<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Saucony,
Inc.'s Form 10-Q for the period ended October 2, 1998 and is qualified in its
entirety by reference to such 10-Q.
</LEGEND>
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JAN-01-1999
<PERIOD-END>                               OCT-02-1998
<CASH>                                           2,701
<SECURITIES>                                       137
<RECEIVABLES>                                   22,561
<ALLOWANCES>                                     1,431
<INVENTORY>                                     22,946
<CURRENT-ASSETS>                                52,254
<PP&E>                                          17,475
<DEPRECIATION>                                   9,525
<TOTAL-ASSETS>                                  63,216
<CURRENT-LIABILITIES>                           13,361
<BONDS>                                            559
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                         2,158
<OTHER-SE>                                      44,859
<TOTAL-LIABILITY-AND-EQUITY>                    63,216
<SALES>                                         82,242
<TOTAL-REVENUES>                                82,810
<CGS>                                           52,937
<TOTAL-COSTS>                                   52,937
<OTHER-EXPENSES>                                24,932
<LOSS-PROVISION>                                   588
<INTEREST-EXPENSE>                                 576
<INCOME-PRETAX>                                  4,365
<INCOME-TAX>                                     1,889
<INCOME-CONTINUING>                              2,447
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     2,447
<EPS-PRIMARY>                                     0.39
<EPS-DILUTED>                                     0.38