Exhibit 23.1



                         INDEPENDENT AUDITORS' CONSENT


We  consent  to  the  incorporation  by  reference  in  Registration   Statement
Nos.333-65974,  333-41454,  33-50922, 33-61532, 33-66482, 33-80726,  333-105910,
333-105886 and 333-33485 of Saucony,  Inc. on Form S-8 of our report dated March
30, 2004,  relating to the  consolidated  financial  statements and supplemental
schedules  listed in Item 15a(2) of Saucony,  Inc. as of and for the years ended
January 2, 2004 and  January 3, 2003  (which  report  expresses  an  unqualified
opinion and includes  explanatory  paragraphs relating to the change in the year
ended  January 3, 2003 in the method of accounting  for goodwill and  intangible
assets and to the application of procedures  relating to certain  disclosures of
financial  statement  amounts  related  to  the  January  4,  2002  consolidated
financial  statements  that  were  audited  by other  auditors  who have  ceased
operations and for which we have expressed no opinion or other form of assurance
other than with respect to such disclosures)  appearing in this Annual Report on
Form 10-K of Saucony, Inc. for the year ended January 2, 2004.


/s/ Deloitte & Touche LLP

Boston, Massachusetts
March 30, 2004