UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                      ------------------------------------

                                    FORM 8-K

                                 CURRENT REPORT

                       Pursuant to Section 13 or 15(d) of
                       The Securities Exchange Act of 1934

        Date of Report (Date of earliest event reported): August 2, 2004

                                  Saucony, Inc.
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               (Exact Name of Registrant as Specified in Charter)

    Massachusetts                000-05083                04-1465840
- -------------------       --------------------    --------------------------
(State or Other Juris-         (Commission              (IRS Employer
diction of Incorporation       File Number)          Identification No.)


  13 Centennial Drive, Peabody, Massachusetts                   01960
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 (Address of Principal Executive Offices)                    (Zip Code)


        Registrant's telephone number, including area code: 978-532-9000

                                 Not Applicable
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          (Former Name or Former Address, if Changed Since Last Report)



Item 5. Other Events.

     On August  2,  2004,  Saucony,  Inc.  announced  that it has  retained  the
services of Chestnut  Securities,  Inc. to assist  Saucony in its  analysis  and
consideration  of various  strategic  alternatives  that may be available to it,
including a possible sale of Saucony.  The full text of the press release issued
in connection with the  announcement is attached as Exhibit 99.1 to this Current
Report on Form 8-K.

                                    SIGNATURE

     Pursuant to the  requirements  of the Securities  Exchange Act of 1934, the
Registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned hereunto duly authorized.



Date:  August 2, 2004                      SAUCONY, INC.


                                   By:  /s/ Michael Umana
                                         Michael Umana
                                         Chief Operating Officer,
                                         Executive Vice President,
                                         Finance and Chief Financial Officer

                                    EXHIBIT INDEX

Exhibit No.                                     Description

  99.1                                  Press release dated August 2, 2004.