<ARTICLE> 5
<MULTIPLIER> 1,000
       
                             
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               MAR-31-1997
<CASH>                                       1,042,119
<SECURITIES>                                    75,361
<RECEIVABLES>                                1,620,415
<ALLOWANCES>                                    66,336
<INVENTORY>                                    876,264
<CURRENT-ASSETS>                             4,275,747
<PP&E>                                       7,002,555
<DEPRECIATION>                               2,808,226
<TOTAL-ASSETS>                              14,513,618
<CURRENT-LIABILITIES>                        4,061,749
<BONDS>                                      2,509,649
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                       355,564
<OTHER-SE>                                   6,213,909
<TOTAL-LIABILITY-AND-EQUITY>                14,513,618
<SALES>                                      1,833,779
<TOTAL-REVENUES>                             1,953,000
<CGS>                                          449,151
<TOTAL-COSTS>                                  541,345
<OTHER-EXPENSES>                               772,856<F1>
<LOSS-PROVISION>                                     0<F2>
<INTEREST-EXPENSE>                              60,631
<INCOME-PRETAX>                                576,829
<INCOME-TAX>                                   144,213
<INCOME-CONTINUING>                            432,616
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   432,616
<EPS-PRIMARY>                                      .76
<EPS-DILUTED>                                      .76
<FN>
<F1>Amounts include research and development, marketing and administrative
expenses.
<F2>The information called for is not given as the balances are not 
individually significant.
</FN>