BUSINESS SEGMENT ANALYSIS EXHIBIT 99 Kimberly-Clark Corporation and Subsidiaries Three Months Ended March 31 ---------------------------- (Millions of Dollars) 1997 1996 Change - ----------------------------------------------------------------- NET SALES: Tissue-Based Products $1,765.0 $1,816.7 -2.8% Personal Care Products 1,262.7 1,142.9 10.5% Newsprint, Paper and Other 224.5 258.0 -13.0% Intersegment Sales (14.6) (15.5) N.M. -------- -------- Consolidated $3,237.6 $3,202.1 1.1% ======== ======== Three Months Ended March 31 ---------------------------- (Millions of Dollars) 1997 1996 Change - ----------------------------------------------------------------- OPERATING PROFIT: Tissue-Based Products $253.8 $269.4 -5.8% Personal Care Products 250.8 181.5 38.2% Newsprint, Paper and Other 40.8 54.0 -24.4% Unallocated items - net (1.1) (11.6) N.M. ------ ------ Consolidated $544.3 $493.3 10.3% ====== ====== N.M. - Not meaningful Unaudited