Exhibit 10
     AGREEMENT
     
     
           THIS AGREEMENT dated as of August 2, 1994, is
     made by and between Hershey Foods Corporation, a
     Delaware corporation (the "Company"), and
     _____________________ (the "Executive").
     
           WHEREAS the Company considers it essential to
     the best interests of its stockholders to foster the
     continuous employment of key management personnel; and
     
           WHEREAS the Board of Directors of the Company
     (the "Board") recognizes that the possibility of a
     Change in Control (as defined in the last Section
     hereof) exists, as in the case of any publicly-held
     corporation, and that such possibility, and the
     uncertainty and questions which it may raise among
     management, may result in the departure or distraction
     of management personnel to the detriment of the Company
     and its stockholders; and
     
           WHEREAS the Board has determined that
     appropriate steps should be taken to reinforce and
     encourage the continued attention and dedication of
     members of the Company's management, including the
     Executive, to their assigned duties without distraction
     in the face of potentially disturbing circumstances
     arising from the possibility of a Change in Control;
     
           NOW THEREFORE, in consideration of the premises
     and the mutual covenants herein contained, the Company
     and the Executive hereby agree as follows:
     
           1   Defined Terms.  The definitions of
     capitalized terms used in this Agreement are provided
     in the last Section and elsewhere in this Agreement.
     
           2   Term of Agreement.  This Agreement shall
     commence on the date hereof and shall remain in effect
     thereafter; provided, however, that (a) either the
     Company or the Executive may terminate this Agreement
     by giving the other advance written notice of
     termination of the Agreement as of such date as
     specified in the notice (except that no such notice may
     be given by the Company after a Potential Change in
     Control occurs and for a one-year period following the
     cessation of a Potential Change in Control), and (b) if
     a Change in Control shall have occurred during the term
     of this Agreement, this Agreement shall continue in
     effect until all obligations of either party hereto
     have been performed in full.  Notwithstanding the
     foregoing:  (a) this Agreement shall terminate upon the
          

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     Executive's attaining age sixty-five (65), except as to
     obligations of the Company hereunder arising from a
     Change in Control and/or a termination of the
     Executive's employment prior to his having reached such
     age; and (b) no termination of this Agreement by the
     Company shall be effective if such termination occurs
     (i) at the request of a third party who has taken steps
     reasonably calculated to effect a Change in Control, or
     (ii) in connection with or in anticipation of a Change
     in Control.  In the event that the termination of this
     Agreement by the Company occurs within two (2) months
     prior to a Potential Change in Control or a Change in
     Control, there shall be a presumption that the
     conditions of subclauses (i) and (ii) of clause (b) of
     the immediately preceding sentence shall have been met.
     
           3  Company's Covenants Summarized.  In order to
     induce the Executive to remain in the employ of the
     Company and in consideration of the Executive's
     covenants set forth in Section 4 hereof, the Company
     agrees, under the terms and conditions set forth
     herein, that, upon a Change in Control during the term
     of this Agreement, certain benefits shall thereupon
     become vested as set forth in Section 5 hereof, and
     paid in accordance with the provisions thereof, and, in
     the event that the Executive's employment with the
     Company is terminated thereafter during the Coverage
     Period, the Company shall pay the Executive the amounts
     provided for in Section 6 hereof.
     
           4  The Executive's Covenant.  The Executive
     agrees that, subject to the terms and conditions of
     this Agreement, in the event of a Potential Change in
     Control, the Executive will remain in the employ of the
     Company until the earliest of (a) a date which is nine
     (9) months after the date of such Potential Change of
     Control, (b) the date of a Change in Control, (c) the
     date of termination by the Executive of the Executive's
     employment for Good Reason (determined by treating the
     Potential Change in Control for this purpose as a
     Change in Control in applying the definition of Good
     Reason) or by reason of death or Disability, (d) the
     termination by the Company of the Executive's
     employment for any reason, or (e) the Executive's
     attaining age sixty-five (65).
     
           5  Vesting or Payment of Certain Benefits in the
     Event of a Change in Control
     
           5.1  Vesting of AIP Benefits; Payment of
     Benefits.  Upon the occurrence of a Change in Control,
     the Executive shall have a vested and nonforfeitable
     

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     right hereunder to receive in cash an amount equal to
     the sum of (a) the greater of (A) the 100% target award
     amount of all then outstanding contingent target AIP
     grants made to the Executive under the KEIP, and
     (B) the amount that would have been payable to the
     Executive under such contingent target AIP grants as of
     the end of the applicable award period, calculated
     utilizing as the applicable performance factors the
     actual performance of the Executive and the Company on
     an annualized basis as of the date of the Change in
     Control, and (b) the value of all AIP Awards, as
     defined in the KEIP ("AIP Awards"), previously earned
     by the Executive for which payment has been deferred
     (the sum of (a) and (b) is herein referred to as the
     "Vested Bonus Amount").  Unless the Change in Control
     is a Section 9.21 Change in Control, the Company shall,
     within five (5) business days following the Change in
     Control, pay to the Executive a lump sum cash payment
     equal to the Executive's Vested Bonus Amount.  If the
     Change in Control is a Section 9.21 Change in Control,
     the Executive's Vested Bonus Amount shall be promptly
     paid to the Executive at the end of the applicable
     award period or deferral period, except as otherwise
     provided in Section 6.1(C) hereof.
     
           5.2  Vesting of PSU Benefits; Payment of
     Benefits.  Upon the occurrence of a Change in Control,
     the Executive shall have a vested and nonforfeitable
     right hereunder to receive in cash an amount equal to
     the sum of: (a) the 100% target award amount of all
     then outstanding contingent target Performance Stock
     Unit ("PSU") grants made to the Executive under the
     KEIP valued at the higher of (i) the highest closing
     price of the Company's Common Stock on the New York
     Stock Exchange during the sixty (60) day period
     preceding and including the date of the Change in
     Control, and (ii) if the Change in Control involves a
     transaction in which an offer is made to purchase
     shares of Common Stock from the Company's stockholders,
     the price at which such offer is made; and (b) the
     value of all PSU Awards, as defined in the KEIP ("PSU
     Awards"), previously earned by the Executive for which
     payment has been deferred, including the value of cash
     dividends thereon (the sum of (a) and (b) is herein
     referred to as the "Vested PSU Amount").  Unless the
     Change in Control is a Section 9.21 Change in Control,
     the Company shall, within five (5) business days
     following the Change in Control, pay to the Executive a
     lump sum cash payment equal to the Executive's Vested
     PSU Amount.  If the Change in Control is a Section 9.21
     Change in Control, the Executive's Vested PSU Amount
     shall be promptly paid to the Executive at the end of
     

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     each applicable performance cycle or deferral period,
     except as otherwise provided in Section 6.1(D) hereof.
     
           5.3  SERP Benefits
     
               (a)  Upon the occurrence of a Change in
     Control, the Executive shall have a vested and
     nonforfeitable right hereunder to receive in cash an
     amount equal to the actuarial present value (as
     determined in accordance with Section 5.3(e) hereof) of
     the monthly retirement benefit (including the spousal
     survivor benefit) to which the Executive (and his
     spouse) would be entitled under Paragraph 4 of the SERP
     if the Executive retired as of the date of the Change
     in Control, taking into account Sections 5.3(c) and
     5.3(d) hereof (the amount of such monthly retirement
     benefit being herein referred to as the Executive's
     "SERP Benefit" and the actuarial present value of such
     SERP Benefit being herein referred to as the
     Executive's "Vested Pension Benefit").
     
               (b)  Unless the Change in Control is a
     Section 9.21 Change in Control, the Company shall,
     within five (5) business days following the Change in
     Control, pay to the Executive in cash the Executive's
     Vested Pension Benefit in a single sum.  If the Change
     in Control is a Section 9.21 Change in Control, then
     upon the subsequent termination of the Executive's
     employment by the Company and its Subsidiaries for any
     reason, the Company shall pay to the Executive in
     accordance with Sections 6.1 and 6.4 the Executive's
     "Adjusted Vested Pension Benefit."  The Executive's
     "Adjusted Vested Pension Benefit" shall be equal to the
     actuarial present value (as determined in accordance
     with Section 5.3(e) hereof) of the monthly retirement
     benefit (including the spousal survivor benefit) to
     which the Executive (and his spouse) would be entitled
     under Paragraph 4 of the SERP if the Executive retired
     as of the Executive's Date of Termination, taking into
     account Sections 5.3(c) and 5.3(d) hereof (the amount
     of such monthly retirement benefit being herein
     referred to as the Executive's "Adjusted SERP
     Benefit").
     
               (c)  For purposes of determining the
     Executive's SERP Benefit as of the date of a Change in
     Control or the Executive's Adjusted SERP Benefit as of
     the Executive's Date of Termination (in the case of a
     Section 9.21 Change in Control), the Executive shall: 
     (i) be credited with additional years of Service (as
     defined in the SERP) for purposes of clause (1) of
     paragraphs 4.a. and 4.b. of the SERP equal to the
     

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     lesser of three (3) or the number of years (including
     fractions thereof) from the date of the Change in
     Control (or the Executive's Date of Termination in the
     case of a Section 9.21 Change in Control) until the
     Executive would attain age sixty-five (65) and for all
     other purposes under the SERP equal to the excess, if
     any, of ten (10) over the actual number of years
     (including fractions thereof) of Service completed by
     the Executive as of the date of the Change in Control
     (or the Executive's Date of Termination in the case of
     a Section 9.21 Change in Control); (ii) be deemed to
     have five (5) years of participation in the PSU portion
     of the LTIP (as defined in the SERP) regardless of his
     actual years of participation in the PSU portion of the
     LTIP at the time of the Change in Control (or the
     Executive's Date of Termination in the case of a
     Section 9.21 Change in Control); (iii) be deemed to
     have his age increased by three (3) years (or such
     lesser number of years (including fractions) until the
     Executive would attain age sixty-five (65)) for all
     purposes under the SERP (including but not limited to
     the reduction factor prescribed by clause 4 of
     Paragraph 4.b. of the SERP); and (iv) be deemed to have
     been paid his Annual Base Salary and Annual Bonus for
     three (3) additional years (or such lesser number of
     years (including fractions) until the Executive would
     attain age sixty-five (65)) for purposes of calculating
     "Final Average Compensation" in paragraph 2.e. of the
     SERP.
     
               (d)  Other than for purposes of clauses (2),
     (3) and (4) of Paragraph 4.b. of the SERP, if the
     Executive has not yet attained age fifty-five (55)
     (after increasing the Executive's age by three (3)
     years as provided in the preceding Section 5.3(c)), the
     Executive shall upon the occurrence of the Change in
     Control (or the Executive's Date of Termination in the
     case of a Section 9.21 Change in Control) be deemed
     nevertheless to have attained age fifty-five (55).
     
               (e)  The actuarial present value of the
     Executive's SERP Benefit or Adjusted SERP Benefit, as
     applicable, as determined in accordance with the
     foregoing provisions of this Section 5.3 shall be
     determined using:  (i) the 83 GAM mortality tables; and
     (ii) an interest rate equal to 100% of the interest
     rate that would be used (as of the date of the Change
     in Control or as of the date of the Executive's Date of
     Termination if payment is made upon termination of
     employment after a Section 9.21 Change in Control) by
     the Pension Benefit Guaranty Corporation for purposes

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     of determining the present value of a lump sum
     distribution on plan termination.
     
               (f)  Notwithstanding any provision of the
     SERP, the SERP may not be terminated or amended in any
     manner that is adverse to the interests of the
     Executive without the consent of the Executive either:
     (i) after a Potential Change in Control occurs and for
     one (1) year following the cessation of the Potential
     Change in Control, or (ii) after a Change in Control. 
     Any termination or amendment of the SERP in a manner
     adverse to the interests of the Executive within one
     year prior to a Potential Change in Control shall not
     be given effect for purposes of this Section 5.3.
     
               (g)  The Executive may, in his sole
     discretion, elect to receive hereunder in lieu of his
     Vested Pension Benefit or his Adjusted Vested Pension
     Benefit, as applicable, his SERP Benefit or Adjusted
     SERP Benefit, as applicable, in any optional or
     alternative form of payment that a participant who has
     satisfied all applicable eligibility requirements under
     the SERP is entitled to elect under the SERP.  Any such
     election by the Executive pursuant to this Section
     5.3(g) must be made at least ninety (90) days prior to
     the date that the Executive's Vested Pension Benefit or
     Adjusted Vested Pension Benefit, as applicable, would
     otherwise be payable.  
     
           6  Benefits and Rights upon Termination of
     Employment
     
           6.1  General Termination Rights and Benefits. 
     If the Executive's employment by the Company is
     terminated after a Change in Control for any reason
     (whether by the Company or the Executive), the Company
     shall pay to the Executive the payments described in
     Subsections (A) through (E) below.
     
               (A)  Previously Earned Salary.  The Company
     shall pay the Executive's full salary to the Executive
     through the Date of Termination at the highest rate in
     effect during the period between the Potential Change
     in Control preceding the Change in Control and the date
     the Notice of Intent to Terminate is given, together
     with all compensation and benefits payable to the
     Executive through the Date of Termination under the
     terms of any compensation or benefit plan, program or
     arrangement maintained by the Company during such
     period.

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               (B)  Previously Earned Benefits.  The
     Company shall pay the Executive's normal
     post-termination compensation and benefits to the
     Executive as such payments become due.  Such
     post-termination compensation and benefits shall be
     determined under, and paid in accordance with, the
     Company's retirement, insurance, pension, welfare and
     other compensation or benefit plans, programs and
     arrangements.
     
               (C)  Payment of Vested Bonus Amounts. 
     Except to the extent that the Company has previously
     paid to the Executive all or a portion of his Vested
     Bonus Amount pursuant to Section 5.1 hereof, the
     Company shall pay to the Executive a lump sum cash
     payment equal to the Executive's Vested Bonus Amount.
     
               (D)  Payment of Vested PSU Amounts.  Except
     to the extent that the Company has previously paid to
     the Executive all or a portion of his Vested PSU Amount
     pursuant to Section 5.2 hereof, the Company shall pay
     to the Executive a lump sum cash payment equal to the
     Executive's Vested PSU Amount.
     
               (E)  Payment of Vested Pension Benefit. 
     Except to the extent the Company has previously paid to
     the Executive the Executive's Vested Pension Benefit as
     provided in Section 5.3(b) hereof, the Company shall
     pay to the Executive a lump sum cash payment equal to
     the Executive's Adjusted Vested Pension Benefit.
     
           6.2  Severance Benefits.  In addition to the
     payments provided for by Section 6.1 hereof, the
     Company shall pay to the Executive the payments
     described in Subsections (A) through (D) below (the
     "Severance Benefits") upon termination of the
     Executive's employment with the Company during the
     Coverage Period, unless such termination is (a) by the
     Company for Cause, (b) by reason of the Executive's
     death or Disability, (c) after the Executive attains
     age sixty-five (65), or (d) by the Executive without
     Good Reason.
     
               (A)  Lump-Sum Severance Payment.  In lieu of
     any further salary payments to the Executive for
     periods subsequent to the Date of Termination, the
     Company shall pay to the Executive a lump sum severance
     payment, in cash, equal to three (3) (or, if less, the
     number of years, including fractions, from the Date of
     Termination until the Executive would have reached age
     sixty-five (65)) times the sum of (a) the Executive's

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     Annual Base Salary and (b) the Executive's Annual
     Bonus.
     
               (B)  Continued Benefits.  For a thirty-six
     (36) month period (or, if less, the number of months
     from the Date of Termination until the Executive would
     have reached age sixty-five (65)) after the Date of
     Termination, the Company shall provide the Executive
     with life insurance, health, disability and other
     welfare benefits ("Welfare Benefits") substantially
     similar in all respects to those which the Executive is
     receiving immediately prior to the Notice of
     Termination (without giving effect to any reduction in
     such benefits subsequent to the Potential Change in
     Control preceding the Change in Control or the Change
     in Control which reduction constitutes or may
     constitute Good Reason).  Benefits otherwise receivable
     by an Executive pursuant to this Section 6.2(B) shall
     be reduced to the extent substantially similar benefits
     are actually received by or made available to the
     Executive by any other employer during the same time
     period for which such benefits would be provided
     pursuant to this Section 6.2(B) at a cost to the
     Executive that is commensurate with the cost incurred
     by the Executive immediately prior to the Executive's
     Date of Termination (without giving effect to any
     increase in costs paid by the Executive after the
     Potential Change in Control preceding the Change in
     Control or the Change in Control which constitutes or
     may constitute Good Reason); provided, however, that if
     the Executive becomes employed by a new employer which
     maintains a medical plan that either (i) does not cover
     the Executive or a family member or dependent with
     respect to a preexisting condition which was covered
     under the applicable Company medical plan, or (ii) does
     not cover the Executive or a family member or dependent
     for a designated waiting period, the Executive's
     coverage under the applicable Company medical plan
     shall continue (but shall be limited in the event of
     noncoverage due to a preexisting condition, to such
     preexisting condition) until the earlier of the end of
     the applicable period of noncoverage under the new
     employer's plan or the third anniversary of the
     Executive's Date of Termination.  The Executive agrees
     to report to the Company any coverage and benefits
     actually received by the Executive or made available to
     the Executive from such other employer(s).  The
     Executive shall be entitled to elect to change his
     level of coverage and/or his choice of coverage options
     (such as Executive only or family medical coverage)
     with respect to the Welfare Benefits to be provided by
     the Company to the Executive to the same extent that

 9     
     actively employed senior executives of the Company are
     permitted to make such changes; provided, however, that
     in the event of any such changes the Executive shall
     pay the amount of any cost increase that would actually
     be paid by an actively employed executive of the
     Company by reason of making the same change in his
     level of coverage or coverage options.
     
               (C)  Outstanding Awards.  If the Executive's
     Date of Termination occurs within the Coverage Period
     and during any calendar year following the calendar
     year during which a Change in Control occurs, the
     Executive shall be entitled to a lump sum cash payment
     with respect to each outstanding contingent target PSU
     and AIP grant under the KEIP (or any similar types of
     grants under any replacement plan or program) equal to
     the sum of:  (i) the product of (x) and (y), where (x)
     is an amount equal to the 100% target award amount of
     all then outstanding contingent target PSU grants under
     the KEIP (or similar types of grants under any
     replacement plan or program) for the applicable award
     period that includes the Executive's Date of
     Termination, and (y) is a fraction the numerator of
     which is the number of days from and including the
     first day of the applicable award period that includes
     the Executive's Date of Termination until (and
     including) the Executive's Date of Termination and the
     denominator of which is the number of days in the
     applicable award period; and (ii) the product of (x)
     and (y), where (x) is an amount equal to the greater of
     (A) the 100% target award amount of all then
     outstanding contingent target AIP grants made to the
     Executive under the KEIP (or similar types of grants
     under any replacement plan or program), and (B) the
     amount that would have been payable to the Executive
     under such contingent target AIP grants as of the end
     of the applicable award period, calculated utilizing as
     the applicable performance factors the actual
     performance of the Executive and the Company on an
     annualized basis as of the Executive's Date of
     Termination, and (y) is a fraction the numerator of
     which is the number of days from and including the
     first day of the applicable award period that includes
     the Executive's Date of Termination until (and
     including) the Executive's Date of Termination and the
     denominator of which is the number of days in the
     applicable award period.  Contingent PSU grants under
     the KEIP or a similar type of grant under a replacement
     plan or program shall be valued at the highest closing
     price of the Company's Common Stock on the New York
     Stock Exchange during the sixty (60) day period

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     preceding and including the Executive's Date of
     Termination.  
     
               (D)  Relocation Allowance.  The Company
     shall pay to the Executive a relocation allowance of
     $75,000; provided, however, that any such payment shall
     be reduced by any payments received by the Executive
     from any successor employer for the purpose of
     reimbursing the Executive for costs of relocation.  The
     Executive agrees to report to the Company any such
     payments from any successor employer and agrees to
     reimburse to the Company any amounts received from the
     Company pursuant to this Section 6.2(D) that should
     have been so reduced.
     
           6.3  Gross-Up Payment.  In the event that the
     Executive becomes entitled to the Severance Benefits or
     any other benefits or payments under this Agreement
     (other than pursuant to this Section 6.3.) or the KEIP
     by reason of the accelerated vesting of stock options
     thereunder (together, the "Total Benefits"), and in the
     event that any of the Total Benefits will be subject to
     the Excise Tax, the Company shall pay to the Executive
     an additional amount (the "Gross-Up Payment") such that
     the net amount retained by the Executive, after
     deduction of any Excise Tax on the Total Benefits and
     any federal, state and local income tax, Excise Tax and
     FICA and Medicare withholding taxes upon the payment
     provided for by this Section 6.3, shall be equal to the
     Total Benefits.
     
           For purposes of determining whether any of the
     Total Benefits will be subject to the Excise Tax and
     the amount of such Excise Tax, (i) any other payments
     or benefits received or to be received by the Executive
     in connection with a Change in Control or the
     Executive's termination of employment (whether pursuant
     to the terms of this Agreement or any other agreement,
     plan or arrangement with the Company, any Person whose
     actions result in a Change in Control or any Person
     affiliated with the Company or such Person) shall be
     treated as "parachute payments" within the meaning of
     Section 280G(b)(2) of the Code, and all "excess
     parachute payments" within the meaning of Section
     280G(b)(1) shall be treated as subject to the Excise
     Tax, unless in the opinion of tax counsel ("Tax
     Counsel") selected by the Company's independent
     auditors and acceptable to the Executive, such other
     payments or benefits (in whole or in part) do not
     constitute parachute payments, or such excess parachute
     payments (in whole or in part) represent reasonable
     compensation for services actually rendered within the
     

 11    
     meaning of Section 280G(b)(4) of the Code in excess of
     the Base Amount, or are otherwise not subject to the
     Excise Tax, (ii) the amount of the Total Benefits which
     shall be treated as subject to the Excise Tax shall be
     equal to the lesser of (A) the total amount of the
     Total Benefits reduced by the amount of such Total
     Benefits that in the opinion of Tax Counsel are not
     parachute payments, or (B) the amount of excess
     parachute payments within the meaning of Section
     280G(b)(1) (after applying clause (i), above), and
     (iii) the value of any non-cash benefits or any
     deferred payment or benefit shall be determined by the
     Company's independent auditors in accordance with the
     principles of sections 280G(d)(3) and (4) of the Code. 
     For purposes of determining the amount of the Gross-Up
     Payment, the Executive shall be deemed to pay federal
     income taxes at the highest marginal rate of federal
     income taxation in the calendar year in which the
     Gross-Up Payment is to be made and state and local
     income taxes at the highest marginal rate of taxation
     in the state and locality of the Executive's residence
     on the Date of Termination, net of the reduction in
     federal income taxes which could be obtained from
     deduction of such state and local taxes (calculated by
     assuming that any reduction under Section 68 of the
     Code in the amount of itemized deductions allowable to
     the Executive applies first to reduce the amount of
     such state and local income taxes that would otherwise
     be deductible by the Executive).
     
           In the event that the Excise Tax is subsequently
     determined to be less than the amount taken into
     account hereunder at the time of termination of the
     Executive's employment, the Executive shall repay to
     the Company, at the time that the amount of such
     reduction in Excise Tax is finally determined, the
     portion of the Gross-Up Payment attributable to such
     reduction (plus that portion of the Gross-Up Payment
     attributable to the Excise Tax, federal, state and
     local income taxes and FICA and Medicare withholding
     taxes imposed on the portion of the Gross-Up Payment
     being repaid by the Executive to the extent that such
     repayment results in a reduction in Excise Tax, FICA
     and Medicare withholding taxes and/or federal, state or
     local income taxes) plus interest on the amount of such
     repayment at the rate provided in Section 1274(b)(2)(B)
     of the Code.  In the event that the Excise Tax is
     determined to exceed the amount taken into account
     hereunder at the time of the termination of the
     Executive's employment (including by reason of any
     payment the existence or amount of which cannot be
     determined at the time of the Gross-Up Payment), the

 12     
     Company shall make an additional Gross-Up Payment,
     determined as previously described, to the Executive in
     respect of such excess (plus any interest, penalties or
     additions payable by the Executive with respect to such
     excess) at the time that the amount of such excess is
     finally determined.
     
           6.4  Timing of Payments.  The payments provided
     for in Sections 6.1 through 6.3 (other than
     Section 6.2(B) hereof) shall be made not later than the
     fifth (5th) day following the Date of Termination;
     provided, however, that if the amounts of such payments
     cannot be finally determined on or before such day, the
     Company shall pay to the Executive on such day an
     estimate, as determined in good faith by the Company,
     of the minimum amount of such payments and shall pay
     the remainder of such payments (together with interest
     at the rate provided in Section 1274(b)(2)(B) of the
     Code from the fifth (5th) day following the Date of
     Termination to the payment of such remainder) as soon
     as the amount thereof can be determined but in no event
     later than the thirtieth (30th) day after the Date of
     Termination.  In the event that the amount of the
     estimated payments exceeds the amount subsequently
     determined to have been due, such excess shall
     constitute a loan by the Company to the Executive,
     payable on the fifth (5th) business day after demand by
     the Company (together with interest at the rate
     provided in Section 1274(b)(2)(B) of the Code from the
     fifth (5th) day following the Date of Termination to
     the repayment of such excess).
     
           6.5  Reimbursement of Legal Costs.  The Company
     shall pay to the Executive all legal fees and expenses
     incurred by the Executive as a result of a termination
     which entitles the Executive to any payments under this
     Agreement including all such fees and expenses, if any,
     incurred in contesting or disputing any Notice of
     Intent to Terminate under Section 7.3 hereof or in
     seeking to obtain or enforce any right or benefit
     provided by this Agreement or in connection with any
     tax audit or proceeding to the extent attributable to
     the application of Section 4999 of the Code to any
     payment or benefit provided hereunder.  Such payments
     shall be made within five (5) business days after
     delivery of the Executive's respective written requests
     for payment accompanied by such evidence of fees and
     expenses incurred as the Company reasonably may
     require.

 13     
           7  Termination Procedures and Compensation
     During Dispute
     
           7.1  Notice of Intent To Terminate.  After a
     Change in Control, any purported termination of the
     Executive's employment (other than by reason of death)
     must be preceded by a written Notice of Intent to
     Terminate from one party hereto to the other party
     hereto in accordance with Section 8.6 hereof.  For
     purposes of this Agreement, a "Notice of Intent to
     Terminate" shall mean a notice which shall indicate the
     notifying party's opinion regarding the specific
     provisions of this Agreement that will apply upon such
     termination and shall set forth in reasonable detail
     the facts and circumstances claimed to provide a basis
     for the application of the provisions indicated. 
     Further, a Notice of Intent to Terminate for Cause is
     required to include a copy of a resolution duly adopted
     by the affirmative vote of not less than three-quarters
     (3/4) of the entire membership of the Board at a
     meeting of the Board which was called and held for the
     purpose of considering such termination (after
     reasonable notice to the Executive and an opportunity
     for the Executive, together with the Executive's
     counsel, to be heard before the Board) finding that, in
     the good faith opinion of the Board, the Executive was
     guilty of conduct set forth in clause (a) or (b) of the
     definition of Cause herein, and specifying the
     particulars thereof in detail.
     
           7.2  Date of Termination.  "Date of
     Termination", with respect to any purported termination
     of the Executive's employment after a Change in
     Control, shall mean (except as provided in Section 7.3
     hereof) (a) if the Executive's employment is terminated
     for Disability, thirty (30) days after Notice of Intent
     to Terminate is given (provided that the Executive
     shall not have returned to the full-time performance of
     the Executive's duties during such thirty (30) day
     period), and (b) if the Executive's employment is
     terminated for any other reason, the date specified in
     the Notice of Intent to Terminate (which (i) in the
     case of a termination by the Company, shall not be less
     than thirty (30) days, except in the case of a
     termination for Cause in which case it shall not be
     less than ten (10) days, provided that the Company may
     require the Executive not to report to work during such
     ten (10) day period and (ii) in the case of a
     termination by the Executive, shall not be less than
     fifteen (15) days nor more than sixty (60) days,
     respectively, from the date such Notice of Intent to
     Terminate is given).

 14     
           7.3  Dispute Concerning Termination.  If within
     fifteen (15) days after any Notice of Intent to
     Terminate is given, or, if later, prior to the Date of
     Termination (as determined without regard to this
     Section 7.3), the party receiving such Notice of Intent
     to Terminate notifies the other party that a dispute
     exists concerning the termination or the provisions of
     this Agreement that apply to such termination, the Date
     of Termination shall be the date on which the dispute
     is finally resolved, either by mutual written agreement
     of the parties or by a final judgment, order or decree
     of a court of competent jurisdiction (which is not
     appealable or with respect to which the time for appeal
     therefrom has expired and no appeal has been
     perfected); provided, however, that the Date of
     Termination shall be extended by a notice of dispute
     only if such notice is given in good faith and the
     party giving such notice pursues the resolution of such
     dispute with reasonable diligence.
     
           7.4  Compensation During Dispute.  If a
     purported termination occurs following a Change in
     Control and such termination or the provisions of this
     Agreement that apply upon such termination is disputed
     in accordance with Section 7.3 hereof (including a
     dispute as to the existence of good faith and/or
     reasonable diligence thereunder), the Company shall
     continue to pay the Executive the full compensation
     (including, but not limited to, salary) at the
     Executive's Annual Base Salary and continue his
     participation in all compensation plans required to be
     maintained hereunder and continue to provide to the
     Executive the Welfare Benefits provided for in Section
     6.2(B) hereof until the dispute is finally resolved in
     accordance with Section 7.3 hereof.  Amounts paid under
     this Section 7.4 are in addition to all other amounts
     due under this Agreement (other than those due under
     Section 6.1(A) hereof) and shall not be offset against
     or reduce any other amounts due under this Agreement.
     
           8  Miscellaneous
     
           8.1  No Mitigation.  The Company agrees that, if
     the Executive's employment by the Company is terminated
     during the Coverage Period, the Executive is not
     required to seek other employment or to attempt in any
     way to reduce any amounts payable to the Executive by
     the Company pursuant to this Agreement.   Further, the
     amount of any payment or benefit provided for under
     this Agreement (other than to the extent provided in
     Section 6.2(B) and Section 6.2(D)) shall not be reduced
     by any compensation earned by the Executive as the

 15     
     result of employment by another employer, by retirement
     benefits, by offset against any amount claimed to be
     owed by the Executive to the Company, or otherwise.
     
           8.2  Successors.  In addition to any obligations
     imposed by law upon any successor to the Company, the
     Company shall be obligated to require any successor
     (whether direct or indirect, by purchase, merger,
     consolidation, operation of law, or otherwise) to all
     or substantially all of the business and/or assets of
     the Company to expressly assume and agree to perform
     this Agreement in the same manner and to the same
     extent that the Company would be required to perform it
     if no such succession had taken place.  Failure of the
     Company to obtain such assumption and agreement prior
     to the effectiveness of any such succession shall be a
     breach of this Agreement and shall entitle the
     Executive to compensation and benefits from the Company
     in the same amount and on the same terms as the
     Executive would be entitled to hereunder if the
     Executive were to terminate the Executive's employment
     for Good Reason during the Coverage Period.
     
           8.3  Terminations in Anticipation of Change in
     Control.  The Executive's employment shall be deemed to
     have been terminated by the Company without Cause
     during the Coverage Period if the Executive's
     employment is terminated by the Company without Cause
     prior to a Change in Control and such termination of
     employment (a) was at the request of a third party who
     has taken steps reasonably calculated to effect a
     Change in Control, or (b) otherwise arose in connection
     with or in anticipation of a Change in Control.  The
     Executive's employment shall be deemed to have been
     terminated by the Executive for Good Reason during the
     Coverage Period if the Executive terminates his
     employment with Good Reason prior to a Change in
     Control if the circumstance or event which constitutes
     Good Reason (a) occurs at the request of a third party
     who has taken steps reasonably calculated to effect a
     Change in Control or (b) otherwise arose in connection
     with or in anticipation of a Change in Control.  In the
     event of a termination of employment described in this
     Section 8.3, the Executive shall be entitled to all
     payments and other benefits to which the Executive
     would have been entitled had such termination occurred
     during the Coverage Period (other than salary pursuant
     to Section 6.1(A) hereof for any period after the
     actual date of termination) and the Executive shall be
     entitled to an additional payment in an amount which
     shall compensate the Executive to the extent that the
     Executive was deprived by such termination of the

 16     
     opportunity prior to termination of employment to
     exercise stock options granted to him under the KEIP at
     the highest market price of the Company's Common Stock
     reached in connection with the Change in Control or
     Potential Change in Control if a Potential Change in
     Control shall occur and not be followed by a Change in
     Control within twelve (12) months of the Potential
     Change in Control.  In the event that the termination
     of employment of the Executive as described in this
     Section 8.3 occurs following a Potential Change in
     Control or within two (2) months prior to a Change in
     Control, there shall be a presumption that clauses (a)
     and (b) of the first two sentences of this Section 8.3
     shall have been met. 
     
           8.4  Incompetency.  Any benefit payable to or
     for the benefit of the Executive, if legally
     incompetent, or incapable of giving a receipt therefor,
     shall be deemed paid when paid to the Executive's
     guardian or to the party providing or reasonably
     appearing to provide for the care of such person, and
     such payment shall fully discharge the Company.
     
           8.5  Death.  This Agreement shall inure to the
     benefit of and be enforceable by the Executive's
     personal or legal representatives, executors,
     administrators, successors, heirs, distributees,
     devisees and legatees.  If the Executive shall die
     while any amount would still be payable to the
     Executive hereunder (other than amounts which, by their
     terms, terminate upon the death of the Executive) if
     the Executive had continued to live, all such amounts,
     unless otherwise provided herein, shall be paid in
     accordance with the terms of this Agreement to the
     executors, personal representatives or administrators
     of the Executive's estate.
     
           8.6  Notices.  For the purpose of this
     Agreement, notices and all other communications
     provided for in the Agreement shall be in writing and
     shall be deemed to have been duly given when delivered
     or mailed by United States registered mail, return
     receipt requested, postage prepaid, addressed to the
     respective addresses set forth below, or to such other
     address as either party may have furnished to the other
     in writing in accordance herewith, except that notice
     of change of address shall be effective only upon
     actual receipt:

 17     
               To the Company:
     
                   Hershey Foods Corporation
                   100 Crystal A Drive
                   Hershey, PA  17033-0810
     
                   Attention:
     
                   Chairman of the Board
     
     
               To the Executive:
     
                   At the address listed on the first page
                    hereof.
     
           8.7  Modification, Waiver.  No provision of this
     Agreement may be modified, waived or discharged unless
     such waiver, modification or discharge is agreed to in
     writing and signed by the Executive and such officer as
     may be specifically designated by the Board.  No waiver
     by either party hereto at any time of any breach by the
     other party hereto of, or compliance with, any
     condition or provision of this Agreement to be
     performed by such other party shall be deemed a waiver
     of similar or dissimilar provisions or conditions at
     the same or at any prior or subsequent time.
     
           8.8  Entire Agreement.  No agreements or
     representations, oral or otherwise, express or implied,
     with respect to the subject matter hereof have been
     made by either party which are not expressly set forth
     in this Agreement.
     
           8.9  Governing Law.  The validity,
     interpretation, construction and performance of this
     Agreement shall be governed by the laws of the State of
     Delaware.
     
           8.10  Statutory Changes.  All references to
     sections of the Exchange Act or the Code shall be
     deemed also to refer to any successor provisions to
     such sections.
     
           8.11  Withholding.  Any payments provided for
     hereunder shall be paid net of any applicable
     withholding required under federal, state or local law
     and any additional withholding to which the Executive
     has agreed.
     
           8.12  Validity.  The invalidity or
     unenforceability or any provision of this Agreement

 18     
     shall not affect the validity or enforceability of any
     other provision of this Agreement, which shall remain
     in full force and effect.
     
           8.13  No Right to Continued Employment.  Nothing
     in this Agreement shall be deemed to give the Executive
     the right to be retained in the employ of the Company,
     or to interfere with the right of the Company to
     discharge the Executive at any time and for any lawful
     reason, subject in all cases to the terms of this
     Agreement.
     
           8.14  No Assignment of Benefits.  Except as
     otherwise provided herein or by law, no right or
     interest of the Executive under the Agreement shall be
     assignable or transferable, in whole or in part, either
     directly or by operation of law or otherwise, including
     without limitation by execution, levy, garnishment,
     attachment, pledge or in any manner; no attempted
     assignment or transfer thereof shall be effective; and
     no right or interest of the Executive under this
     Agreement shall be liable for, or subject to, any
     obligation or liability of the Executive.
     
           8.15  Burden.  In any proceeding (regardless of
     who initiates such proceeding) in which the payment of
     Severance Benefits or other compensation or benefits
     under this Agreement is at issue, the burden of proof
     as to whether Cause exists for purposes of this
     Agreement shall be upon the Company.
     
           8.16  Reduction of Benefits By Legally Required
     Benefits.  Notwithstanding any other provision of this
     Agreement to the contrary, if the Company is obligated
     by law or by contract (other than under this Agreement)
     to pay severance pay, a termination indemnity, notice
     pay, or the like, or if the Company is obligated by law
     or by contract to provide advance notice of separation
     ("Notice Period"), then any Severance Benefits
     hereunder shall be reduced by the amount of any such
     severance pay, termination indemnity, notice pay or the
     like, as applicable, and by the amount of any pay
     received during any Notice Period; provided, however,
     that the period following a Notice of Intent to
     Terminate shall not be considered a Notice Period.
     
           8.17  Consent to Cancellation of Awards.  The
     Company may condition the payment to the Executive of
     his Vested Bonus Amount and/or his Vested PSU Amount
     under this Agreement upon the Executive's providing a
     written consent to the cancellation of the contingent
     target AIP and PSU grants and/or the AIP and PSU Awards

 19     
     for which payment has been deferred on which the
     Executive's Vested Bonus Amount and/or Vested PSU
     Amount is based and in lieu of which such amounts are
     paid.
     
           8.18  Consent to Reduction of SERP Benefit.  The
     Company may condition the payment to the Executive of
     his Vested Pension Benefit or his Adjusted Vested
     Pension Benefit under this Agreement or the providing
     of any benefit or payment under Section 5.3(g) hereof
     upon the Executive's providing a written consent to the
     reduction of his monthly benefit to be paid under the
     SERP, such reduction to be in the amount of the SERP
     Benefit or Adjusted SERP Benefit, as applicable, which
     was used in the calculation of the Executive's Vested
     Pension Benefit or Adjusted Vested Pension Benefit or
     the amount of any payments or benefits provided under
     Section 5.3(g) hereof.
     
           8.19  Employment by or Transfer to Subsidiary. 
     In the event that the Executive is employed by or
     transferred to a Subsidiary, the Company agrees that
     this Agreement shall be amended in such manner as may
     be necessary or appropriate to ensure that this
     Agreement provides or continues to provide the
     Executive with the benefits and protections intended to
     be provided hereby.
     
           8.20  Headings.  The headings and captions
     herein are provided for reference and convenience only,
     shall not be considered part of the Agreement, and
     shall not be employed in the construction of the
     Agreement.
     
           9  Definitions
     
           9.1  "AIP" means the Annual Incentive Program
     under the KEIP.
     
           9.2  "Annual Base Salary" means the higher of
     (a) the Executive's highest annual base salary in
     effect during the one (1) year period preceding a
     Change in Control, or (b) the Executive's highest
     annual base salary in effect during the one year period
     preceding the Executive's Date of Termination.  For
     purposes of the foregoing, salary reduction elections
     pursuant to Sections 125 and 401(k) of the Code shall
     not be taken into account.
     
           9.3  "Annual Bonus" means the highest of (a) the
     average of the three highest bonuses paid or payable,
     including any bonus or portion thereof which has been

 20     
     earned but deferred, to the Executive by the Company in
     respect of the five fiscal years (or such shorter
     period during which the Executive has been employed by
     the Company) immediately preceding the fiscal year in
     which a Change in Control occurs (annualized for any
     fiscal year during such period consisting of less than
     twelve full months or with respect to which the
     Executive has been employed by the Company for less
     than twelve full months), (b) the bonus paid or payable
     (annualized as described above), including any bonus or
     portion thereof which has been earned but deferred, to
     the Executive by the Company in respect of the most
     recently completed fiscal year prior to the Change in
     Control, (c) the bonus paid or payable (annualized as
     described above), including any bonus or portion
     thereof which has been earned or deferred, for the most
     recently completed fiscal year preceding the
     Executive's Date of Termination, and (d) 100% of the
     Executive's target bonus award amount for the year
     including the Executive's Date of Termination.  For
     purposes herein, only payments under the AIP (as well
     as payments under any substitute plan or program) shall
     be treated as bonus payments.
     
           9.4  "Base Amount" shall have the meaning
     ascribed to such term in Section 280G(b)(3) of the
     Code.
     
           9.5  "Board" means the Board of Directors of the
     Company.
     
           9.6  "Cause" means:
     
               (a)  the willful and continued failure of
     the Executive to substantially perform the Executive's
     duties with the Company (other than any such failure
     resulting from incapacity due to physical or mental
     illness), after a written demand for substantial
     performance is delivered to the Executive by the Board
     or the Chief Executive Officer of the Company which
     specifically identifies the manner in which the Board
     or Chief Executive Officer believes that the Executive
     has not substantially performed the Executive's duties;
     or
     
               (b)  the willful engaging by the Executive
     in illegal conduct or gross misconduct which is
     materially and demonstrably injurious to the Company.
     
     For purposes of the preceding clauses (a) and (b), no
     act or failure to act, on the part of the Executive,
     shall be considered "willful" unless it is done, or

 21     
     omitted to be done, by the Executive in bad faith and
     without reasonable belief that the Executive's action
     or omission was in the best interests of the Company. 
     Any act, or failure to act, based upon prior approval
     given by the Board or upon the instructions or with the
     approval of the Chief Executive Officer or the
     Executive's superior or based upon the advice of
     counsel for the Company shall be conclusively presumed
     to be done, or omitted to be done, by the Executive in
     good faith and in the best interests of the Company. 
     The cessation of employment of the Executive shall not
     be deemed to be for Cause unless and until there shall
     have been delivered to the Executive a copy of a
     resolution duly adopted by the affirmative vote of not
     less than three-quarters of the entire membership of
     the Board at a meeting of the Board called and held for
     such purpose (after reasonable notice is provided to
     the Executive and the Executive is given an
     opportunity, together with counsel, to be heard before
     the Board), finding that, in the good faith opinion of
     the Board, the Executive is guilty of the conduct
     described in clause (a) or (b) above, and specifying
     the particulars thereof in detail.  
     
           9.7  A "Change in Control" means:
     
               (a)  The acquisition or holding by any
     Person of beneficial ownership (within the meaning of
     Section 13(d) under the Exchange Act and the rules and
     regulations promulgated thereunder) of shares of the
     Common Stock and/or the Class B Common Stock of the
     Company representing 25% or more of either (i) the
     total number of then outstanding shares of both Common
     Stock and Class B Common Stock of the Company (the
     "Outstanding Company Stock") or (ii) the combined
     voting power of the then outstanding voting securities
     of the Company entitled to vote generally in the
     election of directors (the "Outstanding Company Voting
     Power"), provided that, at the time of such acquisition
     or holding of beneficial ownership of any such shares,
     the Hershey Trust does not beneficially own more than
     50% of the Outstanding Company Voting Power; and
     provided, further, that any such acquisition or holding
     of beneficial ownership of shares of either Common
     Stock or Class B Common Stock of the Company by any of
     the following entities shall not by itself constitute
     such a Change in Control hereunder:  (i) the Hershey
     Trust; (ii) any trust established by the Company or any
     Subsidiary for the benefit of the Company and/or its
     employees or those of any Subsidiary; or (iii) any
     employee benefit plan (or related trust) sponsored or
     maintained by the Company or by any Subsidiary; or

 22     
               (b)  The approval by the stockholders of the
     Company of any merger, reorganization,
     recapitalization, consolidation or other form of
     business combination (a "Business Combination") if,
     following consummation of such Business Combination,
     the Hershey Trust does not beneficially own more than
     50% of the total voting power of all outstanding voting
     securities of the surviving entity or entities; or
     
               (c)  The approval by the stockholders of the
     Company of (i) any sale or other disposition of all or
     substantially all of the assets of the Company, other
     than to a corporation as to which the Hershey Trust
     beneficially owns more than 50% of the total voting
     power of all outstanding voting securities, or (ii) a
     liquidation or dissolution of the Company.
     
           9.8  "Code" means the Internal Revenue Code of
     1986, as amended from time to time.
     
           9.9  "Company" means Hershey Foods Corporation,
     a Delaware corporation.
     
           9.10  "Coverage Period" means the period,
     commencing on the date on which a Change in Control
     occurs and ending on the second anniversary date
     thereof.
     
           9.11  "Date of Termination" has the meaning
     assigned to such term in Section 7.2 hereof.
     
           9.12  "Disability" means the absence of the
     Executive from the Executive's duties with the Company
     on a full-time basis for 180 consecutive days as a
     result of incapacity due to mental or physical illness
     which is determined to be total and permanent by a
     physician selected by the Company or its insurers and
     acceptable to the Executive or the Executive's legal
     representative (such agreement as to acceptability not
     to be withheld unreasonably), provided that such
     absence shall constitute "Disability" only if the
     Executive is entitled to long-term disability benefits
     for the period of his disability after such 180 day
     period at least equal to 70% of the greater of the
     Executive's base salary as of the first day of such 180
     day period or his Annual Base Salary.  Such requirement
     of entitlement to long-term disability benefits shall
     not apply in making determinations under Section 4 of
     this Agreement.
     
           9.13  "Exchange Act" means the Securities
     Exchange Act of 1934, as amended from time to time.

 23     
           9.14  "Excise Tax" means any excise tax imposed
     under Section 4999 of the Code.
     
           9.15  "Good Reason" means:
     
               (a)  the assignment to the Executive of any
     duties inconsistent in any respect with the Executive's
     position (including status, offices, titles and
     reporting relationships), authority, duties or
     responsibilities immediately prior to either the
     Potential Change in Control which precedes the Change
     in Control or the Change in Control or any other action
     by the Company which results in a diminution in any
     respect in such position, authority, duties or
     responsibilities, excluding for this purpose an
     isolated, insubstantial and inadvertent action not
     taken in bad faith and which is remedied by the Company
     promptly after receipt of notice thereof given by the
     Executive;
     
               (b)  a reduction by the Company in the
     Executive's annual base salary as in effect on the date
     hereof or as the same may be increased from time to
     time;
     
               (c)  the failure by the Company to increase
     the Executive's base salary each year after a Change in
     Control by an amount which at least equals, on a
     percentage basis, the mean average percentage increase
     in base salary for all officers of the Company during
     the two full calendar years immediately preceding the
     Change in Control;
     
               (d)  the Company's requiring the Executive
     to be based at any office or location that is more than
     35 miles from the Executive's office or location
     immediately prior to either the Potential Change in
     Control which precedes the Change in Control or the
     Change in Control but only if such change involves a
     material increase in the Executive's cost of living and
     is not accompanied by a commensurate increase in
     compensation and benefits;
     
               (e)  the Company's requiring the Executive
     to travel on Company business to a substantially
     greater extent than required immediately prior to
     either the Potential Change in Control which precedes
     the Change in Control or the Change in Control;
     
               (f)  the failure by the Company, without the
     Executive's consent, to pay to the Executive any
     portion of the Executive's current compensation, or to

 24     
     pay to the Executive any portion of an installment of
     deferred compensation under any deferred compensation
     program of the Company within seven (7) days of the
     date such compensation is due;
     
               (g)  the failure by the Company to continue
     in effect any compensation plan in which the Executive
     participates immediately prior to either the Potential
     Change in Control preceding the Change in Control or
     the Change in Control which is material to the
     Executive's total compensation, including but not
     limited to the KEIP and the SERP or any substitute or
     alternative plans adopted prior to either such
     Potential Change in Control or Change in Control,
     unless an equitable arrangement (embodied in an ongoing
     substitute or alternative plan) has been made with
     respect to such plan, or the failure by the Company to
     continue the Executive's participation therein (or in
     such substitute or alternative plan) on a basis not
     materially less favorable, both in terms of the amount
     of benefits provided and the level of the Executive's
     participation relative to other participants, as
     existed at the time of such Potential Change in Control
     or Change in Control;
     
               (h)  the failure by the Company to continue
     to provide the Executive with benefits substantially
     similar to those enjoyed by the Executive under any of
     the Company's pension, life insurance, medical, health
     and accident, disability or other welfare plans in
     which the Executive was participating at the time of
     either the Potential Change in Control preceding the
     Change in Control or the Change in Control, the taking
     of any action by the Company which would directly or
     indirectly materially reduce any of such benefits or
     deprive the Executive of any material fringe benefit
     enjoyed by the Executive at the time of such Potential
     Change in Control or Change in Control, or the failure
     by the Company to provide the Executive with the number
     of paid vacation days to which the Executive is
     entitled on the basis of years of service with the
     Company in accordance with the Company's normal
     vacation policy in effect at the time of such Potential
     Change in Control or Change in Control;
     
               (i)  any purported termination by the
     Company of the Executive's employment after a Change in
     Control otherwise than in accordance with the
     termination procedures of Sections 7.1 through 7.4
     hereof;

 25     
               (j)  any material failure by the Company to
     comply with and satisfy any of its obligations under
     this Agreement after a Potential Change in Control that
     is followed within one (1) year by a Change in Control;
     or
     
               (k)  The Company's or its controlling
     Person's or any affiliate's, engaging in any act,
     practice, or line of business which (x) is illegal, (y)
     is unethical or (z) is otherwise inconsistent with the
     unique character, culture and/or reputation of the
     Company, deriving from its origins and traditions, as
     they existed prior to the Change in Control, provided
     that any termination by the Executive by reason of the
     invocation of clause (z) of this Subsection (k) must be
     the subject of a Notice of Intent to Terminate which is
     delivered to the Company within 60 days following any
     Change in Control described in Subsections 9.7(b) or
     (c) and within six months following any Change in
     Control described in Subsection 9.7(a).
     
     For purposes of this Agreement, any determination of
     Good Reason made by the Executive in good faith shall
     be conclusive and binding upon the Company.
     
           9.16  "Hershey Trust" means either or both of
     (a) the Hershey Trust Company, a Pennsylvania
     corporation, as Trustee for the Milton Hershey School,
     or any successor to the Hershey Trust Company as such
     trustee, and (b) the Milton Hershey School, a
     Pennsylvania not-for-profit corporation.
     
           9.17  "KEIP" means the Hershey Foods Corporation
     1987 Key Employee Incentive Plan and any successor or
     replacement plan thereof.
     
           9.18  "Notice of Intent to Terminate" shall have
     the meaning assigned to such term in Section 7.1
     hereof.
     
           9.19  "Person" shall have the meaning given in
     Section 3(a)(9) of the Exchange Act, as modified and
     used in Section 13(d)(3) thereof.
     
           9.20  "Potential Change in Control" means the
     occurrence of any of the following:
     
               (a)  The Hershey Trust, or any Person acting
     or purporting to act on its (or their) behalf, makes a
     public announcement that it (or they), or its (or
     their) Board of Directors or Board of Managers or any
     other responsible official, (i) intends to take, (ii)

 26     
     is taking or (iii) has taken actions which would lead
     to a Change in Control (a "public announcement" being
     defined for this purpose as any statement quoted or
     otherwise reported in any print, broadcast, wire
     service or other means of publication available to the
     public in any locality in which any employee of the
     Company is regularly located);
     
               (b)  The Hershey Trust enters into any
     contract, agreement or other arrangement with any
     Person which would lead to a Change in Control; or
     
               (c)  The Board approves a transaction
     described in subsection (b) or (c) of the definition of
     Change in Control contained in Section 9.7 hereof.
     
           9.21  A "Section 9.21 Change in Control" means a
     Change in Control described in subsection (b) of
     Section 9.7 hereof which meets the following
     conditions:  (a) the transaction constituting the
     Change in Control was initially proposed by the Board
     and was approved in advance by the Board (consisting of
     directors two-thirds (2/3) of whom shall have been
     serving as directors at the time of the Potential
     Change in Control preceding the Change in Control); and
     (b) following consummation of such Change in Control,
     persons who served as members of the Board prior to
     such Change in Control constitute at least 50% of the
     board of directors of the surviving entity or entities
     following such Change in Control.
     
           9.22  "SERP" means the Hershey Foods Corporation
     Supplemental Executive Retirement Plan.
     
           9.23  "Severance Benefits" has the meaning
     assigned to such term in Section 6.2 hereof.
     
           9.24  "Subsidiary" means any corporation
     controlled by the Company, directly or indirectly.
     
           9.25  "Vested Bonus Amount" shall have the
     meaning assigned to such term in Section 5.1 hereof.
     
           9.26  "Vested PSU Amount" shall have the meaning
     assigned to such term in Section 5.2 hereof.
     

 27
           9.27   "Welfare Benefits" shall have the meaning
     ascribed to such term in Section 6.2(B) hereof.
     
           IN WITNESS WHEREOF, the Company has caused this
     Agreement to be executed by its officer, thereunto duly
     authorized, and Executive has executed this Agreement,
     all as of the day and year first above written.
     
     
                            HERSHEY FOODS CORPORATION
                         
                         
                         
                            By__________________________

                         
                         
                         
                         
                              ____________________________
                              Executive