United States Securities and Exchange Commission Washington, D.C. 20549 - ------------------------------ Form 10 QSB ( X ) Quarterly Report pursuant to Section 13 or 15 ( d ) of the Securities Exchange Act of 1934 For the Quarterly Period Ended July 31st, 1998 ( ) Transition Report pursuant to Section 13 or 15 ( d ) of the Securities Exchange Act of 1934 - -------------------------------- Commission File Number 0-9848 Initio, Inc. ( Exact name of small business registrant as specified in its charter ) Nevada 22-1906744 ( State or other jurisdiction of ( IRS Employer incorporation or organization ) Identification No. ) 2500 Arrowhead, Drive, Carson City, Nevada 89706 ( Address of principal executive office ) ( Zip Code ) Registrant's telephone number, including area code: ( 702 ) 883 - 2711 Indicate by check mark whether the registrant ( 1 ) has filed all reports required to be filed by Section 13 or 15 ( d ) of the Securities Exchange Act of 1934 during the preceding 12 months ( or for such shorter period the registrant was required to file such reports ), and ( 2 ) has been subject to such filing requirements for the past 90 days. Yes X No The number of shares outstanding of the registrant's common stock as of September 10th, 1998 was 4,662,878 Transitional Small Business Disclosure Format Yes No X Initio, Inc. Form 10-QSB For the Quarter Ended July 31, 1998 Table of Contents Part I. Financial Information Page Item 1. Financial Statements a) Consolidated Statements of Operations and for the Three Months Ended July 31st, 1997 and 1998 1. b) Consolidated Balance Sheets as at April 30th, 1998 and July 31st, 1998 2. c) Consolidated Statement of Stockholders' Equity for the Three Months Ended July 31st, 1998 4. d) Consolidated Statements of Cash Flows for the Three Months Ended July 31st, 1997 and 1998 5. e) Notes to Financial Statements 6. Item 2. Management's Discussion and Analysis of Financial Condition and Results of Operations 7. Part II. Other Information 12. Item 6. Exhibits and Reports on Form 8K a) Exhibit 27 13. Signatures 14. Part I. Financial Information Item 1. Financial Statements Initio, Inc. Consolidated Statement of Operations For the Three Months Ended July 31st, 1998 July 31st, 1997 ( Unaudited ) ( Unaudited ) Net Sales $883,559 1,110,354 Costs and Expenses Merchandise 268,805 286,074 Advertising 365,740 410,620 634,545 696,694 249,014 413,660 Fulfillment, General and Administrative 511,381 529,810 Operating Loss (262,367) (116,150) Other Income ( Expense ) Interest Income 30,211 15,813 Interest Expense (79,949) (73,365) Gain on the Sale of Marketable Se 110,079 55,056 60,341 (2,496) Net Loss (202,026) (118,646) Other Comprehensive Income Unrealized Gains ( Losses) on Marketable Securities Arising During the Period (18,526) 48,754 Reclassification of Gains Reali (81,354) (38,172) (99,880) 10,582 Comprehensive Income (301,906) (108,064) ======= ======= Loss per Common Share Basic ($0.04) (0.03) Diluted ($0.04) (0.03) Weighted Average Shares Basic 4,752,134 4,699,363 Diluted 4,752,134 4,699,363 See accompanying Notes 1 Initio, Inc. Consolidated Balance Sheets As at July 31, 1998 April 30, 1998 ( Unaudited ) ( Audited ) Assets Current Assets Cash $985,370 $2,249,992 Marketable Securities 1,088,177 1,073,308 Inventory 2,554,744 1,790,259 Prepaid Advertising 307,189 228,192 Property Held for Sale 324,953 324,953 Other Current Assets 461,869 460,364 Total Current Assets 5,722,302 6,127,068 Property and Equipment 3,121,850 3,018,171 Less; Accumulated Depreciation 1,300,762 1,266,561 Net Property and Equipment 1,821,088 1,751,610 Customer List 1,462,872 1,462,872 Less; Accumulated Amortization 201,145 192,003 Net Customer List 1,261,727 1,270,869 Other Assets 114,810 95,454 Total Assets $8,919,927 $9,245,001 ========= ========= See accompanying notes. 2 Initio, Inc. Consolidated Balance Sheets As at July 31, 1998 April 30, 1998 ( Unaudited ) ( Audited ) Liabilities and Stockholders' Equity Current Liabilities Accounts Payable 397,599 $171,498 Customers' Unshipped Orders 35,713 34,121 Accrued Expenses and Other Current Liabilities 221,975 224,966 Total Current Liabilities 655,287 430,585 Mortgage Payable 860,660 874,105 Subordinated Convertible Debenture 3,000,000 3,000,000 Commitments ( see accompanying notes ) Stockholders' Equity Common Stock, $ .01 par value, Authorized 10,000,000 shares, issued 5,092,206 and 5,271,935 shares, respective 50,922 52,719 Additional Paid In Capital 8,644,050 8,876,678 Accumulated Deficit (4,127,563) (3,925,537) Accumulated Other Comprehensive I 414,526 514,406 4,981,935 5,518,266 Less; Treasury Stock, 429,398 sh 577,955 577,955 Total Stockholders' Equity 4,403,980 4,940,311 Total Liabilities and Stockhol $8,919,927 $9,245,001 ======= ======= See accompanying notes. 3 Initio, Inc. Consolidated Statement of Stockholders' Equity For the Three Months Ended July 31st, 1998 ( unaudited ) Accumulated Additional Other Common Paid In AccumulatedTreasury Comprehensive Stock Capital Deficit Stock Income Total Balance April 30, $52,719 $8,876,678($3,925,537)($577,955)$514,406 $4,940,311 1998 Purchase of 179,729(1,797) (232,628) (234,425) Treasury Shares Other Comprehensive Loss (99,880) ( 99,880) Net Loss (202,026) (202,026) ------- ------- ------- ------- ------- ------- Balance July 31, 50,922 8,644,050(4,127,563)(577,955) 414,526 4,403,980 1998 ======= ======= ======= ======= ======= ======= See accompanying notes. 4 Initio, Inc. Consolidated Statement of Cash Flows For the Three Months Ended July 31st, 1998 July 31st, 1997 ( unaudited ) ( unaudited ) Cash Flows from Operating Activities; Comprehensive Loss (301,906) (108,064) Depreciation and Amortization 43,343 55,369 Gains on Marketable Securities (10,199) (65,637) Decrease ( Increase ) in Assets Inventory (764,485) (805,732) Prepaid Advertising (78,997) 56,174 Other Assets (20,861) 36,217 Increase ( Decrease ) in Current 224,702 29,118 Net Cash Provided By ( Used In ) Operating Activities (908,403) (802,555) Cash Flows from Investing Activities Purchase of Property and Equipmen (103,679) (7,471) Net Investment in Marketable Secu (4,670) (47,771) Net Cash Provided By Investing Activities (108,349) (55,242) Cash Flows from Financing Activities Net Short Term Borrowings 0 700,000 Other (13,445) (3,821) Treasury Stock Repurchased & Reti (234,425) 0 Net Cash Provided By ( Used In ) Financing Activities (247,870) 696,179 Net Increase ( Decrease ) in Cash (1,264,622) (161,618) Cash at Start of Period 2,249,992 300,360 Cash at End of Period 985,370 138,742 ======= ======= Cash Paid for Interest $17,677 73,365 ======= ======= See accompanying notes. 5 Initio, Inc. Notes to Financial Statements Basis of Presentation In the opinion of management, the accompanying consolidated financial statements include all adjustments ( consisting only of normal recurring items ) necessary for their fair presentation in conformity with generally accepted accounting principles. Preparing financial statements requires management's to make estimates and assumptions that effect the reported amounts of assets, liabilities, revenue and expenses and consequently stockholders' equity. Examples include estimates of future revenues and returns. Actual results may differ from these estimates. Initio, Inc.'s ( the " Company's " ) business cycle is seasonal in nature. Interim results are likely not indicative of results to be expected for a full year. The information included in this Form 10QSB should be read in conjunction with Management's Discussion and Analysis and the financial statements and notes thereto included in the Initio, Inc. April 30th, 1998 Form 10KSB Loss per Share Basic Loss per Common Share, as well as Diluted Loss per Common Share has been computed based upon the weighted average number of actually outstanding shares of the Company's common stock. Inclusion of outstanding employee stock options and the Company's convertible debenture would have had an antidilutive effect in both periods presented and therefore have been excluded from the calculations. Comprehensive Income Effective with the Three Months Ended July 31st, 1998, the Company has begun to apply FASB 130 and report Comprehensive Income. Prior Period Statements have been adjusted accordingly. 6. Item 2. Management's Discussion and Analysis of Financial Condition and the Results of Operations This discussion should be read in conjunction with the Company's Financial Statements and accompanying Notes. Management's discussion and analysis contains " forward looking statements " about the Company's future prospects. These statements are subject to risks and uncertainties which could cause actual results to differ materially from those expected by Management. Reader's are therefore cautioned not to rely upon on any such forward looking beliefs or judgments in making investment decisions. Results of Operation Gross Shipments, declined in each of the areas of the Company's business. Three Months Three Months Ending Ending % Gross Shipments July 31, 1998 July 31, 1997 Change Change Deerskin Catalog $327,863 $429,548 ($101,685 (23.7) Joan Cook Catalog 617,842 732,951 (115,109) (15.7) Media Advertising 17,713 52,301 (34,588) (66.1) Retail Closeout 21,928 32,126 (10,198) (31.7) Total $985,346 $1,246,926 ($261,580 (21.0) Deerskin catalog shipments during the first quarter of the Company's fiscal year reflect the tail end of consumer response from the prior season's catalog .circulation, During the 1997/1998 season, Deerskin catalog circulation was reduced approximately 15 %, and moved forward in the post holiday period. Management believes consumer response was limited by an unusually warm winter in many parts of the country. Joan Cook catalog circulation was decreased approximately 11.5 % in the current period and the summer catalog mailed 3 weeks later. Response rates for the summer catalogs have increased compared to the prior period. Media circulation was materially curtailed when results in October and November 1997 were little better than breakeven. This trend worsened in January, 1998. The decline in retail closeout gross sales reflects the continuation of a long term decline in the Danvers store's results. 7. Management's Discussion and Analysis of Financial Condition and the Results of Operations Construction of an Internet site has been completed and the Company anticipates additional revenues will be generated by this site during this season's primary selling period. Customer refunds decreased $ 34,785, or 25.5%, in the current period and decreased as a percentage of relevant shipments to 10.3%. Three Months Three Months Ending Ending % Refunds July 31, 1998 July 31, 1997 Change Change Deerskin Catalog $52,110 $81,354 ($29,244) (35.9) Joan Cook Catalog 48,260 50,780 (2,520) (5.0) Media Advertising 875 2,262 (1,387) (61.3) Retail Closeout 542 2,176 (1,634) (75.1) Total $101,787 $136,572 ($34,785) (25.5) Three Months Three Months Ending Ending Refunds as a % of Shipements July 31, 1998 July 31, 1997 Deerskin Catalog 15.9 18.9 Joan Cook Catalog 7.8 6.9 Media Advertising 4.9 4.3 Retail Closeout 2.5 6.8 Total 10.3 10.9 At this stage in the Company's business cycle refund rates are largely estimates, and can vary significantly as the Company's fiscal year progresses. 8. Management's Discussion and Analysis of Financial Condition and the Results of Operations As a consequence of the foregoing, the Company's Net Sales declined $ 226,795, or 20.4 %. Three Months Three Months Ending Ending % Net Sales July 31, 1998 July 31, 1997 Change Change Deerskin Catalog $275,753 $348,194 ($72,441) (20.8) Joan Cook Catalog 569,582 682,171 (112,589) (16.5) Media Advertising 16,838 50,039 (33,201) (66.4) Retail Closeout 21,386 29,950 (8,564) (28.6) Total $883,559 $1,110,354($226,795) (20.4) Merchandise cost declined $ 17,269 or 6.0 %, but increased as a percentage of Net Sales to 30.4 % from 25.8% in the earlier period, reflecting decreased activity offset by an unusually large favorable inventory variance in the earlier period. Advertising Costs declined $ 44,880 or 10.9 %, but increased to 37.1 % of Gross Shipments. Three Months Three Months Ending Ending % July 31, 1998 July 31, 1997 Change Change Deerskin Catalog $92,650 $84,346 $8,304 9.8 Joan Cook Catalog 260,864 312,469 (51,605) (16.5) Media Advertising 2,463 9,218 (6,755) (73.3) Retail Closeout 9,763 4,587 5,176 112.8 Total $365,740 $410,620 ($44,880) (10.9) 9. Management's Discussion and Analysis of Financial Condition and the Results of Operation Three Months Three Months Ending Ending Advertising costs, as a July 31, 1998 July 31, 1997 % of Gross Sales Deerskin Catalog 28.2 19.6 Joan Cook Catalog 42.2 42.6 Media Advertising 13.9 17.6 Retail Closeout 44.5 14.2 Total 37.1 32.9 Fulfillment, General and Administrative decreased $ 18,429 or 3.5 % in the current period. In May, 1998, the Company closed its Peabody operation, transferring all fulfillment processing to Carson City. Consequently, the decrease in fulfillment costs associated with the lower level of operations has been offset by the startup costs in Carson City, charged to this year's operations. Net Interest expense decreased in the later period, reflecting lower merchandise inventory levels, lower borrowings and the more favorable terms of the Company's debenture as compare to bank rates in the prior period. Realized gains from the sale of marketable securities increased, mostly reflecting previous periods then unrealized portfolio results. Liquidity and Financial Resources In February, 1998, the Company issued $ 3,000,000 principal amount of a five year, 8 % debenture which is convertible into the Company's common stock at $ 3.00 per share. The Company also obtained a commitment for an additional $ 2,000,000 to be used for specified purposes including Internet activities. 10. Management's Discussion and Analysis of Financial Condition and the Results of Operation In February, 1998, the Company completed repayment of its short term borrowings with a portion of the proceeds from the issuance of the subordinated debenture. The Company has obtained a new bank facility to permit the issuance of letters of credit for import purposes. During the three months ended July 31st, 1998, the Company increased its inventories $ 764,000, in preparation for its prime marketing season, repurchased 179,000 shares of its own stock, at a aggregate cost of $ 234,000 and invested $ 103,000 in furniture and equipment, primarily associated with the expansion of the Carson City facility. At July 31st, 1998, the Company's cash balances were $ 985,000 and marketable securities, valued at current market value were $ 1,088,0000. It is Management's belief that the Company now has available adequate resources, to conduct its operations, in the coming fiscal year. Year 2000 Compliance The Company has completed its internal evaluation of information technology for the Year 2000 Compliance. The Company does not expect it will incur any significant costs of modification or disruption in its operations because of failure of Year 2000 Compliance. The Company has yet to make inquiry of its significant suppliers or financial institutions. 11. Part II. Other Information Item 4. Submission of Matter to a Vote of Security Holders On June 5th, 1998, at the annual meeting of shareholders, Mr. Bandler and Mr. Langsdorf were elected as Directors of the Company, and the terms of Mr. Fox, Mr. Destefano and Mr. Lerman continued. Also, Arthur Anderson, LLP was elected as auditors of the Company for the year ended April 30th, 1998. Votes Votes Votes Topic For Against Abstained Nonvoting Mr. Bandler 4,306,082 2,818 0 522,547 Mr. Langsdorf 4,306,900 2,000 0 522,547 Arthur Anderson 4,068,589 0 240,311 522,547 Item 6. Exhibits and Reports on Form 8-K ( A ) Exhibits 27. Financial Data Schedule ( B ) Reports on Form 8-K Initio, Inc. filed no reports on Form 8-K during the quarter ended July 31st, 1998. Items 1,2,3 and 5 are not applicable and have been omitted. 12. Exhibit 27 This schedule contains summary information extracted from the Company's accompanying audited financial statements and is qualified in its entirety by reference to such financial statements. Period Three Months Year End Three Months Period End July 31, 1998 April 30, 1998 July 31, 1997 Cash 985,370 2,249,992 Securities 1,088,177 1,073,308 Receivables 0 0 Allowances 0 0 Inventory 2,554,744 1,790,259 Current Assets 5,722,302 6,127,068 Property, Plant and Equipm 3,121,850 3,018,171 Accumulated Depreciation 1,300,762 1,266,561 Total Assets 8,919,927 9,245,001 Current Liabilities 665,287 430,585 Bonds 3,000,000 3,000,000 Preferred 0 0 Common 50,922 52,719 Other Stockholders Equity 4,353,058 4,887,592 Total Liabilities & Stockh 8,919,927 9,245,001 Net Sales 883,559 1,110,354 Cost of Goods Sold 268,805 286,074 Other Expenses 877,121 940,430 Interest Expense 79,949 73,365 Net Loss 202,026 118,646 Basis Loss Per Share 0.04 0.03 Diluted Loss Per Share 0.04 0.03 13. Signature Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized. 		Initio, Inc. Date; September 14th, 1998	By: /s/ Martin Fox 		Martin Fox 		President and Office of the Chief Executive 		By; /s/ Daniel DeStefano 		Daniel Destefano Chairman of the Board and Office of the Chief Executive 		By; /s/ Michael Bandler 		Michael Bandler .		Secretary, Treasurer; Chief Financial Officer 14.