<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from Jostens Inc.
consolidated financial statements as of and for the nine months ended March 31,
1995, and is qualified in its entirety by reference to such financial
statements.
</LEGEND>
<CIK> 0000054050
<NAME> JOSTENS, INC.
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          JUN-30-1995
<PERIOD-END>                               MAR-31-1995
<CASH>                                         (8,652)
<SECURITIES>                                    74,558
<RECEIVABLES>                                  163,883
<ALLOWANCES>                                  (13,161)
<INVENTORY>                                    141,628
<CURRENT-ASSETS>                               427,528
<PP&E>                                         218,245
<DEPRECIATION>                               (147,421)
<TOTAL-ASSETS>                                 585,523
<CURRENT-LIABILITIES>                          236,607
<BONDS>                                         54,097
<COMMON>                                        15,210
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<OTHER-SE>                                     243,020
<TOTAL-LIABILITY-AND-EQUITY>                   585,523
<SALES>                                        484,567
<TOTAL-REVENUES>                               484,567
<CGS>                                          241,038
<TOTAL-COSTS>                                  241,038
<OTHER-EXPENSES>                               205,146
<LOSS-PROVISION>                                   165
<INTEREST-EXPENSE>                                 488
<INCOME-PRETAX>                                 37,895
<INCOME-TAX>                                    15,727
<INCOME-CONTINUING>                             22,168
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                        (634)
<NET-INCOME>                                    21,534
<EPS-PRIMARY>                                      .47
<EPS-DILUTED>                                      .47