<ARTICLE>                                          5
<LEGEND>
   This schedule contains summary financial
   information extracted from Saucony, Inc's.
   Industries, Inc. Form 10-Q for the period
   ended October 1, 1999 and is qualified in
   its entirety by reference to such 10-Q.
</LEGEND>
<CIK>                                              0000049401
<NAME>                                             Saucony, Inc.
<MULTIPLIER>                                                      1000

                                                
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<FISCAL-YEAR-END>                                  Dec-31-1999
<PERIOD-START>                                     Jan-02-1999
<PERIOD-END>                                       Oct-01-1999
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