Exhibit 23.1
CONSENT OF INDEPENDENT AUDITORS


We consent to the  incorporation by reference in the  Registration  Statement of
Saucony, Inc. on Forms S-8 (file numbers 33-50922, 33-61532, 33-66482, 33-80726,
333-33485)  of  our  report  dated  February  7,  2000,  on  our  audits  of the
consolidated  financial  statements and financial statement schedule of Saucony,
Inc.  and  Subsidiaries  as of December 31, 1999 and January 1, 1999 and for the
years ended December 31, 1999,  January 1, 1999 and January 2, 1998 which report
is included in this Annual Report on Form 10-K.




/s/ PricewaterhouseCoopers LLP
March 27, 2000