<ARTICLE> 5 <LEGEND> This schedule contains summary financial information extracted from Saucony, Inc's. Industries, Inc. Form 10-K for the period ended December 31, 1999 and is qualified in its entirety by reference to such 10-K. </LEGEND> <CIK> 0000049401 <NAME> Saucony, Inc. <MULTIPLIER> 1 <CURRENCY> US Dollars <PERIOD-TYPE> 12-Mos <FISCAL-YEAR-END> Dec-31-1999 <PERIOD-START> Jan-02-1999 <PERIOD-END> Dec-31-1999 <EXCHANGE-RATE> 1.0000 <CASH> 3515 <SECURITIES> 0 <RECEIVABLES> 23968 <ALLOWANCES> 2976 <INVENTORY> 35270 <CURRENT-ASSETS> 66480 <PP&E> 19267 <DEPRECIATION> 10988 <TOTAL-ASSETS> 77181 <CURRENT-LIABILITIES> 15403 <BONDS> 292 <PREFERRED-MANDATORY> 0 <PREFERRED> 0 <COMMON> 2222 <OTHER-SE> 56740 <TOTAL-LIABILITY-AND-EQUITY> 77181 <SALES> 154058 <TOTAL-REVENUES> 154691 <CGS> 95234 <TOTAL-COSTS> 95234 <OTHER-EXPENSES> 41261 <LOSS-PROVISION> 2317 <INTEREST-EXPENSE> 683 <INCOME-PRETAX> 17589 <INCOME-TAX> 7194 <INCOME-CONTINUING> 10319 <DISCONTINUED> 0 <EXTRAORDINARY> 0 <CHANGES> 0 <NET-INCOME> 10319 <EPS-BASIC> 1.64 <EPS-DILUTED> 1.57