Exhibit 99.1


                    Company Contact:  Michael Umana
                                               Saucony, Inc.
                                               Chief Financial Officer,
                                               Chief Operating Officer/Treasurer
                                               (978) 532-9000
                                               (800) 625-8080

For Immediate Release

                      Investor Relations:        Chad A. Jacobs/Brendon Frey
                                                 Integrated Corporate Relations
                                                 (203) 222-9013
                                                 cjacobs@icr-online.com


             SAUCONY, INC. REPORTS FIRST QUARTER FISCAL 2005 RESULTS


Peabody,  Massachusetts - May 5, 2005 -- Saucony, Inc. (NASDAQ: SCNYA and SCNYB)
today announced financial results for the quarter ended April 1, 2005.

Net income  decreased to $3.2 million in the first quarter of 2005,  compared to
$4.2 million in the first quarter of 2004.  Diluted earnings per share decreased
to $0.41 per Class A share and $0.46 per Class B share in the first  quarter  of
2005,  compared  to  diluted  earnings  per share of $0.58 per Class A share and
$0.64  per Class B share for the  comparable  period in 2004.  Net sales for the
first quarter decreased 11%, to $41.9 million,  compared to $47.0 million in the
first quarter of 2004.

John  H.  Fisher,   President  and  Chief  Executive  Officer,   commented,  "As
anticipated,  our first quarter  results were  primarily  impacted by challenges
with our crossover  and Originals  footwear  business in the  mall-based  retail
channel.  That said, our domestic technical  footwear business,  which is at the
heart  of who we are,  remains  very  strong  and we are  encouraged  about  our
prospects to further expand our position in the core running market. We continue
to focus on product  creation and we are excited about our new  offerings  which
will debut over the upcoming months of this year."

John H. Fisher,  President  and Chief  Executive  Officer,  commented,  "We were
pleased with our ability to generate  better than expected  bottom-line  results
during the quarter  predominantly  driven by gross margin  expansion.  Our gross
margin  improvement  reflects the  favorable  impact of foreign  currency on our
international margins and our ongoing efforts to manage our inventory and reduce
our product costs."

Order Backlog
- -------------

Our backlog of open orders at April 1, 2005  scheduled  for delivery  within the
next five  months  (April  2,  2005 - August  26,  2005)  decreased  5% to $50.2
million, compared to $53.0 million at April 2, 2004.

At April 1, 2005,  the open order  backlog  for  delivery  in the next 12 months
decreased 4% to $60.2 million, from $62.8 million at April 2, 2004.

Mr. Fisher continued, "Our quarter ending open order comparisons included double
digit gains on our domestic  technical  running  footwear  category.  Offsetting
these  increases  in open  orders  were  decreases  in our  domestic  mid-priced
crossover and  Originals  footwear  categories at April 1, 2005,  compared to at
April 2, 2004."

Cash, Inventory and Working Capital
- -----------------------------------

Our cash and cash equivalents and short-term investments decreased approximately
$4.0  million in the  quarter  ended April 1, 2005 from our fiscal 2004 year end
balances,  due to the use of cash to finance our seasonal working capital needs.
Our days' sales in accounts  receivable,  defined as the number of average daily
net sales in our accounts receivable as of the period end date and calculated by
dividing the end of period  accounts  receivable  by the average daily net sales
for the period,  decreased  to 60 days at April 1, 2005,  compared to 62 days at
April 2, 2004. The number of days' sales in inventory,  defined as the number of
average  daily  cost of sales in our  inventory  as of the  period  end date and
calculated by dividing the end of period  inventory by the average daily cost of
sales for the period, increased to 85 days at April 1, 2005, compared to 73 days
at April 2, 2004."

Mr.  Fisher  remarked,  "While our first  quarter  efforts  were  successful  in
decreasing  our days'  sales in  inventory  from 95 days at our fiscal 2004 year
end, we continue to pursue further reductions."


Net Sales
- ---------

Net sales for the first quarter of 2005 decreased 11% to $41.9 million, compared
to $47.0 million in the first quarter of 2004.  Domestic net sales decreased 14%
to $31.1 million in the first quarter of 2005,  compared to $36.0 million in the
first quarter of 2004.  Our domestic sales decrease in the first quarter of 2005
was due primarily to a 17% decrease in footwear unit volumes,  partially  offset
by a 21%  increase in Hind apparel  sales.  Sales at our factory  outlet  stores
deceased 2% in the first  quarter of 2005 compared to the first quarter of 2004.
International  net sales  decreased 2%, to $10.8 million in the first quarter of
2005,  compared to $11.0 million in the first quarter of 2004. Our international
sales  decrease in the first  quarter of 2005 was due primarily to lower average
wholesale per pair footwear selling prices and, to a lesser extent,  lower sales
of Saucony and Hind brand  apparel,  partially  offset by  favorable  changes in
foreign  exchange  rates  as  compared  to the  first  quarter  of 2004 and a 5%
increase in footwear unit volumes.  Saucony brand footwear and apparel accounted
for  approximately  85% of first quarter 2005 net sales,  compared to 88% of the
first  quarter 2004 net sales,  with a  combination  of Hind apparel and factory
outlet stores net sales accounting for the balance in each period.

Gross Margin
- ------------

The  Company's  gross margin in the first  quarter of fiscal 2005  increased 140
basis  points to 42.0%  compared  to 40.6% in the  first  quarter  of 2004,  due
primarily  to  favorable  currency  exchange  due to the impact of a weaker U.S.
dollar  against  European  and  Canadian  currencies  and,  to a lesser  extent,
improved  margin  in our  Saucony  domestic  footwear  and  Hind  brand  apparel
businesses due to product costs  reductions  and improved  margin at our factory
outlet division.  Our Saucony domestic footwear margin increase was mitigated by
a change in sales mix to increased  footwear  unit volume of special  makeup and
closeout  footwear in the first quarter of fiscal 2005.  Both of these  footwear
categories carry lower margins than our first quality technical footwear.

Selling, General and Administrative Expenses
- --------------------------------------------

Selling,  general  and  administrative  expenses  as a  percentage  of net sales
increased to 30.2% in the first  quarter of 2005  compared to 25.8% in the first
quarter of 2004.  In  absolute  dollars,  selling,  general  and  administrative
expenses  increased 4%, due  primarily to increased  professional  fees,  travel
related expenses,  depreciation and increased operating expenses associated with
the factory outlet division expansion, partially offset by decreased print media
advertising,  account  specific  advertising and promotion and variable  selling
expenses.  Selling expenses as a percentage of net sales in the first quarter of
2005 were 13.7% compared to 12.9% in the comparable  2004 period,  while general
and  administrative  expenses  were 16.5% of net sales  compared to 12.9% in the
first quarter of 2004.

Non-Operating Income (Expense)
- ------------------------------

Non-operating  income  increased  in the  first  quarter  of 2005  to  $278,000,
compared to an expense of $72,000 in the first quarter of 2004. The increase was
primarily due to an $88,000 increase in interest income and a $244,000  increase
in foreign  currency income in the first quarter of 2005,  compared to the first
quarter of 2004.  Interest income  increased to $157,000 in the first quarter of
2005,  compared to $69,000 in the first quarter of 2004, due to higher  interest
rates on invested cash balances and  short-term  investments.  Foreign  currency
income  increased to $100,000 in the first quarter of 2005,  compared to foreign
currency  losses of $144,000 in the first quarter of 2004,  due primarily to the
impact of currency fluctuations on forward foreign currency contracts.


Net Income
- ----------

Net income for the first quarter of 2005 was $3.2 million,  or $0.41 per Class A
share and $0.46 per Class B share on a diluted basis,  compared to $4.2 million,
or $0.58 per Class A share  and $0.64 per Class B share on a diluted  basis,  in
the first  quarter of 2004. We used  weighted  average  common shares and common
stock  equivalents of 7,219,000 and 6,844,000 to calculate  diluted earnings per
share for the first quarter of 2005 and 2004, respectively.

Net income available to the Company's common stockholders is allocated among our
two classes of common stock,  Class A Common Stock and Class B Common Stock. The
allocation  among  each  class is based  upon the  two-class  method.  Under the
two-class  method,  earnings  per  share  for  each  class  of  common  stock is
presented.  The  two-class  presentation  method is  required as a result of the
Company having two classes of common stock with different  participation  rights
in undistributed earnings.

Mr. Fisher concluded,  "Our  strategically  important domestic technical running
footwear  continues to build  momentum,  reflecting  our ongoing  commitment  to
innovation and performance and our status as one of the authentic  brands in the
marketplace.  At the same time,  we recognize  the  importance  of returning our
mid-priced  crossover and Originals  categories to desired  growth levels and we
are working  diligently  to achieve  these  objectives.  We remain  dedicated to
further   improving   our   platform   for   long-term   growth  and   increased
profitability."

Business Outlook
- ----------------

The  Company is  providing  certain  forward-looking  information  in this press
release.  These  statements are based on the Company's  current  information and
expectations,  and actual results may differ materially.  The Company undertakes
no obligation to update this information.  Please see the further  disclaimer in
the last  paragraph of this  release.  The  following  information  replaces our
previous guidance.




Second Quarter and Fiscal Year 2005
- -----------------------------------

The Company  expects  fully  diluted  earnings  per share to range from $0.24 to
$0.26 for Class A shares and to range from $0.26 to $0.28 for Class B shares for
the  second  quarter of 2005 and to range from $1.25 to $1.31 for Class A shares
and to range from $1.38 to $1.44 for Class B shares for the year.

The Company  expects  second  quarter net sales to range from $41 million to $42
million.  The Company  expects net sales for the year to range from $163 million
to $165 million.

The Company  expects gross margins of  approximately  41% for the second quarter
and the year.

The  Company   expects   selling,   general  and   administration   expenses  of
approximately  33% of sales for the second quarter and of  approximately  31% of
sales for the year.


Investor Conference Call
- ------------------------

The Company will provide a web  simulcast and  rebroadcast  of its first quarter
earnings release conference call. The live broadcast of the Company's  quarterly
conference  call is scheduled  for May 6, 2005,  beginning at 8:30 a.m.  Eastern
Time and will be  accessible  online at  www.companyboardroom.com  and under the
"Investor  Relations" section at  www.sauconyinc.com.  The online replay will be
available  shortly after the  conference  call and will continue to be available
through May 6, 2006.

                              _ _ _ _ _ _ _ _ _ _

Saucony,   Inc.   designs,   develops,   and   markets   (i)  a  broad  line  of
performance-oriented  athletic shoes for adults under the Saucony(R) brand name,
(ii)  athletic  apparel  under the  Hind(R)  brand name and (iii)  athletic  and
workplace shoes under the Spot-bilt(R) name.

This press release contains forward-looking  statements that involve a number of
risks  and  uncertainties.  For  this  purpose,  any  statements  that  are  not
statements of historical  fact may be deemed to be  forward-looking  statements.
Without limiting the foregoing,  the words "believes,"  "anticipates,"  "plans,"
"expects,"  "intends,"  "estimates,"  and similar  expressions  are  intended to
identify forward-looking  statements,  and all of our statements under "Business
Outlook"  above are  forward-looking  statements.  Important  factors that could
cause  actual  results  to  differ  materially  from  those  indicated  by  such
forward-looking  statements are set forth in the Company's Annual Report on Form
10-K under "Item 7 - Management's Discussion and Analysis of Financial Condition
and  Results of  Operations  - Certain  Other  Factors  that May  Affect  Future
Results"  ("Certain  Factors")  filed by Saucony,  Inc. with the  Securities and
Exchange  Commission  on March 16, 2005,  which  Certain  Factors  discussion is
incorporated herein by this reference. In particular,  there can be no assurance
as to the level of  earnings  per share,  net  sales,  gross  margins,  selling,
general and  administrative  expenses,  weighted  average fully  diluted  common
shares and other operating results, including without limitation,  environmental
charges,  that will be achieved by the Company in any period  because such items
are materially dependent upon the condition of the domestic and world economies,
the impact of  foreign  regulation  and the  performance  of foreign  suppliers,
competition from third parties, consumer preferences, the inherent uncertainties
in estimating  conditions in the  environment  and the costs of addressing  such
conditions and the Company's  assessment and the implementation of its strategic
alternatives.  All  forward-looking  statements  are made only as of the date of
this press  release.  The Company  makes no  undertaking  to update any of these
statements.




                                          SAUCONY, INC. AND SUBSIDIARIES

                                       Condensed Consolidated Balance Sheet

                                                    (Unaudited)
                                      (in thousands, except per share amounts)

                                                      ASSETS

                                                                   April 1,                    December 31,
                                                                    2005                           2004
                                                                    ----                           ----

                                                                                           
Current assets:
   Cash and cash equivalents.....................................$  28,437                       $  12,042
   Short-term investments........................................      300                          20,694
   Accounts receivable...........................................   27,517                          22,485
   Inventories...................................................   22,600                          25,645
   Deferred taxes................................................    2,554                           2,455
   Prepaid expenses and other current assets.....................    1,466                           1,316
                                                                     -----                           -----
     Total current assets........................................   82,874                          84,637
                                                                    ------                          ------

Property, plant and equipment, net...............................    9,341                           9,570
                                                                     -----                           -----

Other assets:
   Goodwill......................................................      912                             912
   Deferred charges, net.........................................       80                              91
   Other.........................................................    1,029                           1,047
                                                                     -----                           -----
     Total other assets..........................................    2,021                           2,050
                                                                     -----                           -----

Total assets.....................................................$  94,236                       $  96,257
                                                                 =========                       =========

                                       LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
   Current maturities of capitalized lease obligations...........$      64                       $      63
   Accounts payable..............................................    7,246                          10,484
    Accrued expenses and other current liabilities...............    9,164                          11,249
   Environmental accrual.........................................    2,220                           2,275
                                                                     -----                           -----
     Total current liabilities...................................   18,694                          24,071
                                                                    ------                          ------

Long-term obligations:
   Capitalized lease obligations, net of current portion.........      123                             138
   Other long-term obligations...................................      963                             932
   Deferred income taxes.........................................    1,931                           1,964
                                                                     -----                           -----
     Total long-term obligations.................................    3,017                           3,034
                                                                     -----                           -----

Minority interest in consolidated subsidiary.....................      505                             461
                                                                       ---                             ---

Stockholders' equity:
   Common stock, $.33 1/3 par value..............................    2,232                           2,205
   Additional paid in capital....................................   18,829                          18,049
   Retained earnings.............................................   49,528                          46,693
   Accumulated other comprehensive income........................    1,431                           1,744
                                                                     -----                           -----
     Total.......................................................   72,020                          68,691
                                                                    ------                          ------

Total liabilities and stockholders' equity.......................$  94,236                       $  96,257
                                                                 =========                       =========









                                           SAUCONY, INC. AND SUBSIDIARIES
                                     Condensed Consolidated Statements of Income
                                For the quarter ended April 1, 2005 and April 2, 2004


                                                     (Unaudited)
                                      (in thousands, except per share amounts)


                                                              Quarter                      Quarter
                                                               Ended                        Ended
                                                             April 1,                     April 2,
                                                               2005                         2004
                                                               ----                         ----

                                                                                  
Net sales...................................................$   41,851                  $   46,969
Other revenue ..............................................        96                         179
                                                                    --                         ---
Total revenue ..............................................    41,947                      47,148
                                                                ------                      ------

Costs and expenses
   Cost of sales............................................    24,257                      27,912
Selling expenses............................................     5,751                       6,058
General and administrative expenses.........................     6,894                       6,078
                                                                 -----                       -----
Total costs and expenses....................................    36,902                      40,048
                                                                ------                      ------

Operating income............................................     5,045                       7,101
Non-operating income (expense)
   Interest income..........................................       157                          69
Interest expense............................................        (3)                         --
Foreign currency losses ....................................       100                        (144)
Other.......................................................        24                           3
                                                                    --                           -

Income before income taxes and minority interest............     5,323                       7,028
Provision for income taxes..................................     2,083                       2,759
Minority interest in income of consolidated subsidiaries....        50                          38
                                                                    --                          --
Net income..................................................$    3,190                  $    4,231
                                                            ==========                  ==========

Per share amounts:

Earnings per share:
   Basic:
       Class A common stock.................................$     0.45                  $     0.63
                                                            ==========                  ==========
       Class B common stock.................................$     0.50                  $     0.69
                                                            ==========                  ==========
   Diluted:
       Class A common stock.................................$     0.41                  $     0.58
                                                            ==========                  ==========
       Class B common stock.................................$     0.46                  $     0.64
                                                            ==========                  ==========

Weighted average common shares and equivalents outstanding:
   Basic:
       Class A common stock.................................     2,521                       2,521
       Class B common stock.................................     4,137                       3,801
                                                                 -----                       -----
        Total...............................................     6,658                       6,322
                                                                 =====                       =====
   Diluted:
       Class A common stock.................................     2,521                       2,521
Class B common stock........................................     4,698                       4,323
                                                                 -----                       -----
        Total...............................................     7,219                       6,844
                                                                 =====                       =====

Cash dividends per share of common stock:
       Class A common stock.................................$    0.050                  $    4.050
                                                            ==========                  ==========
       Class B common stock.................................$    0.055                  $    4.055
                                                            ==========                  ==========