Exhibit 99.1

                                  SAUCONY, INC.

                            2003 Stock Incentive Plan

1.   Purpose

     The  purpose of this 2003 Stock  Incentive  Plan (this  "Plan") of Saucony,
Inc., a Massachusetts  corporation (the "Company"),  is to advance the interests
of the Company's  stockholders  by enhancing  the Company's  ability to attract,
retain  and  motivate  persons  who make  (or are  expected  to make)  important
contributions  to the Company by providing  such  persons with equity  ownership
opportunities and  performance-based  incentives and thereby better aligning the
interests of such persons with those of the Company's stockholders. Except where
the context  otherwise  requires,  the term  "Company"  shall include any of the
Company's  present or future  parent or  subsidiary  corporations  as defined in
Sections 424(e) or (f) of the Internal Revenue Code of 1986, as amended, and any
regulations  promulgated  thereunder (the "Code") and any other business venture
(including,  without limitation,  joint venture or limited liability company) in
which the Company has a  controlling  interest,  as  determined  by the Board of
Directors of the Company (the "Board").

2.   Eligibility

     All  of the  Company's  employees,  officers,  directors,  consultants  and
advisors are eligible to be granted options or restricted stock awards (each, an
"Award")  under this Plan.  Each person who has been granted an Award under this
Plan shall be deemed a "Participant".

3.   Administration and Delegation

     (a) Administration by Board of Directors. This Plan will be administered by
the Board.  The Board shall have  authority to grant Awards and to adopt,  amend
and repeal such administrative rules,  guidelines and practices relating to this
Plan as it shall deem  advisable.  The Board may correct any defect,  supply any
omission or reconcile any  inconsistency in this Plan or any Award in the manner
and to the extent it shall deem  expedient to carry this Plan into effect and it
shall be the sole and final judge of such expediency. All decisions by the Board
shall be made in the Board's sole  discretion  and shall be final and binding on
all persons  having or claiming  any  interest in this Plan or in any Award.  No
director or person acting pursuant to the authority delegated by the Board shall
be liable for any action or determination relating to or under this Plan made in
good faith.

     (b) Appointment of Committees.  To the extent  permitted by applicable law,
the Board may  delegate  any or all of its powers under this Plan to one or more
committees or subcommittees of the Board (a "Committee"). All references in this
Plan to the  "Board"  shall  mean the Board or a  Committee  of the Board to the
extent that the Board's powers or authority  under this Plan have been delegated
to such Committee.



4.   Stock Available for Awards

     (a) Number of Shares.  Subject to adjustment  under Section 7 of this Plan,
Awards may be made under this Plan for up to an aggregate of 1,750,000 shares of
Class A Common Stock,  $.331/3 par value per share ("Class A Common Stock"), and
Class B Common Stock,  $.331/3 par value per share ("Class B Common Stock";  and
together with the Class A Common Stock, the "Common Stock"),  of the Company. If
any Award expires or is terminated,  surrendered or canceled without having been
fully  exercised or is forfeited in whole or in part (including as the result of
shares of Common Stock subject to such Award being repurchased by the Company at
the original  issuance  price  pursuant to a  contractual  repurchase  right) or
results in any Common Stock not being issued, the unused Common Stock covered by
such Award shall  again be  available  for the grant of Awards  under this Plan,
subject,  however,  in the  case of  Incentive  Stock  Options  (as  hereinafter
defined),  to any limitations  under the Code. Shares issued under this Plan may
consist  in whole or in part of  authorized  but  unissued  shares  or  treasury
shares.

     (b)  Per-Participant  Limit.  Subject to adjustment under Section 7 of this
Plan,  the maximum number of shares of Common Stock with respect to which Awards
may be granted to any Participant  under this Plan shall be 150,000 per calendar
year.  The  per-Participant  limit  described  in this  Section  4(b)  shall  be
construed and applied  consistently  with Section  162(m) of the Code  ("Section
162(m)").

5.   Stock Options

     (a) General. The Board may grant options to purchase Common Stock (each, an
"Option")  and  determine  the number of shares of Common Stock to be covered by
each  Option,  the  exercise  price  of  each  Option  and  the  conditions  and
limitations  applicable  to the  exercise of each Option,  including  conditions
relating  to  applicable  federal  or state  securities  laws,  as it  considers
necessary or advisable. An Option which is not intended to be an Incentive Stock
Option (as  hereinafter  defined)  shall be  designated  a  "Nonstatutory  Stock
Option".

     (b)  Incentive  Stock  Options.  An Option that the Board  intends to be an
"incentive  stock  option" as defined in Section 422 of the Code (an  "Incentive
Stock  Option")  shall only be granted to employees  of the Company,  any of the
Company's  present or future  parent or  subsidiary  corporations  as defined in
Sections 424(e) or (f) of the Code and any other entities the employees of which
are eligible to receive  Incentive  Stock Options  under the Code,  and shall be
subject to and shall be construed  consistently with the requirements of Section
422 of the Code.  The Company shall have no liability to a  Participant,  or any
other  party,  if an Option (or any part  thereof)  which is  intended  to be an
Incentive Stock Option is not an Incentive Stock Option.

     (c) Exercise  Price.  The Board shall  establish the exercise  price at the
time each Option is granted and specify it in the applicable  option  agreement,
provided,  however,  that the exercise  price shall be not less than 100% of the
fair market value of the applicable  class of Common Stock, as determined by the
Board, at the time the Option is granted.


     (d) Duration of Options. Each Option shall be exercisable at such times and
subject to such terms and  conditions as the Board may specify in the applicable
option agreement,  provided,  however, that no Option will be granted for a term
in excess of 10 years.

     (e) Exercise of Option. Options may be exercised by delivery to the Company
of a written notice of exercise signed by the proper person or by any other form
of notice  (including  electronic  notice)  approved by the Board  together with
payment  in full as  specified  in  Section  5(f) of this Plan for the number of
shares for which the Option is exercised.

     (f) Payment Upon Exercise.  Common Stock  purchased upon the exercise of an
Option granted under this Plan shall, unless otherwise  prohibited by applicable
law, be paid for as follows:

          (1)  in cash or by check, payable to the order of the Company;

          (2)  except  as the  Board  may,  in its  sole  discretion,  otherwise
               provide in an option agreement, by (i) delivery of an irrevocable
               and unconditional undertaking by a creditworthy broker to deliver
               promptly  to the  Company  sufficient  funds to pay the  exercise
               price and any required tax  withholding  or (ii)  delivery by the
               Participant  to  the  Company  of  a  copy  of  irrevocable   and
               unconditional  instructions  to a creditworthy  broker to deliver
               promptly to the  Company  cash or a check  sufficient  to pay the
               exercise price and any required tax withholding;

          (3)  when the applicable class of Common Stock is registered under the
               Securities Exchange Act of 1934 (the "Exchange Act"), by delivery
               of shares of such class of Common Stock owned by the  Participant
               valued  at their  fair  market  value as  determined  by (or in a
               manner  approved  by) the  Board  in  good  faith  ("Fair  Market
               Value"),  provided such Common Stock,  if acquired  directly from
               the  Company  was owned by the  Participant  at least six  months
               prior to such delivery; or

          (4)  by any combination of the above permitted forms of payment.

     (g) Substitute  Options. In connection with a merger or consolidation of an
entity with the Company or the  acquisition  by the Company of property or stock
of an entity,  the Board may grant  Options in  substitution  for any options or
other  stock or  stock-based  awards  granted  by such  entity  or an  affiliate
thereof.  Substitute  Options  may be granted  on such terms as the Board  deems
appropriate in the  circumstances,  notwithstanding  any  limitations on Options
contained in the other sections of this Section 5 or in Section 2 of this Plan.


6.   Restricted Stock.

     (a) Grants.  The Board may grant  Awards  entitling  recipients  to acquire
shares of Common Stock, subject to the right of the Company to repurchase all or
part of such shares at their issue price or other stated or formula price (or to
require  forfeiture  of such shares if issued at no cost) from the  recipient in
the event that conditions specified by the Board in the applicable Award are not
satisfied  prior to the end of the  applicable  restriction  period  or  periods
established  by the Board for such Award (each,  a  "Restricted  Stock  Award").
Subject to adjustment under Section 7 of this Plan,  Restricted Stock Awards may
be made  under  this Plan for no more than an  aggregate  of  500,000  shares of
Common Stock.

     (b)  Terms  and  Conditions.  The  Board  shall  determine  the  terms  and
conditions of any such  Restricted  Stock Award,  including the  conditions  for
repurchase (or forfeiture) and the issue price, if any.

     (c) Stock  Certificates.  Any stock  certificates  issued in  respect  of a
Restricted  Stock Award shall be registered in the name of the Participant  and,
unless otherwise determined by the Board, deposited by the Participant, together
with a stock power endorsed in blank, with the Company (or its designee). At the
expiration of the applicable restriction periods, the Company (or such designee)
shall deliver the  certificates  no longer subject to such  restrictions  to the
Participant or if the Participant has died, to the beneficiary designated,  in a
manner  determined  by the Board,  by a  Participant  to receive  amounts due or
exercise rights of the Participant in the event of the Participant's  death (the
"Designated  Beneficiary").  In the  absence of an  effective  designation  by a
Participant, Designated Beneficiary shall mean the Participant's estate.

7.   Adjustments for Changes in Common Stock and Certain Other Events

     (a) Changes in  Capitalization.  In the event of any stock  split,  reverse
stock  split,   stock   dividend,   recapitalization,   combination  of  shares,
reclassification  of shares,  spin-off or other similar change in capitalization
or event,  or any  distribution  to holders of Common  Stock other than a normal
cash dividend, (i) the number and class of securities available under this Plan,
(ii) the per-Participant limit set forth in Section 4(b) of this Plan, (iii) the
number and class of  securities  and  exercise  price per share  subject to each
outstanding  Option,  (iv)  the  repurchase  price  per  share  subject  to each
outstanding  Restricted Stock Award and (v) the limit on the aggregate number of
shares which may be made subject to Restricted Stock Awards set forth in Section
6(a)  of  this  Plan,  shall  be  appropriately  adjusted  by  the  Company  (or
substituted  Awards may be made,  if  applicable)  to the extent the Board shall
determine, in good faith, that such an adjustment (or substitution) is necessary
and appropriate. If this Section 7(a) applies and Section 7(b) of this Plan also
applies to any event,  Section 7(b) shall be applicable to such event,  and this
Section 7(a) shall not be applicable.

     (b) Reorganization Events

          (1)  Definition.  A "Reorganization  Event" shall mean: (a) any merger
               or  consolidation of the Company with or into another entity as a
               result  of  which  all of the  Common  Stock  of the  Company  is
               converted  into or  exchanged  for the  right  to  receive  cash,
               securities  or other  property,  (b) any  exchange  of all of the
               Common  Stock  of the  Company  for  cash,  securities  or  other
               property  pursuant  to a  share  exchange  transaction,  or (c) a
               liquidation or dissolution of the Company.


          (2)  Consequences  of a  Reorganization  Event  on  Options.  Upon the
               occurrence  of a  Reorganization  Event,  or the execution by the
               Company of any agreement with respect to a Reorganization  Event,
               the Board  shall in its  discretion,  take any one or more of the
               following actions with respect to outstanding Options:

               (a)  provide that all  outstanding  Options shall be assumed,  or
                    equivalent options shall be substituted, by the acquiring or
                    succeeding   corporation  (or  an  affiliate  thereof).  For
                    purposes hereof, an Option shall be considered to be assumed
                    if, following  consummation of the Reorganization Event, the
                    Option  confers  the right to  purchase,  for each  share of
                    Common Stock subject to the Option  immediately prior to the
                    consummation of the Reorganization  Event, the consideration
                    (whether cash,  securities or other property)  received as a
                    result of the Reorganization  Event by holders of such class
                    of Common Stock for each share of such class of Common Stock
                    held   immediately   prior  to  the   consummation   of  the
                    Reorganization  Event (and if holders  were offered a choice
                    of  consideration,  the type of consideration  chosen by the
                    holders  of a  majority  of the  outstanding  shares of such
                    class  of  Common  Stock);  provided,  however,  that if the
                    consideration  received  as a result  of the  Reorganization
                    Event  is  not  solely  common  stock  of the  acquiring  or
                    succeeding   corporation  (or  an  affiliate  thereof),  the
                    Company may, with the consent of the acquiring or succeeding
                    corporation,  provide for the  consideration  to be received
                    upon the  exercise  of Options  to consist  solely of common
                    stock of the  acquiring  or  succeeding  corporation  (or an
                    affiliate  thereof)  equivalent  in fair market value to the
                    per share  consideration  received by holders of outstanding
                    shares  of such  class of  Common  Stock as a result  of the
                    Reorganization Event;

               (b)  upon written  notice to the  Participants,  provide that all
                    then unexercised  Options will become exercisable in full as
                    of a specified  time prior to the  Reorganization  Event and
                    will terminate immediately prior to the consummation of such
                    Reorganization  Event, except to the extent exercised by the
                    Participants  before the consummation of such Reorganization
                    Event; and

               (c)  in the event of a  Reorganization  Event  under the terms of
                    which  holders of a class of Common  Stock will receive upon
                    consummation  thereof a cash  payment for each share of such
                    class  of  Common   Stock   surrendered   pursuant  to  such
                    Reorganization Event (the "Acquisition Price"), provide that
                    all outstanding Options shall terminate upon consummation of
                    such  Reorganization  Event and that each Participant  shall
                    receive,  in exchange therefor,  a cash payment equal to the
                    amount (if any) by which (A) the  Acquisition  Price for the
                    class of Common  Stock  subject  to the  applicable  Options
                    multiplied  by the number of shares of Common Stock  subject
                    to  such   outstanding   Options   (whether   or  not   then
                    exercisable),  exceeds (B) the aggregate  exercise  price of
                    such Options.


     If any Option  provides that it may be exercised for shares of Common Stock
which  remain  subject to a repurchase  right in favor of the Company,  upon the
occurrence of a  Reorganization  Event,  any shares of restricted stock received
upon exercise of such Option shall be treated in accordance with Section 7(b)(3)
as if they were a Restricted Stock Award.

     (3)  Consequences  of a  Reorganization  Event on Restricted  Stock Awards.
          Upon the  occurrence of a  Reorganization  Event,  the  repurchase and
          other rights of the Company under each  outstanding  Restricted  Stock
          Award shall inure to the benefit of the Company's  successor and shall
          apply to the cash, securities or other property which the Common Stock
          was converted  into or exchanged  for pursuant to such  Reorganization
          Event in the same manner and to the same extent as they applied to the
          Common Stock subject to such Restricted Stock Award.

8.   General Provisions Applicable to Awards

     (a) Transferability of Awards.  Except as the Board may otherwise determine
or provide in an Award, Awards shall not be sold, assigned, transferred, pledged
or  otherwise  encumbered  by the  person  to  whom  they  are  granted,  either
voluntarily  or by operation  of law,  except by will or the laws of descent and
distribution, and, during the life of the Participant, shall be exercisable only
by the Participant.  References to a Participant,  to the extent relevant in the
context, shall include references to authorized transferees.

     (b)  Documentation.  Each Award shall be evidenced  in such form  (written,
electronic or otherwise)  as the Board shall  determine.  Each Award may contain
terms and conditions in addition to those set forth in this Plan.

     (c) Board Discretion. Except as otherwise provided by this Plan, each Award
may be made alone or in addition or in relation to any other Award. The terms of
each Award  need not be  identical,  and the Board  need not treat  Participants
uniformly.

     (d) Termination of Status. The Board shall determine the effect on an Award
of the  disability,  death,  retirement,  authorized  leave of  absence or other
change in the  employment  or other  status of a  Participant  and the extent to
which,  and the period during which, the Participant,  the  Participant's  legal
representative,  conservator,  guardian or Designated  Beneficiary  may exercise
rights under the Award.

     (e)  Withholding.  Each  Participant  shall  pay to the  Company,  or  make
provision satisfactory to the Board for payment of, any taxes required by law to
be withheld in connection with Awards to such Participant no later than the date
of the event  creating  the tax  liability.  Except  as the Board may  otherwise
provide in an Award,  when the  applicable  class of Common Stock is  registered
under the Exchange Act,  Participants  may satisfy such tax obligations in whole
or in part by delivery of shares of such class of Common Stock, including shares
retained from the Award creating the tax obligation, valued at their Fair Market
Value;  provided,  however,  that the total tax withholding where stock is being
used to  satisfy  such tax  obligations  cannot  exceed  the  Company's  minimum
statutory withholding  obligations (based on minimum statutory withholding rates
for federal and state tax purposes, including payroll taxes, that are applicable
to such supplemental  taxable income).  The Company may, to the extent permitted
by law, deduct any such tax  obligations  from any payment of any kind otherwise
due to a Participant.

     (f)  Amendment  of Award.  The Board may  amend,  modify or  terminate  any
outstanding Award,  including but not limited to, substituting  therefor another
Award  of the  same or a  different  type,  changing  the  date of  exercise  or
realization,  and converting an Incentive  Stock Option to a Nonstatutory  Stock
Option, provided that the Participant's consent to such action shall be required
unless the Board  determines  that the action,  taking into  account any related
action, would not materially and adversely affect the Participant.


     (g)  Conditions on Delivery of Stock.  The Company will not be obligated to
deliver  any  shares  of  Common  Stock  pursuant  to  this  Plan  or to  remove
restrictions  from  shares  previously  delivered  under this Plan until (i) all
conditions  of the Award  have been met or removed  to the  satisfaction  of the
Company,  (ii) in the opinion of the Company's counsel,  all other legal matters
in connection with the issuance and delivery of such shares have been satisfied,
including any applicable  securities  laws and any applicable  stock exchange or
stock market rules and  regulations,  and (iii) the Participant has executed and
delivered to the Company such  representations  or agreements as the Company may
consider  appropriate to satisfy the  requirements of any applicable laws, rules
or regulations.

     (h)  Acceleration.  The Board may at any time  provide that any Award shall
become  immediately  exercisable  in  full  or in  part,  free  of  some  or all
restrictions or conditions,  or otherwise  realizable in full or in part, as the
case may be.

9.   Miscellaneous

     (a) No Right To Employment or Other Status.  No person shall have any claim
or right to be  granted  an  Award,  and the  grant  of an  Award  shall  not be
construed as giving a Participant the right to continued employment or any other
relationship with the Company.  The Company expressly  reserves the right at any
time to dismiss or otherwise  terminate its relationship with a Participant free
from any liability or claim under this Plan, except as expressly provided in the
applicable Award.

     (b) No Rights As  Stockholder.  Subject to the provisions of the applicable
Award,  no  Participant  or  Designated  Beneficiary  shall have any rights as a
stockholder  with respect to any shares of Common Stock to be  distributed  with
respect  to  an  Award  until   becoming  the  record  holder  of  such  shares.
Notwithstanding  the foregoing,  in the event the Company effects a split of the
Common  Stock by means of a stock  dividend  and the  exercise  price of and the
number of shares  subject  to such  Option  are  adjusted  as of the date of the
distribution  of the  dividend  (rather  than as of the  record  date  for  such
dividend),  then an optionee who exercises an Option between the record date and
the distribution  date for such stock dividend shall be entitled to receive,  on
the  distribution  date, the stock dividend with respect to the shares of Common
Stock  acquired upon such Option  exercise,  notwithstanding  the fact that such
shares were not  outstanding  as of the close of business on the record date for
such stock dividend.

     (c) Effective  Date and Term of Plan.  This Plan shall become  effective on
the  date on  which it is  adopted  by the  Board,  but no  Award  granted  to a
Participant  that is  intended  to  comply  with  Section  162(m)  shall  become
exercisable, vested or realizable, as applicable to such Award, unless and until
this  Plan  has  been  approved  by the  Company's  stockholders  to the  extent
stockholder  approval is required by Section 162(m) in the manner required under
Section 162(m)  (including the vote required  under Section  162(m)).  No Awards
shall be  granted  under this Plan  after the  completion  of ten years from the
earlier of (i) the date on which this Plan was  adopted by the Board or (ii) the
date this Plan was approved by the Company's stockholders, but Awards previously
granted may extend beyond that date.


     (d) Amendment of Plan. The Board may amend,  suspend or terminate this Plan
or any  portion  thereof at any time,  provided  that to the extent  required by
Section  162(m),  no Award granted to a  Participant  that is intended to comply
with Section 162(m) after the date of such amendment  shall become  exercisable,
realizable  or  vested,  as  applicable  to such  Award,  unless  and until such
amendment shall have been approved by the Company's  stockholders if required by
Section 162(m) (including the vote required under Section 162(m)).

     (e)  Governing  Law.  The  provisions  of this  Plan  and all  Awards  made
hereunder  shall be governed by and  interpreted in accordance  with the laws of
the Commonwealth of Massachusetts, without regard to any applicable conflicts of
law.