EXHIBIT 10.4

                                      - 1 -
                                  SAUCONY, INC.


                          Executive Retention Agreement


         THIS  EXECUTIVE  RETENTION  AGREEMENT by and between  Saucony,  Inc., a
Massachusetts  corporation  (the  "Company"),  and  Charles  A.  Gottesman  (the
"Executive") is made as of August 17, 2000 (the "Effective Date").

         WHEREAS,  the  Company  recognizes  that,  as is  the  case  with  many
publicly-held  corporations,  the  possibility  of a change  in  control  of the
Company  exists and that such  possibility,  and the  uncertainty  and questions
which  it may  raise  among  key  personnel,  may  result  in the  departure  or
distraction   of  key  personnel  to  the  detriment  of  the  Company  and  its
stockholders, and

         WHEREAS,  the Board of  Directors  of the  Company  (the  "Board")  has
determined that appropriate steps should be taken to reinforce and encourage the
continued  employment  and  dedication of the  Company's  key personnel  without
distraction  from the  possibility  of a change in  control of the  Company  and
related events and circumstances.

         NOW,  THEREFORE,  as an  inducement  for  and in  consideration  of the
Executive  remaining in its employ,  the Company agrees that the Executive shall
receive the  severance  benefits  set forth in this  Agreement  in the event the
Executive's  employment with the Company is terminated  under the  circumstances
described below subsequent to a Change in Control (as defined in Section 1.1).

1.       Key Definitions.

         As used herein, the following terms shall have the following respective
meanings:

1.1 "Change in  Control"  means an event or  occurrence  set forth in any one or
more of subsections (a) through (d) below (including an event or occurrence that
constitutes  a  Change  in  Control  under  one  of  such   subsections  but  is
specifically exempted from another such subsection).

(a) the  acquisition  by an  individual,  entity or group (within the meaning of
Section 13(d)(3) or 14(d)(2) of the Securities  Exchange Act of 1934, as amended
(the "Exchange Act")) (a "Person") of beneficial  ownership of any capital stock
of the Company if, after such acquisition, such Person beneficially owns (within
the meaning of Rule 13d-3  promulgated  under the  Exchange  Act) 20% or more of
either  (i) the  then-outstanding  shares of common  stock of the  Company  (the
"Outstanding  Company  Common  Stock") or (ii) the combined  voting power of the
then-outstanding  securities  of the Company  entitled to vote  generally in the
election of directors (the "Outstanding Company Voting  Securities");  provided,
however,  that for purposes of this subsection  (a), the following  acquisitions
shall not constitute a Change in Control:  (i) any acquisition directly from the
Company  (excluding  an  acquisition  pursuant to the  exercise,  conversion  or
exchange of any security  exercisable for,  convertible into or exchangeable for
common stock or voting securities of the Company,  unless the Person exercising,
converting or exchanging such security  acquired such security directly from the
Company or an underwriter or agent of the Company),  (ii) any acquisition by the
Company,  (iii) any acquisition by any employee  benefit plan (or related trust)
sponsored or  maintained  by the Company or any  corporation  controlled  by the
Company, (iv) any acquisition by any corporation pursuant to a transaction which
complies with clauses (i) and (ii) of subsection (c) of this Section 1.1, or (v)
any acquisition of common stock of the Company by the Executive or any ancestor,
descendent,  spouse,  sibling or spouse of a sibling of the Executive (each such
individual is referred to hereunder as an "Exempt Person"); or

(b) such time as the Continuing Directors (as defined below) do not constitute a
majority of the Board (or, if applicable,  the Board of Directors of a successor
corporation to the Company),  where the term "Continuing  Director" means at any
date a member  of the Board (i) who was a member of the Board on the date of the
execution of this  Agreement or (ii) who was nominated or elected  subsequent to
such date by at least a majority of the directors who were Continuing  Directors
at the time of such  nomination  or election or whose  election to the Board was
recommended  or  endorsed  by at  least a  majority  of the  directors  who were
Continuing  Directors  at the time of such  nomination  or  election;  provided,
however, that there shall be excluded from this clause (ii) any individual whose
initial  assumption  of office  occurred as a result of an actual or  threatened
election  contest  with respect to the election or removal of directors or other
actual or threatened  solicitation of proxies or consents,  by or on behalf of a
person other than the Board; or

(c)   the   consummation   of   a   merger,    consolidation,    reorganization,
recapitalization  or statutory share exchange involving the Company or a sale or
other  disposition of all or  substantially  all of the assets of the Company in
one or a series of transactions (a "Business Combination"),  unless, immediately
following  such Business  Combination,  each of the following two  conditions is
satisfied: (i) all or substantially all of the individuals and entities who were
the beneficial  owners of the  Outstanding  Company Common Stock and Outstanding
Company  Voting  Securities  immediately  prior  to  such  Business  Combination
beneficially own, directly or indirectly,  more than 50% of the then-outstanding
shares of common  stock and the combined  voting  power of the  then-outstanding
securities   entitled  to  vote   generally  in  the   election  of   directors,
respectively,  of the  resulting  or  acquiring  corporation  in  such  Business
Combination (which shall include,  without limitation,  a corporation which as a
result  of  such  transaction  owns  the  Company  or  substantially  all of the
Company's  assets  either  directly or through one or more  subsidiaries)  (such
resulting  or  acquiring  corporation  is referred  to herein as the  "Acquiring
Corporation")  in  substantially   the  same  proportions  as  their  ownership,
immediately  prior to such  Business  Combination,  of the  Outstanding  Company
Common Stock and Outstanding Company Voting Securities,  respectively;  and (ii)
no Person  (excluding  the  Acquiring  Corporation,  any Exempt  Person,  or any
employee benefit plan (or related trust)  maintained or sponsored by the Company
or by the Acquiring Corporation) beneficially owns, directly or indirectly,  20%
or  more of the  then  outstanding  shares  of  common  stock  of the  Acquiring
Corporation,  or of the combined voting power of the then-outstanding securities
of such  corporation  entitled to vote  generally  in the  election of directors
(except  to the  extent  that  such  ownership  existed  prior  to the  Business
Combination); or

(d) approval by the  stockholders  of the Company of a complete  liquidation  or
dissolution of the Company.

1.2 "Change in Control Date" means the first date during the Term (as defined in
Section 2) on which a Change in Control  occurs.  Anything in this  Agreement to
the  contrary  notwithstanding,  if (a) a  Change  in  Control  occurs,  (b) the
Executive's employment with the Company is terminated prior to the date on which
the Change in  Control  occurs,  and (c) it is  reasonably  demonstrated  by the
Executive that such  termination of employment (i) was at the request of a third
party who has taken steps reasonably calculated to effect a Change in Control or
(ii)  otherwise  arose in  connection  with or in  anticipation  of a Change  in
Control,  then for all purposes of this  Agreement  the "Change in Control Date"
shall  mean  the date  immediately  prior  to the  date of such  termination  of
employment.

1.3      "Cause" means:
          -----

(a) the Executive's  willful and continued failure to substantially  perform his
reasonable  assigned  duties as an officer of the  Company  (other than any such
failure  resulting  from  incapacity  due to physical  or mental  illness or any
failure after the Executive gives notice of termination for Good Reason),  which
failure  is not cured  within 30 days  after a written  demand  for  substantial
performance  is received by the  Executive  from the Board of  Directors  of the
Company which specifically identifies the manner in which the Board of Directors
believes the Executive has not substantially  performed the Executive's  duties;
or

(b) the Executive's  willful  engagement in illegal conduct or gross  misconduct
which is materially and demonstrably injurious to the Company.

         For  purposes  of this  Section  1.3,  no act or  failure to act by the
Executive  shall be  considered  "willful"  unless it is done,  or omitted to be
done, in bad faith and without  reasonable belief that the Executive's action or
omission was in the best interests of the Company.

1.4 "Good Reason" means the occurrence, without the Executive's written consent,
of any of the events or  circumstances  set forth in  clauses  (a)  through  (g)
below.  Notwithstanding  the occurrence of any such event or circumstance,  such
occurrence  shall not be deemed to constitute  Good Reason if, prior to the Date
of  Termination  specified  in the  Notice of  Termination  (each as  defined in
Section  3.2(a))  given by the  Executive  in  respect  thereof,  such  event or
circumstance  has been fully  corrected and the  Executive  has been  reasonably
compensated for any losses or damages  resulting  therefrom  (provided that such
right of  correction  by the  Company  shall only  apply to the first  Notice of
Termination for Good Reason given by the Executive).

(a) the  assignment  to the  Executive  of duties  inconsistent  in any material
respect with the Executive's  position  (including status,  offices,  titles and
reporting  requirements),  authority or  responsibilities  in effect immediately
prior to the earliest to occur of (i) the Change in Control Date,  (ii) the date
of the execution by the Company of the initial  written  agreement or instrument
providing  for the Change in Control  or (iii) the date of the  adoption  by the
Board of Directors of a resolution providing for the Change in Control (with the
earliest to occur of such dates referred to herein as the  "Measurement  Date"),
or any other  action or  omission  by the  Company  which  results in a material
diminution in such position, authority or responsibilities;

(b) a  reduction  in the  Executive's  annual  base  salary  as in effect on the
Measurement Date or as the same was or may be increased  thereafter from time to
time;

(c)  the  failure  by the  Company  to  (i)  continue  in  effect  any  material
compensation or benefit plan or program  (including  without limitation any life
insurance,  medical,  health and accident or disability plan and any vacation or
automobile  program  or  policy)  (a  "Benefit  Plan")  in which  the  Executive
participates  or which is applicable to the Executive  immediately  prior to the
Measurement  Date,  unless an  equitable  arrangement  (embodied  in an  ongoing
substitute  or  alternative  plan) has been made  with  respect  to such plan or
program,  (ii)  continue  the  Executive's  participation  therein  (or in  such
substitute or alternative  plan) on a basis not materially less favorable,  both
in terms of the amount of  benefits  provided  and the level of the  Executive's
participation   relative  to  other   participants,   than  the  basis  existing
immediately  prior to the  Measurement  Date,  (iii)  award cash  bonuses to the
Executive in amounts and in a manner substantially consistent with past practice
in light of the Company's financial performance, or (iv) continue to provide any
material  fringe  benefit  enjoyed  by  Executive   immediately   prior  to  the
Measurement Date;

(d) a change by the Company in the location at which the Executive  performs his
principal  duties for the Company to a new  location  that is both (i) outside a
radius of 35 miles from the Executive's principal residence immediately prior to
the Measurement  Date and (ii) more than 20 miles from the location at which the
Executive  performed his principal duties for the Company  immediately  prior to
the Measurement  Date; or a requirement by the Company that the Executive travel
on Company business to a substantially  greater extent than required immediately
prior to the Measurement Date;

(e) the failure of the Company to obtain the agreement from any successor to the
Company to assume and agree to perform  this  Agreement,  as required by Section
6.1;

(f) a purported termination of the Executive's  employment which is not effected
pursuant  to a Notice of  Termination  satisfying  the  requirements  of Section
3.2(a); or

(g) any failure of the Company to pay or provide to the Executive any portion of
the Executive's compensation or benefits due under any Benefit Plan within seven
days of the date such  compensation  or benefits are due, or any material breach
by the Company of this Agreement or any employment agreement with the Executive.

         In addition,  the  termination  of  employment by the Executive for any
reason or no reason during the 30-day period beginning on the first  anniversary
of the Change in Control Date shall be deemed to be termination  for Good Reason
for all purposes under this Agreement.  The  Executive's  right to terminate his
employment  for Good  Reason  shall not be  affected  by his  incapacity  due to
physical or mental illness.

1.5 "Disability" means the Executive's absence from the full-time performance of
the Executive's  duties with the Company for 180 consecutive  calendar days as a
result of incapacity due to mental or physical illness which is determined to be
total and  permanent by a physician  selected by the Company or its insurers and
acceptable to the Executive or the Executive's legal representative.

2. Term of Agreement.  This  Agreement,  and all rights and  obligations  of the
parties  hereunder,  shall take effect upon the Effective  Date and shall expire
upon the first to occur of (a) the  expiration of the Term (as defined below) if
a Change in Control  has not  occurred  during the Term,  (b) the date 36 months
after the Change in Control  Date,  if the  Executive  is still  employed by the
Company as of such later date, or (c) the  fulfillment  by the Company of all of
its obligations under Sections 4 and 5.2 if the Executive's  employment with the
Company terminates within 36 months following the Change in Control Date. "Term"
shall mean the period  commencing  as of the  Effective  Date and  continuing in
effect through December 31, 2003; provided,  however, that commencing on January
1, 2004 and each January 1 thereafter,  the Term shall be automatically extended
for one  additional  year unless,  not later than 90 days prior to the scheduled
expiration of the Term (or any extension thereof),  the Company shall have given
the Executive written notice that the Term will not be extended.

3.       Employment Status; Termination Following Change in Control.
         ----------------------------------------------------------

3.1 Not an Employment Contract.  The Executive  acknowledges that this Agreement
does not  constitute  a contract  of  employment  or impose on the  Company  any
obligation to retain the Executive as an employee and that this  Agreement  does
not  prevent the  Executive  from  terminating  employment  at any time.  If the
Executive's   employment  with  the  Company   terminates  for  any  reason  and
subsequently  a Change  in  Control  shall  occur,  the  Executive  shall not be
entitled to any  benefits  hereunder  except as otherwise  provided  pursuant to
Section 1.2.

3.2      Termination of Employment.
         -------------------------

(a) If the Change in Control Date occurs during the Term, any termination of the
Executive's  employment  by the  Company  or by the  Executive  within 36 months
following  the  Change  in  Control  Date  (other  than due to the  death of the
Executive)  shall be  communicated by a written notice to the other party hereto
(the "Notice of Termination"), given in accordance with Section 7. Any Notice of
Termination shall: (i) indicate the specific  termination  provision (if any) of
this Agreement  relied upon by the party giving such notice,  (ii) to the extent
applicable,  set forth in reasonable detail the facts and circumstances  claimed
to  provide a basis for  termination  of the  Executive's  employment  under the
provision so indicated  and (iii)  specify the Date of  Termination  (as defined
below).  The  effective  date  of  an  employment   termination  (the  "Date  of
Termination") shall be the close of business on the date specified in the Notice
of  Termination  (which  date may not be less than 15 days or more than 120 days
after the date of  delivery  of such  Notice of  Termination),  in the case of a
termination  other  than one due to the  Executive's  death,  or the date of the
Executive's death, as the case may be. In the event the Company fails to satisfy
the  requirements  of Section  3.2(a)  regarding  a Notice of  Termination,  the
purported  termination of the Executive's  employment pursuant to such Notice of
Termination shall not be effective for purposes of this Agreement.

(b) The  failure by the  Executive  or the Company to set forth in the Notice of
Termination  any fact or  circumstance  which  contributes  to a showing of Good
Reason or Cause  shall not waive  any  right of the  Executive  or the  Company,
respectively,  hereunder or preclude the Executive or the Company, respectively,
from asserting any such fact or circumstance in enforcing the Executive's or the
Company's rights hereunder.

(c) Any  Notice of  Termination  for Cause  given by the  Company  must be given
within  90 days of the  occurrence  of the  event(s)  or  circumstance(s)  which
constitute(s)  Cause.  Prior to any Notice of Termination  for Cause being given
(and prior to any termination for Cause being effective), the Executive shall be
entitled to a hearing  before the Board of  Directors of the Company at which he
may, at his  election,  be  represented  by counsel and at which he shall have a
reasonable  opportunity to be heard. Such hearing shall be held on not less than
15 days prior written  notice to the  Executive  stating the Board of Directors'
intention  to  terminate  the  Executive  for Cause and  stating  in detail  the
particular  event(s) or  circumstance(s)  which the Board of Directors  believes
constitutes Cause for termination.

4.       Benefits to Executive.
         ---------------------

4.1 Stock  Acceleration.  If the Change in Control Date occurs  during the Term,
then,  effective upon the Change in Control Date (a) each outstanding  option to
purchase  shares of Common  Stock of the  Company  held by the  Executive  shall
become immediately  exercisable in full and will no longer be subject to a right
of repurchase by the Company, (b) each outstanding  restricted stock award shall
be  deemed  to be fully  vested  and will no  longer  be  subject  to a right of
repurchase by the Company.

4.2  Compensation.  If the Change in Control Date occurs during the Term and the
Executive's  employment with the Company  terminates  within 36 months following
the Change in Control  Date,  the  Executive  shall be entitled to the following
benefits:

(a) Termination Without Cause or for Good Reason. If the Executive's  employment
with the Company is terminated by the Company (other than for Cause,  Disability
or Death), including without limitation a termination occurring by reason of the
prevention by the Company of the renewal of the Executive's employment contract,
or by the  Executive  for Good Reason  within 36 months  following the Change in
Control Date, then the Executive shall be entitled to the following benefits:

(i) the Company  shall pay to the Executive in a lump sum in cash within 30 days
after the Date of Termination the aggregate of the following amounts:

(1) the sum of (A) the Executive's  base salary through the Date of Termination,
(B) the product of (x) the annual bonus paid or payable  (including any bonus or
portion  thereof  which has been  earned  but  deferred)  for the most  recently
completed  fiscal year and (y) a fraction,  the numerator of which is the number
of days in the current  fiscal year  through  the Date of  Termination,  and the
denominator  of which is 365 and (C) the amount of any  compensation  previously
deferred  by the  Executive  (together  with any  accrued  interest  or earnings
thereon) and any accrued vacation pay, in each case to the extent not previously
paid (the sum of the amounts  described  in clauses  (A),  (B), and (C) shall be
hereinafter referred to as the "Accrued Obligations"); and

(2)  the  amount  equal  to (A)  three  multiplied  by (B)  the  sum of (x)  the
Executive's  highest annual base salary during the five-year period prior to the
Change in Control Date and (y) the  Executive's  highest annual bonus during the
five-year period prior to the Change in Control Date.

(ii) for 36 months after the Date of  Termination,  or such longer period as may
be provided by the terms of the appropriate plan,  program,  practice or policy,
the  Company  shall  continue  to  provide  benefits  to the  Executive  and the
Executive's  family at least equal to those  which  would have been  provided to
them if the Executive's  employment had not been terminated,  in accordance with
the  applicable  Benefit  Plans in  effect on the  Measurement  Date or, if more
favorable  to the  Executive  and his family,  in effect  generally  at any time
thereafter  with  respect  to  other  peer  executives  of the  Company  and its
affiliated  companies;   provided,   however,  that  if  the  Executive  becomes
reemployed with another employer and is eligible to receive a particular type of
benefits (e.g.,  health insurance benefits) from such employer on terms at least
as  favorable  to the  Executive  and his family as those being  provided by the
Company,  then  the  Company  shall no  longer  be  required  to  provide  those
particular benefits to the Executive and his family;

(iii) to the extent not  previously  paid or provided,  the Company shall timely
pay or provide to the  Executive  any other  amounts or benefits  required to be
paid or provided or which the  Executive  is eligible to receive  following  the
Executive's termination of employment under any plan, program, policy, practice,
contract or agreement of the Company and its  affiliated  companies  (such other
amounts and benefits shall be hereinafter  referred to as the "Other Benefits");
and

(iv) for purposes of determining  eligibility  (but not the time of commencement
of benefits) of the  Executive  for retiree  benefits to which the  Executive is
entitled,  the Executive  shall be  considered to have remained  employed by the
Company until 36 months after the Date of Termination.

(b) Resignation without Good Reason; Termination for Death or Disability. If the
Executive  voluntarily  terminates  his  employment  with the Company  within 36
months  following the Change in Control Date,  excluding a termination  for Good
Reason,  or if the  Executive's  employment  with the Company is  terminated  by
reason of the  Executive's  death or Disability  within 36 months  following the
Change in Control  Date,  then the Company  shall (i) pay the  Executive (or his
estate,  if applicable),  in a lump sum in cash within 30 days after the Date of
Termination,  the  Accrued  Obligations  and (ii)  timely  pay or provide to the
Executive the Other Benefits.

(c) Termination for Cause. If the Company terminates the Executive's  employment
with the  Company  for Cause  within 36 months  following  the Change in Control
Date, then the Company shall (i) pay the Executive, in a lump sum in cash within
30 days after the Date of  Termination,  the sum of (A) the  Executive's  annual
base  salary  through  the  Date  of  Termination  and  (B)  the  amount  of any
compensation  previously  deferred by the Executive,  in each case to the extent
not  previously  paid, and (ii) timely pay or provide to the Executive the Other
Benefits.

4.3      Taxes.
         -----

(a) In the event that the Company  undergoes a "Change in  Ownership or Control"
(as defined below) , the Company shall,  within 30 days after each date on which
the Executive becomes entitled to receive (whether or not then due) a Contingent
Compensation  Payment (as defined below) relating to such Change in Ownership or
Control,  determine and notify the Executive (with  reasonable  detail regarding
the basis for its  determinations)  (i) which of the payments or benefits due to
the  Executive  (under this  Agreement or  otherwise)  following  such Change in
Ownership  or Control  constitute  Contingent  Compensation  Payments,  (ii) the
amount, if any, of the excise tax (the "Excise Tax") payable pursuant to Section
4999 of the Internal  Revenue  Code of 1986,  as amended  (the  "Code"),  by the
Executive with respect to such  Contingent  Compensation  Payments and (iii) the
amount of the  Gross-Up  Payment (as defined  below) due to the  Executive  with
respect to such Contingent Compensation Payments.  Within 30 days after delivery
of such notice to the Executive,  the Executive  shall deliver a response to the
Company (the  "Executive  Response")  stating either (A) that he agrees with the
Company's  determination  pursuant  to the  preceding  sentence  or (B)  that he
disagrees with such determination, in which case he shall indicate which payment
and/or benefits should be  characterized as a Contingent  Compensation  Payment,
the  amount of the  Excise  Tax with  respect  to such  Contingent  Compensation
Payment and the amount of the Gross-Up Payment due to the Executive with respect
to  such  Contingent  Compensation  Payment.  If  the  Executive  states  in the
Executive Response that he agrees with the Company's determination,  the Company
shall make the Gross-Up  Payment to the  Executive  within three  business  days
following  delivery to the Company of the Executive  Response.  If the Executive
states  in  the  Executive   Response  that  he  disagrees  with  the  Company's
determination, then, for a period of 60 days following delivery of the Executive
Response,  the Executive and the Company shall use good faith efforts to resolve
such dispute.  If such dispute is not resolved  within such 60-day period,  such
dispute shall be settled  exclusively by arbitration in Boston,  Massachusetts ,
in accordance  with the rules of the American  Arbitration  Association  then in
effect.  Judgment may be entered on the  arbitrator's  award in any court having
jurisdiction.  The Company shall,  within three business days following delivery
to the Company of the Executive  Response,  make to the Executive those Gross-Up
Payments as to which there is no dispute  between the Company and the  Executive
regarding  whether  they should be made.  The balance of the  Gross-Up  Payments
shall be made within  three  business  days  following  the  resolution  of such
dispute.  The amount of any payments to be made to the  Executive  following the
resolution of such dispute shall be increased by amount of the accrued  interest
thereon  computed at the prime rate as  published  from time to time in the WALL
STREET JOURNAL,  compounded monthly from the date that such payments  originally
were due. In the event that the Executive fails to deliver an Executive Response
on or before the required date,  the Company's  initial  determination  shall be
final.

(b) For  purposes  of this  Section  4.3,  the  following  terms  shall have the
following respective meanings:

(i) "Change in  Ownership  or Control"  shall mean a change in the  ownership or
effective control of the Company or in the ownership of a substantial portion of
the assets of the Company  determined in accordance  with Section  280G(b)(2) of
the Code.

(ii)  "Contingent  Compensation  Payment" shall mean any payment (or benefit) in
the nature of compensation  that is made or made available (under this Agreement
or otherwise) to a  "disqualified  individual" (as defined in Section 280G(c) of
the Code) and that is contingent (within the meaning of Section 280G(b)(2)(A)(i)
of the Code) on a Change of Ownership or Control of the Company.

(iii) "Gross-Up Payment" shall mean an amount equal to the sum of (i) the amount
of the Excise Tax payable with respect to a Contingent  Compensation Payment and
(ii)  the  amount   necessary  to  pay  all  additional  taxes  imposed  on  (or
economically  borne by) the Executive  (including  the Excise  Taxes,  state and
federal income taxes and all applicable  withholding taxes)  attributable to the
receipt of such Gross-Up Payment.  For purposes of the preceding  sentence,  all
taxes  attributable  to the receipt of the  Gross-Up  Payment  shall be computed
assuming the application of the maximum tax rates provided by law.

4.4  Mitigation.  The Executive  shall not be required to mitigate the amount of
any  payment  or  benefits  provided  for in this  Section  4 by  seeking  other
employment or otherwise.  Further, except as provided in Section 4.2(a)(ii), the
amount of any payment or benefits  provided  for in this  Section 4 shall not be
reduced by any compensation earned by the Executive as a result of employment by
another employer,  by retirement benefits,  by offset against any amount claimed
to be owed by the Executive to the Company or otherwise.

4.5  Outplacement  Services.  In the event the  Executive is  terminated  by the
Company (other than for Cause, Disability or Death), or the Executive terminates
employment  for Good Reason,  within 36 months  following  the Change in Control
Date,  the  Company  shall  provide  outplacement  services  through one or more
outside firms of the  Executive's  choosing up to an aggregate of $40,000,  with
such  services  to extend  until the  earlier  of (I) 12  months  following  the
termination  of  Executive's  employment or (ii) the date the Executive  secures
full time employment.

5.       Disputes.
         --------

5.1  Settlement  of  Disputes;  Arbitration.  All  claims by the  Executive  for
benefits under this  Agreement  shall be directed to and determined by the Board
of Directors of the Company and shall be in writing.  Any denial by the Board of
Directors of a claim for benefits under this Agreement shall be delivered to the
Executive in writing and shall set forth the specific reasons for the denial and
the specific  provisions of this  Agreement  relied upon. The Board of Directors
shall  afford a  reasonable  opportunity  to the  Executive  for a review of the
decision denying a claim. Any further dispute or controversy arising under or in
connection  with this Agreement  shall be settled  exclusively by arbitration in
Boston, Massachusetts,  in accordance with the rules of the American Arbitration
Association then in effect. Judgment may be entered on the arbitrator's award in
any court having jurisdiction.

5.2  Expenses.  The  Company  agrees  to pay as  incurred,  to the  full  extent
permitted by law, all legal,  accounting  and other fees and expenses  which the
Executive may reasonably  incur as a result of any claim or contest  (regardless
of the outcome  thereof) by the Company,  the Executive or others  regarding the
validity  or  enforceability  of, or  liability  under,  any  provision  of this
Agreement or any guarantee of performance  thereof (including as a result of any
contest  by the  Executive  regarding  the  amount of any  payment  or  benefits
pursuant to this  Agreement),  plus in each case interest on any delayed payment
at the  applicable  Federal rate  provided for in Section  7872(f)(2)(A)  of the
Code.

6.       Successors.
         ----------

6.1  Successor to Company.  The Company  shall  require any  successor  (whether
direct or indirect, by purchase,  merger,  consolidation or otherwise) to all or
substantially  all of the business or assets of the Company  expressly to assume
and agree to perform this Agreement to the same extent that the Company would be
required to perform it if no such  succession  had taken  place.  Failure of the
Company  to  obtain  an  assumption  of  this  Agreement  at  or  prior  to  the
effectiveness  of any  succession  shall be a breach of this Agreement and shall
constitute Good Reason if the Executive elects to terminate  employment,  except
that for  purposes of  implementing  the  foregoing,  the date on which any such
succession becomes effective shall be deemed the Date of Termination. As used in
this  Agreement,  "Company"  shall mean the  Company  as  defined  above and any
successor  to its business or assets as  aforesaid  which  assumes and agrees to
perform this Agreement, by operation of law or otherwise.

6.2 Successor to Executive.  This Agreement shall inure to the benefit of and be
enforceable by the  Executive's  personal or legal  representatives,  executors,
administrators,  successors, heirs, distributees,  devisees and legatees. If the
Executive should die while any amount would still be payable to the Executive or
his family  hereunder if the Executive had continued to live,  all such amounts,
unless otherwise provided herein,  shall be paid in accordance with the terms of
this Agreement to the executors,  personal  representatives or administrators of
the Executive's estate.

7. Notice. All notices, instructions and other communications given hereunder or
in connection  herewith  shall be in writing.  Any such notice,  instruction  or
communication  shall be sent either (i) by registered or certified mail,  return
receipt requested,  postage prepaid, or (ii) prepaid via a reputable  nationwide
overnight courier service,  in each case addressed to the Company, at Centennial
Industrial Park, Centennial Drive, Peabody, MA 01961, and to the Executive at 30
Catlin Road, Brookline, MA 02146 (or to such other address as either the Company
or the  Executive  may have  furnished  to the other in  writing  in  accordance
herewith). Any such notice, instruction or communication shall be deemed to have
been  delivered  five  business days after it is sent by registered or certified
mail, return receipt requested, postage prepaid, or one business day after it is
sent via a reputable nationwide overnight courier service. Either party may give
any notice,  instruction or other communication hereunder using any other means,
but no such notice,  instruction or other  communication shall be deemed to have
been duly  delivered  unless and until it  actually is received by the party for
whom it is intended. 8. Miscellaneous.

8.1 Employment by Subsidiary.  For purposes of this  Agreement,  the Executive's
employment with the Company shall not be deemed to have  terminated  solely as a
result of the Executive  continuing to be employed by a wholly-owned  subsidiary
of the Company.

8.2 Severability.  The invalidity or  unenforceability  of any provision of this
Agreement shall not affect the validity or enforceability of any other provision
of this Agreement, which shall remain in full force and effect.

8.3 Injunctive  Relief.  The Company and the Executive  agree that any breach of
this Agreement by the Company is likely to cause the Executive  substantial  and
irrevocable  damage and therefore,  in the event of any such breach, in addition
to such other  remedies  which may be available,  the  Executive  shall have the
right to specific performance and injunctive relief.

8.4 Governing Law. The validity, interpretation, construction and performance of
this  Agreement  shall be governed by the internal laws of the  Commonwealth  of
Massachusetts, without regard to conflicts of law principles.

8.5  Waivers.  No  waiver  by the  Executive  at any time of any  breach  of, or
compliance  with, any provision of this Agreement to be performed by the Company
shall be deemed a waiver of that or any other provision at any subsequent time.

8.6 Counterparts.  This Agreement may be executed in counterparts, each of which
shall be deemed to be an original but both of which  together  shall  constitute
one and the same instrument.

8.7 Tax  Withholding.  Any payments  provided for hereunder shall be paid net of
any applicable tax withholding required under federal, state or local law.

8.8 Entire  Agreement.  This  Agreement  sets forth the entire  agreement of the
parties hereto in respect of the subject matter  contained herein and supersedes
all  prior  agreements,  promises,  covenants,   arrangements,   communications,
representations or warranties, whether oral or written, by any officer, employee
or representative of any party hereto in respect of the subject matter contained
herein;  and any prior agreement of the parties hereto in respect of the subject
matter contained herein is hereby terminated and cancelled.  Notwithstanding the
foregoing,  the provisions of the Employment Agreement between the Executive and
the Company dated August 17, 2000 shall not be superseded by this Agreement.

8.9  Amendments.  This  Agreement  may be amended or modified  only by a written
instrument executed by both the Company and the Executive.

         IN WITNESS WHEREOF,  the parties hereto have executed this Agreement as
of the day and year first set forth above.

                                          SAUCONY, INC.

                                                   /s/ Michael Umana
                                          By:________________________________

                                          Title:  Chief Financial Officer

                         EXECUTIVE

                                          /s/ Charles A. Gottesman
                                          -----------------------------------
                                          Charles A. Gottesman