<ARTICLE> 5 <LEGEND> THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM MASCO CORPORATION'S MARCH 31, 1996 FORM 10-Q AND IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS. </LEGEND> <MULTIPLIER> 1,000 <PERIOD-TYPE> 3-MOS 3-MOS <FISCAL-YEAR-END> MAR-31-1996 MAR-31-1995 <PERIOD-START> JAN-1-1996 JAN-1-1995 <PERIOD-END> MAR-31-1996 MAR-31-1995 <CASH> 45,690 32,160 <SECURITIES> 0 0 <RECEIVABLES> 489,740<F1> 453,070<F1> <ALLOWANCES> 0 0 <INVENTORY> 389,400 392,700 <CURRENT-ASSETS> 991,110 932,600 <PP&E> 865,340<F1> 786,990<F1> <DEPRECIATION> 0 0 <TOTAL-ASSETS> 3,802,960 4,295,200 <CURRENT-LIABILITIES> 420,940 443,880 <BONDS> 1,594,890 1,566,400 <PREFERRED-MANDATORY> 0 0 <PREFERRED> 0 0 <COMMON> 160,430 158,750 <OTHER-SE> 1,523,740 2,061,970 <TOTAL-LIABILITY-AND-EQUITY> 3,802,960 4,295,200 <SALES> 764,000 721,000 <TOTAL-REVENUES> 764,000 721,000 <CGS> 480,330 438,830 <TOTAL-COSTS> 480,330 438,830 <OTHER-EXPENSES> 0 0 <LOSS-PROVISION> 0 0 <INTEREST-EXPENSE> 17,500 16,550 <INCOME-PRETAX> 106,800 116,630 <INCOME-TAX> 44,800 46,710 <INCOME-CONTINUING> 62,000 69,920 <DISCONTINUED> 0 4,480 <EXTRAORDINARY> 0 0 <CHANGES> 0 0 <NET-INCOME> 62,000 74,400 <EPS-PRIMARY> .39 .47 <EPS-DILUTED> .39 .47 <FN> <F1>Receivables and property and equipment are presented net of allowances for doubtful accounts and accumulated depreciation and amortization, respectively. </FN>