EXHIBIT 99
BUSINESS SEGMENT ANALYSIS
Kimberly-Clark Corporation and Subsidiaries
Three Months Year
Ended December 31 Ended December 31
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(Millions of dollars) 1996 1995 Change 1996 1995 Change
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NET SALES:
Tissue-Based Products $1,832.1 $1,898.1 - 3.5% $ 7,372.8 $ 7,524.3 - 2.0%
Personal Care Products 1,235.9 1,077.6 14.7% 4,837.8 4,384.2 10.3%
Newsprint, Paper and Other 272.5 343.5 -20.7% 1,015.4 1,584.3 -35.9%
Intersegment sales (16.9) (21.3) N.M. (76.9) (119.8) N.M.
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Consolidated $3,323.6 $3,297.9 .8% $13,149.1 $ 13,373.0 -1.7%
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Three Months Year
Ended December 31(a) Ended December 31(b)
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(Millions of dollars) 1996 1995(c) Change 1996 1995(c) Change
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OPERATING PROFIT:
Tissue-Based Products $ 266.6 $ (796.6) N.M. $ 1,085.2 $ (38.4) N.M.
Personal Care Products 212.8 (82.5) N.M. 791.3 339.8 132.9%
Newsprint, Paper and Other 41.3 23.1 78.8% 211.8 224.6 -5.7%
Unallocated items - net 5.7 (231.9) N.M. (34.6) (313.0) N.M.
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Consolidated $ 526.4 $(1,087.9) N.M. $ 2,053.7 $ 213.0 864.2%
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Notes: (a)Operating profit for the three months ended December 31, 1996
includes royalty expenses of consolidated subsidiaries for
Tissue-Based Products, Personal Care Products and Newsprint,
Paper and Other of $37.9 million, $5.6 million and $.1 million,
respectively, and corresponding royalty income for Unallocated
of $43.6 million. Operating profit for the three months ended
December 31, 1995 includes royalty expenses of consolidated
subsidiaries for Tissue-Based Products, Personal Care Products
and Newsprint, Paper and Other of $8.7 million, $13.6 million
and $.3 million, respectively, and corresponding royalty income
for Unallocated of $22.6 million.
(b) Operating profit for the year ended December 31, 1996
includes royalty expenses of consolidated subsidiaries for
Tissue-Based Products, Personal Care Products and Newsprint,
Paper and Other of $60.5 million, $22.6 million and $.3
million, respectively, and corresponding royalty income for
Unallocated of $83.4 million. Operating profit for the year
ended December 31, 1995 includes royalty expenses of
consolidated subsidiaries for Tissue-Based Products, Personal
Care Products and Newsprint, Paper and Other of $25.5 million,
$25.7 million and $1.5 million, respectively, and corresponding
royalty income for Unallocated of $52.7 million.
(c) Operating profit in 1995 for Tissue-Based Products, Personal
Care Products, Newsprint, Paper and Other and Unallocated
includes $981.2 million, $230.3 million, $35.0 million and
$193.5 million, respectively, of restructuring and other
unusual charges totaling $1,440.0 million.
N.M. - Not meaningful
Unaudited