<ARTICLE> 5
<CIK> 0000051853
<NAME> CUSTOMER SPORTS, INC.
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JUL-31-1997
<PERIOD-END>                               OCT-30-1997
<CASH>                                           1,691
<SECURITIES>                                         0
<RECEIVABLES>                                    3,213
<ALLOWANCES>                                         0
<INVENTORY>                                     23,218
<CURRENT-ASSETS>                                28,218
<PP&E>                                         822,637
<DEPRECIATION>                                 709,462
<TOTAL-ASSETS>                                 144,297
<CURRENT-LIABILITIES>                          324,017
<BONDS>                                              0
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       139,843
<OTHER-SE>                                   (539,488)
<TOTAL-LIABILITY-AND-EQUITY>                   144,297
<SALES>                                         15,492
<TOTAL-REVENUES>                                15,492
<CGS>                                            1,415
<TOTAL-COSTS>                                        0
<OTHER-EXPENSES>                                70,484
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              11,637
<INCOME-PRETAX>                               (68,044)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                           (68,044)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                  (68,044)
<EPS-PRIMARY>                                        0
<EPS-DILUTED>                                        0