Exhibit 10.4

                                 KELLOGG COMPANY
                            Non-Qualified Stock Award

Kellogg Company (the "Company"), pursuant to action of the Compensation
Committee of its Board of Directors, hereby awards to you the right and option
to purchase from the Company all or any part of the number of shares of the
Common Stock of the Company, (par value $.25 per share) shown below, at the
option price per share shown below, in accordance with and subject to the terms,
conditions and provisions of the plan named below (the "Plan") and the attached
Kellogg Company 2003 Long Term Incentive Plan Option Terms and Conditions (the
"Terms and Conditions document"). The Terms and Conditions document and this
Non-Qualified Stock Option Award collectively constitute the Option.

               Plan: Kellogg Company 2003 Long Term Incentive Plan

                                      Name:

                                Number of Shares:

                                   Award Date:

                                 Stock Price: $



                  Please retain this document for your records

If you are a new participant in the plan, you will receive additional materials
from Merrill Lynch, the plan administrator, at a later date which provide more
details on the Stock Program. The Terms and Conditions document that relates to
this Stock Option Award, is part of, and must be attached to, this Stock Option
Award - see your manager if it is not.

                                 Kellogg Company
                          2003 Long Term Incentive Plan
                           OPTION TERMS AND CONDITIONS
                                FOR SR EXECUTIVES



1.   Kellogg Company (the "Company") awards to you and you accept an option to
     purchase the number of shares of the Company's Common Stock ($0.25 par
     value) (the "Common Stock") at the option price per share on the date of
     award described in the Non-Qualified Stock Option Award (the "Award Date")
     and distributed to you with this Terms and Conditions document (such
     document, together with the Non-qualified Stock Option Award, being the
     "Option").

2.   This Option is not a tandem grant nor an Incentive Stock Option under the
     provisions of the U.S. Internal Revenue Code and, notwithstanding any other
     provision of this Option or the Kellogg Company 2003 Long Term Incentive
     Plan (the "Plan"), it must be exercised prior to the expiration of ten (10)
     years from the Award Date (the "Expiration Date"). This Option vests and
     becomes exercisable in equal installments over two (2) years: 50% on the
     first anniversary date of the grant and the remaining 50% on the second
     anniversary date of the grant. It is your responsibility to exercise this
     Option prior to its Expiration Date, just as is the case with any other
     employee stock option. The Company has no obligation to notify or contact
     you prior to the Expiration Date of this Option, or any other option.

3.   This Option fully vests if your employment terminates because of death,
     Disability (as defined in the Plan) or Retirement (as defined in the Plan).
     If your employment terminates because of death, the legal representative of
     your estate or your beneficiary, if so designated, may exercise this Option
     before the first to occur of the Expiration Date and the day after the
     first anniversary of your death. If your employment terminates because of
     Disability or Retirement, you may exercise this Option before the first to
     occur of the Expiration Date and the day after the fifth anniversary of
     your termination of employment due to Disability or Retirement.

4.   If the Company terminates your employment for cause or if you voluntarily
     terminate employment, vesting stops as of the date of your termination of
     employment and any vested portion of this Option must be exercised by you
     prior to such termination date (or the Expiration Date, if earlier).

5.   If the Company terminates your employment without cause, vesting stops as
     of your date of termination of employment and any vested portion of this
     Option must be exercised by you before the first to occur of the Expiration
     Date and the date that is three months and one day following the date of
     your termination of employment.

6.   In the event of a Change of Control, as defined in the Plan, this Option
     becomes fully exercisable and vested as of the date of such Change of
     Control.

7.   This Option may be exercised, in whole or in part during the term, by
     contacting Merrill Lynch at 1- 866-866-4050 or 1-609-818-8669 (outside of
     the U.S., Canada, or Puerto Rico), or the Merrill Lynch Grand Rapids Office
     at 1-877-884-4371 or 1-616-774-4252 (outside of the U.S., Canada, or Puerto
     Rico). The Option may be exercised by paying the exercise price in cash or
     surrendering (or attesting to) shares of Common Stock duly owned by you as
     provided in the Plan, based on the Fair Market Value (as provided in the
     Plan) or via a buy/sell exercise with Merrill Lynch.

8.   The Company shall have the right to deduct or otherwise require any payment
     by you of any Federal, state, local or foreign taxes required by law to be
     withheld. The Company has the right to deduct or require this payment prior
     to, and as a condition precedent to, issuing or delivering any shares of
     Common Stock, to you pursuant to this Option. Subject to any terms and
     conditions which the Committee (as defined in the Plan) may impose, the
     minimum required withholding obligation may be satisfied by reducing the
     number of shares of Common Stock otherwise deliverable pursuant to this
     Option.

9.   [You will not receive any accelerated ownership feature or "reload" options
     when this Option is exercised or any tax withholding is paid using shares
     of Common Stock or otherwise.][In the event this Option is exercised and
     the Option Price and tax withholding in whole or in part is paid by
     surrendering shares of Common Stock, you may, to the extent permitted by
     the Compensation Committee, receive an accelerated ownership feature
     ("AOF") option to purchase a number of shares of Common Stock equal to the
     number of shares delivered to pay the Option Price and delivered or
     withheld for tax withholding obligations. Such AOF would be exercisable for
     a term, ending on the same date as this Option and the Option price of the
     AOF will be the Fair Market Value on the date the AOF is awarded. AOFs may
     be awarded, to the extent permitted by the Compensation Committee, and only
     if (1) you are an active employee or an employee on a leave of absence, (2)
     no other AOF has been awarded to you within the period prescribed by the
     Compensation Committee and (3) you comply with any other requirements
     prescribed by the Compensation Committee or the Plan.]

10.  This Option shall be construed according to the laws of the State of
     Delaware (regardless of the law that might otherwise govern under
     applicable Delaware principles of conflict laws) to the extent not
     superseded by Federal U.S. law.

11.  If you exercise any portion of this Option and voluntarily leave employment
     of the Company or any of its subsidiaries within one (1) year after such
     exercise to work for a direct competitor of the Company or any of its
     subsidiaries, then the gain on exercise represented by the mean market
     price of the Common Stock on the date of exercise over the exercise price,
     multiplied by the number of shares purchased, less any tax withholding or
     tax obligations ("Option Gain"), without regard to any subsequent market
     price decrease or increase, shall be immediately due and payable by you
     without notice, to the Company.

12.  If at any time during the term of the Option, you engage in any activity in
     competition with any activity of the Company or any of its subsidiaries, or
     contrary or harmful to the interest of the Company or any of its
     subsidiaries including, but not limited to: (i) conduct related to
     employment for which either criminal or civil penalties against you may be
     sought: (ii) violation of Company (or any subsidiary's) policies,
     including, without limitation, the Company's insider trading policy; (iii)
     accepting employment with or serving as a consultant, advisor, or in any
     other capacity to an entity or person that is in competition with or acting
     against the interests of the Company or any of its subsidiaries, including
     employing or recruiting any present, former, or future employee of the
     Company or any of its subsidiaries; (iv) disclosing or misusing any
     confidential information or material concerning the Company or any of its
     subsidiaries; or (v) participating in a hostile takeover attempt, then this
     Option shall terminate immediately without notice effective the date on
     which you perform such activity, unless terminated sooner by operation of
     another term or condition of this Option or the Plan.

13.  Any amounts the Company or any subsidiary owes you from time to time
     (including amounts owed to you as wages or other compensation, fringe
     benefits, or vacation pay, as well as, any other amounts owed to you by the
     Company or any subsidiary) may be offset, to the extent of the amounts you
     owe the Company under paragraphs 11 and 12 above. Whether or not the
     Company elects to make any set-off for the full amount owed, calculated as
     set forth above, you agree to pay immediately the unpaid balance to the
     Company. You may be released from obligations under this paragraph only if
     the Compensation Committee of the Board of Directors of the Company (the
     "Committee") (or its duly appointed agent) determines in its sole
     discretion that such action is in the best interests of the Company.

14.  This Option shall be personal to you and not be assignable or transferable
     by you except as otherwise specifically provided in this document or the
     Plan

15.  In the event of any conflict between the Plan and this Option, the
     provisions of the Plan shall control and this Option shall be deemed
     modified accordingly.

16.  The Plan and this Option shall be administered and interpreted by the
     Committee, as provided in the Plan. Any decision, interpretation or other
     action made or taken in good faith by the Committee, arising out of or in
     connection with the Plan shall be final, binding and conclusive on the
     Company and all employees and their respective heirs, executors,
     administrators, successors and assigns. Determinations by the Committee,
     including without limitation determinations of employee eligibility, the
     form, amount and timing of awards, the terms and provisions of awards, and
     the agreements evidencing awards, need not be uniform and may be made
     selectively among eligible employees who receive or are eligible to receive
     awards, hereunder, whether or not such eligible employees are similarly
     situated. The Committee may amend this Option to the extent provided in the
     Plan or this Option.

17.  You agree and understand that applicable securities laws and stock option
     exchange rules may restrict your right to exercise this Option or to
     dispose of any shares which you may acquire upon any such exercise and may
     govern the manner in which such shares must be sold. You acknowledge
     receipt of a copy of the prospectus (including all supplements and
     amendments thereto) most recently issued by the Company under the
     Securities Act of 1933, as amended relating to the Plan. The prospectus
     consists of a Statement of General Information and a Statement of
     Availability of Information. You also acknowledge that you have no right to
     receive any future option grants.

18.  This document does not confer on you any right to continue in the employ of
     the Company or any subsidiary, nor does it interfere with the Company's or
     any subsidiary's right to terminate your employment or alter other duties
     at any time. This Option will not be deemed to be compensation for purposes
     of computing benefits under any retirement plan of the Company or any of
     its subsidiaries or affiliates, nor will it affect benefits under any other
     benefit plan, including any benefit plan under which the availability or
     amount of benefits is related to compensation.

19.  In the event the Company is required to or elects to expense the cost of
     Stock Options, the Committee shall have the ability to substitute, without
     receiving your permission, Stock Appreciation Rights to be paid only in
     shares of Common Stock for any or all outstanding Stock Options on a
     one-for-one basis; so long as the term of the substituted Stock
     Appreciation Rights is the same as the term of the Stock Options and the
     exercise price of the Stock Appreciation Rights is the same as the exercise
     price of the Stock Options. If this provision creates adverse accounting
     consequences for the Company, it shall be considered null and void.

20.  You can transfer this Option to (a) members of your immediate family
     (spouse, children, stepchildren, grandchildren); (b) a trust of the benefit
     of such family members; (c) a partnership whose only partners are such
     family members; and (d) pursuant to decrees of domestic relations orders
     from tribunals or agencies of competent jurisdiction authorized by laws in
     the state to provide such orders. The Company shall not be obligated to
     provide any family member notices regarding this Option, including, but not
     limited to, early termination of this Option due to termination of the
     transferor's employment. Consideration cannot be paid for the transfer of
     this Option. All terms and conditions applicable to this Option prior to
     its transfer shall remain in place. Subsequent transfers by the transferee
     are not permitted except by the laws of descent and distribution, and by
     will.

     12/15/2003