SECURITIES AND EXCHANGE COMMISSION 			 Washington, D.C. 20549 		 		 		 10 - QSB (X) QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the Six Months Ended October 31, 1996 				 OR ( ) TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the transition period from _______ to __________ 			 		 Commission file number 0-9848 				INITIO, INC. __________________________________________________________________ (Exact name of small business issuer as specified in its charter) 	Nevada 22-1906744 _______________________________ ___________________ (State or other jurisdiction of (I.R.S. Employer incorporation or organization) Identification No.) 2500 Arrowhead Drive, Carson City, Nevada 89706 _________________________________________ ___________________ (Address of principal executive offices) (Zip Code) Issuer's telephone number, including area code: (702) 883-2711 				 None (Former name, former address and former fiscal year, if changed since last 				 report.) Check whether the issuer (1) filed all reports required to be filed by Section 13 or 15(d) of the Exchange Act during the past twelve (12) months (or for such shorter period that the issuer was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. YES X NO State the number of shares outstanding of each of the issuer's classes of common equity, as of the close of the latest practicable date: Class Outstanding December 9, 1996 ____________________________ _____________________________ Common stock, $.01 par value 4,679,664 TRANSITIONAL SMALL BUSINESS DISCLOSURE FORMAT (Check One): YES NO X 	 INDEX 								PAGE 		 Consolidated Statements of Operations - Six Months and Three Months ended October 31, 	1996 and 1995 3 Consolidated Balance Sheets- As of October 31, 1996 and April 30, 1996 4 Consolidated Statement of Stockholders' Equity- Six Months ended October 31, 1996 and Year Ended 	April 30, 1996 5 Consolidated Statements of Cash Flows- Six Months ended October 31, 1996 and 1995 6 				 Notes to Consolidated Financial Statements 7-10 Management's Discussion and Analysis 11-14 Signatures 15 			 				Page 2 of 15 				INITIO, INC. 		 CONSOLIDATED STATEMENTS OF OPERATIONS 				(Unaudited) 						 Six Months Ended Three Months Ended 					 Oct. 31, 1996 Oct. 31, 1995 Oct. 31, 1996 Oct. 31, 1995 					 ______________________________ ____________________________ NET SALES $4,269,519 $4,693,370 $3,110,604 $2,816,359 COSTS AND EXPENSES Cost of Merchandise Sold $1,628,543 $1,552,575 $1,230,076 $960,999 Advertising $1,510,923 $1,992,433 $1,149,221 $1,090,591 					 __________ __________ __________ __________ GROSS MARGIN $1,130,053 $1,148,362 $731,307 $764,769 General & Administrative (including Fulfillment $1,451,313 $1,951,112 $898,766 $990,307 					 __________ __________ __________ __________ OPERATING (LOSS) ($321,260) ($802,750) ($167,459) ($225,538) OTHER INCOME (EXPENSE) Interest (Expense) net of interest income of $32,495 and $43,427 for the six months ended October 31, 1996 and 1995 and $17,146 and $24,185 for the three months ended October 31, 1996 and 1995, respectively ($172,060) ($167,454) ($100,825) ($94,401) Gain on Marketable Securities $183,706 $106,892 $168,494 ($1,229) 					 _________ ________ ________ _________ Total Other (Expense) $11,646 ($60,562) $67,669 ($95,630) 					 _________ ________ _______ ________ NET (LOSS) ($309,614) ($863,312) ($99,790) ($321,168) Loss per Share (Note 1(j) ): (Loss) per Common Share ($0.07) ($0.18) ($0.02) ($0.07) Weighted Average Shares 4,679,664 4,673,260 4,679,664 4,675,075 The accompanying notes to the consolidated financial statements are an integral part of these statements. 	 			Page 3 of 15 				INITIO, INC. 			 CONSOLIDATED BALANCE SHEETS 					 					 October 31, 1996 April 30, 1996 ASSETS (Unaudited) (Audited) CURRENT ASSETS: Cash $688,133 $461,917 Marketable Securities $746,041 $721,238 Inventory $4,148,464 $3,740,869 Prepaid Advertising $1,246,048 $237,837 Assets Held for Sale (Note 3) $324,953 $324,953 Prepaid and Other Current Assets $907,208 $637,237 					 __________ __________ 	 Total Current Assets $8,060,847 $6,124,051 FIXED ASSETS, at Cost (Note 3) $2,945,738 $2,932,253 Less: Accumulated Depreciation and Amortization $1,028,830 $941,582 					 $1,916,908 $1,990,671 TRADE NAMES, CUSTOMER LISTS, AND RELATED INTANGIBLE ASSETS $1,462,872 $1,462,872 Less: Accumulated Amortization $137,144 $118,858 					 __________ __________ 					 $1,325,728 $1,344,014 OTHER ASSETS $11,174 $11,174 					 __________ __________ TOTAL ASSETS $11,314,657 $9,469,910 LIABILITIES AND STOCKHOLDERS' EQUITY CURRENT LIABILITIES: Borrowings under Line of Credit (Note 7) $3,650,000 $2,600,000 Accounts Payable $1,341,450 $417,038 Accrued Expenses & Other Current Liabilities $304,297 $184,209 Customers' Unshipped Orders $102,325 $64,814 					 __________ __________ 	 Total Current Liabilities $5,398,072 $3,266,061 Mortgage Payable (Note 8) $932,569 $950,679 					 __________ __________ TOTAL LIABILITIES $6,330,641 $4,216,740 Commitments (Note 6) STOCKHOLDERS' EQUITY: Common Stock, $0.01 par value, Authorized, 10,000,000 shares; Issued 5,071,535 shares at October 31, and April 30,1996 $50,715 $50,715 Additional Paid-In Capital $8,670,283 $8,670,283 Accumulated Deficit ($3,306,375) ($2,996,761) Treasury Stock, at Cost, 391,871 shares at October 31, and April 30, 1996 ($476,781) ($476,781) Unrealized Gain on Marketable Securities $46,174 $5,714 					 ___________ ___________ TOTAL STOCKHOLDERS' EQUITY $4,984,016 $5,253,170 TOTAL LIABILITIES AND STOCKHOLDERS' EQUITY $11,314,657 $9,469,910 							 The accompanying notes to the consolidated financial statements are an integral part of these statements. 				 Page 4 of 15 				 				INITIO, INC. 		 CONSOLIDATED STATEMENTS OF STOCKHOLDERS' EQUITY 		 UNREALIZED COMMON STOCK ADDITIONAL TREASURY (LOSS) ON 	 Shares Par PAID-IN ACCUMULATED SHARES MARKETABLE 			 Issued Value CAPITAL (DEFICIT) (at Cost) SECURITIES TOTAL 			 _______________________________________________________________________________________________ BALANCE, April 30, 1995 (Audited) 5,063,316 $50,633 $8,656,907 ($1,276,878)($476,781) ($53,880) $6,900,001 Option Exercised 600 $6 $594 $600 Stock Issued 7,619 $76 $12,782 $12,858 Net (Loss) for the Six Months Ended October 31, 1995 ($863,312) ($863,312) Unrealized (Loss) on Marketable Securities ($45,246) ($45,246) 			 _________ _______ __________ _________ _________ _________ _________ BALANCE, October 31, 1995 (Unaudited) 5,071,535 $50,715 $8,670,283 ($2,140,190) ($476,781) ($99,126) $6,004,901 Net (Loss) for the Six Months Ended April 30, 1996 ($856,571) ($856,571) Unrealized Gain on Marketable Securities $104,840 $104,840 BALANCE, April 30, 1996 _________ _______ _________ __________ __________ ______ _________ (Audited) 5,071,535 $50,715 $8,670,283 ($2,996,761) ($476,781) $5,714 $5,253,170 Net (Loss) for the Six Months Ended October 31, 1996 ($309,614) ($309,614) Unrealized Gain on Marketable Securities $40,460 $40,460 			 _________ _______ _________ __________ __________ _______ __________ BALANCE, October 31, 1996 5,071,535 $50,715 $8,670,283 ($3,306,375) ($476,781) $46,174 $4,984,016 			 The accompanying notes to the consolidated financial statements are an integral part of these statements. 			 Page 5 of 15 			 INITIO, INC. 		 CONSOLIDATED STATEMENTS OF CASH FLOWS 			 (Unaudited) 						 Six Months Ended 					 Oct. 31, 1996 Oct. 31, 1995 _____________ _____________ CASH FLOWS FROM OPERATING ACTIVITIES: Net (Loss) ($309,614) ($863,312) Adjustments to Reconcile Net (Loss) to Net Cash Used In Operating Activities: Depreciation and Amortization $105,534 $121,425 Gain on Marketable Securities ($183,706) ($106,892) Decrease (Increase) in: Inventory ($407,595) ($496,120) Prepaid Advertising ($1,008,211) ($722,196) Prepaid and Other Assets ($269,970) ($56,686) Increase (Decrease) in: Accounts Payable, Accrued Expenses and Other Current Liabilities $1,044,500 ($253,295) Customers' Unshipped Orders $37,511 $20,414 					 ---------- --------- Net Cash (Used In) Operating Activities ($991,551) ($2,356,662) CASH FLOWS FROM INVESTING ACTIVITIES: Capital Expenditures ($13,485) ($963,151) Purchase of Marketable Securities ($640,651) ($289,344) Sale of Marketable Securities $840,013 $442,934 						_________ ________ Net Cash Provided by (Used In) Investing Activities $185,877 ($809,561) CASH FLOWS FROM FINANCING ACTIVITIES: Net Borrowings under Line of Credit $1,050,000 $2,300,000 Mortgage ($18,110) $1,000,000 Issuance of Common Stock $0 $13,458 					 __________ __________ Net Cash Provided By Financing Activities $1,031,890 $3,313,458 NET INCREASE (DECREASE) IN CASH $226,216 $147,235 CASH, AT BEGINNING OF PERIOD $461,917 $617,768 					 ________ ________ CASH, AT END OF PERIOD $688,133 $765,003 SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION: Cash paid during the period for interest $204,555 $210,881 The accompanying notes to the consolidated financial statements are an integral part of these statements. Page 6 of 15 				INITIO, INC. 		NOTES TO CONSOLIDATED FINANCIAL STATEMENTS NOTE 1-SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (a) NATURE OF BUSINESS - Initio, Inc., a Nevada Corporation, (the "Company") through its wholly-owned subsidiary, Deerskin Trading Post, Inc. is a direct mail specialty catalog company. It markets men's and women's leather outerwear, apparel, footwear, accessories and small leather goods through its Deerskin Catalogs and gifts and housewares through its Joan Cook Catalogs. The Company also operates one retail closeout outlet in Danvers, Massachusetts. The Deerskin Catalog business is highly seasonal with principal sales occurring between early November and early December. The Joan Cook line is significantly less seasonal although the Company experiences some increase in demand in the holiday season. (b) BASIS OF CONSOLIDATION The consolidated financial statements include the accounts of Initio, Inc., and its wholly-owned subsidiary, Deerskin Trading Post, Inc. All intercompany transactions have been eliminated. (c) USE OF ESTIMATES The preparation of financial statements in conformity with generally accepted accounting principles requires management to make estimates and assumptions that affect the reported amounts of assets and liabilities at the date of the financial statements and the reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. (d) REVENUE RECOGNITION Revenue is recognized as merchandise is shipped to customers. Payments received for merchandise not yet shipped are reflected as "Customers' Unshipped Orders," a current liability. The Deerskin and Joan Cook catalogs have significantly different refund rates which relate to the size, color, fit and items damaged in transit of the merchandise sold. In each period, the Company accrues a reserve for returns and exchanges which it anticipates will occur related to the sales of the period. Such accrual is based upon the Company's historical experience. Revenue on retail sales is recognized at the point of sale. (e) PREPAID ADVERTISING Costs of producing and mailing catalogs are deferred and amortized over the estimated productive life of each mailing based on projected sales. As prescribed under SOP 93-7, the Company only capitalizes as assets those costs which are incremental direct costs with independent third parties and payroll and payroll-related costs of employees who are directly associated with, and devote time to, the advertising. In addition, individual advertising efforts are established as stand alone cost pools which are amortized on a cost pool basis over the estimated period of benefit determined based upon estimated future revenues. The Company, on a quarterly basis, assesses the realizability of the assets created based on the likelihood of achieving the estimated revenues . As of October 31, 1996 no writedowns were required to report the capitalized advertising expenses at net realizable value. Prepaid advertising includes costs incurred for catalogs to be mailed in the future. Catalog and space advertising costs associated with test programs are expensed as incurred. Advertising costs related to non-test space promotions are initially deferred, then expensed to the extent of gross profits realized until fully recovered; therefore, only after advertising costs have been fully recovered, does a particular promotion make any contribution to operating income. Deferred costs are reviewed quarterly for recoverability and adjusted, if necessary. (f) INVENTORY Merchandise inventory is valued at the lower of cost or market, using the first-in, first-out (FIFO) cost method. Included in inventory costs are certain costs involved in the receiving, preparation, maintaining and storing of the mailorder inventory for sale. These costs are calculated as a percentage of inventory and are reviewed and monitored periodically. (g) FIXED ASSETS Fixed assets are stated at cost and are depreciated by the straight line method, using estimated useful lives which approximate 40 years for buildings and 3 to 10 years for equipment. Improvements to leased premises are amortized over the lesser of their estimated useful lives or the remaining term of the lease. Repair and maintenance costs are charged directly to expense. Renewals and betterments of fixed assets are charged to fixed assets. Upon retirement or other disposition of property or when the asset is fully depreciated, whichever is sooner, the cost and related depreciation or amortization are removed from the accounts. Fixed assets held for sale are stated at net book value, which is less than current fair market value. 			 Page 7 of 15 (h) INTANGIBLE ASSETS The Company's policy for measuring impairment of the value of its intangible assets arising from the acquisition of the Joan Cook catalog is to compare the sum of expected future cash flows from the catalog's operations over the remaining amortizable life of such intangible assets with the unamortized value on its books. If the sum of the expected future cash flows is greater than the amount of the intangible assets unamortized book value, no adjustment is required. Management believes the asset Trade Names, Customer Lists, and Related Intangible Assets is so interconnected that it cannot reasonably be separated. This is in accordance with APB Opinion No. 16, "Business Combinations." Trade names, customer lists, and related intangible assets are being amortized on a straight line basis over 40 years based upon the fact that the Joan Cook name has high consumer recognition and, in the opinion of management, constitutes a non-wasting asset. (i) RECENTLY ISSUED ACCOUNTING STANDARDS In March 1995, the FASB issued Statement No. 121, "Accounting for the Impairment of Long-Lived Assets and for Long-Lived Assets to be Disposed Of," which requires impairment losses to be recorded on long-lived assets used in operations when indicators of impairment are present and the undiscounted cash flows estimated to be generated by those assets are less than the assets' carrying value. The Company adopted Statement No. 121 in the first quarter of 1997 and, based on current circumstances, does not believe the effect of adoption is material. (j) EARNINGS (LOSS) PER SHARE Earnings (Loss) per share for the periods presented are based on the weighted average number of common shares outstanding during the period together with outstanding options and warrants to the extent such are dilutive, assuming that the exercisable options and warrants discussed in Note 5 had been exercised at October 31, 1996. NOTE 2-MARKETABLE SECURITIES On May 1, 1994, the Company adopted Statement of Financial Accounting Standards No. 115, "Accounting For Certain Investments in Debt and Equity Securities." This Statement requires the classification of debt and equity securities based on whether the securities will be held to maturity, are considered trading securities or are available for sale. Classification within these categories may require the securities to be reported at their fair market value with unrealized gains and losses included either in current earnings or reported as a separate component of stockholders' equity, depending on the ultimate classification. At October 31, 1996, unrealized gains on marketable securities amounted to $46,174 and at April 30, 1996, unrealized gains were $5,714. NOTE 3-FIXED ASSETS 					 October 31, 1996 April 30, 1996 ________________ ______________ Building & Other Leasehold Improvements $2,233,600 $2,225,810 Equipment $712,138 $706,443 __________ __________ $2,945,738 $2,932,253 Less: Accumulated Depreciation and 	 Amortization $1,028,830 $941,582 					 __________ __________ 					 $1,916,908 $1,990,671 										 									 When an asset is fully depreciated, its cost and related depreciation or amortization is removed from the fixed assets accounts. As of July 1, 1996 the Company entered into an agreement for the sale of the Peabody facility at a price which represents a gain of approximately $275,000. Since this agreement is conditioned upon the purchaser obtaining building permits, among other things, there can be no assurance that such conditions will be met. NOTE 4-INCOME TAXES Under the liability method, deferred income taxes are recognized for the tax consequences of "temporary differences" by applying enacted statutory tax rate s applicable to future years to differences between the financial statement carrying amounts and the tax bases of existing assets and liabilities. The effect on deferred taxes of changes in tax rates is recognized as income in the period. At October 31, 1996, the Company has available for federal income tax purposes, net operating loss carryforwards (NOL) and other net future tax deductions totaling approximately $3,600,000; approximately $63,000 of the NOL expires in 2004, the balance thereafter. The future tax benefit of such NOL should be recorded as an asset to the extent that management assesses the realization of such future tax benefits to be "more likely than not." During the fiscal year ended April 30, 1996, the Company reassesed the future realization of the NOL and concluded that it is uncertain whether the benefit previously recorded will be realized. This resulted in a write down of $523,000. NOTE 5 - COMMON STOCK The Company issued in September 1992, a subordinated debenture for $1,000,000 together with warrants to purchase, on or before September 23, 1997, 75,000 shares of the Company's common stock at $2.25 per share. 			 Page 8 of 15 In December 1991, the Company adopted a stock option plan which provides for the issuance of either incentive or non-qualified options to officers, directors and other key employees for up to 350,000 shares of the Company's common stock. During the fiscal year ended April 30, 1995, the Company committed to grant a key employee incentive stock options to purchase 200,000 shares of its common stock at the then current market price of $2.375 per share under this plan. In September 1995, the employee's relationship with the Company was discontinued and as part of the settlement of the Company's obligation to such employee, the options were cancelled and the Company issued 7,619 shares of common stock which the Company valued at $12,858 and expensed during that period. In April 1996 the Company granted two officers/directors options, exercisable immediately and expiring in five years, to each purchase 125,000 shares of the Company's common stock at $2.00 per share. Incentive options must be at not less than current fair market value at the date of grant, are exercisable to the extent of 20% of the optioned shares on date of grant with an additional 20% becoming exercisable on each subsequent anniversary of such date and expire after six years. Activity under the Company's stock option plan during the fiscal year ending April 30, 1996 through October 31, 1996 was: 	 						 Price Range 					 Shares Of Options Fiscal year 1996: At April 30, 1996: Outstanding 158,900 $1.00 - $1.875 Exercisable 132,300 $1.00 - $1.875 Exercised 600 $1.00 At October 31, 1996: 	Outstanding 158,900 $1.00 - $1.875 	Exercisable 147,600 $1.00 - $1.875 In 1988, the Company granted two key employees non-qualified options to purchase 32,000 shares of its common stock at $1.00 per share. All of these options became exercisable at April 30, 1992 and they expire March 1, 1998. A total of 671,400 of the Company's common shares (either authorized and unissued or treasury stock) are reserved for possible issuance upon exercise of the warrants issued in connection with the sale of the subordinated debenture (75,000 shares), for the Stock Option Plans (346,400 shares), and for the options granted to the officers/directors (250,000 shares). As described in Note 7, Deerskin Trading Post, Inc., signed an agreement with its bank for a line of credit (the "Agreement"). The Agreement limits the ability of Deerskin to declare and pay any dividends without the bank's prior consent. NOTE 6-COMMITMENTS (a) LEASES The Company rents premises for warehousing and administrative purposes. Future minimum rental payments under noncancelable operating leases, including ground leases, expiring at various dates through 2037, as of October 31,1996 are as follows: Year Ending April 30, 1997 $ 63,753 			1998 $124,832 			1999 $ 70,270 			2000 $ 13,650 			2001 $ 1,050 	 Thereafter $ 44,800 					 ________ 					$318,355 Rent expense for the six months ended October 31, 1996 and the fiscal year ended April 30, 1996 was $59,264 and $117,764 respectively. (b) LETTERS OF CREDIT Outstanding letters of credit, issued primarily for imported merchandise, approximated $212,000 and $586,000 at October 31 and April 30,1996, respectively. NOTE 7 - SHORT TERM BORROWINGS On September 7, 1994, Deerskin Trading Post, Inc., signed an agreement with United Jersey Bank, now Summit Bank, ("the Bank") for a line of credit of $6,000,000 less amounts subject to letters of credit issued by the Bank on its behalf, secured by its assets, guaranteed by the Company, maturing August 31, 1995, and bearing interest at the Bank's base rate plus 1/2% with interest payable monthly. This loan required a 30 consecutive day "clean up" requirement which the Company met in the quarter ended January 31, 1995. This loan was extended until August 31, 1996 with no change in the terms and conditions. The Company failed in the period ended January 31, 1996 to meet the clean up requirement; 			 Page 9 of 15 the Bank waived the default in consideration of a reduction in the line from $6,000,000 to $4,000,000 and an increase in the interest rate by 1/4%. This agreement matured August 31, 1996. The Bank has further extended this loan, first until November 30, 1996 and then until January 31, 1997 with no change in terms and conditions. The Company anticipates this will be sufficient to meet its capital requirements through the maturity date of the loan. In the event that the Company should fail to reach an agreement with the Bank to extend the Company's existing line of credit beyond January 31, 1997, the Company would be required to seek alternative sources of financing. There can be no assurance that the Company would be able to find such alternative sources of financing or that if it should do so it would not be on terms less favorable to the Company than those presently existing. The Company's ability to pursue its normal business activities are dependent upon obtaining such extension of its existing line of credit or alternative financing. Such alternative sources of financing might include debt and/or equity or quasi-equity financing. Direct borrowings under this line of credit amounted to $3,650,000 and $2,600,000 at October 31, 1996 and April 30, 1996, respectively. The Company's interest rate at both October 31, and April 30,1996 was 8.75%. NOTE 8 - MORTGAGE On March 20, 1995 Deerskin Trading Post, Inc. signed an agreement with Sierra Bank of Nevada for a $1,000,000 construction loan to finance the approximately 34,800 sq. ft. expansion of its Carson City warehouse which was put into service in October 1995. This loan is secured by the Carson City real property and bears interest at 9 1/4% per annum with interest paid monthly through October 1995 at which time it converted to a five year adjustable rate (with the first rate adjustment possible in October 2000) fifteen year mortgage with monthly principal and interest payments due to fully amortize the loan by August 31, 2010. Borrowings amounted to $1,000,000; the current portion, $35,659, of the mortgage is included in "Accrued Expenses and Other Liabilities." NOTE 9 - RELATED PARTY TRANSACTIONS As of October 31, 1996, the Company held a 6% $80,000 demand note from an officer/director. This amount is included in "Prepaid and Other Current Assets." 			 Page 10 of 15 MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS FINANCIAL CONDITION The most significant changes in the Company's balance sheet from April 30, 1996, the end of the preceding fiscal year, to October 31, 1996 are as follows: - Cash increased $226,000 to $688,000 at October 31, 1996 from $462,000 at April 30, 1996, mainly attributable to increases in borrowing under the line of credit. - Marketable securities are considered available for sale and are carried at fair market value. The unrealized holding gains of $46,000 and $6,000 at October 31, and April 30, 1996, respectively, are excluded from earnings and reported as separate components of stockholders' equity until realized in accordance with Statement of Financial Accounting Standards No. 115 ("SFAS No. 115"), "Accounting for Certain Investments in Debt and Equity Securities". - Inventory increased $407,000 to $4,148,000 from $3,741,000. The increase in inventory is a seasonal requirement to support the Company's planned, mailorder sales for the current fiscal year. The Company continues to closely monitor its inventories. - Prepaid advertising increased $1,008,000 to $1,246,000 at October 31, 1996 from $238,000 at April 30, 1996. This increase is primarily attributable to changes in mailing dates and the normal amortization of costs associated with the production and mailing of catalogs through the fiscal year. - Prepaid and Other Current Assets increased $270,000 to $907,000 at October 31, 1996 from $637,000 at April 30, 1996 resulting primarily from increases in other current assets. - Borrowings under the Line of Credit increased $1,050,000 to $3,650,000 at October 31, 1996 from $2,600,000 at April 30, 1996 to provide cash for use in operating activities; primarily the increases in inventory, prepaid advertising, and prepaid and other current assets. The Company's line of credit with Summit Bank due August 31, 1996 was extended by the Bank until November 30, 1996 and again until 				 Page 11 of 15 January 31, 1997 with no change in terms and conditions. In the event that the Company should fail to reach an agreement with the Bank to extend the Company's line of credit beyond January 31, 1997, the Company would be required to seek alternative sources of financing. There can be no assurance that the Company would be able to find such alternative sources of financing or that if it should do so it would not be on terms less favorable to the Company than those presently existing. The Company's ability to pursue its normal business activities is dependent upon obtaining such extension of its existing line of credit or alternative financing. Such alternative sources of financing might include debt and/or equity or quasi-equity financing. - Accounts Payable and Accrued Expenses and Other Current Liabilities increased $1,045,000 from $601,000 at April 30, 1995 to $1,646,000 at October 31, 1996. This increase is attributable to: the increase in trade payables for the purchase of inventory to support sales which increase during this period, the increase in prepaid advertising for catalog preparation and mailings which also increase this period, and to an increase in the required accruals for refunds, which are reflected in the net sales. - Sierra Bank of Nevada financed the construction of the 34,800 square feet addition to the Carson City warehouse, built to allow the Company to process orders more efficiently. In January 1996, when the addition was placed in service, the construction loan converted to a $1,000,000 five year adjustable rate (with the first rate adjustment possible in January 2000) fifteen year mortgage with monthly principal and interest payments due to fully amortize the loan by August 31, 2010. The mortgage is secured by the Carson City real property and bears interest at 9 1/4% per annum. At October 31, 1996, the mortgage balance is $968,000, of which $36,000, the current portion, is included in "Accrued Expenses and Other Liabilities". 	 - Customer's Unshipped Orders for which checks have been received increased $37,000 to $102,000 at October 31, 1996 from $65,000 at April 30, 1996. The increase is a result of the normal seasonal increase in customer orders during the period. 	 Page 12 of 15 RESULTS OF OPERATIONS THREE MONTHS AND SIX MONTHS ENDED OCTOBER 31, 1996 VS. October 31, 1995. Because of the seasonal nature of the Company's business, the results of the interim period are not necessarily indicative of results for the entire year. 	- Net Sales for the three months ended October 31, 1996, increased 	10.4% or $294,245 to $3,110,604 from $2,816,359 for the three months 	ended October 31, 1995. Net Sales for the six months ended October 31, 	1996 decreased to $4,269,519 from $4,693,370 for the six months ended 	October 31, 1995, a decrease of $423,851 or 9.0%. 	Deerskin catalog Net Sales for the six months ended October 31, 1996 	increased to $1,940,452 from $1,772,833 for the six months ended October 	31, 1995, an increase of $167,619 or 9.5%; for the three months ended 	October 31, 1996 net sales increased 11.5% or $159,661 to $1,551,105 	from $1,391,444 for the three months ended October 31, 1995. 	Joan Cook catalog Net Sales for the six months ended October 31, 1996 	decreased to $1,502,719 from $2,248,322 for the six months ended October 	31, 1995, an decrease of $745,603 or 33.2%. For the three month period 	ended October 31, 1996 sales were $937,682 compared to $913,128 for the 	comparable period ended October 31, 1995, an increase of $24,554 or 	2.7%. The decline in Joan Cook Net Sales resulted from a reduction in 	the number of catalogs mailed. 	Space advertising Net Sales for the six months ended October 31, 1996 	increased to $681,260 from $553,216 for the six months ended October 31, 	1995, an increase of $128,044 or 23.1%; for the three month periods the 	increase was $82,467 or 19.6%, to $503,551 from $421,084. 	- Cost of merchandise increased as a percentage of Net Sales to 	38.1% and 39.5% for the six months and three months ended October 31, 	1996, respectively, from 33.1% and 34.1% for the comparable periods 	ended October 31, 1995. The actual cost of merchandise for the nine 	months ended October 31, 1996 was $1,628,543 and $1,552,575 for the 	comparable period ended October 31, 1995. Cost of merchandise for 	the three months ended October 31, 1996 was $1,230,076 and $960,999 	for the three months ended October 31, 1995. These results reflect 	the overall sales mix during the periods; the Joan Cook catalog and 	space advertising generally have lower costs of merchandise. 	The Company has adopted a more aggressive policy in regard to 	merchandise in its retail catalog outlet store which resulted in an 	increase in the cost of goods sold in that operation from 55% to 65%. 	More significantly in the three months ended October 31, 1996, the 	Company has chosen to significantly reduce its offering in both the 	catalog and in the store of its men's and women's shoes and closed out 	virtually all its remaining shoe inventory at a loss of approximately 	$85,000. 				 Page 13 of 15 		 	- Advertising cost was $1,544,135 or 36.1% of Net Sales, for the six 	months ended October 31, 1996, compared to $1,992,433 or 42.5% of Net 	Sales for the six months ended October 31, 1995. For the three months 	ended October 31, 1996, advertising cost was 38.0% of Net Sales or 	$1,182,433 compared to 38.7% of Net Sales or $1,090,591 for the three 	months ended October 31, 1995. The decreased Advertising cost as a 	percentage of Net Sales resulted from the more efficient circulation 	and improved customer response rates in the six months ended October 	31, 1996. 	- General and Administrative expenses, including fulfillment expenses 	which include the costs of telephone, order entry, credit card fees, 	data processing, packaging materials, labeling, refurbishing of 	merchandise, packing supplies, and outgoing freight charges decreased 	as a percentage of Net Sales to 34.0% from 41.6% for the six months 	nded October 31, 1996. Costs for the six months ended October 31, 1996 	were $1,451,313 compared to $1,951,112 for the six months ended October 	31, 1995. For the three months ended October 31, 1996 General and 	administrative costs were $898,765 or 28,9% of Net Sales, compared 	to $990,307 or 35.2%. 	The reduction in the six months ended October 31, 1996 is primarily 	attributable to the benefits of the restructuring which took place in 	the prior fiscal year and $112,000 is attributable to a pay reduction 	(in the current period) taken by the Co-Chief Executive Officers, 	Messrs. Fox and DeStefano. 	- As a result of all the foregoing, and in particular as a result of 	the inventory liquidation resulting in the charge of approximately 	$85,000, Operating Loss for the three months ended October 31, 1996 	was $200,670 compared to $222,538 for the three months ended October 	31, 1995. Operating Loss for the six months ended October 31, 1996 	decreased to $354,472 from $802,750 for the comparable period in the 	prior year. 	- Realized Gains on Marketable Securities was $183,706 for the six 	months ended October 31, 1996 up from $106,892 for the six months 	ended October 31, 1995. For the three months ended October 31, 1996, 	the Realized Gains on Marketable Securities was $100,825, compared to 	gains of $94,401 for the three months ended October 31, 1995. These 	gains resulted from the liquidation of several security positions 	which were in the Company's investment portfolio and the realization 	of profits on those which appreciated in value and the losses on those 	which declined. 	- As a result of the foregoing, as well as an increase of $4,606 in 	Net Interest Expense for the six months ended October 31, 1996 	compared to October 31, 1995, Net Loss is $342,826 for the six months 	ended October 31, 1996, compared to $863,312 for the six months ended 	October 31, 1995, a decrease of $520,486. Net Loss for the three 	months ended October 31, 1996 was $133,001 compared to $321,168 for 	the three months ended October 31, 1995. This represents a decrease 	of $188,167. 				Page 14 of 15 	 				 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the Company has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. 					 INITIO, INC. 			 Date: December 20, 1996 /s/ Martin Fox 			 ______________________________________ 			 President and Office of the 			 Chief Executive Date: December 20, 1996 /s/ Daniel DeStefano 			 ______________________________________ 			 Chairman of the Board and Office 			 of the Chief Executive Date: December 20, 1996 /s/ Audrey C. Remes 			 ______________________________________ 			 Treasurer and Chief Financial Officer 			 Page 15 of 15