<ARTICLE> 5
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                         898,400
<SECURITIES>                                    95,004
<RECEIVABLES>                                1,552,083
<ALLOWANCES>                                    57,415
<INVENTORY>                                    843,670
<CURRENT-ASSETS>                             3,847,465
<PP&E>                                       6,837,463
<DEPRECIATION>                               2,623,341
<TOTAL-ASSETS>                              14,160,373
<CURRENT-LIABILITIES>                        4,436,476
<BONDS>                                      2,576,183
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       355,564
<OTHER-SE>                                   5,490,036
<TOTAL-LIABILITY-AND-EQUITY>                14,160,373
<SALES>                                      1,705,525
<TOTAL-REVENUES>                             1,783,268
<CGS>                                          460,376
<TOTAL-COSTS>                                  517,932
<OTHER-EXPENSES>                               736,046<F1>
<LOSS-PROVISION>                                     0<F2>
<INTEREST-EXPENSE>                              69,880
<INCOME-PRETAX>                                523,793
<INCOME-TAX>                                   134,611
<INCOME-CONTINUING>                            389,182
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   389,182
<EPS-PRIMARY>                                      .69
<EPS-DILUTED>                                      .69
<FN>
<F1>Note 1 - Amounts include research and development, selling and
             general and administrative expenses.
<F2>Note 2 - The information called for is not given as the balances are
             not individually significant.
</FN>