<ARTICLE>                                          5
<LEGEND>
   This schedule contains summary financial
   information extracted from Saucony, Inc's.
   Industries, Inc. Form 10-K for the period
   ended December 31, 1999 and is qualified in
   its entirety by reference to such 10-K.
</LEGEND>
<CIK>                                              0000049401
<NAME>                                             Saucony, Inc.
<MULTIPLIER>                                                         1
<CURRENCY>                                         US Dollars

                                                
<PERIOD-TYPE>                                      12-Mos
<FISCAL-YEAR-END>                                  Dec-31-1999
<PERIOD-START>                                     Jan-02-1999
<PERIOD-END>                                       Dec-31-1999
<EXCHANGE-RATE>               1.0000
<CASH>                                                            3515
<SECURITIES>                                                         0
<RECEIVABLES>                                                    23968
<ALLOWANCES>                                                      2976
<INVENTORY>                                                      35270
<CURRENT-ASSETS>                                                 66480
<PP&E>                                                           19267
<DEPRECIATION>                                                   10988
<TOTAL-ASSETS>                                                   77181
<CURRENT-LIABILITIES>                                            15403
<BONDS>                                                            292
<PREFERRED-MANDATORY>                                                0
<PREFERRED>                                                          0
<COMMON>                                                          2222
<OTHER-SE>                                                       56740
<TOTAL-LIABILITY-AND-EQUITY>                                     77181
<SALES>                                                         154058
<TOTAL-REVENUES>                                                154691
<CGS>                                                            95234
<TOTAL-COSTS>                                                    95234
<OTHER-EXPENSES>                                                 41261
<LOSS-PROVISION>                                                  2317
<INTEREST-EXPENSE>                                                 683
<INCOME-PRETAX>                                                  17589
<INCOME-TAX>                                                      7194
<INCOME-CONTINUING>                                              10319
<DISCONTINUED>                                                       0
<EXTRAORDINARY>                                                      0
<CHANGES>                                                            0
<NET-INCOME>                                                     10319
<EPS-BASIC>                                                       1.64
<EPS-DILUTED>                                                     1.57