EXHIBIT 10.

                                       1994

                                LILLY STOCK PLAN,
                                as amended through
                                 October 21, 1996

            The 1994 Lilly Stock Plan ("1994 Plan") authorizes the
            Compensation and Management Development Committee
            ("Committee") to provide officers and other key
            executive, management, professional, and administrative
            employees of Eli Lilly and Company and its subsidiaries
            with certain rights to acquire shares of Eli Lilly and
            Company common stock ("Lilly Stock").  The Company
            believes that this incentive program will benefit the
            Company's shareholders by allowing the Company to
            attract, motivate, and retain key employees and by
            causing those employees, through stock-based incentives,
            to contribute materially to the growth and success of the
            Company.  For purposes of the 1994 Plan, the term
            "Company" shall mean Eli Lilly and Company and its
            subsidiaries, unless the context requires otherwise.

            1.  Administration.

            The 1994 Plan shall be administered and interpreted by
            the Committee consisting of not less than three persons
            appointed by the Board of Directors of the Company from
            among its members.  A person may serve on the Committee
            only if he or she (i) is a "Non-employee Director" for
            purposes of Rule 16b-3 under the Securities Exchange Act
            of 1934, as amended (the "1934 Act"), and (ii) satisfies
            the requirements of an "outside director" for purposes
            of Section 162(m) of the Internal Revenue Code of 1986,
            as amended (the "Code").  The Committee shall determine
            the fair market value of Lilly Stock for purposes of the
            1994 Plan.  The Committee may, subject to the provisions
            of the 1994 Plan, from time to time establish such rules
            and regulations and delegate such authority to administer
            the 1994 Plan as it deems appropriate for the proper
            administration of the Plan.  The decisions of the
            Committee or its authorized delegatees shall be final,
            conclusive, and binding with respect to the
            interpretation and administration of the 1994 Plan and
            any Grant made under it.

            2.  Grants.

            Incentives under the 1994 Plan shall consist of incentive
            stock options, nonqualified stock options, performance
            awards, and restricted stock grants (collectively,
            "Grants").  All Grants shall be subject to the terms and
            conditions consistent with the 1994 Plan as the Committee
            deems appropriate.  The Committee shall approve the form
            and provisions of each Grant.  Grants under a particular
            section of the 1994 Plan need not be uniform and Grants
            under two or more sections may be combined in one
            instrument.

                                1

            3.  Eligibility for Grants.

            Grants may be made to any employee of the Company who is
            an officer or other key executive, managerial,
            professional, or administrative employee, including a
            person who is also a member of the Board of Directors
            ("Eligible Employee").  The Committee shall select the
            persons to receive Grants ("Grantees") from among the
            Eligible Employees and determine the number of shares
            subject to any particular Grant.

            4.  Shares Available for Grant.

                 (a) Shares Subject to Issuance or Transfer.  Subject
            to adjustment as provided in Section 4(b), the aggregate
            number of shares of Lilly Stock that may be issued or
            transferred under the 1994 Plan is 25,000,000.  The
            shares may be authorized but unissued shares or treasury
            shares.  The number of shares available for Grants at any
            given time shall be 25,000,000, reduced by the aggregate
            of all shares previously issued or transferred and of
            shares which may become subject to issuance or transfer
            under then-outstanding Grants.  Payment in cash in lieu
            of shares shall be deemed to be an issuance of the shares
            for purposes of determining the number of shares
            available for Grants under the 1994 Plan as a whole or to
            any individual Grantee.

                 (b) Adjustment Provisions.  If any subdivision or
            combination of shares of Lilly Stock or any stock
            dividend, reorganization, recapitalization, or
            consolidation or merger with Eli Lilly and Company as the
            surviving corporation occurs, or if additional shares or
            new or different shares or other securities of the
            Company or any other issuer are distributed with respect
            to the shares of Lilly Stock through a spin-off or other
            extraordinary distribution, the Committee shall make such
            adjustments as it determines appropriate in the number of
            shares of Lilly Stock that may be issued or transferred
            in the future under Sections 4(a), 5(f), and 6(f).  The
            Committee shall also adjust as it determines appropriate
            the number of shares and Option Price in outstanding
            Grants made before the event.

            5.  Stock Options.

            The Committee may grant options qualifying as incentive
            stock options under the Code ("Incentive Stock Options"),
            and nonqualified stock options (collectively, "Stock
            Options").  The following provisions are applicable to
            Stock Options:

                 (a) Option Price.  The Committee shall determine the
            price at which Lilly Stock may be purchased by the
            Grantee under a Stock Option ("Option Price") which shall
            be not less than the fair market value of Lilly Stock on
            the date the Stock Option is granted (the "Grant Date").

                              2

            In the Committee's discretion, the Grant Date of a Stock
            Option may be established as the date on which Committee
            action approving the Stock Option is taken or any later
            date specified by the Committee.

                 (b) Option Exercise Period.  The Committee shall
            determine the option exercise period of each Stock
            Option.  The period shall not exceed ten years from the
            Grant Date.

                 (c) Exercise of Option.  A Stock Option will be
            deemed exercised by a Grantee upon delivery of (i) a
            notice of exercise to the Company or its representative
            as designated by the Committee, and (ii) accompanying
            payment of the Option Price if the Stock Option requires
            such payment at the time of exercise.  The notice of
            exercise, once delivered, shall be irrevocable.

                 (d) Satisfaction of Option Price.  A Stock Option
            may require payment of the Option Price upon exercise or
            may specify a period not to exceed 30 days following
            exercise within which payment must be made ("Payment
            Period").  The Grantee shall pay or cause to be paid the
            Option Price in cash, or with the Committee's permission,
            by delivering (or providing adequate evidence of
            ownership of) shares of Lilly Stock already owned by the
            Grantee and having a fair market value on the date of
            exercise equal to the Option Price, or a combination of
            cash and such shares.  If the Grantee fails to pay the
            Option Price within the Payment Period, the Committee
            shall have the right to take whatever action it deems
            appropriate, including voiding the option exercise or
            voiding that part of the Stock Option for which payment
            was not timely received.  The Company shall not deliver
            shares of Lilly Stock upon exercise of a Stock Option
            until the Option Price and any required withholding tax
            are fully paid.

                 (e) Share Withholding.  With respect to any
            nonqualified option, the Committee may, in its discretion
            and subject to such rules as the Committee may adopt,
            permit or require the Grantee to satisfy, in whole or in
            part, any withholding tax obligation which may arise in
            connection with the exercise of the nonqualified option
            by having the Company withhold shares of Lilly Stock
            having a fair market value equal to the amount of the
            withholding tax.

                 (f) Limits on Individual Grants.  No individual
            Grantee may be granted Stock Options under the 1994 Plan
            for more than 1,500,000 shares of Lilly Stock in any
            three consecutive calendar years.

                 (g) Limits on Incentive Stock Options.  The
            aggregate fair market value of the stock covered by
            Incentive Stock Options granted under the 1994 Plan or
            any other stock option plan of the Company or any
            subsidiary or parent of the Company that become
            exercisable for the first time by any employee in any

                             3

            calendar year shall not exceed $100,000.  The aggregate
            fair market value will be determined at the Grant Date.
            An Incentive Stock Option shall not be granted to any
            Eligible Employee who, on the Grant Date, owns stock
            possessing more than 10% of the total combined voting
            power of all classes of stock of the Company or any
            subsidiary or parent of the Company.

            6.  Performance Awards.

            The Committee may grant Performance Awards which shall be
            denominated at the time of grant either in shares of
            Lilly Stock ("Stock Performance Awards") or in dollar
            amounts ("Dollar Performance Awards").  Payment under a
            Stock Performance Award or a Dollar Performance Award
            shall be made, at the discretion of the Committee, in
            shares of Lilly Stock ("Performance Shares"), or in cash
            or in any combination thereof, if the financial
            performance of the Company or any subsidiary, division,
            or other unit of the Company ("Business Unit") selected
            by the Committee meets certain financial goals
            established by the Committee for the Award Period.  The
            following provisions are applicable to Performance
            Awards:

                 (a) Award Period.  The Committee shall determine and
            include in the Grant the period of time (which shall be
            four or more consecutive fiscal quarters) for which a
            Performance Award is made ("Award Period").  Grants of
            Performance Awards need not be uniform with respect to
            the length of the Award Period.  Award Periods for
            different Grants may overlap.  A Performance Award may
            not be granted for a given Award Period after one half
            (1/2) or more of such period has elapsed.

                 (b) Performance Goals and Payment.  Before a Grant
            is made, the Committee shall establish objectives
            ("Performance Goals") that must be met by the Business
            Unit during the Award Period as a condition to payment
            being made under the Performance Award.  The Performance
            Goals, which must be set out in the Grant, are limited to
            earnings per share, divisional income, net income, or any
            of the foregoing before the effect of acquisitions,
            divestitures, accounting changes, and restructuring and
            special charges (determined according to criteria
            established by the Committee).  The Committee shall also
            set forth in the Grant the number of Performance Shares
            or the amount of payment to be made under a Performance
            Award if the Performance Goals are met or exceeded,
            including the fixing of a maximum payment (subject to
            Section 6(f)).

                 (c) Computation of Payment.  After an Award Period,
            the financial performance of the Business Unit during the
            period shall be measured against the Performance Goals.
            If the Performance Goals are not met, no payment shall be
            made under a Performance Award.  If the Performance Goals
            are met or exceeded, the Committee shall certify that
            fact in writing and certify the number of Performance

                               4

            Shares or the amount of payment to be made under a
            Performance Award in accordance with the grant for each
            Grantee.  The Committee, in its sole discretion, may
            elect to pay part or all of the Performance Award in cash
            in lieu of issuing or transferring Performance Shares.
            The cash payment shall be based on the fair market value
            of Lilly Stock on the date of payment (subject to Section
            6(f)).  The Company shall promptly notify each Grantee of
            the number of Performance Shares and the amount of cash,
            if any, he or she is to receive.

                 (d) Revisions for Significant Events.  At any time
            before payment is made, the Committee may revise the
            Performance Goals and the computation of payment if
            unforeseen events occur during an Award Period which have
            a substantial effect on the Performance Goals and which
            in the judgment of the Committee make the application of
            the Performance Goals unfair unless a revision is made;
            provided, however, that no such revision shall be made
            with respect to a Performance Award to the extent that
            the Committee determines the revision would cause payment
            under the Award to fail to be fully deductible by the
            Company under Section 162 (m) of the Code.

                 (e) Requirement of Employment.  To be entitled to
            receive payment under a Performance Award, a Grantee must
            remain in the employment of the Company to the end of the
            Award Period, except that the Committee may provide for
            partial or complete exceptions to this requirement as it
            deems equitable in its sole discretion.

                 (f) Maximum Payment.  No individual may receive
            Performance Award payments in respect of Stock
            Performance Awards in excess of 60,000 shares of Lilly
            Stock in any calendar year or payments in respect of
            Dollar Performance Awards in excess of $2,000,000 in any
            calendar year.  No individual may receive both a Stock
            Performance Award and a Dollar Performance Award for the
            same Award Period.

            7.  Restricted Stock Grants.

            The Committee may issue or transfer shares of Lilly Stock
            to a Grantee under a Restricted Stock Grant.  Upon the
            issuance or transfer, the Grantee shall be entitled to
            vote the shares and to receive any dividends paid.  The
            following provisions are applicable to Restricted Stock
            Grants:

                 (a) Requirement of Employment.  If the Grantee's
            employment terminates during the period designated in the
            Grant as the "Restriction Period," the Restricted Stock
            Grant terminates.  However, the Committee may provide for
            partial or complete exceptions to this requirement as it
            deems equitable.

                             5

                 (b) Restrictions on Transfer.  During the
            Restriction Period, a Grantee may not sell, assign,
            transfer, pledge, or otherwise dispose of the shares of
            Lilly Stock except to a Successor Grantee under Section
            10(a).  Each certificate for shares issued or transferred
            under a Restricted Stock Grant shall be held in escrow by
            the Company until the expiration of the Restriction
            Period.

                 (c) Withholding Tax.  Before delivering the
            certificate for shares of Lilly Stock to the Grantee,
            Lilly may require the Grantee to pay to the Company any
            required withholding tax.  The Committee may, in its
            discretion and subject to such rules as the Committee may
            adopt, permit or require the Grantee to satisfy, in whole
            or in part, any withholding tax requirement by having the
            Company withhold shares of Lilly Stock from the Grant
            having a fair market value equal to the amount of the
            withholding tax.  In the event the Grantee fails to pay
            the withholding tax within the time period specified in
            the Grant, the Committee may take whatever action it
            deems appropriate, including withholding or selling
            sufficient shares from the Grant to pay the tax and
            assessing interest or late fees to the Grantee.

                 (d) Lapse of Restrictions.  All restrictions imposed
            under the Restricted Stock Grant shall lapse (i) upon the
            expiration of the Restriction Period if all conditions
            stated in Sections 7(a), (b) and (c) have been met or
            (ii) as provided under Section 9(a)(ii).  The Grantee
            shall then be entitled to delivery of the certificate.

            8.  Amendment and Termination of the 1994 Plan.

                 (a) Amendment.  The Company's Board of Directors may
            amend or terminate the 1994 Plan, but no amendment shall
            withdraw from the Committee the right to select Grantees
            under Section 3.

                 (b) Termination of 1994 Plan.  The 1994 Plan shall
            terminate on the fifth anniversary of its effective date
            unless terminated earlier by the Board or unless extended
            by the Board.

                 (c) Termination and Amendment of Outstanding Grants.
            A termination or amendment of the 1994 Plan that occurs
            after a Grant is made shall not result in the termination
            or amendment of the Grant unless the Grantee consents or
            unless the Committee acts under Section 10(e).  The
            termination of the 1994 Plan shall not impair the power
            and authority of the Committee with respect to
            outstanding Grants.  Whether or not the 1994 Plan has
            terminated, an outstanding Grant may be terminated or
            amended under Section 10(e) or may be amended (i) by
            agreement of the Company and the Grantee consistent with
            the 1994 Plan or (ii) by action of the Committee provided
            that the amendment is consistent with the 1994 Plan and
            is found by the Committee not to impair the rights of the
            Grantee under the Grant.

                              6

            9.  Change in Control.

                 (a)  Effect on Grants.   Unless the Committee shall
            otherwise expressly provide in the agreement relating to
            a Grant, upon the occurrence of a Change in Control (as
            defined below):

                 (i) In the case of Stock Options, (y) each
            outstanding Stock Option that is not then fully
            exercisable shall automatically become fully exercisable
            until the termination of the option exercise period of
            the Stock Option (as modified by subsection (i)(z) that
            follows), and (z) in the event the Grantee's employment
            is terminated within two years after a Change in Control,
            his or her outstanding Stock Options at that date of
            termination shall be immediately exercisable for a period
            of three months following such termination, provided,
            however, that, to the extent the Stock Option by its
            terms otherwise permits a longer option exercise period
            after such termination, such longer period shall govern,
            and provided further that in no event shall a Stock
            Option be exercisable more than 10 years after the Grant
            Date;

                 (ii) The Restriction Period on all outstanding
            Restricted Stock Grants shall automatically expire and
            all restrictions imposed under such Restricted Stock
            Grants shall immediately lapse; and

                 (iii) Each Grantee of a Performance Award for an
            Award Period that has not been completed at the time of
            the Change in Control shall be deemed to have earned a
            minimum Performance Award equal to the product of (y)
            such Grantee's maximum award opportunity for such
            Performance Award, and (z) a fraction, the numerator of
            which is the number of full and partial months that have
            elapsed since the beginning of such Award Period to the
            date on which the Change in Control occurs, and the
            denominator of which is the total number of months in
            such Award Period.

                 (b)  Change in Control.   For purposes of the 1994
            Plan, a Change in Control shall mean the happening of any
            of the following events:

                 (i)  The acquisition by any "person," as that term
            is used in Sections 13(d) and 14(d) of the 1934 Act
            (other than (w) the Company, (x) any subsidiary of the
            Company, (y) any employee benefit plan or employee stock
            plan of the Company or a subsidiary of the Company or any
            trustee or fiduciary with respect to any such plan when
            acting in that capacity, or (z) Lilly Endowment, Inc.,)
            of "beneficial ownership," as defined in Rule 13d-3
            under the 1934 Act, directly or indirectly, of 20% or
            more of the shares of the Company's capital stock the
            holders of which have general voting power under ordinary
            circumstances to elect at least a majority of the Board
            of Directors of the Company (or which would have such
            voting power but for the application of the Indiana
            Control Share Statute) ("Voting Stock");

                            7

                 (ii) the first day on which less than two-thirds of
            the total membership of the Board of Directors of the
            Company shall be Continuing Directors (as that term is
            defined in Article 13(f) of the Company's Articles of
            Incorporation);

                 (iii) approval by the shareholders of the Company of
            a merger, share exchange, or consolidation of the Company
            (a "Transaction"), other than a Transaction which would
            result in the Voting Stock of the Company outstanding
            immediately prior thereto continuing to represent (either
            by remaining outstanding or by being converted into
            voting securities of the surviving entity) more than 50%
            of the Voting Stock of the Company or such surviving
            entity immediately after such Transaction; or

                 (iv) approval by the shareholders of the Company of
            a complete liquidation of the Company or a sale or
            disposition of all or substantially all the assets of the
            Company.

            10.  General Provisions.

                 (a) Prohibitions Against Transfer.  (i) Except as
            provided in part (ii) of this subparagraph, only a
            Grantee or his or her authorized legal representative may
            exercise rights under a Grant.  Such persons may not
            transfer those rights.  The rights under a Grant may not
            be disposed of by transfer, alienation, pledge,
            encumbrance, assignment, or any other means, whether
            voluntary, involuntary, or by operation of law, and any
            such attempted disposition shall be void; provided,
            however, that when a Grantee dies, the personal
            representative or other person entitled under a Grant
            under the 1994 Plan to succeed to the rights of the
            Grantee ("Successor Grantee") may exercise the rights.  A
            Successor Grantee must furnish proof satisfactory to the
            Company of his or her right to receive the Grant under
            the Grantee's will or under the applicable laws of
            descent and distribution.

                 (ii)  Notwithstanding the foregoing, the Committee
            may, in its discretion and subject to such limitations
            and conditions as the Committee deems appropriate, grant
            non-qualified stock options on terms which permit the
            Grantee to transfer all or part of the stock option, for
            estate or tax planning purposes or for donative purposes,
            and without consideration, to a member of the Grantee's
            immediate family (as defined by the Committee), a trust
            for the exclusive benefit of such immediate family
            members, or a partnership, corporation or limited
            liability company the equity interests of which are owned
            exclusively by the Grantee and/or one or more members of
            his or her immediate family.  No such stock option or any
            other Grant shall be transferable incident to divorce.
            Subsequent transfers of a stock option transferred under
            this part (ii) shall be prohibited except for transfers
            to a Successor Grantee upon the death of the transferee.

                               8

                 (b) Substitute Grants.  The Committee may make a
            Grant to an employee of another corporation who becomes
            an Eligible Employee by reason of a corporate merger,
            consolidation, acquisition of stock or property,
            reorganization or liquidation involving the Company in
            substitution for a stock option, performance award, or
            restricted stock grant granted by such other corporation
            ("Substituted Stock Incentive").  The terms and
            conditions of the substitute Grant may vary from the
            terms and conditions that would otherwise be required by
            the 1994 Plan and from those of the Substituted Stock
            Incentives.  The Committee shall prescribe the exact
            provisions of the substitute Grants, preserving where
            possible the provisions of the Substituted Stock
            Incentives.  The Committee shall also determine the
            number of shares of Lilly Stock to be taken into account
            under Section 4.

                 (c) Subsidiaries.  The term "subsidiary" means a
            corporation of which Eli Lilly and Company owns directly
            or indirectly 50% or more of the voting power.

                 (d) Fractional Shares.  Fractional shares shall not
            be issued or transferred under a Grant, but the Committee
            may pay cash in lieu of a fraction or round the fraction.

                 (e) Compliance with Law.  The 1994 Plan, the
            exercise of Grants, and the obligations of the Company to
            issue or transfer shares of Lilly Stock under Grants
            shall be subject to all applicable laws and regulations
            and to approvals by any governmental or regulatory agency
            as may be required.  The Committee may revoke any Grant
            if it is contrary to law or modify a Grant to bring it
            into compliance with any valid and mandatory law or
            government regulation.  The Committee may also adopt
            rules regarding the withholding of taxes on payment to
            Grantees.

                 (f) Ownership of Stock.  A Grantee or Successor
            Grantee shall have no rights as a shareholder of the
            Company with respect to any shares of Lilly Stock covered
            by a Grant until the shares are issued or transferred to
            the Grantee or Successor Grantee on the Company's books.

                 (g) No Right to Employment.  The 1994 Plan and the
            Grants under it shall not confer upon any Grantee the
            right to continue in the employment of the Company or
            affect in any way the right of the Company to terminate
            the employment of a Grantee at any time, with or without
            notice or cause.

                 (h)  Foreign Jurisdictions.  The Committee may
            adopt, amend, and terminate such arrangements and make
            such Grants, not inconsistent with the intent of the 1994
            Plan, as it may deem necessary or desirable to make
            available tax or other benefits of the laws of foreign
            jurisdictions to Grantees who are subject to such laws.
            The terms and conditions of such foreign Grants may vary
            from the terms and conditions that would otherwise be
            required by the 1994 Plan.

                              9

                 (i)  Governing Law.  The 1994 Plan and all Grants
            made under it shall be governed by and interpreted in
            accordance with the laws of the State of Indiana,
            regardless of the laws that might otherwise govern under
            applicable Indiana conflict-of-laws principles.

                 (j) Effective Date of the 1994 Plan.  The 1994 Plan
            shall become effective upon its approval by the Company's
            shareholders at the annual meeting to be held on April
            18, 1994, or any adjournment of the meeting.

                            10