  he elects, in his sole discretion,  to receive such lump
sum cash payment at such time.

         2.3   VESTED PENSION AMOUNT.  Upon the occurrence of a Change in
Control:

               2.3.1   each  Executive who either is a participant  in the SERP
on the date of the  Change in Control  or was a  participant  in the SERP on the
date of the  Potential  Change in Control  preceding the Change in Control shall
have a vested and  nonforfeitable  right  hereunder to receive in cash an amount
equal  to  the  actuarial  present  value  (as  determined  in  accordance  with
Subsection  2.3.1.3  hereof) of the monthly  retirement  benefit  (including the
spousal  survivor  benefit) to which he and his spouse  would be entitled  under
Section 4 of the SERP if he  retired  as of the date of the  Change in  Control,
taking into account  Subsections  2.3.1.1 and 2.3.1.2 hereof (the amount of such
monthly  retirement  benefits for him and his spouse being herein referred to as
such  Executive's  "SERP  Benefit",  the  actuarial  present  value of such SERP
Benefit being herein referred to as such  Executive's  "Vested Pension  Benefit"
and the Vested Pension  Benefit plus all investment  credits  applied thereto in
accordance with the provisions of Section 2.5 hereof being herein referred to as
"Vested Pension Amount"), where:

                       2.3.1.1  for purposes of determining  such Executive's
SERP Benefit as of the date of a Change in  Control:(i) he shall be credited for
all purposes under the SERP with additional  Years of Service (as defined in the
SERP)  equal  to the  lesser  of three  (3) or the  number  of years  (including
fractions  thereof) from the date of the Change in Control until he would attain
Mandatory  Retirement  Age if  applicable  to him; (ii) he shall be credited for
purposes  of only  Section 3 of the SERP (and not for the  purposes of any other
provision of the SERP,  including but not limited to Section  4.a(1) and Section
4.b(2)(A))  with  additional  Years of Service (as defined in the SERP) equal to
the  excess,  if any,  of ten (10) over his  actual  number of Years of  Service
(including fractions thereof) completed as of the date of the Change in Control;
(iii) he shall be deemed for the  purposes of Section 3 of the SERP (and not for
the  purposes  of any  other  provision  of the  SERP) to have five (5) years of
participation in the performance  share unit portion of the KEIP during his last
ten (10) years of employment with the Company  regardless of his actual years of
participation  in the performance  share unit portion of the KEIP at the time of
the Change in Control;  (iv) for all purposes under the SERP (other than Section
4.b(2) of the SERP) he shall be  deemed to have his age  increased  by three (3)
years (or such  lesser  number  of years  (including  fractions)  until he would
attain Mandatory Retirement Age if applicable to him) and for purposes of clause
(D) of  Section  4.b(2) of the  SERP,  he shall be deemed to have as his date of
termination  of  employment  the date three  years  after the date the Change in
Control

                                      11



occurs;  (v) he shall be deemed to have been paid his  Annual  Base  Salary  for
three (3) additional years (or such lesser number of years (including fractions)
until he would attain Mandatory Retirement Age if applicable to him) which shall
be  considered  to have been earned over such period of time during his last ten
(10) years of  employment  with the Company for purposes of  calculating  "Final
Average  Compensation"  in Section 2.f. of the SERP;  (vi) he shall be deemed to
have been paid his Annual Bonus for three (3)  additional  years (or such lesser
number of years (including fractions) until he would attain Mandatory Retirement
Age if applicable to him) which,  together with his Vested  Current Bonus Amount
as determined  pursuant to Section 2.1.1 shall be considered his AIP awards paid
or accrued with  respect to the last four  consecutive  calendar  years (or such
lesser number of calendar years (including  fractions) as appropriate if limited
by his  Mandatory  Retirement  Age) during his last ten (10) years of employment
with the Company for purposes of  calculating  "Final Average  Compensation"  in
Section 2.f of the SERP;  (vii) for the purposes of Section 2.f of the SERP (and
not for the purposes of any other  provision  of the SERP),  in the event he has
not  participated  in the AIP portion of the KEIP (after taking into account the
year during which the Change in Control occurs as to which he is entitled to his
Vested Current Bonus Amount plus the number of years with respect to which he is
deemed to have been paid his Annual  Bonus as  provided  in  Subsection  2.3.1.1
(vi)) for five (5)  consecutive  years in his last ten (10) years of  employment
with the Company, he shall have his highest annual average AIP award be based on
the  average  of his AIP awards  paid or  accrued  over the sum of the number of
years  preceding the year during which the Change in Control occurs during which
he has participated in the AIP portion of the KEIP plus the number of years with
respect to which he is deemed to have been paid his Annual  Bonus as provided in
Subsection  2.3.1.1 (vi) plus the year during which the Change in Control occurs
with  respect  to  which he is  entitled  to his  Vested  Current  Bonus  Amount
regardless of his actual years of  participation  in the AIP portion of the KEIP
at the time of the Change in Control and  regardless of the number of years such
Executive has been employed by the Company at the time of the Change in Control;
and (viii) for purposes of Section 4.b(2)(B) of the SERP,  provided an Executive
has at least one (1) Year of Service  under the Hershey  Pension  Plan as of the
date of the Change in  Control,  he shall be deemed to be vested in his  accrued
benefit  under the Hershey  Pension Plan as of the date of the Change in Control
regardless  of whether he is  actually  vested in such  accrued  benefit on such
date;

                       2.3.1.2  if such  Executive has not yet attained age
fifty-five (55) (after  increasing his age by three (3) years as provided in the
preceding  Subsection  2.3.1.1),  he shall, upon the occurrence of the Change in
Control be deemed  nevertheless to have attained age fifty-five (55);  provided,
however,  the reduction factor prescribed by clause (D) of Section 4.b(2) of the
SERP shall still be given effect in calculating  his SERP Benefit,  with his age
being  increased by three (3) years as provided in  Subsection  2.3.1.1  hereof;
provided,  further,  that (i) for an Executive  (other than the Chief  Executive
Officer  of the  Company)  who has not  yet  attained  age  fifty  (50)  (before
increasing  his age by three (3) years as provided in the  preceding  Subsection
2.3.1.1) as of the date the Change in Control  occurs,  the reduction  factor in
clause  (D) of  Section  4.b(2)  of the SERP  shall be  based on the  number  of
complete calendar months by which the date the Change in Control occurs precedes
his fifty-second (52nd) birthday and (ii) for an Executive (other than the Chief
Executive  Officer of the  Company)  who has  attained  age fifty  (50)  (before
increasing  his age by three (3) years as provided in the  preceding  Subsection
2.3.1.1) as of the

                                      12



date the Change in Control occurs, the reduction factor in clause (D) of Section
4.b(2) of the SERP shall be zero percent (0%).

                       2.3.1.3  the actuarial  present value of such Executive's
SERP Benefit, as determined in accordance with the foregoing  provisions of this
Section 2.3, shall be determined  using:  (i) the 83 GAM mortality table blended
50/50 for males and females; (ii) an interest rate equal to 100% of the interest
rate that would be used (as of the date of the Change in Control) by the Pension
Benefit Guaranty  Corporation for purposes of determining the present value of a
lump sum  distribution  on plan  termination;  (iii)  the date of the  Change in
Control  as the date on which  payment  of the  Executive's  SERP  Benefit is to
commence and as the date as of which the  actuarial  present  value of such SERP
Benefit is  calculated;  and (iv) the actual age of the Executive and his spouse
(without regard to any adjustments made pursuant to Sections 2.3.1.1 or 2.3.1.2)
as of the date of the Change in Control.

               2.3.2   each  Executive who neither is a participant in the SERP
on the date of the Change in Control  nor was a  participant  in the SERP on the
date of the  Potential  Change in Control  preceding the Change in Control shall
have a vested and  nonforfeitable  right  hereunder to receive in cash an amount
equal to the sum of:

                       2.3.2.1   a lump sum cash amount  equal to the  actuarial
equivalent of the excess of (x) the retirement pension (determined as a straight
life  annuity  commencing  at Normal  Retirement  Age, as defined in the Hershey
Pension Plan) which he would have accrued under the terms of the Hershey Pension
Plan (as in effect immediately prior to the Change in Control), determined as if
he were fully vested  thereunder and had accumulated  thirty-six (36) additional
months of service  credit  thereunder  during each of which he will be deemed to
have been paid  one-twelfth  (1/12th) of the sum of his  highest  annual rate of
compensation as an employee of the Company and his Annual Bonus (but in no event
shall he be deemed to have accumulated additional months of service credit after
he would have attained  Mandatory  Retirement  Age, if applicable)  over (y) the
retirement  pension  (determined as a straight life annuity commencing at Normal
Retirement  Age)  which he has  accrued  pursuant  to the  terms of the  Hershey
Pension Plan as of the date of the Change in Control; and

                       2.3.2.2  if he is a participant in the CLRP, a lump sum
cash amount ("CLRP Benefit") equal to his Excess Account, as defined in the CLRP
(as in effect  immediately  prior to the Change in Control)  determined as if he
were fully vested  thereunder and had  accumulated  thirty-six  (36)  additional
months of service  credit  thereunder  during each of which he will be deemed to
have been paid  one-twelfth  (1/12th) of the sum of his  highest  annual rate of
compensation as an employee of the Company and his Annual Bonus, but in no event
shall he be deemed to have accumulated additional months of service credit after
he would have attained  Mandatory  Retirement Age, if applicable (the sum of the
amounts  described in Subsections  2.3.2.1 and 2.3.2.2 is herein  referred to as
such  Executive's  "Vested Pension  Benefit" and the Vested Pension Benefit plus
all, if any, investment credit applied thereto in accordance with the provisions
of Section 2.5 hereof is herein referred to as such Executive's  "Vested Pension
Amount").

                                      13



         For purposes of this Subsection 2.3.2,  "actuarial  equivalent" amounts
shall be determined using the same methods and assumptions  prescribed under the
Hershey Pension Plan immediately prior to the Change in Control.

         2.4   PAYMENT OF VESTED PENSION AMOUNT UPON TIMELY ELECTION. The
Company  shall,  on the later of (i) the first day of  January of the year first
following  the year  during  which the  Change in  Control  occurs  and (ii) the
one-hundred  twentieth (120th) day following the Change in Control,  pay to each
Executive  a lump sum cash  payment  equal to his  Vested  Pension  Amount  plus
interest thereon at the rate provided in Section  1274(b)(2)(B) of the Code from
the date of the Change in Control to the date of payment if, prior to the Change
in Control,  he elects,  in his sole  discretion,  to receive such lump sum cash
payment at such time.

         2.5   CONVERSION  OF  VESTED   PENSION   BENEFIT  TO  DEFERRED
COMPENSATION  PLAN ACCOUNT IN ABSENCE OF SECTION 2.4 ELECTION.  In the event the
Executive  makes no election  under  Section 2.4 hereof,  an amount equal to his
Vested Pension Benefit shall be credited to him under the Deferred  Compensation
Plan and subject to the provisions of this Subsection 2.5, the provisions of the
Deferred Compensation Plan shall apply thereto as if such amount were a Deferred
AIP Award.  Within ten (10) days of the Change in Control  the  Executive  shall
select one or more  Investment  Options as defined in the Deferred  Compensation
Plan to be effective  with respect to such amount and  thereafter may change his
selection of such  Investment  Options in accordance  with the provisions of the
Deferred Compensation Plan. Investment credits shall be applied to the amount of
his Vested  Pension  Benefit in accordance  with the  provisions of the Deferred
Compensation  Plan from the date of the Change in Control to the date of payment
to the Executive in accordance with his selection of such Investment Options. If
the Executive makes no election under Section 2.4 hereof and does not select one
or more Investment  Options as defined in the Deferred  Compensation Plan within
ten (10) days of the Change in Control in accordance  with the provisions of the
second sentence of this Section 2.5,  investment credits shall be applied to the
amount of his Vested  Pension  Benefit from the date of the Change in Control to
the earlier of the date he makes a selection of Investment  Options with respect
thereto in accordance with the provisions of the Deferred  Compensation Plan and
the date of payment in accordance  with the latest of his  pre-Change in Control
selections of Investment Options relating to his Deferred AIP Awards or Deferred
PSU Awards,  if any. If there are no such  pre-Change  in Control  selections of
Investment Options,  then investment credits shall be applied in accordance with
the  provisions of the  immediately  preceding  sentence by treating the Hershey
Fixed Income Fund Investment Option under the Deferred  Compensation Plan as his
latest  pre-Change in Control selection of Investment  Options.  Within ten (10)
days of the Change in Control the Executive shall make a Deferral  Election with
respect to his Vested Pension  Amount.  If the Executive makes no election under
Section  2.4 hereof and makes no Deferral  Election  within ten (10) days of the
Change in Control in accordance with the immediately  preceding  sentence,  then
for purposes hereof he will be considered to have made a Deferral Election under
the Deferred  Compensation  Plan to have his Vested  Pension Amount paid to him,
his designated  beneficiaries or his estate,  as applicable,  in accordance with
the latest of his  pre-Change  in Control  Deferral  Elections  relating  to his
Deferred  AIP  Awards  or  Deferred  PSU  Awards,  if any.  If there are no such
pre-Change in Control  Deferral  Elections,  then for purposes hereof he will be
considered to have made a Deferral Election under the Deferred Compensation Plan
to have his Vested Pension

                                      14



Amount paid to him, his designated  beneficiaries or his estate,  as applicable,
on the first day of the month  following  his  termination  of employment by the
Company.  His Vested Pension Amount shall be paid to him in accordance  with the
Deferral Election described in the preceding three sentences, as applicable,  or
any subsequent  Deferral  Election with respect thereto  permitted in accordance
with the provisions of the Deferred Compensation Plan.

         2.6   SERP OR CLRP AMENDMENTS.  Notwithstanding any provision of
the SERP,  CLRP,  or Deferred  Compensation  Plan,  none of the SERP,  CLRP,  or
Deferred  Compensation  Plan may be  terminated or amended in any manner that is
adverse to the interests of any Executive without his consent either:  (i) after
a  Potential  Change  in  Control  occurs  and for one (1)  year  following  the
cessation of the Potential Change in Control, or (ii) after a Change in Control.
Any termination or amendment of the SERP, CLRP, or Deferred Compensation Plan in
a manner adverse to the interests of an Executive within one (1) year prior to a
Potential  Change in Control  shall not be given  effect for purposes of Section
2.3 or Section 2.5 hereof.

         2.7   OTHER PSU GRANTS OUTSTANDING AS OF THE DATE OF A CHANGE IN
CONTROL.  An Executive shall be entitled to receive a lump sum cash payment with
respect to each  contingent  target PSU grant that is outstanding as of the date
of a Change in Control (and that is not  otherwise  paid out in whole or in part
in  accordance  with the terms of  Article 2 or  Article 3 hereof)  in an amount
equal to the 100% target award amount of each such  contingent  target PSU grant
valued at the higher of (i) the  Transaction  Value and (ii) the highest Closing
price of the Company's Common Stock on the New York Stock Exchange from the date
of the Change in  Control  until the end of the cycle,  provided  the  Executive
continues  to be employed by the Company  through the end of such cycle.  In the
event an Executive  continues to be employed by the Company after  expiration of
the Coverage Period but such Executive's employment is terminated by the Company
without  Cause,  by the  Executive  for Good  Reason  or  terminates  due to the
Executive's death, Disability or retirement (on or after the date such Executive
attains Mandatory Retirement Age) prior to the end of any applicable  contingent
target PSU cycle,  such  Executive (or his estate,  as the case may be) shall be
entitled  to receive a lump sum cash  payment  with  respect to each  contingent
target PSU grant that is  outstanding as of the date of a Change in Control (and
that has not otherwise been paid out in whole or in part in accordance  with the
terms of  Article 2 or  Article 3 hereof)  in an amount  equal to the sum of the
product of (x) and (y),  where (x) is an amount  equal to the 100% target  award
amount of each such contingent  target PSU grant valued at the higher of (i) the
Transaction  Value and (ii) the highest  closing price of the  Company's  Common
Stock on the New York  Stock  Exchange  from the date of the  Change in  Control
until the Date of  Termination,  and (y) is a fraction the numerator of which is
the  number  of days  from and  including  the  first  day of the  award  period
applicable  to such  outstanding  contingent  target PSU grant that includes the
Executive's  Date of Termination  until (and  including) his Date of Termination
and  the  denominator  of  which  is the  number  of days  in the  award  period
applicable to such outstanding contingent target PSU grant. The payment provided
for in this  Section 2.7 with respect to each such  contingent  target PSU grant
shall be made to an  Executive  by the fifth  (5th) day  following  the first to
occur of (a) the end of the cycle of such grant and (b) the Executive's  Date of
Termination.

                                      15



                                    ARTICLE 3
                          EXECUTIVE BENEFITS AND RIGHTS
                         UPON TERMINATION OF EMPLOYMENT

         3.1   GENERAL  TERMINATION  RIGHTS  AND  BENEFITS.  If  an  Executive's
employment  by the Company is  terminated  at any time after a Change in Control
for any reason (whether by him or the Company), the Company shall pay to him the
payments described in Subsections 3.1.1 through 3.1.7 below.

               3.1.1   PREVIOUSLY EARNED SALARY. The Company shall pay his full
salary to him through  his Date of  Termination  at the  highest  rate in effect
during the period between the Potential  Change in Control  preceding the Change
in Control  and the date the Notice of Intent to  Terminate  is given,  together
with  all  compensation  and  benefits  payable  to  him  through  the  Date  of
Termination  under the terms of any  compensation  or benefit  plan,  program or
arrangement maintained by the Company during such period.

               3.1.2   PREVIOUSLY  EARNED  BENEFITS.  The Company shall pay his
normal post-termination compensation and benefits to him as such payments become
due. Such post-termination  compensation and benefits shall be determined under,
and paid in accordance  with,  the  Company's  retirement,  insurance,  pension,
welfare and other compensation or benefit plans, programs and arrangements.

               3.1.3   PAYMENT OF VESTED  CURRENT  BONUS AMOUNT.  Except to the
extent that the Company has previously paid or concurrently pays to him all or a
portion of his Vested Current Bonus Amount  pursuant to Section 2.1,  Subsection
3.1.1 or Subsection  3.1.2 hereof,  the Company shall pay to him a lump sum cash
payment equal to his Vested Current Bonus Amount.

               3.1.4   PAYMENT OF VESTED  DEFERRED BONUS AMOUNT.  Except to the
extent that the Company has previously paid or concurrently pays to him all or a
portion of his Vested Deferred Bonus Amount pursuant to Section 2.1,  Subsection
3.1.1 or Subsection  3.1.2 hereof,  the Company shall pay to him a lump sum cash
payment equal to his Vested Deferred Bonus Amount.

               3.1.5   PAYMENT OF VESTED  CURRENT  PSU  AMOUNT.  Except to the
extent that the Company has previously paid or concurrently pays to him all or a
portion of his Vested  Current PSU Amount  pursuant to Section  2.2,  Subsection
3.1.1 or Subsection  3.1.2 hereof,  the Company shall pay to him a lump sum cash
payment equal to his Vested Current PSU Amount.

               3.1.6   PAYMENT OF VESTED  DEFERRED PSU AMOUNTS.  Except to the
extent that the Company has previously paid or concurrently pays to him all or a
portion of his Vested  Deferred PSU Amount  pursuant to Section 2.2,  Subsection
3.1.1 or Subsection  3.1.2 hereof,  the Company shall pay to him a lump sum cash
payment equal to his Vested Deferred PSU Amount.

               3.1.7   PAYMENT OF VESTED PENSION  AMOUNT.  Except to the extent
that the  Company has  previously  paid or  concurrently  pays to him his Vested
Pension  Amount,  the Company  shall pay to him a lump-sum cash payment equal to
his Vested Pension Amount.

                                       16



         3.2   SEVERANCE  BENEFITS.  In addition to the payments provided for by
Section  3.1  hereof,  the  Company  shall pay or  provide to an  Executive  the
payments,  benefits,  and services  described in Subsections 3.2.1 through 3.2.6
below (the  "Severance  Benefits")  in  accordance  with such  Subsections  upon
termination of his employment  with the Company during the Coverage  Period,  if
his  termination  of  employment  either (i) is a Section  1.39  Termination  of
Employment,  or (ii) is (a) not by the Company  for Cause,  (b) not by reason of
his death or Disability or after his Mandatory  Retirement  Age, if  applicable,
and (c) not by him without Good Reason.

               3.2.1   LUMP-SUM  SEVERANCE  PAYMENT.  In lieu  of any  further
salary payments to him for periods  subsequent to the Date of  Termination,  the
Company shall pay to him a lump sum severance  payment,  in cash, equal to three
(3) (or, if less,  the number of years,  including  fractions,  from the Date of
Termination until he would have reached Mandatory Retirement Age, if applicable)
times the sum of (a), (b) and (c) where (a) equals his Annual Base  Salary,  (b)
equals his Annual Bonus and (c) equals his Highest PSU Amount.

               3.2.2   CONTINUED  BENEFITS.  For a thirty-six (36) month period
(or, if less, the number of months from the Date of  Termination  until he would
have  reached  Mandatory  Retirement  Age,  if  applicable)  after  the  Date of
Termination, the Company shall provide him with life insurance, health and other
welfare benefits ("Welfare Benefits")  substantially  similar in all respects to
those which he was receiving  immediately  prior to the Notice of Termination on
substantially the same terms and conditions,  including  contributions  required
from him for such  benefits  (without  giving  effect to any  reduction  in such
benefits  subsequent to the Potential Change in Control  preceding the Change in
Control or the Change in Control,  which reduction constitutes or may constitute
Good Reason);  provided that if he cannot continue to participate in the Company
plans  providing  Welfare  Benefits,  the Company shall  otherwise  provide such
benefits on the same  after-tax  basis as if  continued  participation  had been
permitted.  The  Executive  shall be  entitled  to elect to change  his level of
coverage and/or his choice of coverage options (such as Executive only or family
medical  coverage)  with  respect to the Welfare  Benefits to be provided by the
Company to him to the same  extent  that  actively  employed  executives  of the
Company are permitted to make such changes; provided, however, that in the event
of any such  changes  he shall pay the  amount of any cost  increase  that would
actually be paid by an actively  employed  executive of the Company by reason of
such actively employed  executive making the same change in level of coverage or
coverage options. Notwithstanding the foregoing, in the event that the Executive
becomes reemployed with another employer and becomes eligible to receive welfare
benefits from such  employer,  the Welfare  Benefits  described  herein shall be
secondary to such benefits,  but only to the extent that the Company  reimburses
him for any increased  cost and provides any  additional  benefits  necessary to
give him the Welfare Benefits provided hereunder.

               3.2.3   OUTSTANDING AWARDS. Except to the extent the Company has
previously  paid or  concurrently  pays to him all or a  portion  of his  Vested
Current Bonus Amount and Vested Current PSU Amount as provided for herein, if an
Executive's Date of Termination  occurs within the Coverage Period,  he shall be
entitled to a lump sum cash payment with respect to each

                                      17



outstanding  contingent  target AIP and PSU grant  under the KEIP or any similar
types of grants under any replacement plans or programs equal to the sum of:

                       3.2.3.1  the sum of the  product  of (x) and (y) for each
then outstanding contingent target PSU grant under the KEIP (or similar types of
grants under any  replacement  plan or program) for the applicable  award period
that includes his Date of Termination,  where (x) is an amount equal to the 100%
target award amount of such outstanding contingent target PSU grant and (y) is a
fraction  the  numerator of which is the number of days from and  including  the
first day of the award period  applicable to such outstanding  contingent target
PSU  grant  that  includes  the  Executive's  Date  of  Termination  until  (and
including) his Date of Termination and the denominator of which is the number of
days in the award period  applicable to such outstanding  contingent  target PSU
grant; and

                       3.2.3.2  the sum of the product of (x) and (y) for each
then  outstanding  contingent  target  AIP grant  made to him under the KEIP (or
similar  types of  grants  under  any  replacement  plans or  programs)  for the
applicable  award period that includes his Date of Termination,  where (x) is an
amount  equal  to the  greater  of (A) the  100%  target  award  amount  of such
outstanding contingent target AIP grant, and (B) the amount that would have been
payable  to him  under  such  contingent  target  AIP grant as of the end of the
applicable  award period,  calculated  utilizing as the  applicable  performance
factors his and the Company's  actual  performance on an annualized  basis as of
his Date of  Termination,  and (y) is a fraction  the  numerator of which is the
number of days from and including  the first day of the award period  applicable
to such  outstanding  contingent AIP grant that includes his Date of Termination
until (and  including) his Date of Termination  and the  denominator of which is
the number of days in such applicable award period.

Contingent  target PSU grants  under the KEIP or a similar type of grant under a
replacement plan or program shall be valued at the higher of (i) the Transaction
Value and (ii) the highest  closing price of the  Company's  Common Stock on the
New York Stock Exchange during the period running from the date of the Change in
Control until the Executive's Date of Termination.

               3.2.4   HERSHEY PENSION PLAN AND ESSIOP VESTING. An Executive who
is a participant  in the Hershey  Pension Plan or the Hershey Foods  Corporation
Employee Savings Stock Investment and Ownership Plan (the "ESSIOP") shall, as of
his Date of  Termination,  be fully  vested  in each of his  accounts  under the
Hershey Pension Plan and ESSIOP.  In the event that any amount under the Hershey
Pension Plan and ESSIOP that vests pursuant to the preceding  sentence cannot be
paid to the Executive under the terms of the applicable  plan, the Company shall
pay such amount to the Executive under the terms of this Plan.

               3.2.5   RELOCATION  ALLOWANCE.  In the event that an  Executive
relocates  following his Date of Termination  and during the Coverage  Period at
the request of a successor  employer,  the Company shall pay to him a relocation
allowance of $75,000; provided,  however, that any such payment shall be reduced
by any payments received by him from such successor  employer for the purpose of
reimbursing  him for  costs  of  relocation.  The  Company  shall  pay him  such
relocation allowance within five (5) business days after delivery of his written
request and may

                                      18



condition the payment of the  relocation  allowance upon his agreeing in writing
to report to the Company  any such  payments  from any  successor  employer  and
agreeing in writing to  reimburse to the Company any amounts  received  from the
Company pursuant to this Subsection 3.2.5 that should have been so reduced.

               3.2.6   OUTPLACEMENT  SERVICES. If an Executive becomes eligible
to receive  Severance  Benefits,  such  Employee  shall be  entitled  to receive
outplacement services in accordance with the Corporation's outplacement services
policy (as in effect  immediately  prior to the Change in Control) for up to one
year following the Date of Termination and in an amount not to exceed $35,000.

         3.3   GROSS-UP  PAYMENT.  In the event that an Executive becomes
entitled to the Severance  Benefits or any other benefits or payments under this
Plan (other than  pursuant to this  Section  3.3),  or the KEIP by reason of the
accelerated   vesting  of  stock  options  thereunder   (together,   the  "Total
Benefits"),  and in the event that any of the Total  Benefits will be subject to
the Excise Tax, the Company shall pay to him an additional amount (the "Gross-Up
Payment")  such that the net amount  retained  by him,  after  deduction  of any
Excise Tax on the Total  Benefits and any  federal,  state and local income tax,
Excise Tax and FICA and Medicare withholding taxes upon the payment provided for
by this Section 3.3, shall be equal to the Total Benefits.

         For purposes of  determining  whether any of the Total Benefits will be
subject  to the  Excise Tax and the  amount of such  Excise  Tax,  (i) any other
payments or benefits  received or to be received by an Executive  in  connection
with a Change in Control or his termination of employment  (whether  pursuant to
the terms of this Plan or any other  plan,  arrangement  or  agreement  with the
Company,  any Person whose  actions  result in a Change in Control or any Person
affiliated  with the  Company or such  Person)  shall be  treated  as  parachute
payments  within the meaning of Section  280G(b)(2) of the Code,  and all excess
parachute  payments within the meaning of Section 280G(b)(1) shall be treated as
subject to the Excise Tax,  unless in the opinion of tax counsel ("Tax Counsel")
selected by the Company's  independent auditors and acceptable to the Executive,
such  other  payments  or  benefits  (in  whole or in  part)  do not  constitute
parachute  payments,  or such excess  parachute  payments  (in whole or in part)
represent  reasonable  compensation  for services  actually  rendered within the
meaning of Section  280G(b)(4) of the Code in excess of the Base Amount,  or are
otherwise not subject to the Excise Tax,  (ii) the amount of the Total  Benefits
which shall be treated as subject to the Excise Tax shall be equal to the lesser
of (A) the total  amount of the Total  Benefits  reduced  by the  amount of such
Total Benefits that in the opinion of Tax Counsel are not parachute payments, or
(B) the  amount of excess  parachute  payments  within  the  meaning  of Section
280G(b)(1)  (after  applying  clause  (i),  above),  and  (iii) the value of any
non-cash  benefits or any deferred payment or benefit shall be determined by the
Company's  independent  auditors in accordance  with the  principles of Sections
280G(d)(3) and (4) of the Code.  For purposes of  determining  the amount of the
Gross-Up  Payment,  an Executive  shall be deemed to pay federal income taxes at
the highest  marginal  rate of federal  income  taxation in the calendar year in
which the Gross-Up Payment is to be made and state and local income taxes at the
highest  marginal rate of taxation in the state and locality of his residence on
the Date of  Termination,  net of the  reduction  in federal  income taxes which
could be obtained from  deduction of such state and local taxes  (calculated  by
assuming  that any  reduction  under  Section  68 of the Code in the  amount  of
itemized deductions  allowable to him applies first

                                      19



to reduce the amount of such state and local income  taxes that would  otherwise
be deductible by him).

         In the event that the Excise Tax is subsequently  determined to be less
than the amount taken into account  hereunder at the time of  termination  of an
Executive's  employment,  he shall  repay to the  Company,  at the time that the
amount of such reduction in Excise Tax is finally determined, the portion of the
Gross-Up  Payment  attributable  to such  reduction  (plus  that  portion of the
Gross-Up Payment attributable to the Excise Tax, federal, state and local income
taxes and FICA and  Medicare  withholding  taxes  imposed on the  portion of the
Gross-Up  Payment being repaid by him to the extent that such repayment  results
in a  reduction  in Excise  Tax,  FICA and  Medicare  withholding  taxes  and/or
federal,  state or local  income  taxes)  plus  interest  on the  amount of such
repayment at the rate provided in Section 1274(b)(2)(B) of the Code. The Company
may require an Executive to agree in writing to the repayment obligation imposed
by the preceding  sentence as a condition to receiving the Gross-Up Payment.  In
the event  that the  Excise Tax is  determined  to exceed the amount  taken into
account  hereunder at the time of the  termination of an Executive's  employment
(including  by reason of any payment the  existence or amount of which cannot be
determined  at the time of the  Gross-Up  Payment),  the  Company  shall make an
additional  Gross-Up  Payment,  determined  as previously  described,  to him in
respect of such excess (plus any interest, penalties or additions payable by him
with  respect  to such  excess)  at the time that the  amount of such  excess is
finally determined.

         3.4   TIMING OF PAYMENTS.  The payments provided for:

               3.4.1   in Subsections 3.1.1, 3.1.3, 3.1.5, 3.2.1 and 3.2.3, and
in Section  3.3 hereof  shall be made to an  Executive  not later than the fifth
(5th) day  following his Date of  Termination;  provided,  however,  that if the
amounts of such payments cannot be finally  determined on or before such day the
Company  shall pay to the  Executive on such day an estimate,  as  determined in
good faith by the Company,  of the minimum amount of such payments and shall pay
the remainder of such payments  (together  with interest at the rate provided in
Section 1274(b)(2)(B) of the Code from the fifth (5th) day following the Date of
Termination to the payment of such  remainder) as soon as the amount thereof can
be determined but in no event later than the thirtieth (30th) day after the Date
of Termination.  In the event that the amount of the estimated  payments exceeds
the  amount  subsequently  determined  to  have  been  due,  such  excess  shall
constitute  a loan by the Company to the  Executive,  payable on the fifth (5th)
business day after  demand by the Company  (together  with  interest at the rate
provided in Section 1274(b)(2)(B) of the Code from the fifth (5th) day following
the Date of Termination to the payment of such remainder);

               3.4.2   in Subsection 3.1.4 hereof shall be made to an Executive
on the later of (i) the first day of  January of the year  first  following  the
year  during  which  his Date of  Termination  occurs  and (ii) the one  hundred
twentieth  (120th) day following his Date of Termination if prior to his Date of
Termination he elects, in his sole discretion,  to receive his previously unpaid
Deferred AIP Awards at such time. In the event the Executive makes such election
and the amount of the payment  described in  Subsection  3.1.4 cannot be finally
determined on or before the later of such one hundred  twentieth  (120th) day or
January 1, as  applicable,  the Company  shall pay to the

                                  20



Executive on such one hundred twentieth (120th) day or January 1, as applicable,
an estimate,  as determined in good faith by the Company,  of the minimum amount
of such  payment and shall pay the  remainder  of such  payment  (together  with
interest at the rate provided in Section 1274(b)(2)(B) of the Code from such one
hundred  twentieth  (120th) day or January 1, as  applicable,  to the payment of
such  remainder) as soon as the amount thereof can be determined but in no event
later than the thirtieth (30th) day after such one hundred twentieth (120th) day
or January  1, as  applicable.  In the event  that the  amount of the  estimated
payment exceeds the amount subsequently determined to have been due, such excess
shall  constitute a loan by the Company to the  Executive,  payable on the fifth
(5th)  business day after demand by the Company  (together  with interest at the
rate  provided  in  Section  1274(b)(2)(B)  of the  Code  from  the one  hundred
twentieth  (120th)  day  following  the Date of  Termination  or  January  1, as
applicable,  to the payment of such remainder). In the event the Executive makes
no such  election,  his previously  unpaid  Deferred AIP Awards shall be paid in
accordance with each of his applicable Deferral Elections;

               3.4.3   in Subsection 3.1.6 shall be made to an Executive on the
later of (i) the first  day of  January  of the year  first  following  the year
during which his Date of Termination  occurs and (ii) the one hundred  twentieth
(120th)  day  following  his  Date  of  Termination  if  prior  to his  Date  of
Termination he elects, in his sole discretion,  to receive his previously unpaid
Deferred PSU Awards at such time. In the event the Executive makes such election
and the amount of the payment provided for in Subsection 3.1.6 cannot be finally
determined on or before the later of such one hundred  twentieth  (120th) day or
January 1, as  applicable,  the Company  shall pay to the  Executive on such one
hundred  twentieth  (120th) day or January 1, as  applicable,  an  estimate,  as
determined in good faith by the Company,  of the minimum  amount of such payment
and shall pay the remainder of such payment  (together with interest at the rate
provided in Section  1274(b)(2)(B)  of the Code from such one hundred  twentieth
(120th) day or January 1, as  applicable,  to the payment of such  remainder) as
soon as the amount  thereof  can be  determined  but in no event  later than the
thirtieth  (30th) day after such one hundred twentieth (120th) day or January 1,
as applicable. In the event that the amount of the estimated payment exceeds the
amount subsequently  determined to have been due, such excess shall constitute a
loan by the Company to the  Executive,  payable on the fifth (5th)  business day
after  demand by the Company  (together  with  interest at the rate  provided in
Section  1274(b)(2)(B)  of the Code from the one hundred  twentieth  (120th) day
following the Date of Termination or January 1, as applicable, to the payment of
such  remainder).  In the  event  the  Executive  makes  no such  election,  his
previously  unpaid  Deferred PSU Awards shall be paid in accordance with each of
his applicable Deferral Elections; and

               3.4.4   in Subsection 3.1.7 shall be made to him on the later of
(i) the first day of January  following his Date of Termination and (ii) the one
hundred twentieth (120th) day following his Date of Termination if, prior to his
Date of Termination,  he elects, in his sole discretion, to receive such payment
at such time. In the event the Executive makes no such election, then his Vested
Pension Amount shall be paid in accordance with the provisions of Section 2.5.

                                      21



         3.5   REIMBURSEMENT OF LEGAL COSTS. The Company shall pay to an
Executive  all  legal  fees  and  expenses  incurred  by  him as a  result  of a
termination of his employment which entitles him to any payments under this Plan
(including  all such  fees and  expenses,  if any,  incurred  in  contesting  or
disputing  any  Notice of Intent to  Terminate  under  Section  4.3 hereof or in
seeking to obtain or enforce  any right or benefit  provided  by this Plan or in
connection  with any tax audit or proceeding to the extent  attributable  to the
application  of Section  4999 of the Code to any  payment  or  benefit  provided
hereunder).  Such  payments  shall be made within five (5)  business  days after
delivery of his  respective  written  requests for payment  accompanied  by such
evidence of fees and expenses incurred as the Company reasonably may require.

         3.6   EXECUTIVES' COVENANT.  The Company may condition the payment of
the amounts and provision of the benefits  described in Article 3 of the Plan to
an Executive upon his providing to the Company a written agreement that, subject
to the terms and conditions of this Plan, in the event of a Potential  Change in
Control, he will remain in the employ of the Company until the earliest of (a) a
date which is nine months  after the date of such  Potential  Change in Control,
(b) the date of a Change  in  Control,  (c) the date of his  termination  of his
employment  for Good Reason  (determined  by treating  the  Potential  Change in
Control for this  purpose as a Change in Control in applying the  definition  of
Good Reason) or by reason of death or  Disability,  (d) the  termination  by the
Company of his  employment  for any reason or (e) his attaining  age  sixty-five
(65).


                                    ARTICLE 4
                           TERMINATION PROCEDURES AND
                           COMPENSATION DURING DISPUTE

         4.1   NOTICE OF  INTENT TO  TERMINATE.  After a Change in  Control, any
purported  termination  of an  Executive's  employment  (other than by reason of
death) must be preceded by a written  Notice of Intent to Terminate  from him to
the Company or the Company to him, as  applicable,  in  accordance  with Section
8.17 hereof.  For  purposes of this Plan, a Notice of Intent to Terminate  shall
mean a notice which shall indicate the notifying  party's opinion  regarding the
specific provisions of this Plan that will apply upon such termination and shall
set forth in reasonable detail the facts and circumstances  claimed to provide a
basis for the application of the provisions so indicated.  Further,  a Notice of
Intent to Terminate for Cause is required to include a copy of a resolution duly
adopted by the  affirmative  vote of not less than  three-quarters  (3/4) of the
entire  membership  of the Board at a meeting of the Board  which was called and
held for the purpose of considering such termination (after reasonable notice to
the Executive and an opportunity for him, together with his counsel, to be heard
before the Board)  finding that, in the good faith opinion of the Board,  he was
guilty of conduct set forth in Subsection 1.6.1 or 1.6.2 herein,  and specifying
the particulars thereof in detail.

         4.2   DATE OF TERMINATION.  Date of Termination, (a) with respect to
any  purported  termination  of an  Executive's  employment  after a  Change  in
Control,  shall mean  (except as  provided  in Section  4.3  hereof)  (i) if his
employment is terminated by reason of his death, his date of death,  (ii) if his
employment is terminated for Disability, thirty (30) days after Notice of Intent

                                      22



to Terminate is given (provided that he shall not have returned to the full-time
performance  of his duties during such thirty (30) day period),  or (iii) if his
employment is terminated for any other reason,  the date specified in the Notice
of Intent to Terminate  (which (x) in the case of a termination  by the Company,
shall not be less than thirty (30) days, except in the case of a termination for
Cause in which case it shall not be less than ten (10) days,  provided  that the
Company  may  require  him to not report to work during such ten (10) day period
and (y) in the case of a  termination  by an  Executive,  shall not be less than
fifteen  (15) days nor more than sixty (60)  days,  respectively,  from the date
such Notice of Intent to  Terminate  is given),  and (b) for purposes of Section
2.3 of this Plan and the definitions of the defined terms Annual Base Salary and
Annual  Bonus as used in such  Section  2.3,  shall  mean  the date a Change  in
Control occurs.

         4.3   DISPUTE CONCERNING  TERMINATION.  If within fifteen (15) days
after any Notice of Intent to Terminate is given  (within  eight (8) days in the
case of a termination for Cause by the Company), or, if later, prior to the Date
of Termination  (as  determined  without regard to this Section 4.3), the person
receiving  such Notice of Intent to Terminate  notifies  the person  giving such
notice that a dispute  exists  concerning  the  termination or the provisions of
this Plan that apply to such  termination,  the Date of Termination shall be the
date on which  the  dispute  is  finally  resolved,  either  by  mutual  written
agreement of the parties to such dispute or by a final judgment, order or decree
of a court of competent jurisdiction (which is not appealable or with respect to
which  the  time  for  appeal  therefrom  has  expired  and no  appeal  has been
perfected); provided, however, that the Date of Termination shall be extended by
a notice of  dispute  only if such  notice is given in good faith and the person
giving such notice  pursues  the  resolution  of such  dispute  with  reasonable
diligence.

         4.4   COMPENSATION  DURING  DISPUTE.  If a purported termination  of an
Executive's employment occurs following a Change in Control and such termination
or the  provisions of this Plan that apply upon such  termination is disputed in
accordance  with Section 4.3 hereof  (including a dispute as to the existence of
good faith and/or reasonable diligence  thereunder),  the Company shall continue
to pay the  Executive  the full  compensation  (including,  but not  limited to,
salary)  at his  Annual  Base  Salary  and  continue  his  participation  in all
compensation  plans required to be maintained  hereunder and continue to provide
to him the Welfare  Benefits  provided for in Subsection  3.2.2 hereof until the
dispute is finally resolved in accordance with Section 4.3 hereof.  Amounts paid
under this Section 4.4 are in addition to all other  amounts due under this Plan
(other  than those due under  Subsection  3.1.1  hereof) and shall not be offset
against or reduce any other amounts due under this Plan.


                                    ARTICLE 5
                               PLAN ADMINISTRATION

         5.1   AUTHORITY  TO  PLAN  ADMINISTRATOR.   The  Plan  shall  be
interpreted,   administered  and  operated  by  the  Plan Administrator, subject
to the express provisions of the Plan.

         5.2   DELEGATION  OF DUTIES.  The Plan  Administrator  may delegate any
of his duties  hereunder to such person or persons from time to time as he may
designate.

                                      23



         5.3   ENGAGEMENT OF THIRD PARTIES.  The Plan  Administrator is
empowered, on behalf of the Plan, to engage accountants,  legal counsel and such
other  personnel  as he  deems  necessary  or  advisable  to  assist  him in the
performance  of his duties  under the Plan.  The  functions  of any such persons
engaged by the Plan Administrator shall be limited to the specified services and
duties for which they are engaged,  and such persons shall have no other duties,
obligations or  responsibilities  under the Plan. Such persons shall exercise no
discretionary  authority or discretionary  control  respecting the management of
the Plan. All reasonable expenses thereof shall be borne by the Company.


                                    ARTICLE 6
                                     CLAIMS

         6.1   CLAIMS PROCEDURE. Claims for benefits under the Plan shall be
filed with the Plan Administrator.  If any Executive or other payee claims to be
entitled to a benefit under the Plan and the Plan Administrator  determines that
such claim  shall be denied in whole or in part,  the Plan  Administrator  shall
notify such person of its decision in writing. Such notification will be written
in a manner  calculated  to be  understood  by such person and will  contain (a)
specific  reasons for the denial,  (b)  specific  reference  to  pertinent  Plan
provisions,  (c)  a  description  of  any  additional  material  or  information
necessary for such person to perfect such claim and an  explanation  of why such
material or information is necessary,  and (d) information as to the steps to be
taken if the person  wishes to submit a request  for review.  Such  notification
will  be  given  within  90  days  after  the  claim  is  received  by the  Plan
Administrator.  If such notification is not given within such period,  the claim
will be considered  denied as of the last day of such period and such person may
request a review of his claim.

         6.2   REVIEW  PROCEDURE.  Within 60 days after the date on which a
person receives a written notice of a denied claim (or, if applicable, within 60
days after the date on which such denial is  considered to have  occurred)  such
person (or his duly  authorized  representative)  may (a) file a written request
with the Plan  Administrator  for a review of his denied  claim and of pertinent
documents and (b) submit written issues and comments to the Plan  Administrator.
The Plan Administrator will notify such person of its decision in writing.  Such
notification  will be written in a manner  calculated  to be  understood by such
person and will  contain  specific  reasons for the decision as well as specific
references  to pertinent  Plan  provisions.  The decision on review will be made
within  60  days  after  the   request  for  review  is  received  by  the  Plan
Administrator.  If the  decision on review is not made within such  period,  the
claim will be considered denied.

         6.3   CLAIMS AND REVIEW  PROCEDURES NOT MANDATORY.  The claims
procedure and review  procedure  provided for in this Article 6 are provided for
the use and benefit of  Executives  who may choose to use such  procedures,  but
compliance  with the  provisions  of this  Article  6 is not  mandatory  for any
Executive  claiming  benefits  under the Plan. It shall not be necessary for any
Executive  to file a  claim  with  the  Plan  Administrator  or to  exhaust  the
procedures  and  remedies  provided  for by this Article 6 prior to bringing any
legal claim or action,  or  asserting  any other  demand,  for payments or other
benefits to which he claims entitlement hereunder.

                                      24



                                    ARTICLE 7
                        PLAN MODIFICATION OR TERMINATION

         The Plan may be amended or terminated by resolution of the Board at any
time; provided,  however, that: (a) Schedule I hereto may be amended at any time
and in any manner by resolution of the Compensation  Committee of the Board upon
recommendation  of the Company's  Chief  Executive  Officer;  and (b) Schedule I
hereto may be amended at any time by the Company's  Chief  Executive  Officer to
delete any one or more persons therefrom. Notwithstanding the foregoing: (a) the
Plan may not be  terminated  or amended in a manner  adverse to the interests of
any Executive, without his consent (including the amendment of Schedule I hereto
to delete him therefrom) (i) after a Potential  Change in Control occurs and for
one (1) year following the cessation of a Potential  Change in Control,  or (ii)
for the two-year period following  consummation of the transaction(s)  resulting
from or in the  Change  in  Control;  and  (b) no  termination  of this  Plan or
amendment hereof in a manner adverse to the interests of any Executive,  without
his  consent  (including  the  amendment  of  Schedule  I hereto to  delete  him
therefrom),  shall be effective if such  termination or amendment  occurs (i) at
the request of a third party who has taken steps reasonably calculated to effect
a Change in Control or (ii) in connection with or in anticipation of a Change in
Control or Potential  Change in Control.  For this  purpose,  the cessation of a
Potential  Change in  Control  occurs if a Change in  Control  has not  occurred
within one year following the Potential Change in Control. In the event that the
termination  of this  Plan by the  Company  or an  amendment  hereof in a manner
adverse to the  interests of any Executive  (without his consent)  occurs within
six (6) months  prior to a  Potential  Change in Control or a Change in Control,
there shall be a presumption  that the  conditions of subclauses (i) and (ii) of
clause  (b) of the  next  preceding  sentence  shall  have  been  met.  Upon the
expiration  of the  Coverage  Period,  the Plan may not be amended in any manner
which would adversely  affect the rights which any Executive has at that time to
receive any and all  payments  or  benefits  pursuant to Articles 2, 3, and 4 by
reason of a Change in Control which has  theretofore  occurred or by reason of a
termination  of his  employment  during the Coverage  Period,  and the Company's
obligations  to make such payments and provide such  benefits  shall survive any
termination of the Plan.


                                    ARTICLE 8
                                  MISCELLANEOUS


         8.1   TERMINATIONS IN ANTICIPATION OF CHANGE IN CONTROL. An Executive's
employment  shall be deemed to have been terminated by the Company without Cause
during the  Coverage  Period if his  employment  is  terminated  by the  Company
without  Cause prior to a Change in Control or  Potential  Change in Control and
such  termination  of employment (a) was at the request of a third party who had
indicated  an  intention  to take or had taken steps  reasonably  calculated  to
effect a Change in Control,  or (b)  otherwise  arose in  connection  with or in
anticipation  of a Change in Control and (c) in either case, a Change in Control
does occur which

                                      25



may  involve  such third  party (or a party  competing  with such third party to
effectuate a Change in Control). An Executive shall be deemed to have terminated
his employment  for Good Reason during the Coverage  Period if he terminates his
employment with Good Reason prior to a Change in Control or Potential  Change in
Control if the circumstance or event which  constitutes Good Reason (a) occurred
at the request of a third party who had  indicated  an  intention to take or had
taken  steps  reasonably  calculated  to  effect a  Change  in  Control,  or (b)
otherwise  arose in connection  with or in  anticipation of a Change in Control,
and (c) in either  case,  a Change in Control  does occur which may involve such
third party (or a party  competing  with such third party to effectuate a Change
in  Control).  In the event of a  termination  of  employment  described in this
Section 8.1, the Executive  shall be entitled to all payments and other benefits
to which he would have been entitled had such  termination  occurred  during the
Coverage Period (other than salary  pursuant to Subsection  3.1.1 hereof for any
period  after the actual  date of  termination)  and he shall be  entitled to an
additional payment in an amount which shall compensate him to the extent that he
was deprived by such  termination  of the  opportunity  prior to  termination of
employment  to  exercise  any  stock  options  granted  to him  under  the  KEIP
(including  any such stock options that were not  exercisable at the time of his
termination of  employment) at the highest market price of the Company's  Common
Stock  reached in connection  with the Change in Control or Potential  Change in
Control if a  Potential  Change in Control  shall occur and not be followed by a
Change in Control within twelve (12) months of the Potential  Change in Control.
In the event that the  termination of employment of an Executive as described in
this  Section 8.1 occurs  following a Potential  Change in Control or within six
(6) months  prior to a Change in  Control,  there  shall be a  presumption  that
clauses (a) and (b) of the first two  sentences  of this  Section 8.1 shall have
been met.

         8.2   BURDEN.  In  any  proceeding  (regardless of who  initiates  such
proceeding) in which the payment of Severance  Benefits or other compensation or
benefits  under  this Plan is at issue,  (i) the  burden of proof as to  whether
Cause exists for purposes of this Plan shall be upon the Company and (ii) in the
event that the last sentence of Section 8.1 applies,  the Company shall have the
burden to  prove,  by clear  and  convincing  evidence,  that a  termination  of
employment  has  not  been  made in  anticipation  of a  Change  in  Control  as
contemplated by Section 8.1.

         8.3   NO RIGHT TO  CONTINUED  EMPLOYMENT.  Nothing in the Plan shall be
deemed to give any  Executive  the  right to be  retained  in the  employ of the
Company,  or to interfere  with the right of the Company to discharge him at any
time and for any lawful reason, with or without notice,  subject in all cases to
the terms of this Plan.

         8.4   NO ASSIGNMENT OF BENEFITS. Except as otherwise provided herein or
by law, no right or interest of any Executive under the Plan shall be assignable
or transferable,  in whole or in part, either directly or by operation of law or
otherwise,   including  without  limitation  by  execution,  levy,  garnishment,
attachment, pledge or in any manner; no attempted assignment or transfer thereof
shall be  effective;  and no right or interest of any  Executive  under the Plan
shall be liable  for,  or  subject  to,  any  obligation  or  liability  of such
Executive.

         8.5 DEATH.  This Plan shall inure to the benefit of and be  enforceable
by an Executive's personal or legal representatives,  executors, administrators,
successors,  heirs,  distributees,

                                      26



devisees and legatees. If an Executive shall die while any amount would still be
payable to him hereunder  (other than amounts which,  by their terms,  terminate
upon his death) if he had continued to live, all such amounts,  unless otherwise
provided herein,  shall be paid in accordance with the terms of this Plan to the
executors, personal representatives or administrators of his estate.

         8.6   INCOMPETENCY.  Any  benefit  payable to or for the  benefit of an
Executive,  if legally  incompetent  or incapable of giving a receipt  therefor,
shall be deemed  paid when paid to his  guardian  or to the party  providing  or
reasonably  appearing  to provide  for his care,  and such  payment  shall fully
discharge the Company, the Plan Administrator and all other parties with respect
thereto.

         8.7   REDUCTION OF BENEFITS BY LEGALLY REQUIRED BENEFITS.
Notwithstanding any other provision of this Plan to the contrary, if the Company
is obligated by law or by contract (other than under this Plan) to pay severance
pay, a termination indemnity, notice pay, or the like, to an Executive or if the
Company  is  obligated  by law or by  contract  to  provide  advance  notice  of
separation  ("Notice  Period")  to an  Executive,  then any  Severance  Benefits
payable to him  hereunder  shall be reduced by the amount of any such  severance
pay, termination  indemnity,  notice pay or the like, as applicable,  and by the
amount of any pay received during any Notice Period;  provided however, that the
period  following  a Notice of Intent to  Terminate  shall not be  considered  a
Notice Period.

         8.8   ENFORCEABILITY.  If any provision of the Plan shall be held
invalid or unenforceable,  such invalidity or unenforceability  shall not affect
any other provisions  hereof, and the Plan shall be construed and enforced as if
such provisions had not been included.

         8.9   EFFECTIVE  DATE.  The Plan shall be effective as of the Effective
Date and shall  remain in effect  unless  and  until  terminated  by the  Board,
subject to the requirements of Article 7 hereof.

         8.10  NO  MITIGATION.  The  Company  agrees  that,  if  an  Executive's
employment  by the  Company  is  terminated  during  the  Coverage  Period,  the
Executive is not required to seek other  employment  or to attempt in any way to
reduce any amounts payable to him by the Company pursuant to this Plan. Further,
the amount of any payment or benefit provided for under this Plan (other than to
the extent provided in Subsections  3.2.2 and 3.2.5) shall not be reduced by any
compensation  earned by him as a result of  employment by another  employer,  by
retirement  benefits,  by offset against any amount claimed to be owed by him to
the Company, or otherwise.

         8.11  SUCCESSORS. In addition to any obligations imposed by law upon
any  successor  to the  Company,  the Company  shall be obligated to require any
successor  (whether  direct or  indirect,  by purchase,  merger,  consolidation,
operation  of law, or  otherwise)  to all or  substantially  all of the business
and/or  assets of the  Company to  expressly  assume  and agree to  perform  the
Company's  obligations under this Plan in the same manner and to the same extent
that the Company  would be required to perform  them if no such  succession  had
taken  place.  Failure of the Company to obtain such  assumption  and  agreement
prior to the  effectiveness  of any such

                                      27



succession  shall entitle each Executive to  compensation  and benefits from the
Company  in the same  amount and on the same  terms as he would be  entitled  to
hereunder  if he were to terminate  his  employment  for Good Reason  during the
Coverage Period.

         8.12  CONSENT TO CANCELLATION  OF AWARDS AND REDUCTION OF SERP BENEFIT.
The Company may  condition  the payment to an  Executive  of his Vested  Current
Bonus Amount,  Vested  Current PSU Amount,  Vested  Deferred Bonus Amount and/or
Vested  Deferred  PSU  Amount  upon  his  providing  a  written  consent  to the
cancellation of the applicable  contingent target AIP and PSU grants and AIP and
PSU Awards for which payment has been deferred on which his Vested Current Bonus
Amount,  Vested Current PSU Amount,  Vested  Deferred Bonus Amount and/or Vested
Deferred  PSU Amount is based and in lieu of which such  amounts  are paid.  The
Company may condition the payment to an Executive of his Vested  Pension  Amount
or the providing of any benefit or payment under Section 2.5 or Subsection 3.4.4
hereof upon his providing a written consent to, as applicable, (i) the reduction
of the  benefit  to be paid  under  the SERP  (whether  in the form of a monthly
payment to him and his surviving  spouse or as a lump sum) such  reduction to be
in the  amount  of the SERP  Benefit  which was used in the  calculation  of his
Vested Pension Benefit or the amount of any payments or benefits  provided under
Subsection  3.4.4,  or (ii) the reduction of his Excess  Account under the CLRP,
such  reduction  to be in the amount of the CLRP  Benefit  which was used in the
calculation of his Vested Pension Benefit.

         8.13  EMPLOYMENT BY SUBSIDIARY. For purposes of this Plan, an Executive
who is employed by a  Subsidiary  shall be treated as if employed by the Company
and his  entitlement  to benefits  hereunder  shall be  determined as if he were
employed by the Company. For such purpose, the Subsidiary shall be treated as if
it were an unincorporated division of the Company.

         8.14  WAIVER. No waiver by an Executive at any time of any breach of
the terms of this Plan, or compliance  with,  any condition or provision of this
Plan to be  performed  by the  Company  shall be deemed a waiver of  similar  or
dissimilar  provisions  or  conditions at the same or at any prior or subsequent
time.

         8.15  WITHHOLDING  TAXES.  Any  payments  to an  Executive  provided
for hereunder  shall be paid net of any  applicable  withholding  required under
federal,  state  or local  law and any  additional  withholding  to which he has
agreed.

         8.16  CONSTRUCTION.  The headings and captions  herein are provided for
reference and  convenience  only,  shall not be considered part of the Plan, and
shall not be employed in the  construction  of the Plan.  Neither the gender nor
the  number  (singular  or plural)  of any word  shall be  construed  to exclude
another gender or number when a different gender or number would be appropriate.

         8.17  NOTICES.  Any notice or other communication required or permitted
pursuant  to the terms  hereof  shall be deemed  to have  been duly  given  when
delivered  or  mailed by United  States  Mail,  first  class,  postage  prepaid,
addressed to the intended recipient at his last known address (which in the case
of an  Executive  shall be the address  specified  by him in any written  notice
provided to the Company in accordance with this Section 8.17).

                                      28



         8.18  STATUTORY  CHANGES.  All  references to sections of the Exchange
Act or the Code shall be deemed also to refer to any successor provisions to
such sections.

         8.19  GOVERNING  LAW.  This Plan shall be  construed  and  enforced
according  to the laws of the State of Delaware to the extent not  preempted  by
Federal law, which shall otherwise control.


                                    ARTICLE 9
                            TERMINATION WITHOUT CAUSE
                       UNRELATED TO A POTENTIAL CHANGE IN
                          CONTROL OR CHANGE IN CONTROL

         9.1  Subject  to the terms and  conditions  noted  below,  in the event
Executive's  employment  with the  Company  is, or is  deemed to be,  terminated
without cause (as defined  below),  regardless of whether a Potential  Change in
Control or Change in  Control  has  occurred  or is  pending  (such  termination
hereinafter is referred to as "Change in Status Event"); provided,  however, any
termination of an Executive's  employment  which results in such Executive being
entitled to Severance  Benefits  pursuant to Section 3.2 shall not  constitute a
Change in Status Event and no Executive  entitled to Severance Benefits pursuant
to Section 3.2 shall in addition be  entitled to the  benefits  provided  for in
this Section 9.1:

              From and  after the date of the  Change in Status  Event for a
period of two years thereafter, the Company will continue Executive as an active
employee on a paid leave of absence with benefit coverage,  excluding disability
coverage.  Executive's base  compensation  during the paid leave of absence will
equal his or her Annual  Base  Salary as defined  in Section  1.2  (substituting
"Change in Status  Event" for "Change in Control") of Article 1 of this Group 3A
Plan. Executive shall also remain a participant in the AIP during the paid leave
of absence period and  Executive's  target  percentage for AIP payment  purposes
will be that in effect just prior to the Change in Status  Event,  and Executive
will  be  scored  on  the  basis  of the  actual  achievement  of the  Company's
performance  targets  for  AIP,  but up to a  maximum  of 100%.  Executive  will
additionally  be entitled to payments for AIP and PSU grants for any  previously
deferred awards or any awards  covering  periods ending prior to the date of the
Change in Status  Event that have been earned but not yet paid prior to the date
of the Change in Status Event.

              9.1.1  During the above leave of absence: (a) Executive's stock
options  granted  prior to the Change in Status  Event will  continue to vest in
accordance  with the  vesting  schedule(s)  applicable  under  the  terms of the
grant(s),  but (b) Executive  will not be eligible to  participate in or receive
new grants or benefits under the LTIP and will not be eligible for participation
in or the payment of  benefits  under the  Executive  Benefits  Protection  Plan
(except for under this Article 9), the Employee Benefits Protection Plan, or the
Severance  Benefits Plan. If Executive  meets the  eligibility  requirements  of
paragraph 3 of the Corporation's  Supplemental  Executive Retirement Plan (SERP)
and elects to retire from employment  with the  Corporation  during the leave of
absence,  Executive's paid leave of absence will cease and the Executive will be

                                      29



treated for all purposes as a retiree in  accordance  with the terms of the SERP
and the Corporation's other benefit plans.

         9.2   Executive's  voluntary  resignation from the  Company  shall  not
constitute a Change in Status Event, and therefore will not entitle Executive to
the benefits  provided for in Section 9.1 above. In such event,  Executive would
be entitled to the benefits  provided  under the benefit plans of the Company to
which Executive is entitled in accordance with the terms of those plans.

         9.3   Termination of Executive's  employment "without cause" for
purposes of this Article 9 shall mean  termination  of employment by the Company
not based on "cause" as defined in paragraph 2(a) of the SERP.

         9.4   The  severance  arrangements  of  this  Article  9 shall  not  be
considered to constitute an employment contract. The terms and conditions of the
Long-Term  Incentive  Program  Participation  Agreement and Mutual  Agreement to
Arbitrate Claims by and between  Executive and the Company  ("Participation  and
Arbitration  Agreement"),  are incorporated  herein by reference and made a part
hereof as if fully set  forth  herein.  Notwithstanding  any  provisions  to the
contrary  in  the  Participation  and  Arbitration  Agreement,   the  terms  and
conditions  thereof  shall  remain in effect for three years  after  Executive's
Change in Status  Event  regardless  of whether  Executive is eligible or not to
receive benefits under the SERP.



         IN WITNESS  WHEREOF,  the Company has caused the Plan to be amended and
restated as of the 19th day of August, 2002.

                            HERSHEY FOODS CORPORATION

                            By: /s/ Marcella K. Arline
                               --------------------------
                               Marcella K. Arline
                               Senior Vice President, Human Resources

                                      30




                                                                    SCHEDULE I

                       EXECUTIVE BENEFITS PROTECTION PLAN
                              GROUP 3A PARTICIPANTS


Chairman, President and Chief Executive Officer                   R. H. Lenny
Senior Vice President, Human Resources                            M. K. Arline
Vice President, Operations and Technology                         R. Brace
Senior Vice President, Chief Financial Officer                    F. Cerminara
Vice President, Chief Information Officer                         G. F. Davis
Vice President, Chief Customer Officer                            M. T. Matthews
Senior Vice President, General Counsel and Secretary              B. H. Snyder
Senior Vice President, Chief Marketing Officer                    W. A. Willard
Senior Vice President, Business Planning and Development          D. J. West







                                      31