Exhibit 23.1


                       CONSENT OF INDEPENDENT ACCOUNTANTS


We  hereby  consent  to the  incorporation  by  reference  in  the  Registration
Statement  of Saucony,  Inc.  on Forms S-8 (file  numbers  333-41454,  33-50922,
33-61532,  33-66482,  33-80726,333-33485) of our report dated February 26, 2001,
relating to the financial  statements and financial  statement  schedule,  which
appears in the Annual  Report to  Shareholders,  which is  incorporated  in this
Annual Report on Form 10-K.


/s/ PricewaterhouseCoopers LLP

Boston, MA
April 3, 2001