EXHIBIT 99.1


                        Company Contact:       Michael Umana
                                               Saucony, Inc.
                                               Chief Financial Officer,
                                               Chief Operating Officer
                                               and Treasurer
                                               (978) 532-9000
                                               (800) 625-8080

For Immediate Release
                        Investor Relations:    Chad A. Jacobs
                                               Integrated Corporate Relations
                                               (203) 222-9013
                                               cjacobs@icr-online.com


                   SAUCONY, INC. ANNOUNCES QUARTERLY DIVIDENDS

Peabody,  Massachusetts--May  19, 2004--Saucony,  Inc. (NASDAQ: SCNYA and SCNYB)
announced  today that its board of directors  declared  regular  quarterly  cash
dividends of $0.050 per share on the  company's  Class A Common Stock and $0.055
per share on the company's  Class B Common Stock.  The dividends will be paid on
July 15, 2004 to all stockholders of record at the close of business on June 17,
2004. The company's  corporate  charter provides that cash dividends paid on the
Class B Common  Stock be in an amount  equal to 110% of the  amount  paid on the
company's Class A Common Stock.

Saucony,   Inc.   designs,   develops,   and   markets   (i)  a  broad  line  of
performance-oriented  athletic shoes for adults under the Saucony(R) brand name,
(ii)  athletic  apparel  under the  Hind(R)  brand name and (iii)  athletic  and
workplace shoes under the Spot-bilt(R) name.