<ARTICLE> 5
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-END>                               SEP-30-1996
<CASH>                                         738,108
<SECURITIES>                                   128,324
<RECEIVABLES>                                1,693,370
<ALLOWANCES>                                    77,017
<INVENTORY>                                    878,275
<CURRENT-ASSETS>                             3,860,819
<PP&E>                                       7,007,920
<DEPRECIATION>                               2,722,141
<TOTAL-ASSETS>                              14,052,805
<CURRENT-LIABILITIES>                        4,194,128
<BONDS>                                      2,582,340
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       355,564
<OTHER-SE>                                   5,671,087
<TOTAL-LIABILITY-AND-EQUITY>                14,052,805
<SALES>                                      5,016,934
<TOTAL-REVENUES>                             5,285,524
<CGS>                                        1,330,610
<TOTAL-COSTS>                                1,525,996
<OTHER-EXPENSES>                             2,252,216<F1>
<LOSS-PROVISION>                                     0<F2>
<INTEREST-EXPENSE>                             219,499
<INCOME-PRETAX>                              1,548,518
<INCOME-TAX>                                   397,969
<INCOME-CONTINUING>                          1,150,549
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                 1,150,549
<EPS-PRIMARY>                                     2.05
<EPS-DILUTED>                                     2.04
<FN>
<F1>Note 1 - Amounts include research and development, selling and general
and administrative expenses.
<F2>Note 2 - The information called for is not given as the balances are
not individually significant.
</FN>